Ni Putu Eka Mahadewi
Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

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PENGEMASAN PAKET EKOWISATA DI KABUPATEN BELITUNG PROVINSI BANGKA BELITUNG Helly Gantara; I Putu Sudana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.157 KB) | DOI: 10.24843/IPTA.2018.v06.i02.p08

Abstract

Belitung Regency is one of the most valuable holiday destinations, has a lot of natural potential that can be a new tour package to eliminate the saturation of tourists who will be there. The tour package is an ecotourism package, considering that in Belitung Regency. There are many ecotourism potentials such as: visiting the Mentas and Peramun Hills to see the typical flora and fauna cultivation of Belitung. Data collection techniques used in this study, interviews, documentation, and literature studies. The results of this study agreed that there were 10 destinations that became ecotourism packages. These potentials are packaged into 3 kinds of ecotourism packages in the form of tables, descriptions and graphs, namely, (1) Life of Tarsiers and Beautiful Mangrove Tourism, (2) Life of Beautiful Turtles and Coral Reef Tourism, (3) Exotic from Flora and Fauna on the Belitung Tour.
PENGARUH KUALITAS PELAYANAN KERETA COMMUTER INDONESIA TERHADAP KEPUASAN WISATAWAN DOMESTIK PADA ERA KENORMALAN BARU Nosita Elika; I Made Sendra; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p01

Abstract

The Indonesian Commuter Train is a favorite mass transportation for traveling in greater Jakarta because of its affordable price, proximity of the station to tourist destinations, and the services provided. In fact, the management has prepared special Passenger Service officers. There was a decline in passengers in 2019 due to passenger dissatisfaction with the services provided, even the ratio of the number of passenger complaints in 2019-2020 was still the same. In fact, as a commitment to the continued operation during the pandemic, the management launched a special Passenger Service officer named C-Ranger to disseminate health protocols during the new normal. This study uses mixed methods data analysis techniques including qualitative and quantitative descriptive analysis. The research sample determination technique uses purposive sampling with a sample size of 100 respondents. The results of the study show services provided by Passenger Service are ticketing, information service, complaint handling, CCTV access information, priority passenger, pregnant wowen, Lost and Found, and C-Ranger. Based on the t test showed that partially, the variables with tangible, assurance, and reliability variables had a significant influence on the satisfaction of domestic tourists. While the variables of empathy and responsiveness do not have a significant effect on the satisfaction of domestic tourists. simultaneously the quality of Passenger Service has a significant and positive influence on the satisfaction of domestic tourists with a coefficient of determination of 50.7%.
STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA Ander Sriwi; I Nyoman Sudiarta; N Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.456 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p11

Abstract

Penelitian ini bertujuan untuk mengetahui potensi-potensi wisata yang dimiliki oleh destinasi pariwisata Kuta Lombok, kemudian akan dirumuskan strategi yang dapat diterapkan di destinasi pariwisata Kuta Lombok sehingga membantu proses pengembangannya menjadi lebih optimal. Dalam penelitian ini teknik pengumpulan data menggunakan metode obsevasi artinya melakukan pengamatan langsung di Kuta Lombok (lokasi penelitian), wawancara mendalam artinya bertanya langsung kepada informan yang dipilih sudah dipilih, dan dokumenasi. Teknik penentuan informan dengan menggunakan metode purposive sampling, sedangkan untuk teknis analisis data dalam penelitian ini menggunakan analisis deskriftif kualitatif dan analisis SWOT. Hasil yang didapatkan melalui analisis deskriftif kualitatif dan analisis SWOT adalah bahwa potensi-potensi yang dimiliki oleh Kuta Lombok merupakan potensi yang harus dikembangkan, karena destinasi pariwisata Kuta Lombok memiliki potensi yang sangat potensial. Potensi wisata yang ada seperti, pemandangan laut dan pantainya, pemandangan matahari terbit dan matahari terbenam pemandangan alam yang meliputi perbukitan yang berbaris dan hijau. Sedangkan potensi sosial budaya yang terdapat di Kuta Lombok adalah terdiri dari keunikan tradisi dan budaya masyarakat setempat seperti upacara adat sasak, kesenian radisional, tradisi presean dan Bau Nyale. Melihat potensi-potensi yang dimiliki oleh Kuta Lombok berdasarkan hasil dari analisis SWOT dalam pengembangan destinasi pariwisata Kuta Lombok terdapat beberapa strategi yang bisa dilakukan dalam pengembangan destinasi pariwisata Kuta Lombok, strategi-strategi tersebut yaitu: strategi pengembangan daya tarik wisata dan strategi pengembangan daya tarik wisata yang dihasilkan oleh strategi strength–opportunity (S–O), strategi peningkatan keamanan dan kenyamanan yang dihasilkan oleh trategi strength–threat (S–T), strategi peningkatan kualitas lingkungan dan strategi promosi destinsi pariwisatayang dihasilkan oleh strategi weakness–opportunity (W–O), strategi pengembangan sumber daya manusia yang dihasilkan oleh ytrategi weakness–threat (W–T).
PENGARUH KUALITAS JASA TERHADAP KEPERCAYAAN DAN KEPUASAN PADA TOURIST INFORMATION CENTRE SURABAYA Kurnia Maharani Putri; I Wayan Suardana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.091 KB) | DOI: 10.24843/IPTA.2019.v07.i01.p01

Abstract

Tourist Information Centre is one of the important tourism supporting facilities in a tourist destination precisely in the city of Surabaya. The purpose of this study to determine the effect of service quality from the Tourist Information Center to the trust and satisfaction of tourists who visit. This research was conducted at the Tourist Information Center of Surabaya City. Types of data used are qualitative and quantitative data, data collection using questionnaire method, interview and observation. Determination of sample is done by purposive sampling whereas sampling method using representative method of number of indicator multiplied 5 until 10 with get result of 180 tourist. The collected data were analyzed by path analysis method using PLS.The result of the research shows that service quality has significant effect to trust havin gprobability value <0,05, service quality have significant influence to satisfaction with probability value <0,05 and trust have significant effect to satisfaction with probability value <0,05. It states that all hypotheses are accepted. The trust variable proves to be an intervening of 0.6873 which means that variable increasing trust will be a good bridge to the relationship between service quality and satisfaction. The suggestion to increase Tourist Information Center in order to facilitate the access of tourists in obtaining in formation about tourism. And more to place the location to be easily known by tourists.
SISTEM KERJA SAMA TRAVEL AGENT PENJOR BALI DENGAN KEBERADAAN GEKKO THE OCEAN CAFE? DI PANTAI KEDONGANAN KECAMATAN KUTA SELATAN KABUPATEN BADUNG I Putu Agus Darmawan; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.87 KB) | DOI: 10.24843/IPTA.2015.v03.i02.p12

Abstract

To develop cafe? industry in Kedonganan, cafe? managers work together with Travel Agent to maintain cafe? industry. One of cooperation is conducted in collaboration with Travel Agent, because it has been known that Kedonganan Cafe? is one of the including culinary destinations for the package of Travel Agent. Data collection technique use observation, in-depth interviews, and library research. Type of data used is quantitative data and qualitative data. Data sources use primary data and secondary data. Data analysis method is descriptive qualitative analysis using the SWOT. Results of discussions conducted with SWOT that SO strategy is a strategy to increase cooperation with the Travel Agent, WO strategy is a strategy of delivering the best service and increase promotion, ST strategy is a strategy for cooperation contract agreements so that there are rules that bind both parties, WT strategy is a strategy to maintain and seafood prices set by mutual agreement so that the entire cafe? manager harmonious relationship between fellow managers.The suggestion in this paper is in the doing that the agreement has been agreed to include regulations that govern both parties, preferably whole cafe? manager called a meeting together to set prices and package alacarte seafood for Travel Agent.
MOTIVASI BERKUNJUNG DAN PERSEPSI WISATAWAN NUSANTARA TERHADAP KUALITAS PELAYANAN DI TOYA DEVASYA DESA BATUR KINTAMANI I Gede Wiramatika; Ni Putu Eka Mahadewi; Ni Gusti Ayu Susrami Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.776 KB) | DOI: 10.24843/IPTA.2018.v06.i01.p05

Abstract

This research observed the Toya Devasya, Kintamani. The aim of this research are 1) to know the motivation of domestic tourist’s that visit the Toya Devasya Kintamani, Bangli. 2) to know their perception in regards of its service quality. This research used sample determination method which tend to purposive with taking its sample by using accidental sampling method and determining the number of samples using quota sampling giving 100 questioners to domestic tourist. Data collection technique that used is by interview, observing, documentation, literature study and questioner with analysis technique by qualitative and quantitative descriptive. The result showed the motivation which push domestic tourist’s to visit Toya Devasya are to make the mind calm, relax and free yourself in a beautiful and interesting place, get a new atmosphere. At the same time the motivation that pull those tourist’s to visit Toya Devasya is the beauty of natural mountain kicking, a nice atmosphere to be enjoyed, the source of hot water coming from Mount Batur. The perception of domestic tourist’s to its service quality over all is good, however they still feel that the lack of assurance service in Toya Devasya.
EFEKTIVITAS MEDIA SOSIAL INSTAGRAM PARIWISATA JEMBER SEBAGAI MEDIA PROMOSI PARIWISATA ONLINE Windy Ayu Lestari; Ni Putu Eka Mahadewi; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p20

Abstract

Promotional activities can be effective if the promotional purpose is achieved. To find out how effective the promotional media, it is necessary to measure the effectiveness of the media. This study aims to find out the effectiveness of Instagram social media @pariwisatajember as an online tourism promotion media by using the EPIC model method. Measurement of promotion effectiveness using EPIC model method is done by calculating first the average value of empathy dimension, persuasion dimension, impact dimension, and communication dimension, the determine the EPIC rate to find out how effective the promotion. The technique of determining samples in this study using the accidental sampling method is as many as 98 respondents. Data collection techniques using observation, interviews, questionnaires, literature, studies, and documentation. Data analysis techniques use descriptive quantitative analysis techniques, validity tests, reliability tests, and EPIC model analysis. The result showed that the effectiveness of Instagram social media @pariwisatajember as an online tourism promotion media showed effective result this shown by the measurement of the average value of the four dimensions and epic rate that within the effective scale range, where each value obtained is in empathy dimension of 3,63, persuasion dimension of 3,53, impact dimension of 3,54, communication dimension of 3,64 and EPIC rate of 3,58.
STRATEGI PEMASARAN PASAR SENI GUWANG SUKAWATI SEBAGAI DAYA TARIK WISATA BELANJA Luh Kartika Sutra Dewi; NPE. Mahadewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.152 KB) | DOI: 10.24843/IPTA.2020.v08.i01.p10

Abstract

Guwang Art Market is one of traditional art market in Sukawati sub-district, Gianyar Regency. Along with technological advances and the rise of the modern art market, the traditional art market has begun to be abandoned. This study was conducted to determine the right marketing strategy to maintain the existence of the Guwang Art Market as a shopping tourist attraction. The data analysis technique used are internal external/IFAS EFAS factors with used the Marketing Mix 7Ps as an internal factor and the external factors analysis used are markets, competitors, government, technology, economics, social and culture. The type of data used a quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, internal questionnaires were distributed to 175 tourists who visited at Guwang Art Market, then external questionnaires for the Management, Tourism Academics and Freelance Guide. Data analysis technique used a mix methods. The results of this study from 22 indicators of the internal environment and the external environment from 13 indicators, then obtained as 13 strength factors, 9 weakness factors, 8 opportunity factors and 5 threat factors. Based on the results of used internal external/IFAS EFAS factors it is known that the total value of IFAS is 2,53 and the total value of EFAS is 2,70 so that it shows the position of the Guwang Art Market is in cell V, namely the Growth Stability Strategy or the Guwang Art Market wants growth or improvement their business going to forward and overcoming the current of income slump.
COOKING CLASS SEBAGAI PAKET WISATA DI RESTORAN LAKA LEKE UBUD BALI M. Rizky Nugraha S.; I Made Sendra; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.24 KB) | DOI: 10.24843/IPTA.2015.v03.i01.p06

Abstract

Selection of research on "Cooking Class as Tour Packages at the Restaurant Laka Leke in Ubud Bali" is motivated the potential that cant be find anything in Ubud area which can be put into a package "cooking class", and how to plan a tour package "cooking class" in support of the potential that exists in Ubud. Data collection in this study was done by observation, interviews, and library research. Type of data used is the qualitative data supported by quantitative data, while the data source are the primary data and secondary data. Results of this study showed that of the observations made on potentiality of tourism in Ubud village is still a lot of potentials that has not been developed and the maximum attention, especially from the local government. Development of tourism in Ubud village just focus on a few places in the Ubud area. For the Bureau of Tourist’s Travel or restaurant should pay more attention to making travel packages which involving local communities and make a package that is unique and different so will not appear tour packages that already exist.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN SITUS TRIPADVISOR DI KAWASAN PARIWISATA KUTA SELATAN-BALI Sri Herayanti; Putu Agus Wikanatha Sagita; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.374 KB) | DOI: 10.24843/IPTA.2018.v06.i02.p09

Abstract

This study aims to determine the Factors That Influence The Decision of Tourist Using The Site of www.tripadvisor.com in Bali Tourism Area South Kuta-Bali. This research using quantitative descriptive as a data analysis technique which is using factor analysis method and data processing is using SPSS versi 17.0 for Windows. Sample determination technique is using Judgemental Sampling and sampling technique is using Accidental. Data collection technique is using a questionnaire that given to 150 respondences who as a TripAdvisor app’s users who visited Tourism Destination of uluwatu Temple, Suluban Beach, Dreamland Beach, and Jimbaran Beach to get primary data. The results of this analysis illustrate that obtained 3 factors consist of 14 indicators that influence the decision of the tourist using this site of the Tourism Area in South Kuta-Bali, namely: (1) Psychological Factors, eigen value is 5,355 and 35,699% of the cumulative percentage of variance with indicator: Perceptions, Belief & Attitudes, Motivation Social Class, and Culture. (2) Personal Factors, eigen value is 1,962 and 13,083% of the cumulative percentage of variance with indicators: Lifestyle, Personality & Self Concepts, Learning, Age, Roles & Status, and Economic Environment. (3) Social Factors, eigen value is 1,339 and 8,926% of the cumulative percentage of variance with indicators: Family, Sub-Culture, and Occupation. The highest eigen value is Psychological Factors, in 5,355 of eigen value and 35,699% of the cumulative percentage of variance and this factor becomes the most dominant factor influencing the decision of tourists using www.tripadvisor.com of the Tourism Area in South Kuta-Bali.