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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset
I Ketut Surya Diarta
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan Budidaya Ikan Nila di Provinsi Bali Ketut Suamba; Wayan Windia; I Ketut Surya Diarta; Made Sarjana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 9, No. 2 Juli 2009
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

Abstrak
Kepuasan Wisatawan Terhadap Elemen Daya Tarik Wisata Pantai Kuta Lombok Yuni Sulpia Hariani; I Gusti Ayu Oka Suryawardani; I Ketut Surya Diarta
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p15

Abstract

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction
Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists I Ketut Surya Diarta
Udayana Journal of Social Sciences and Humanities Vol 1 No 2 (2017): UJoSSH, September 2017
Publisher : Research and Community Services Institutes of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.414 KB) | DOI: 10.24843/UJoSSH.2017.v01.i02.p12

Abstract

The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international coverage, (2) Strategy WO achieved through the financial support for advertising, sales promotion, personal selling, and direct marketing ( 3) Strategies ST approached with the digital promotion supported by strong branding and assisted personal selling and direct marketing, and (d) Strategies WT by promoting Borobudur market in Asia, America, and especially Australia through increasing frequency of sales promotio.n and direct marketing supported by advertising to the target market.
Dampak Adanya Industri Mente (CV. Mente Bali Sejahtera) terhadap Kondisi Sosial Ekonomi Petani Jambu Mente di Desa Ban, Kecamatan Kubu, Kabupaten Karangasem NI LUH PUTU SRI MAHADEWI; I KETUT SURYA DIARTA; NI LUH PRIMA KEMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.1, Juli 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i01.p37

Abstract

Impact of Cashew Industry (CV. Mente Bali Sejahtera) on Socio Economic Conditions of Cashew Farmers in Ban Village, Kubu District, Karangasem Regency. The existence of cashew industry (CV. Mente Bali Sejahtera) in Ban Village has slowly raised the social economic status of the community, especially farmers and alleviated poverty in Ban Village. Ban village is a dry area with clean water being very difficult to obtain. Such natural conditions make the people here work as cashew farmers. The purpose of the study was to analyze the impact of the cashew industry (CV. Mente Bali Sejahtera) on the socio-economic conditions of cashew farmers in Ban Village. The analytical method used is descriptive qualitative and quantitative using a before after approach, research instruments in the form of interview guidelines and questionnaires. The results showed that the impact of the cashew industry (CV. Mente Bali Sejahtera) on the economic conditions of farmers in Ban Village was an increase in income from before. Increased income has an impact on the ability of farmers to improve housing conditions so that they become more feasible and comfortable, and are able to create business opportunities so that they can provide other financial benefits. The impact of industry on social conditions shows that social interaction remains well established but there is a decrease in the intensity of meeting within the family because more interactions are carried out at night after work. The fulfillment of consumption and ownership of living facilities in the household has increased and the knowledge and skills of farmers are increasing. Suggestions that can be given are for farmers to pay more attention to their agriculture so that they can produce superior quality cashew nuts and the industry to pay attention to the comfort of the community to avoid conflicts.
MANAGING COMMUNITY-BASED ECOTOURISM IN BANYUWEDANG BAY BALI AND ITS IMPLICATIONS FOR VISITOR SATISFACTION I Ketut Surya Diarta; Pitana I Gde
Media Konservasi Vol 27 No 2 (2022): Media Konservasi Vol 27 No 2 Agustus 2022
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.27.2.59-75

Abstract

Ecotourism in Banyuwedang Bay Bali is run with community-based principles (CBE). The local community is the determining entity to the extent that the implementation of CBE affects the attributes and services provided to visitors, thereby determining visitor satisfaction. The aims of this study are: (a) to analyze the level of CBE implementation, and (b) to analyze the effect of ecotourism attributes and services on visitor satisfaction. The results showed that the level of CBE implementation in Banyuwedang Bay was classified as fully implemented and very good. Full business ownership by the local community who simultaneously manages all activities in ecotourism independently. There is a significant influence of the attributes and quality of ecotourism services on visitor satisfaction. The findings of this study should dispel skepticism about the inability of local communities to manage ecotourism. It is recommended that the government provides trust and authority as well as adequate assistance to local communities in developing similar ecotourism independently and in mutual cooperation. The assistance needed is related to ecotourism management training and service quality management to visitors, considering that both have a significant effect in shaping visitor satisfaction. This research has a limited scope of study area, so to obtain a more general conclusion, a wider scope of research is needed on several community-based ecotourism destinations throughout the Bali region. Key words: ecotourism, attribute, service, satisfaction, Bali
PENGEMBANGAN AGROWISATA BERBASIS MASYARAKAT DI KELURAHAN RURUKAN DAN RURUKAN I KECAMATAN TOMOHON TIMUR PROVINSI SULAWESI UTARA Meilany Rosita Lengkong; I Made Antara; I Ketut Surya Diarta
JURNAL MANAJEMEN AGRIBISNIS Vol 6 No 2 (2018): OKTOBER 2018
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.076 KB) | DOI: 10.24843/JMA.2018.v06.i02.p04

Abstract

Salah satu tujuan wisata alternatif di Kota Tomohon adalah agrowisata di Kabupaten Rurukan dan Rurukan I, Kecamatan Tomohon Timur, Provinsi Sulawesi Utara. Agrowisata memiliki potensi untuk dikembangkan karena lokasi yang strategis, lokasi berada di dataran tinggi dengan pemandangan yang indah, mereka memiliki beberapa kegiatan hortikultura, serta keanekaragaman budaya yang telah menjadi daya tarik wisata yang hebat. Informan penelitian ini dipilih menggunakan purposive sampling yang didasarkan pada beberapa kriteria yang ditentukan sesuai dengan tujuan penelitian. Metode pengumpulan data dilakukan dengan melakukan FGD (Focus Group Discussion). Metode analisis data menggunakan analisis deskriptif, SWOT dan QSPM. Hasil penelitian menunjukkan bahwa potensi utama pengembangan agrowisata berbasis masyarakat di Kabupaten Rurukan dan Rurukan I adalah aspek daya tarik, termasuk pusat pengembangan hortikultura, pertanian dan budaya daerah, produk pertanian olahan makanan dan minuman, lokasi wisata, seni tradisional, dan pertunjukan seni . Hasil matriks SWOT menunjukkan beberapa alternatif strategi, termasuk pertanian dan pengembangan budaya lokal dan konservasi; promosi kawasan agrowisata; pemeliharaan kenyamanan dan keamanan di area tersebut; perluasan agrowisata; pengembangan agrowisata dan pelatihan keterampilan; peningkatan kualitas dan kuantitas di lokasi agrowisata; dan juga peningkatan keterampilan sumber daya manusia. Strategi prioritas berdasarkan analisis QSPM adalah pengembangan dan konservasi budaya dan budaya lokal. Masyarakat, dalam hal ini petani, dan pemerintah daerah harus dapat memanfaatkan kekuatan dan peluang potensi agrowisata untuk dapat meminimalkan kelemahan dan ancaman yang ada. Berdasarkan studi tersebut, rekomendasi termasuk konservasi pada budaya pertanian, adat istiadat tradisional dan budaya daerah, membuat dan melaksanakan kegiatan agrowisata, juga masyarakat dan pemerintah harus mempersiapkan diri sebagai pemain agrowisata yang terampil dan inovatif.
Analisis Potensi Pengembangan Agrowisata di Subak Batan Wani Desa Sading Kecamatan Mengwi Kabupaten Badung NI MADE WAHYU TRI PRATIWI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.2, Desember 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i02.p38

Abstract

The Analysis of Agrotourism Development Potential in Batan Wani Subak (irrigation system), Sading Village, Mengwi, Badung Regency Agrotourism is defined as a combination of agriculture and tourism. The potential of rice fields in Batan Wani Subak (irrigation system) can be applied as an opportunity to develop agritourism, yet there are conditions that need to be filled, namely the 4A aspects such as attraction, accessibility, amenity, and ancillary. The aims of this study were to identify the potential in Subak Batan Wani in developing Agrotourism also strategies in developing its Agrotourism. The data was analyzed by descriptive-qualitative method and SWOT analysis. Based on the research results, the potential in the Subak Batan Wani that can be developed as agrotourism includes, there are accessibility (affordability), amenity (facilities and infrastructure) travel agents also attractions (attractions) culture, agrarian and natural tourist attractions in the form of air in the cool and beautiful Subak area which is the strengths and weaknesses that there is no unique agricultural activity. The opportunity factor for the Kereban Langit Temple tourist attraction and the mepeed tradition (walking and in hand) in the village, while the threat factor that must be anticipated was the occurrence of tourist density. An alternative strategy that can be employed is the S – O strategy, namely promoting through social media such as Instagram, Facebook related to the location of Batan Wani subak and utilizing the tracking on Subak, providing shops, washing hands, checking body temperature considering to the current Covid-19 pandemic, and forming a tourism agency.Suggestions are needed for the further development namely by making unique and distinctive attractions, in example making photo spots. Support from other parties in the development of Agrotourism in Batan Wani subak, especially the government agencies.
Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol 13 No 1 (2023): Volume 13 No 1 April 2023
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Abstract

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.
Pengembangan Agrowisata di Desa Tenganan Dauh Tukad, Kecamatan Manggis, Kabupaten Karangasem WIDANA, I MADE KUSUMA; BUDIASA, I WAYAN; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p16

Abstract

Development of Agrowisata in Tenganan Dauh Tukad Village, Manggis District, Karangasem District Tenganan Dauh Tukad Village is one of the villages located close to popular tourist sites in Karangasem Regency. Tenganan Dauh Tukad Village is considered to have the potential to develop agro-tourism. A study study that discusses these potentials and strategies is needed so that this research is carried out. This research aims to see the potential in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency and to develop agro-tourism development strategies in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency The data methods are observation, in-depth interviews, and literature study. The research data were analyzed using descriptive qualitative methods. The results showed that the village of Tenganan Dauh Tukad has a potential attraction that can be developed as agro-tourism. The development strategy that can be carried out in Tenganan Dauh Tukad Village is a Stability Strategy that is implemented without changing the direction of the strategy that has been set.
Dampak Adanya Industri Mente (CV. Mente Bali Sejahtera) terhadap Kondisi Sosial Ekonomi Petani Jambu Mente di Desa Ban, Kecamatan Kubu, Kabupaten Karangasem MAHADEWI, NI LUH PUTU SRI; DIARTA, I KETUT SURYA; DEWI, NI LUH PRIMA KEMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p39

Abstract

Impact of Cashew Industry (CV. Mente Bali Sejahtera) on Socio Economic Conditions of Cashew Farmers in Ban Village, Kubu District, Karangasem Regency The existence of cashew industry (CV. Mente Bali Sejahtera) in Ban Village has slowly raised the social economic status of the community, especially farmers and alleviated poverty in Ban Village. Ban village is a dry area with clean water being very difficult to obtain. Such natural conditions make the people here work as cashew farmers. The purpose of the study was to analyze the impact of the cashew industry (CV. Mente Bali Sejahtera) on the socio-economic conditions of cashew farmers in Ban Village. The analytical method used is descriptive qualitative and quantitative using a before after approach, research instruments in the form of interview guidelines and questionnaires. The results showed that the impact of the cashew industry (CV. Mente Bali Sejahtera) on the economic conditions of farmers in Ban Village was an increase in income from before. Increased income has an impact on the ability of farmers to improve housing conditions so that they become more feasible and comfortable, and are able to create business opportunities so that they can provide other financial benefits. The impact of industry on social conditions shows that social interaction remains well established but there is a decrease in the intensity of meeting within the family because more interactions are carried out at night after work. The fulfillment of consumption and ownership of living facilities in the household has increased and the knowledge and skills of farmers are increasing. Suggestions that can be given are for farmers to pay more attention to their agriculture so that they can produce superior quality cashew nuts and the industry to pay attention to the comfort of the community to avoid conflicts.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Andrea, Trisha Susana ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Mayastika, I Ketut Adi Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining Patricia, Desak Gede Fitira PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani