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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset
I Ketut Surya Diarta
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Motivasi Wisatawan Berkunjung ke Agrowisata Malini Agropark sebagai Daya Tarik Wisata di Desa Pecatu Kecamatan Kuta Selatan Kabupaten Badung SINURAT, REHULINA BR; DIARTA, I KETUT SURYA; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p45

Abstract

The Motivation of Tourists Visiting to the Malini Agropark Agrotourism as a Tourist Attraction in Pecatu Village, South Kuta sub-district Badung district Tourists are very influential in the development of tourism to provide products and services in accordance with the interests and needs of visitors is no exception Malini Agropark. One of the determinants of tourists visit attractions is the motivation.This research about the motivation of tourists who encourage and attract tourists to visit the farm Malini Agropark. The goal is to describe the intrinsic and extrinsic motivation of tourists visit Malini Agropark. Respondents of the study were 30 people. Data collection techniques used are questionnaires and interviews. This research uses descriptive qualitative techniques. The results showed intrinsic motivation indicators is the need to take a break and relax yourself and need out of a routine. The scores obtained 886, then intrinsic motivation is very high. Indicators most high in extrinsic motivation is enjoying the view in Malini Agropark and take pictures on the spot a good photo. The scores obtained 1177, extrinsic motivation is categorized high. Based on the results of the study need to be an increase in facilities to support the needs, comfort and satisfaction of tourists when you are in Malini Agropark.
Partisipasi Petani Dalam Pengembangan Padi Varietas Hibrida Sterling di Subak Batuan Dangin Kecamatan Sukawati Kabupaten Gianyar LESTARI, I DEWA AYU NYOMAN SRI JULIANA; DIARTA, I KETUT SURYA; ASTITI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p13

Abstract

Farmer’s Participations in the Hybrid Rice Sterling Variety Development in Subak Batuan Dangin, Sukawati District, Gianyar Regency The increasing population will increase the amount of food consumption for rice needs. One of the innovations in agriculture is Sterling hybrid rice. The development of Sterling hybrid rice certainly cannot be separated from the participation of farmers. The objective of this study was to analyze farmer’s participations in the development of Sterling hybrid rice varieties and to figure out the factors that affects the participation. This research is a qualitative research. Data was collected using in-depth interviews, observation and documentation. The key informant in this study were 13 people. Data analysis in this study is descriptive qualitative. Based on the results of the research, at the decision-making stage farmers have been involved in all aspects of activities for decision-making, at the implementation stage farmers generally have followed the implementation activities in accordance with the agreement that was taken, at the stage of enjoying the results the farmers were satisfied with this development, and at the evaluation stage farmers provided input and suggestions. In terms of social factors are influenced by the age and education of farmers, economic factors are influenced by an increase in income and the amount of production, and technical factors are influenced by the way of maintenance.
Hubungan Modal Sosial dengan Tingkat Partisipasi Petani dalam Pembangunan Agrowisata Cau Chocolates di Desa Tua, Kecamatan Marga, Kabupaten Tabanan DJELANTIK, I MADE ASTRADITA; SARJANA, I MADE; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Correlation of Social Capital With The Participation Level of Farmer In The Development Of Cau Chocolates Agrotourism in Tua Village, Marga District, Tabanan Regency. The rapid development of tourism in Bali not only has a positive impact but also has a negative impact on the agricultural sector. Various negative impacts that arise give rise to efforts to develop alternative tourism. One form of effort to integrate the agricultural and tourism sectors in Bali Province is to develop agro-tourism areas. Cau Chocolates Agrotourism is one of the cocoa agrotourism in Tabanan. The development of agro-tourism cannot be separated from social capital and the participation of farmer groups. The aim of this study is to determine the extent of the correlation between social capital and farmer group participation in the development of Cau Chocolates Agrotourism, Tua Village, Marga District, Tabanan Regency. The data analysis method used is descriptive qualitative and Spearman Rank Correlation Analysis. The results showed that the correlation between social capital and the participation of the Pala Werdhi Farmer Group in the development of Cau Chocolates Agrotourism as a whole was moderate but only significant at three stages. Social capital is significantly correlated with participation in the planning stage, implementation stage, and enjoying the results stage, but not significantly correlated at the evaluation stage. Suggestions that can be conveyed in this study are that further research is needed on the factors driving participation to increase the participation of members of the Pala Werdhi farmer group and there needs to be more assistance and training to the Pala Werdhi farmer group, especially in cocoa cultivation, in order to increase the quantity or quality of the cocoa.
Visitor Perception of Kintamani Agro-ecotourism in Bali During The COVID-19 Pandemic Surya Diarta, I Ketut; Artini, NI Wayan Putu
Media Konservasi Vol. 28 No. 3 (2023): Media Konservasi Vol 28 No 3 December 2023
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.28.3.273-287

Abstract

The COVID-19 pandemic has hampered agro-ecotourism's economic, social, and environmental benefits. Previous studies have ignored visitor experiences, sustainability, and secondary data. A pandemic-era field assessment of Kintamani agro-ecotourism fills this gap. Purposive sampling was used to select 100 local visitors for the survey. Perceptual class intervals and WarpPLS 7.0 were used to analyze the data. Kintamani agro-ecotourism destination services and guest loyalty scored the highest. Attributes and service quality affected visitor satisfaction and loyalty, whereas the CHSE program measures did not. These findings include improving attributes and service quality, encouraging sustainability, collaborating with local communities and stakeholders, and developing innovative products and services for Kintamani agro ecotourism. Diverse market segments may be immersed in a region's culture and nature. Kintamani agro-ecotourism requires strong branding, marketing, and data-driven decision-making. Crisis management plans and sustainable infrastructure can help agro-ecotourism to survive unexpected disasters. Agro-ecotourism in Kintamani depends on the adaptation, innovation, and preservation of a region's natural and cultural legacy.
Agritourism as a Model for Subak Conservation in Bali Surya Diarta, I Ketut; Sukendar, Ni Made Classia; Sudana, I Putu
Media Konservasi Vol. 31 No. 1 (2026): Media Konservasi Vol 31 No 1 January 2026
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.31.1.55

Abstract

This research investigates the role of agritourism in conserving Subak Jatiluwih as a UNESCO World Heritage Site in Bali, based on the Tri Hita Karana philosophy. This study seeks to investigate how agritourism operates as a device for the conservation of traditional agricultural landscapes when threatened by modernisation and tourism.The study employed an ethnographic case study involving fieldwork, interviews, participant observation, and document analysis. Fieldwork was conducted from June to November 2024, using purposive sampling to gather insights from 20 informants, including Subak leaders, farmers, tourism actors, community representatives, government officials, and visitors, providing a comprehensive, multilevel understanding of Subak Jatiluwih. This study identified four critical means by which agritourism promotes conservation: institutional strengthening, ritual conservation, experiential engagement, and the equitable distribution of benefits. Agritourism ensures the continuity of traditional farming and contributes to the dissemination of spiritual-ecological values and the involvement of the youth and the population of the communities concerned. However, there have also been criticisms of issues ranging from unequal benefits to cultural commodification. This evidence-based study demonstrates that adaptive and inclusive governance are essential for achieving fair outcomes. The framework provides transferable lessons on how agritourism can mediate economic, ecological, and cultural interests in heritage landscapes and offers a template for other rural contexts in Southeast Asia and elsewhere.
Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Abstract

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.
Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Abstract

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.
THE ROLE OF INTANGIBLE VARIABLES AS DETERMINANTS OF TOURIST DECISIONS AND SATISFACTION IN THE SUSTAINABILITY OF SUBAK JATILUWIH AGROTOURISM Sukendar, Ni Made Classia; Ambarawati, I Gusti Agung Ayu; Mayastika, I Ketut Adi; Patricia, Desak Gede Fitira; Diarta, I Ketut Surya; Andrea, Trisha Susana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 1 (2026): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i1.109205

Abstract

Subak Jatiluwih Agrotourism, located in Tabanan Regency, is based on the traditional subak system. Maintaining the balance between tourism and subak farming activities is crucial. The role of intangible variables on visiting decisions and satisfaction levels at Subak Jatiluwih has a very important influence. This study aims to analyze the direct influence of trust, image, and service variables on tourist decisions and satisfaction, as well as to analyze the influence of these variables on tourist decisions in mediating tourist satisfaction at Subak Jatiluwih Agrotourism. Sampling techniques with purposive sampling and convenience sampling techniques were used in this study, and based on the calculation of the Slovin formula, the research sample required is 100 respondents from a population of 316.703 visitors. SEM-PLS analysis using SMARTPLS 3.29. The results indicate that tourist trust positively influences both visit decisions and tourist satisfaction. The image variable has a positive effect on visit decisions, while image, service quality, and visit decisions positively affect tourist satisfaction. Furthermore, visit decisions play a significant mediating role in the relationship between trust, agrotourism image, and service quality on tourist satisfaction.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Andrea, Trisha Susana ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Mayastika, I Ketut Adi Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining Patricia, Desak Gede Fitira PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani