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Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol 13 No 1 (2023): Volume 13 No 1 April 2023
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.

Pengembangan Agrowisata di Desa Tenganan Dauh Tukad, Kecamatan Manggis, Kabupaten Karangasem WIDANA, I MADE KUSUMA; BUDIASA, I WAYAN; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p16

Development of Agrowisata in Tenganan Dauh Tukad Village, Manggis District, Karangasem District Tenganan Dauh Tukad Village is one of the villages located close to popular tourist sites in Karangasem Regency. Tenganan Dauh Tukad Village is considered to have the potential to develop agro-tourism. A study study that discusses these potentials and strategies is needed so that this research is carried out. This research aims to see the potential in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency and to develop agro-tourism development strategies in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency The data methods are observation, in-depth interviews, and literature study. The research data were analyzed using descriptive qualitative methods. The results showed that the village of Tenganan Dauh Tukad has a potential attraction that can be developed as agro-tourism. The development strategy that can be carried out in Tenganan Dauh Tukad Village is a Stability Strategy that is implemented without changing the direction of the strategy that has been set.

Dampak Adanya Industri Mente (CV. Mente Bali Sejahtera) terhadap Kondisi Sosial Ekonomi Petani Jambu Mente di Desa Ban, Kecamatan Kubu, Kabupaten Karangasem MAHADEWI, NI LUH PUTU SRI; DIARTA, I KETUT SURYA; DEWI, NI LUH PRIMA KEMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p39

Impact of Cashew Industry (CV. Mente Bali Sejahtera) on Socio Economic Conditions of Cashew Farmers in Ban Village, Kubu District, Karangasem Regency The existence of cashew industry (CV. Mente Bali Sejahtera) in Ban Village has slowly raised the social economic status of the community, especially farmers and alleviated poverty in Ban Village. Ban village is a dry area with clean water being very difficult to obtain. Such natural conditions make the people here work as cashew farmers. The purpose of the study was to analyze the impact of the cashew industry (CV. Mente Bali Sejahtera) on the socio-economic conditions of cashew farmers in Ban Village. The analytical method used is descriptive qualitative and quantitative using a before after approach, research instruments in the form of interview guidelines and questionnaires. The results showed that the impact of the cashew industry (CV. Mente Bali Sejahtera) on the economic conditions of farmers in Ban Village was an increase in income from before. Increased income has an impact on the ability of farmers to improve housing conditions so that they become more feasible and comfortable, and are able to create business opportunities so that they can provide other financial benefits. The impact of industry on social conditions shows that social interaction remains well established but there is a decrease in the intensity of meeting within the family because more interactions are carried out at night after work. The fulfillment of consumption and ownership of living facilities in the household has increased and the knowledge and skills of farmers are increasing. Suggestions that can be given are for farmers to pay more attention to their agriculture so that they can produce superior quality cashew nuts and the industry to pay attention to the comfort of the community to avoid conflicts.

Motivasi Wisatawan Berkunjung ke Agrowisata Malini Agropark sebagai Daya Tarik Wisata di Desa Pecatu Kecamatan Kuta Selatan Kabupaten Badung SINURAT, REHULINA BR; DIARTA, I KETUT SURYA; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p45

The Motivation of Tourists Visiting to the Malini Agropark Agrotourism as a Tourist Attraction in Pecatu Village, South Kuta sub-district Badung district Tourists are very influential in the development of tourism to provide products and services in accordance with the interests and needs of visitors is no exception Malini Agropark. One of the determinants of tourists visit attractions is the motivation.This research about the motivation of tourists who encourage and attract tourists to visit the farm Malini Agropark. The goal is to describe the intrinsic and extrinsic motivation of tourists visit Malini Agropark. Respondents of the study were 30 people. Data collection techniques used are questionnaires and interviews. This research uses descriptive qualitative techniques. The results showed intrinsic motivation indicators is the need to take a break and relax yourself and need out of a routine. The scores obtained 886, then intrinsic motivation is very high. Indicators most high in extrinsic motivation is enjoying the view in Malini Agropark and take pictures on the spot a good photo. The scores obtained 1177, extrinsic motivation is categorized high. Based on the results of the study need to be an increase in facilities to support the needs, comfort and satisfaction of tourists when you are in Malini Agropark.

Partisipasi Petani Dalam Pengembangan Padi Varietas Hibrida Sterling di Subak Batuan Dangin Kecamatan Sukawati Kabupaten Gianyar LESTARI, I DEWA AYU NYOMAN SRI JULIANA; DIARTA, I KETUT SURYA; ASTITI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p13

Farmer’s Participations in the Hybrid Rice Sterling Variety Development in Subak Batuan Dangin, Sukawati District, Gianyar Regency The increasing population will increase the amount of food consumption for rice needs. One of the innovations in agriculture is Sterling hybrid rice. The development of Sterling hybrid rice certainly cannot be separated from the participation of farmers. The objective of this study was to analyze farmer’s participations in the development of Sterling hybrid rice varieties and to figure out the factors that affects the participation. This research is a qualitative research. Data was collected using in-depth interviews, observation and documentation. The key informant in this study were 13 people. Data analysis in this study is descriptive qualitative. Based on the results of the research, at the decision-making stage farmers have been involved in all aspects of activities for decision-making, at the implementation stage farmers generally have followed the implementation activities in accordance with the agreement that was taken, at the stage of enjoying the results the farmers were satisfied with this development, and at the evaluation stage farmers provided input and suggestions. In terms of social factors are influenced by the age and education of farmers, economic factors are influenced by an increase in income and the amount of production, and technical factors are influenced by the way of maintenance.

Hubungan Modal Sosial dengan Tingkat Partisipasi Petani dalam Pembangunan Agrowisata Cau Chocolates di Desa Tua, Kecamatan Marga, Kabupaten Tabanan DJELANTIK, I MADE ASTRADITA; SARJANA, I MADE; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Correlation of Social Capital With The Participation Level of Farmer In The Development Of Cau Chocolates Agrotourism in Tua Village, Marga District, Tabanan Regency. The rapid development of tourism in Bali not only has a positive impact but also has a negative impact on the agricultural sector. Various negative impacts that arise give rise to efforts to develop alternative tourism. One form of effort to integrate the agricultural and tourism sectors in Bali Province is to develop agro-tourism areas. Cau Chocolates Agrotourism is one of the cocoa agrotourism in Tabanan. The development of agro-tourism cannot be separated from social capital and the participation of farmer groups. The aim of this study is to determine the extent of the correlation between social capital and farmer group participation in the development of Cau Chocolates Agrotourism, Tua Village, Marga District, Tabanan Regency. The data analysis method used is descriptive qualitative and Spearman Rank Correlation Analysis. The results showed that the correlation between social capital and the participation of the Pala Werdhi Farmer Group in the development of Cau Chocolates Agrotourism as a whole was moderate but only significant at three stages. Social capital is significantly correlated with participation in the planning stage, implementation stage, and enjoying the results stage, but not significantly correlated at the evaluation stage. Suggestions that can be conveyed in this study are that further research is needed on the factors driving participation to increase the participation of members of the Pala Werdhi farmer group and there needs to be more assistance and training to the Pala Werdhi farmer group, especially in cocoa cultivation, in order to increase the quantity or quality of the cocoa.

Visitor Perception of Kintamani Agro-ecotourism in Bali During The COVID-19 Pandemic Surya Diarta, I Ketut; Artini, NI Wayan Putu
Media Konservasi Vol. 28 No. 3 (2023): Media Konservasi Vol 28 No 3 December 2023
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.28.3.273-287

The COVID-19 pandemic has hampered agro-ecotourism's economic, social, and environmental benefits. Previous studies have ignored visitor experiences, sustainability, and secondary data. A pandemic-era field assessment of Kintamani agro-ecotourism fills this gap. Purposive sampling was used to select 100 local visitors for the survey. Perceptual class intervals and WarpPLS 7.0 were used to analyze the data. Kintamani agro-ecotourism destination services and guest loyalty scored the highest. Attributes and service quality affected visitor satisfaction and loyalty, whereas the CHSE program measures did not. These findings include improving attributes and service quality, encouraging sustainability, collaborating with local communities and stakeholders, and developing innovative products and services for Kintamani agro ecotourism. Diverse market segments may be immersed in a region's culture and nature. Kintamani agro-ecotourism requires strong branding, marketing, and data-driven decision-making. Crisis management plans and sustainable infrastructure can help agro-ecotourism to survive unexpected disasters. Agro-ecotourism in Kintamani depends on the adaptation, innovation, and preservation of a region's natural and cultural legacy.

Agritourism as a Model for Subak Conservation in Bali Surya Diarta, I Ketut; Sukendar, Ni Made Classia; Sudana, I Putu
Media Konservasi Vol. 31 No. 1 (2026): Media Konservasi Vol 31 No 1 January 2026
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.31.1.55

This research investigates the role of agritourism in conserving Subak Jatiluwih as a UNESCO World Heritage Site in Bali, based on the Tri Hita Karana philosophy. This study seeks to investigate how agritourism operates as a device for the conservation of traditional agricultural landscapes when threatened by modernisation and tourism.The study employed an ethnographic case study involving fieldwork, interviews, participant observation, and document analysis. Fieldwork was conducted from June to November 2024, using purposive sampling to gather insights from 20 informants, including Subak leaders, farmers, tourism actors, community representatives, government officials, and visitors, providing a comprehensive, multilevel understanding of Subak Jatiluwih. This study identified four critical means by which agritourism promotes conservation: institutional strengthening, ritual conservation, experiential engagement, and the equitable distribution of benefits. Agritourism ensures the continuity of traditional farming and contributes to the dissemination of spiritual-ecological values and the involvement of the youth and the population of the communities concerned. However, there have also been criticisms of issues ranging from unequal benefits to cultural commodification. This evidence-based study demonstrates that adaptive and inclusive governance are essential for achieving fair outcomes. The framework provides transferable lessons on how agritourism can mediate economic, ecological, and cultural interests in heritage landscapes and offers a template for other rural contexts in Southeast Asia and elsewhere.

Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.

Pengaruh Program CHSE terhadap Citra, Kepercayaan, Kepuasan, dan Loyalitas Pengunjung pada Masa Pandemi Covid-19 di DTW Pantai Melasti Ungasan Bali I Ketut Surya Diarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p12

Implementation of the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) program at the Melasti Beach Ungasan Bali tourist destination is intended to boost visitor trust. This study examined visitor views of the implementation of CHSE at Melasti Beach and the consequent effects on destination image, trust, satisfaction, and loyalty. SEMPLS assessed data gathered through the surveying of 100 respondents. CHSE is well-implemented, and visitors trust the destination. Visitors are incredibly satisfied and loyal to the site. CHSE improves visitor trust and satisfaction but does not affect a destination's image. Image influences visitor trust but not satisfaction. Visitors' loyalty is unaffected by visitors' trust. Visitor loyalty is highly influenced by visitor satisfaction. The data reveals that the CHSE program is still vital during the COVID-19 pandemic because it boosts tourist trust and satisfaction.

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