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All Journal Buletin Udayana Mengabdi Jurnal IPTA Nusantara Journal of Multidisciplinary Science Jurnal IPTA (Industri Perjalanan Wisata)
Ni Putu Eka Mahadewi
Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana
Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM Kristina Angelina Gultom; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p13

Abstract

This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purchase Decision partially and simultaneously. This research method uses data collection techniques in the form of observation, questionnaires, and literature study. The technique of determining the sample using a purposive sampling method. The data analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The results of this study indicate that Traveloka.com advertising using the EPIC Model method in measuring the advertising communication approach has been effective in introducing products in the form of flight tickets with a value of 4,008 and the Direct Rating Method in measuring good value advertising messages in conveying messages with a value of 79.44. EPIC Model's multiple linear regression analysis on Purchasing Decisions has a positive effect with a significant value of 0.015, the Direct Rating Method has a positive effect with a significant value of 0.003, while simultaneously or simultaneously, the Effectiveness of Advertising on Purchasing Decisions has a positive and significant effect. Based on the results obtained, the effectiveness of advertising can have an influence on purchasing decisions made by buyers through advertisements that contain information about existing products.
PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON- FINANSIAL TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA I (PERSERO) BANDAR UDARA INTERNASIONAL NGURAH RAI BALI Gusti Agung Wulan Permata Sari; Luh Gede Leli Kusuma Dewi; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.047 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p17

Abstract

Compensation is everything that constitutes the benefits earned by employees in cash of money or something given directly (financially) or indirect (non-financial) which aimed for reciprocation that given from company on the results of employee performance at work. Compensation can be provided in financial and non-financial. Which including in the financial compensation are salary, bonuses, holiday allowances, superannuation. While that including in non-financial compensation are promotion opportunities, good colleagues, work environment, as well as a special achievement. The sample of this study is specified using purposive sampling technique using the theory of J Supranto with a total of 150 respondents focused on the permanent employees that worked at PT. Angkasa Pura I (Persero). Analysis of the data was used descriptive qualitative and quantitative including instruments data test, the classic assumption test, multiple regression analysis, correlation and coefficient of determination and hypothesis test partial and simultaneous. The results of this study that showed the partial test results and simultaneous between the independent variables are financial compensation (X1) and nonfinancial compensation (X2) to the dependent variable is the employee performance (Y) which has a positive and significant impact to overall the formulating of research hypothesis was resolved. Through the test results of coefficient determination is known that variable financial compensation and non-financial compensation can explain by employee performance at 60%. Multiple Linear Regressions showed that the independent variable has positive coefficient values respectively is 0306 and 0608 with financial compensation as independent variables were the most dominating in affecting the employees’ performance at PT. Angkasa Pura I (Persero) Ngurah Rai International Airport in Bali.
STRATEGI BAURAN PEMASARAN WINE SEBAGAI PRODUK PENUNJANG PARIWISATA (STUDI KASUS PT. SABABAY WINERY BALI) Agatha Fransiska Tarigan; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.039 KB) | DOI: 10.24843/IPTA.2018.v06.i01.p03

Abstract

Recently wine tourism products are being developed in Bali. Bali’s Wine is produced from the wineries, processed and produced in Bali which can be used as a tourist activity. This study aims to determine the strengths and weaknesses in wine products marketing and opportunities also, threats and know the strategy and marketing program of wine product that can be applied in PT. Sababay Winery. Data collection techniques used observation, interview, literature study, questionnaire, and documentation. Determination of the sample in this study is to use purposive sampling. Informant determination using key informant. This research use descriptive qualitative data analysi combine with likert scale analysis. The purpose of this study is to determine the characteristics of tourists, to find out the factors those influenced the decision of tourists to buy some souvenirs and also to find the most influenced factors. The methods of collecting data were through observation, interviewed, questionnaire, documentation, and literature study methods. The methods of analysis data were using descriptive quantitative method, through validity test, reliability and analysis of factors those supported by SPSS program 17.0 version. From this research, there are fourteen strength indicators and two indicators of weakness and indicators of opportunity as many as seven indicators and three indicators of threats owned by PT. Sababay Winery. Strategies and marketing programs that can be applied by PT. Sababay Winery is a product creation and development strategy, a strategy to increase wine product promotions, market expansion strategies, and marketing enhancement strategies.
STRATEGI PEMASARAN BALI APOLLO DIVE AND WATER SPORT UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN Vicky Fatahilah Sani; Ni Putu Eka Mahadewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p18

Abstract

Bali Apollo Dive & Water Sport is a company that provides various types of activities and water sports in Tanjung Benoa. Along with the development of tourism in Bali, the interest of tourists to carry out water sport activities is increasing so that many stakeholders have established a water sport tourism business which makes competition between water sport companies tight, therefore this phenomenon is the background of this research The data collection methods used in this study were observation, interviews, documentation, literature studies and the distribution of internal and external questionnaires to 150 respondents who used the Bali Apollo Dive & Water Sport water sport tour package as well as to the Bali Apollo Dive & Water Sport and academics. Tourism. The results of the study The results of the study using 17 internal environmental sub-indicators and 11 external environmental sub-indicators, then obtained 14 strength factors, 3 weakness factors, 8 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS Bali Apollo Dive & Water Sport, it is known that the total value of IFAS is 3.17 and the total value of EFAS is 2.31, indicating the position of the Bali Apollo Dive & Water Sport water sport package is in cell VIII, namely Conglomerate Growth and Diversification Strategy. In this position, the strategy used by Bali Apollo Dive & Water Sport in marketing water sport packages requires a growth strategy through strategic emphasis on financial synergies rather than product marketing synergies.
PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN MILLENIAL DI PARALAYANG WAYU, SULAWESI TENGAH Putri Amibiyah Ihlasul Amalia; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p11

Abstract

Accessibility and facility are regarded as important component for tourist satisfaction and development of tourist attraction. Central Sulawesi is currently developing regional tourism potential with optimize tourism in three priority tourist destinations, one of them is paralayang wayu. The purpose of this research is to know the tourist characteristic and analyse the effect of facilility and accessibility on tourist satisfaction in paralayang wayu. Data was collected through questionnaires using purposive random sampling. The respondent were 110 tourist. Beside surveys, data was obtained through observation, interview and literature studies. It’s analyzed using multiple linear regression, hypothesis testing and coefficient of determination and classical assumption test. The results of the study partially show that the facilities have a significant effect on millennial tourist satisfaction with a tcount of 6.331 and a significant value of 0.000. Accessibility variables have a significant effect on millennial tourist satisfaction with a tcount of 3.603, a significance of 0.003. Simultaneously facilities and accessibility have a significant effect on millennial tourist satisfaction with tcount of 55,191 and a significant value of 0.000. Based on data analysis, the influence of facilities and accessibility on millennial tourist satisfaction is 50.8%, while 49.2% is explained by other variables not examined.
PENGARUH MOTIVASI DAN SIKAP WISATAWAN NUSANTARA TERHADAP PEMBELIAN PRODUK WISATA BAHARI DI TANJUNG BENOA PADA MASA PANDEMI COVID-19 Muhammad Dio Fitriadi; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p06

Abstract

The decline in the number of tourists related to the current Covid-19 pandemic situation has made marine tourism bussiness offering tourism product to attract tourist visiting Bali, especially Tanjung Benoa. The number offers provided by marine tourism businesses to tourist makes companies need to analyze the effect of motivation and attitudes of domestic tourist purchasing descision on marine tourism product during covid-19 Pandemic in Tanjung Benoa. This research was conducted online to domestic tourists who had purchased marine tourism products in Tanjung Benoa in the last 1 year during the pandemic. The sample in this study was selected using the theory of Hair, et al (2006) with the number of respondents are 75 tourists. Data were collected through an online questionnaire, and then analyzed using multiple linear regression using the SPSS version 21.0 program. The results of this study are motivation (X1) has a significant effect on purchasing decisions (Y), attitudes (X2) have a significant effect on purchasing decisions (Y), also motivation (X1) and attitudes (X2) simultaneously affect purchasing decisions (Y) on marine tourism products in Tanjung Benoa.
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Wisatawan Nusantara Di Dunia Fantasi (DUFAN) Ancol Jakarta Pada Masa Pandemi Covid-19 Elsa Bernicha; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p20

Abstract

Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract Abstract
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL Natasha Audrey; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p08

Abstract

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2), public relations (X3) direct marketing (X4) and visiting decision variables (Y). Data was collected using observation, literature study, documentation and distributing questionnaires with the help of google form to 85 respondents with purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of the research, it is known that the promotion mix variables which consist of advertising (X1), public relations (X3) and direct marketing (X4) affect the decision to visit M-Bloc Space Jakarta. While the sales promotion variable (X2) has no effect on the decision to visit M-Bloc Space Jakarta. Furthermore, based on the results of the F test, it shows that the promotion mix variable simultaneously influences the decision to visit M-Bloc Space Jakarta in the New Normal Era with a coefficient of determination value of 63% and the rest is influenced by other factors.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN DI DERAWAN FISHERIES COTTAGE PULAU DERAWAN Ingglade Janely Parengga; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p10

Abstract

This exotic Derawan Island has enchanting natural beauty, especially marine tourism so that it can attract tourists both domestically and abroad. Then there was the Covid-19 Pandemic which had a bad impact on the Derawan Island tourism industry such as restaurants, watersport rentals, souvenir shops, especially on accommodation entrepreneurs. The level of tourist visits is decreasing, also impacting the decline in room occupancy rates as experienced by Derawan Fisheries Cottage. To be able to continue to compete in this field, the quality of services and tourist facilities must be continuously improved in addition to providing tourist satisfaction, as well as to create a good image in the eyes of tourists. The purpose of this study is to find out the characteristics and influence of variable quality of services and tourist facilities on the satisfaction of tourists staying at Derawan Fisheries Cottage. This study used a sample of 100 respondents with a sampling technique is purposive sampling. The data in this study was taken with observation techniques, questionnaires, interviews and literature studies. The data is analyzed using multiple linear regressions, hypothesis tests and classical assumption tests. The results concluded that there is a partial and simultaneous significant influence between the quality of services and tourist facilities on tourists staying at Derawan Fisheries Cottage. This is evidenced by the results of the simultaneously obtained a Fhitung value of 42,796 > Ftabel which is 2.70 with a significance of 0.000.
STRATEGI PENGEMBANGAN DESA WISATA BERBASIS MASYARAKAT DI DESA CAU BELAYU, TABANAN Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p22

Abstract

This research is conducted because the development of tourism in Tabanan Regency is monotonous in its popular tourist attraction and there is no innovation to collaborate between the natural, cultural, and creative potential of the local community. One of the innovation breakthrough that needs to be done is the development of Community-Based Tourism Village in Cau Belayu Village, Marga District, Tabanan Regency. This study aims to formulate strategy model and program for the development of Community-Based Tourism Village in Cau Belayu Village, Marga District, Tabanan Regency. This study results indicate several strategies that can be applied: developing a variety of rural tourism products based on the uniqueness of the local potential, creating a brand image of tourist destinations, increasing marketing activities for rural tourism products, improving traditional village based security systems, increasing tourism industry product certification, implementing CHSE strict regulations in every presentation of rural tourism products and activities, strategies for strengthening the entrepreneurial spirit of the Cau Belayu Village community, strategies for building marketing networks with tourism stakeholders, creating smooth and beautiful accessibility to tourist attractions, building tourism institutional governance, creating beautiful environment in the area around tourist attractions, increasing the competence of human resources in the field of tourism, increasing public awareness of tourism awareness and Sapta Pesona.
Co-Authors Agatha Fransiska Tarigan Aggy Cariena Ander Sriwi, Ander Clarissa Yohana Natalia Elsa Bernicha Erl Vania Paulalengan Gede Eka Sucita Darma Gusti Agung Wulan Permata Sari Helly Gantara Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Wiramatika I Gusti Putu Bagus Sasrawan Mananda I Kadek Dwi Dharma Wiguna I Ketut Suwena I Made Sendra I Nyoman Sudiarta I P. Sudana I Putu Agus Darmawan I Putu Pradipa Aditya Utama I PUTU SUDANA I Wayan Suardana Ingglade Janely Parengga Intan Permatasari Liyanti IP SUDANA Kresnanda Yuliono Kristina Angelina Gultom Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Kartika Sutra Dewi M. Rizky Nugraha S. MADE KUSUMA NEGARA Maria Laru Sendy Ludju Muhammad Dio Fitriadi Muhammad Fitrullah N M. Ariani N.P.R.A Astagina Natalia Siska Katerina Natasha Audrey NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Made Adi Yanti Putri Ni Made Oka Karini Ni Made Sofia Wijaya Ni Wayan Jeni Purwani Ni Wayan Vitha Wahyundari NMO. Karini Nora Ronia Pangaribuan Nosita Elika Putri Amibiyah Ihlasul Amalia Putri Siona Putu Agus Wikanatha Sagita Roels Ni Made Sri Puspa Dewi Rr. Bathari Nindita K. Sri Herayanti Via Reza Efrida Vicky Fatahilah Sani Windy Ayu Lestari Yayu Indrawati