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Journal : Nandur

Pengaruh Segmentasi Pasar dan Preferensi Konsumen Terhadap Keputusan Pembelian Kue Organik di Bali Buda Ni Ade Lianita; I Nyoman Gede Ustriyana; I Gusti Ayu Agung Lies Anggreni
Nandur Vol 2 No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

One of the things that need to be considered in doing the marketing of products to be sold is by analyzing market segmentation and understanding the needs and desires of consumers. This is what Bali Buda has done in formulating its marketing strategy in the face of market share competition and sales decline due to the Covid-19 pandemic. The purpose of this study is to analyze the effect of Market Segmentation and consumer preferences on the decision to purchase organic cakes in Bali Buda by using Structural Equating Modeling-Partial Least Square (SEM-PLS). The sample in this study as many as 65 respondents who are consumers of organic cakes that have bought and consumed organic cakes in Bali Buda. The results showed that market segmentation and consumer preferences have a positive and significant effect on purchasing decisions by producing the original sample value of 0.456; 0.417 and p-value of 0.001; 0.002 with a standard error of 5%. This result means that if the market segmentation is properly formed and the preferences of consumers are met, it can affect the high purchasing decisions of organic cake consumers in Bali Buda.
Analisis Keberhasilan Pemasaran Produk Agribisnis Berbasis Instagram di Provinsi Bali Ketut Trisna Thana Widiarta; I Nyoman Gede Ustriyana; Gede Mekse Korri Arisena
Nandur Vol 1 No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

Instagram is one type of e-commerce website that is used to sell products or services digitally with Instagram being the 4th most active platform on social media. “This study aims to analyze the characteristics of” agribusiness businesses using Instagram using qualitative descriptive with simple tabulations, analyzing the quality of Instagram, the use of Instagram and usage satisfaction in agribusiness businesses by using descriptive analysis to explain how the perspectives of SME on their Instagram and analyze the influence of Instagram quality, Instagram usage. and satisfaction with the use of successful e-commerce businesses in Bali Province “using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach.” The research sample was 31 SME selling vegetables, fruits and meat using Instagram and using the hashtags #sayurbali, #buahbali and #dagingbali. The results show that most of the Instagram-based SME have an age of 26-30 years old SME with undergraduate education levels and Instagram contributing 50% -75% increase in sales. In addition, it was found that Instagram was able to increase SME sales results by “paying attention to the quality of “Instagram, the use of Instagram, usage satisfaction and the success of e-commerce. Instagram quality, Instagram usage and usage satisfaction indicate a significant positive influence on the success of e-commerce as evidenced by each variable having a value of 3.961; 2,067 and 2,002 for the success of e-commerce.
Dampak Pengembangan Objek Wisata Kawah Ijen Terhadap Peningkatan Kesejahteraan Petani I Kadek Putri Widhiantari; I Nyoman Gede Ustriyana; I Made Sudarma
Nandur Vol 1 No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

Abstrak
Karakteristik Sayuran yang Dibutuhkan Oleh Favehotel Kuta Square, Bali Dio Dewansa; I Nyoman Gede Ustriyana; Ida Ayu Listia Dewi
Nandur Vol 1 No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

Abstrak
Pengaruh Fasilitas Wisata dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Hidden Strawberry Garden di Desa Pancasari Ni Made Astiti Putri Siadi; I Made Sudarma; I Nyoman Gede Ustriyana
Nandur Vol 2 No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

The existence of agro-tourism in several areas has become one of the sectors that can provide benefits for increasing income. Pancasari Village is one of the villages that has the potential for agricultural land and agricultural crops that have the potential to develop agro-tourism-based destinations. For example, strawberry agrotourism at Hidden Strawberry Garden. This research aims to explain the influence that provided by tourist facilities and service quality on visitor satisfaction. The type of research used is quantitative by looking for causal associative relationships with sampling using non-probability sampling method with accidental sampling with a sample of 120 respondents which are visitors of Hidden Strawberry Garden. The data analysis technique used Structural Equation Least Square (SEM-PLS) analysis. The results of this study conclude that the tourist facilities variable has a significant influence on visitor satisfaction. The influential indicator is the condition of the facility and the quality of service has a significant influence on visitor satisfaction. The indicator that influences is the condition of the facility. The advice given as an evaluation is that the manager is able to monitor more by improving the supporting facilities and infrastructure on a regular basis and being able to improve the quality of skills in providing services so as to increase visitor and satisfaction and loyalty.
Pengaruh Kompensasi Terhadap Motivasi dan Kinerja Karyawan (Studi Kasus Di PT Satu Satu Coffee Company Saat Pandemi COVID-19) Ketut Dimas Bayu Sedana D; I Nyoman Gede Ustriyana; A.A.A. Wulandira Sawitri Djelantik
Nandur Vol 2 No 3 (2022)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

The most important role for companies to provide compensation to their employees is measured through the performance given by employees along with the motivation they get. One company that applies a motivational process before and after employees do work is PT Satu Satu Coffee Company. The purpose of applying the motivational process before and after employees do work is for employees to improve performance in carrying out optimal tasks. The purpose of this research is to find out how compensation influences the motivation and performance of employees of PT Satu Satu Coffee Company. The population of this study were all employees of PT Satu Satu Coffee Company, totaling 32 people. The number of samples in this study were 32 respondents, using a saturated sampling method (census). Retrieval of data by interviews, documentation and questionnaires where factors are measured by giving a score of 1-5. Data analysis is modeled into the SEM (Structural Equation Modeling) model using a tool in the form of smartPLS.3.0 software. The results showed that employee motivation and performance had a positive and significant effect on employee compensation. The indicator that best reflects compensation is insurance, while the indicator that reflects the least is bonuses. The indicators that best reflect work motivation are physiological needs and social needs, while the weakest indicator in reflecting is the need for self esteem. Based on the results of the analysis carried out, the conclusions that can be put forward in this study are that compensation has a positive and significant effect on the motivation of employees of PT Satu Satu Coffee Company and compensation has a positive and significant effect on the performance of employees of PT Satu Satu Coffee Company. Suggestions that can be given to PT Satu Satu Coffee Company, the company provides bonuses regularly and in accordance with the achievements or achievements of these employees. Companies can also provide opportunities for teamwork so that social needs indicators as indicators that best reflect work motivation factors continue to increase.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A. AYU ISA MAHITARANI A.A.A. WULANDIRA SAWITRI DJELANTIK A.A.A. WULANDIRA SDJ A.A.A. WULANDIRA SDJ Agus Sutanto ALFENCIUS MULATUA MALAU Anak Agung Inten Trisna Anak Agung Istri Agung Peradnya Dewi Anak Anak.Agung.Ayu Wulandira Sawitri Djelant Anggreni Madik Linda APRILYA ARIEZA AYU RATIH PRATIWI Bawarta, I Gst Agung Ari BELLA MARISOL MAZARELLO BARU GUTERRES BERATA, DEWA AYU MALINDA SARI CATHERINE ANASTASIA SINAGA DESILYA VITA PUSPITA DEWA GEDE AGUNG Dina Lare Dunensa Dio Dewansa DWI PUTRA DARMAWAN FAQIH HASMURULLAH FEBRIYANTI, NI KADEK AYU MELLY Fenny M. Dwivany Gede Mekse Korri Arisena Gunawitra, Putu Yuniary I Dewa Ayu Sri Yudhari I DEWA AYU SRI YUDHARI I DEWA GEDE AGUNG I G.A.A. Ambarawati, I G.A.A. I GEDE PUTU DHARMA ADITYA I Gede Setiawan Adi Putra I GEDE URIF BAYU RAHAYU I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Oka Suryawardani I KADEK MARYANA I Kadek Putri Widhiantari I KADEK PUTRI WIDHIANTARI I Ketut Rantau I Ketut Suamba I M Sarjana I MADE AGUS GIRI SANTOSA I MADE PUTRA AKEN MERTHAYASA I MADE SUDARMA I Made Sukewijaya I Nengah Ari Medikana I Nengah Punia I NYOMAN RAI I PUTU ANDIKA MAHARDANA I Putu Andika Suryanatha BS I PUTU ANDIKA SURYANATHA BUDI SENTANA I PUTU EDI SWASTAWAN I WAYAN ARI YASTIKA I WAYAN BUDIASA I WAYAN NOVA SUPRATMAN I WAYAN OKI SUMBERDAN I WAYAN SUCITAYASA I WAYAN SUDARTA I WAYAN WIDYANTARA I WAYAN WINDIA Ida Ayu Listia Dewi IDA AYU RATIH PRAVITA DEWI IGA.A LIES ANGRENI IRENE MICHIKO ERIKA JESSICA ARILA K A EDI SUYOGA KADEK WIDIANTARA Karlia Meitha KENTAK YULI AMBARA Ketut Dimas Bayu Sedana D Ketut Trisna Thana Widiarta KOMANG ANDRI SURYANI KUSUMA KOMANG TRI RAMENAYANTHI Kristini, Ni Nyoman Ayu LENI MARIA TARIGAN LUKY AISYAH ANDRIANI MADE ANTARA MADE AYU DESSY DORA AGNELLIA MADE PUTRI KRISNA DEWI MADE SUDARMA Marten Umbu Kaleka MATHEUS FRYNARDO KEUKAMA Matheus Frynardo Keukama Mila Dinda Putri Perdana NGAKAN NYOMAN GERI WIRA PRANANDA Ni Ade Lianita NI KADEK ANISA DWI PURNANTARI NI KADEK SUSANTIANI NI KETUT PURANI WIYANTI NI LUH ADE PEBRIANTARI NI LUH KOMANG AYU PRADNYANI NI LUH MADE INDAH MURDYANI DEWI NI LUH PANDE SUCANTI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA Ni Made Astiti Putri Siadi Ni Made Dhita Kusuma Wahyuni NI MADE DWI HANDAYANI NI MADE INDRI DIANI NI MADE KENCANA MAHARANI NI MADE NOVARINA DWITA LAKSMI NI NENGAH SURNING Ni Nyoman Ayu Dewi Sukariani Ni Nyoman Ayu Prapti Rahayu NI NYOMAN TISNA DEWI NI PUTU ADELIA SARASWATI ERAWAN ni Putu Era Prasistya Damayanti NI WAYAN PUTU ARTINI NYOMAN EMA SRIAYUNI Nyoman Parining NYOMAN TONY ANGGA WIJAYA PAKSONO, ROZAAN PENINA DOLFINA SANI Puja Puja Puspita, Ni Putu Yuliana PUTU KIRANA PATNI Putu Udayani Wijayanti RAGAPADMI, NI NYOMAN AYU CHANDRA RATNA KOMALA DEWI RIA PUSPA YUSUF ROSMAULI AGUSTINA GULTOM Sude Aletheia Sitorus SUDIARSANA, I GEDE ARTHA SUSILAWATI, NI KOMANG SRI VERONIKA SABATINA WIDHIANTHINI WIDHIANTHINI YOHAN DICA MANURUNG