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All Journal E-Jurnal Kajian Budaya Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Asian Journal of Social and Humanities International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science
I Made Sendra
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGUATAN KAPABILITAS SUMBER DAYA MANUSIA LOKAL MELALUI PENDIDIKAN DAN PELATIHAN BAHASA MANDARIN BAGI PENGELOLA DTW TANAH LOT KABUPATEN TABANAN I.M. Sendra; I.G.N. Widyatmaja; I.B.K. Astina; I.K. Suwena
Buletin Udayana Mengabdi Vol 22 No 1 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i01.p04

Abstract

The development of tourists from China before the Covid-19 pandemic was very fast, especially in the Tanah Lot Tourist Destination, Tabanan Regency, Bali Province, but in terms of the ability to speak Mandarin for managers it was very low. Strengthening local human resource capabilities through Mandarin education and training referred to here is a basic skill that should be understood and practiced by each individual in a tourism business in order to be able to run their business in a sustainable manner. This activity aims to improve Chinese language skills for oral translators and provide basic Chinese language skills for local employees. Another goal is to provide an introduction to Chinese cultural values that are considered necessary for managers to know so that they are expected to assist in efforts to improve the quality of performance of Tanah Lot destination managers. Keywords : Management, Mandarin, Training, Strengthening, Participation, Tourism
Development Model of Traditional Ritual Festivalization as Cultural Tourism Attraction in Padang Panjang City, West Sumatra Siti Ivadhea Harrisa; Yohanes Kristanto; I Made Sendra; Rahmad Oscar Ridho
Asian Journal of Social and Humanities Vol. 1 No. 11 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v1i11.94

Abstract

Traditional rituals were part of the daily life of the Minangkabau and Mentawai indigenous peoples in the past. Since the arrival of Islam, the understanding that has developed in Minangkabau society is "adat basandi syarak, syarak basandi Kitabullah", which means that adat refers to Shari'a, Shari'a refers to the Koran. Halal branding has become a framework for developing tourism in West Sumatra which has resulted in tensions with the indigenous Mentawai people who do not adhere to Islam. The Festival Ritual Nagari raised in this thesis raises both rituals from the culture of the Minangkabau and Mentawai indigenous peoples. This thesis discusses the festivalization of traditional rituals carried out in the city of Padang Panjang, West Sumatra. This research aims to enrich cultural tourism attractions that are inclusive of Mentawai traditional culture so as to achieve the common goal of increasing visitors to West Sumatra. This research was conducted in a qualitative descriptive manner with cultural thematic analysis methods. In-depth interviews were conducted with stakeholders involved in developing the traditional ritual festival in Padang Panjang. The results of this study indicate that the development of traditional rituals as a cultural tourism attraction requires a development model so that the ritual festivals carried out can be sustainable. This study shows that the collaboration of stakeholders greatly influences the continuity of traditional ritual festivals. In addition to the development model, an event management flow chart for the Festival Ritual Nagari 2 and the 2023-2026 Nagari Festival Ritual event calendar were also found. The active collaboration of all stakeholders is suggested so that the Festival Ritual Nagari can be carried out continuously in the future. The establishment of regulations regarding the festival of traditional rituals is needed because it does not only function as a cultural tourism attraction but also cultural diplomacy.
Integrating Agro-Cultural Tourism: A Product Diversification Model for Sibetan Tourism Village, Karangasem Regency Ida Ayu Kintan Pradnyawati; I Putu Anom; I Made Sendra
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop a sustainable tourism integration model that combines unique cultural elements and agricultural practices in Sibetan Tourism Village to diversify tourism products. Building on existing research that highlights the potential of agro-cultural tourism, this research employs a qualitative approach with descriptive interpretation, utilizing interviews and observations to gather data. The findings reveal the integration of traditional Balinese ceremonies and indigenous salak farming techniques as key attractions for tourists. Moreover, the study proposes a comprehensive agro-cultural tourism model that emphasizes collaboration among stakeholders, infrastructure development, and sustainable practices. This research contributes new insights to the field of tourism studies by illustrating the importance of leveraging local cultural and agricultural resources to create a memorable and sustainable tourist experience in rural areas. The integration of these elements offers a framework for enhancing community engagement and economic viability, addressing the need for innovative tourism solutions in the region.
PENGARUH KUALITAS PELAYANAN DRIVER GRABCAR TERHADAP KEPUASAN WISATAWAN NUSANTARA DI BADUNG, BALI Sarfina, Eminilda; Sendra, I Made; Sudana, I Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p17

Abstract

GrabCar is an internet-based transportation service that can be accessed through an online application that rejuvenates users/tourists, but there are some complaints from users or tourists when using GrabCar. The purpose of this study is to determine the effect of GrabCar Driver service quality on the satisfaction of domestic tourists in Badung Regency, Bali. The operational definition of variables used in this study is X, Y and characteristics. The sampling technique uses accindental sampling with a total of 100 respondents, namely domestic tourists who have used GrabCar in Badung Regency, Bali. Data collection techniques are carried out by observation, questionnaires, interviews, literature studies, and documentation. This research is quantitative descriptive by using simple linear regression analysis as data analysis. This study uses descriptive data analysis which is processed using the SPSS 25.0 application for windows. The results of simple linear regression analysis through partial testing of the effect of variable X on Y show that the t test obtains a significant value of 0.000 <0.005, which means that the service quality variable has a positive effect on tourist satisfaction. The R square determinant coefficient value is 0.630, service quality affects domestic tourist satisfaction, while the remaining 37% is influenced by other variables such as competition variables, price variables, trust variables, for the Grab manager must improve facilities, maintain the company's image, hospitality to tourists/ passengers, and improve CHSE standards.
STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR PADA GLAMPING DI TAMAN DANU CAMP, BEDUGUL Fachlepi, Imam; Sudiarta, I Nyoman; Sendra, I Made
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p13

Abstract

Glamping activities have become one of the trends in the world of tourism, making many tourism industry managers compete in fulfilling this trend. Taman Danu Camp is one of the Glamping areas in Bedugul. The existence of this competition makes Taman Danu Canp have to maximize marketing strategies to increase sales of Glamping rooms. This study used data collection techniques, namely observation, library studies, questionnaires, interviews, and distributing questionnaires to obtain data. The results showed that the marketing strategy at Taman Danu Camp, SO (strength Opportunity) Strategy: strategies to increase and maintain excellence and strategies to expand market share. WO (weakness opportunity) strategy: a strategy to improve product quality and a strategy to improve service quality to tourists. ST strategy (strength threats): strategies to maintain a positive image of Glamping both in the community and in the perception of tourists and strategies to expand cooperation. WT (weakness threats) strategy: strategies to improve the quality of products and services and strategies to improve the quality of resources.
Marketing Strategy Of Museum Timah Indonesia As An Educational-Historical Tourism In Pangkalpinang, Bangka Belitung Island Province Ricky Iddham Permana; I Made Sendra; I Putu Sudana
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1084

Abstract

This research aims to identify the existing conditions of tourism in the Museum Timah Indonesia and propose a marketing strategy for the Museum Timah Indonesia as an edu-historical tourism in Pangkalpinang City. This study uses a qualitative descriptive approach and is supported by quantitative data. Data collection through observation, interviews, documentation and questionnaires. Data analysis uses qualitative descriptive, IFAS, EFAS, IE matrix and SWOT matrix. The results of the study show that the existing condition of tourism at the Museum Timah Indonesia shows quite positive developments and continues to increase in recent years both from tourist visits, attractions, service facilities, promotional information and in terms of management organization. Meanwhile, in terms of internal factors (7P), the Indonesian Tin Museum has ten key indicators in the form of strengths and weaknesses and external factors (PESTEL) has nine indicators in the form of opportunities and threats. In the SWOT analysis, eight alternative strategies were obtained, consisting of strategies (S-O) taking advantage of the diversity of collections and technological advances and using service quality to support policies, (W-O) developing personal selling through technological advances and increasing public involvement with government policy support, (S-T) increasing advertising to overcome economic conditions and utilizing employee attitudes in facing social changes, and strategies (W-T) improve physical facilities to cope with economic conditions and cultural values and improve security procedures to cope with social changes and cultural values.
Development Strategy for Heritage Tourism Areas in Bandung City Raja Kamal Faried; I Made Sendra; Nyoman Ariana
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1418

Abstract

This study explores the development strategy for Bandung's heritage tourism area, emphasizing its historical and cultural significance. The research identifies strategies to enhance heritage tourism as an attraction, evaluates the role of pentahelix stakeholders, and analyzes improvements for sustainable development. Using a descriptive qualitative method, data were collected through observation, interviews, and documentation. Key theoretical frameworks include heritage tourism, development strategies, nostalgic tourism, and the old town concept, with SWOT analysis employed for data interpretation. Findings reveal that the Bandung Heritage Tourism Area, rich in historical and cultural assets, serves as a major tourist attraction. Primary stakeholders include the government and local communities, while academics, media, and businesses act as secondary stakeholders. Development strategies focus on utilizing historical assets, improving amenities, and enhancing security to ensure visitor safety and comfort. Promotional efforts are also critical in attracting tourists. Recommendations highlight the importance of active stakeholder collaboration to sustain and promote the heritage tourism area, ensuring its long-term viability and appeal.
Co-Authors Ade Sri Anisha Br Sitepu Ahmad Irfan Setiawan Arya Adi Palguna Bayu Anggriawan Fachlepi, Imam I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suwena I Komang Deya Pradnyana I Made Adikampana, I Made I Made Darmaja I N. ARIANA I Nyoman Sudiarta I Putu Anom I PUTU SUDANA I Wayan Suardana I.B.K. Astina Ida Ayu Kintan Pradnyawati Ida Ayu Laksmita Sari Kadek Sandra Putri Dewanti Kelvin Aldira Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M. Rizky Nugraha S. M. SUKANA MADE KUSUMA NEGARA Mr. Godang Nasution, Annio Indah Lestari Ni Ketut Arismayanti, Ni Ketut Ni Ketut Suarni Ni Luh Megawati Ni Luh Putu Ari Sulatri Ni Made Reni Istarini Ni Putu Eka Mahadewi Ni Putu Suwartini Ni Wayan Sutarini Ronthi Nosita Elika Nyoman Ariana Nyoman Dantes Putu Ayu Nugraheni Putu Mia Sintya Dewi Rahmad Oscar Ridho Raja Kamal Faried Ricky Iddham Permana Saptono Nugroho, Saptono Sarfina, Eminilda Sigit Sugianto Siti Ivadhea Harrisa SUDANA SUDANA Takahide Valentino Wiwin Roy Jaya Saragih Y. Kristianto Yayu Indrawati Yohanes Kristanto Yohanes Sunu Dwi Aldrianto Zyendira Amanda Zanuar