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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS DWIJENAGRO: JURNAL ILMIAH MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Ilmu Sosial dan Ilmu Politik Journal of Sustainable Development Science

Putu Udayani Wijayanti

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2950990

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peranan Persepsi Bauran Pemasaran terhadap Keputusan Pembelian dan Loyalitas Produk Hatten Wines IDA AYU PUTU CITRA DEWI; I GUSTI AYU OKA SURYAWARDANI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Role of Marketing Mix Perception on the Purchasing Decision and the Product Loyalty to the Hatten Wines Hatten Wines is a local wine-based local alcoholic beverage product that is sought after by tourists visiting Bali. The decline in product sales turnover of Hatten Wines since 2008 lies behind this study. The purpose of the study was to identify the variables that determine the marketing mix decisions on the product purchases and loyalty toHatten Wines and their constituent indicators and determine the role of the marketing mix perceptions on the purchasing decisions and loyalty to the products of Hatten Wines. The study was conducted in Sanur, Kuta and Nusa Dua by distributing questionnaires to 100 foreign tourists. The data were analyzed based on the factor analysis with SPSS 19 program. The findings showed that the marketing mix variables that determine the purchasing decision and the loyalty to the products of Hatten Wines consist of four variables: product, price, promotion, place and distribution. The product variables are formed from five indicators: brand, flavor, packaging, aroma, and product variety. Price variables are formed from three indicators, namely affordability, price conformity with benefits, and price competitiveness. Promotional variables formed from four indicators of promotional services, promotional media, promotional quality, and promotional quantity. Place and distribution variables are made up of three indicators: place of sale, product availability, and ease of access. The role of the marketing mix perceptions on the purchasing decisions and the product loyalty to Hatten Wines can be explained by the variance value of 60,946%, the remaining 39,054% is influenced by other variables that are not incorporated into the model. Improved marketing mix quality is needed to improve the competitiveness of the products of Hatten Wines from those of imported products.

Analisis Pola Kemitraan Bibit Albesia antara CV Flora Bali di Kabupaten Karangasem dengan UD Tunas Jaya di Kabupaten Klungkung MADE NGURAH SABDA WINAYA; NI WAYAN PUTU ARTINI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Analysis of Albesia Seed Pathership Pattern Between CV Flora Bali in Karangasem Regency with UD Tunas Jaya in Klungkung Regency Cultivation of forest crops can involve various parties, among others, business entities, government, non-governmental organizations and private parties One of the private parties who market forest tree seeds is UD Tunas Jaya. Business partnership relationship between UD Tunas Jaya with CV. Flora Bali in its journey there has been no further analysis of the mechanism of partnership and what benefits have been obtained. This study aims to determine the pattern of partnership business seeds of forest plants between CV. Flora Bali with UD.Tunas Jaya in Pempatan Village, Rendang Sub-district, Karangasem Regency. This research is descriptive conducted at CV Flora Bali and Tunas Jaya by collecting data through in-depth interview and observation. Quantitative data analysis is done by using analysis of farming. The result of the research shows the partnership pattern that has been done between CV Flora Bali and UD Tunas Jaya in the form of Subcontract which is the pattern of partnership relationship between the business partner company that is UD Tunas Jaya with the business partner that produces the seed of forest plant that is CV Flora Bali. The distinctive feature of this subcontract partnership form is to make a joint contract that includes volume, price and time. CV Flora Bali with UD Tunas Jaya in the subcontract partnership pattern is the increase of productivity, labor efficiency and time, the seeds produced in the quality, quantity, and continuity are acceptable to the consumer, social relationships, and increase the income and welfare for the perpetrator Partnership.

Tingkat Diversifikasi Usaha Tani di Daerah Hulu, Tengah, dan Hilir Daerah Irigasi Mambal PUTU UDAYANI WIJAYANTI; AAA WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Business Diversification of Farmregions in the Upstream, Midstream, and Downstream Regional Irrigation Mambal Diversification of farming is one of the main programs of agricultural development . Program development of diversification of farming in paddy fields is one of the strategies in an effort to stabilize farm income , expansion of employment opportunities and poverty reduction (Pakpahan , 1990) . Seeing the importance of diversification for the stability of farmers 'income , it is interesting to study how to diversify farming in Mambal Irrigation Area, ( the upstream, midstream and downstream ) and their effects on farmers' income. The specific purpose of this study was to determine the level of farm diversification in the upstream, midstream , and downstream in the flow of irrigation Mambal farm diversification and determine the effect on the income of farmers in the upstream, midstream , and downstream in the flow of irrigation Mambal . The location determination is done intentionally ( purposive ) . The population in this study are all farmers who diversify his farming business .. population is three Subak is Ayung Buduk , Sembung , and Canggu . Then a total of 30 farmers selected proportionally according to the third area of the water control system , so it can be said to represent the entire population, which in this study serve as a peasant family research unit . Analysis of the data used in this research is the analysis of qualitative data is used to determine the field conditions and constraints encountered , as well as farmers' perceptions of diversification and quantitative analysis is used to determine the level of diversification and income . Results from this study was the influence of diversification of the income of farmers in the research area , as well as the absence of barriers in the irrigation water.

Saluran Pemasaran Cabai Rawit di Kecamatan Puger Kabupaten Jember Provinsi Jawa Timur ATIKATUL FITRIYAH; NI WAYAN PUTU ARTINI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.687 KB)

Marketing Channel for Cayenne Pepper in Puger Sub-District Jember Regency East Java Province The difference in the cayenne pepper marketing channels in Puger Sub-District, JemberRegency has an impact on the price for producers and consumers. The selling price ofcayenne pepper at the farm level during the harvest season in July-September 2017continues to decline and the bargaining position of farmers was considered weak. Thepurpose of this study was to find out the marketing institutions and channels, marketingfunctions, marketing efficiency (EP), and the ratio of the cost of cayenne pepper inPuger Sub-District. The data used were qualitative and quantitative data. The analysisused is descriptive qualitative and quantitative methods. The respondents of this studywere 51 farmers (Mojosari, Grenden, and Jambearum Villages) which were determinedby the proportional random sampling method and 15 marketing institution respondentsdetermined by the snowball sampling method.The respondents of the marketinginstitutions consisted of one middleman, four sub-district level collecting traders, threeinter-city traders, and seven retailers. There are three marketing channels namely, (1)farmers- collecting traders - retailers (Balung, Grenden, and Pasar Tanjung markets) -consumers, (2) farmers - collecting traders - inter-city traders (Jakarta) - markets inJakarta, (3) farmers - middleman - collecting traders - inter-city traders (Jakarta) -markets in Jakarta. Every marketing institution performs marketing functions, namelyexchange functions, physical functions, and facility functions. The functions performedby each institution are different. All marketing channels in this study are efficient. Themost efficient marketing institution in the marketing channel I is the collecting traders,onmarketing channels II, namely inter-city traders, and on marketing channelsIII, namely inter-city traders with the same values as in marketing channels II. Eachchannel has a collecting trader. When it was compared, the collecting traders at channelI was the most efficient institution.

Analisis Faktor-faktor yang Mempengaruhi Produksi Padi Sawah pada Daerah Tengah dan Hilir Aliran Sungai Ayung (Studi Kasus Subak Mambal, Kabupaten Badung dan Subak Pagutan, Kota Denpasar) ADE CANDRA PRABANDARI; MADE SUDARMA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Analysis of The Factor Affecting Rice Production in The Central Region and The Downstream Flow of The ayung River (Case Study in Subak Mambal, Badung Regency and Subak Pagutan, City of Denpasar). Subak Mambal and Subak Pagutan are using the river Ayung as irrigated rice fields. Subak Mambal in Badung Regency is located at middlestream and Subak Pagutan in Denpasar city is located at downstream of Ayung river . The Purpose of this study are to determine of the factors that influence the rice production at both of Subak, knowing the different of rice production at both of Subak , and determine of irrigation constraints for paddy rice at both of Subak. This research was done by interview 50 respondents in the two Subak. Based on analysis of linear regression showed three variables which are influence on rice production, employee, fertilizer and water, while the other variables are not affected. Analysisi of difference of production between in two subak, showed there is significant different between rice productioan at Subak Mambal and Subak Pagutan, where rice production at Subak Mambal higher than Subak Pagutan. The contraints of water irrigation at Subak Mambal is clogged of irrigation canals due to the garbage, and for Subak Pagutan are: (1) the damage of system irrigation, (2) pest crab, (3) garbage, (4) silting of rivers. Keyword : rice, production, constarain

Analisis Kelayakan Usaha Penyosohan Padi Menggunakan Mesin Pengering Berbahan Bakar Sekam di UD Sari Uma Bali I MADE ANANDA WIGUNA; KETUT BUDI SUSRUSA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Paddy is a crop that produce rice and it is staple for most of Indoensian. Drying is important post-harvest handling for paddy. Husk can be done into two ways that are mhacinery drying and sun drying. This study aims to find out how is business technique of process of hulling rice by using unshusked rice dryer with fuel of husk and how is feasibility viewed from other investment criteria. This study was conducted at UD Sari Uma Bali that it is a company have business on rice mill used machinery husk fuel dryer. The result showed that process of hulling rice by using husk fuel dryer is technically feasible and it is able to be operated during rainy day. Financially this business is feasible conducted with result of Payback period 4,23 year, Net Preset Value have positive value of Rp 1.360.930.972,00 bigger than zero, and Internal rate of Return (IRR) bigger than real rate of interest at market 30,03% per year, Benefit Cost Ratio of 2,32 (bigger than one). Thus business of process of hulling rice by using husk fuel dryer by UD Sari Uma Bali is feasible. From the result of sensitivity analysis has been conducted show that usage of paddy drying machine have fuel of husk is benefit business and reliable and have fulfilff criteria of investment though experience increasing of production cost.. Keywords: Rice huller, husk fuel dryer, financial analysis

Bauran Pemasaran Bunga Krisan pada Kelompok Usaha Bersama Manik Mekar Nadi di Desa Besakih, Kecamatan Rendang, Kabupaten Karangasem I MADE RIYAN PERMANA; I KETUT SUAMBA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.1, Januari 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT The Marketing Mix of Chrysanthemum Flower in KUBE Manik Mekar Nadi in Besakih Village, Rendang District, Karangasem Regency The marketing mix is a combination of four variables which constitute the core of the company's marketing system, consisting of product, price, place / distribution and promotion channels. This study aims to determine the marketing mix by KUBE Manik Mekar Nadi, margins obtained each marketing agencies involved, and the constraints faced in marketing their products. Locations were selected by purposive sampling. Types of data collected include qualitative data and quantitative data derived from primary data and secondary data. Data were collected by interview, observation, documentation studies and literature methods. Data was analyzed by descriptive qualitative and quantitative margin analysis.Based on the survey results revealed that KUBE Manik Mekar Nadi offers products with a wide variety of cut flower chrysanthemum color with three product classes, namely class products A, B, and C. KUBE product packaging by binding each of 10 trees that have been cut flowers using a rubber band, then wrapped using white manila paper. Determination of the selling price from the cost of the product, as well as look at the market price. Promotions conducted KUBE through exhibitions, discounts, and participate in seminars agricultural activities. Marketing margin on each successive line of Rp.2500 Tutut, 00 for C product on line (I), Rp.8000, 00 for product A, Rp.7.500, 00 for product B on a channel (II), and Rp .9000,00 for product A, Rp.8000, 00 for product B on line (III). Constraints faced by the KUBE not have private transportation means to distribute the product. Additionally KUBE difficulty in meeting the demand coming regularly. It is recommended to KUBE that have personal transportation to distribute the product, and immediately increase the amount of greenhouse so that the production cycle is not broken / blocked.

Pendapatan dan Risiko Produksi Usahatani Pacar Air (Impatiens balsamina Linn) pada Musim Hujan dan Kemarau di Subak Saradan, Desa Sibang Gede, Kecamatan Abiansemal, Kabupaten Badung I MADE JUNI ADITYA; I WAYAN WIDYANTARA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.1, Januari 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Income and Production Risk of Pacar Air (Impatiens balsamina Linn) Farm in Rainy and Dry Season in Saradan Subak, Sibang Gede Village, Abiansemal, Badung RegencyFlower use rate in Bali equals to farmer’s interest to produce flowers. Thisphenomenon becomes the reason for Subak Saradan’s farmer trying changing thehalf of their field in rainy and dry season to plant impatiens flower in order to fulfilthe needs of market of their products.The aims of this research is to know which season are best to plant impatiensflowerobserved from the differences in income and risk in rainy and dry season. Variablesin this research are farming analysis and Subak Saradan’s risk level. These variablesare analysed using quantitative method.The result of this research shows that impatiens flower farming in dry season isbetter than in the rainy season. The income of the farmers in this season is Rp532,287,522. More than total income in rainy season that isRp 388,338,689. Indicator that is used to measure the risk level in rainy and dryseason in this research is variation coefficient with each values are 0.57 and 0.50.The value of the coefficient in rainy season is higher than the dry season. Hence, therisk of failing is higher in this season.This research also projecting the income of the farmers that are burdened withproduction risk level in the planting season. The average value of respondent’sincome based on their land size and risk of the seasons areRp 1,574,044.33 and Rp 3,601,044.01. In some condition with the highest risk, couldmake 20,9 % respondents in rainy season and 14,5 % respondents in dry season maysuffer loss.

Perspesi Masyarakat Terhadap Daya Dukung Pariwisata Pedesaan Bali: Pendekatan Asset Based and Community-Driven Development I Ketut Surya Diarta; I Made Sarjana; Putu Udayani Wijayanti
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 2 Juli 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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IMPLEMENTASI FILSAFAT TRI HITA KARANA UNTUK KEBERLANJUTAN SUBAK ANGGABAYA SEBAGAI SUBAK LESTARI DI KOTA DENPASAR Putu Udayani Wijayanti; Wayan Windia
Jurnal Ilmu Sosial dan Ilmu Politik Vol. 35 No. 1 (2021): Januari-Juni 2021
Publisher : Sekolah Tinggi Ilmu Sosial Politik Wira Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52318/jisip.2021.v35.1.5

Subak is an autonomous organization that manages the irrigation system of an area of rice fields. This area has hydrological boundaries, a source of water, and a subak temple. Subak, which was recognizied by UNESCO as a world cultural heritage in 2012, implements the philosophy of Tri Hita Karana (THK). The sustainability of subak depends highly on how far this organization implements the THK. For this research, the area of Subak Anggabaya, located in Denpasar city, was chosen purposively as the research location because it is one of subak lestari (sustainable subak) in Denpasar. The data were collected from the informants who were chosen purposively because they know the implementation of the THK by Subak Anggabaya. This organization has been implementing THK components – Parhyangan, Pawongan, Palemahan – or in the concept of culture – Values, Social, Materials. The objective of this research is to identify which component of the THK is the most important one to the sustainability of Subak Anggabaya. The research found that the implementation of Parhyangan or values, particularly the implementation of awig-awig subak (subak regulations,) played the most important role in sustaining the existence of Subak Anggabaya as a subak lestari in Denpasar.

Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.WAHYU PRADNYANA ADE CANDRA PRABANDARI AGASTYA, PUTU Aminuyati ANAK AGUNG SAGUNG DESSY ANESTESIA PRABHANINGRUM ATIKATUL FITRIYAH BAGUS UTAMA EMTIEN BILL CLINTON TUAN PARMONANG DESMAN ARIANTO SITINJAK DWI PUTRA DARMAWAN FRESSATRIA FRESSATRIA Gede Mekse Korri Arisena I DEWA GEDE AGUNG I Dewa Putu Oka Suardi I Gusti Ayu Oka Suryawardani I GUSTI PUTU ANGGA WIJAYA I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I MADE JUNI ADITYA I MADE RIYAN PERMANA I MADE SANATHANA DHARMA I Made Sarjana I MADE SUDARMA I MADE SUKAYANA I MADE WIRA ADI KESUMA I NENGAH MARDIKA I Nyoman Gede Ustriyana I NYOMAN TRI ANANTA WIJAYA I PUTU SONY ARYAWAN I PUTU TEGUH PARAMARTA I WAYAN ANGGARIANA I WAYAN BUDIASA I WAYAN WIDYANTARA I WAYAN WINDIA I. G. A. A. LIES ANGGREINI Ida Ayu Listia Dewi IDA AYU PUTU CITRA DEWI KADEK MARTINI NINGSIH KETUT BUDI SUSRUSA LELY RATNA SIHOMBING LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU SUKMA ANDANI M. TH. HANDAYANI M.TH. HANDAYANI MADE ANTARA MADE ANTARA MADE NGURAH SABDA WINAYA MADE SUDARMA NI KADEK SRI UTARI NI LUH MADE RATNA HAPSARI PUTRI NI LUH WICANODIAN SURYA NI MADE JUNIARI Ni Made Sinta Pradnya Dewi NI NYOMAN SRI BI ADNYANI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nyoman Parining PENINA DOLFINA SANI PUTU AGASTYA Putu Zanes Costalina Ge’i RAGAPADMI, NI NYOMAN AYU CHANDRA RIA FLORA JANUWA PUTRI RIZKYTA, FIRSTNANDA ASHRY STEVI VIONA LUMBANTORUAN TIO TAPIANTA TOGATOROP UMBARI, IDA AYU MILANI Wayan Windia WIDHIANTHINI WIDHIANTHINI YOSSY ACHRIBSONE KUEAIN YOVITA DAMAYANTI

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