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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset

I Ketut Surya Diarta

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2951051

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Motivasi Petani dalam Berusahatani Hortikultura di Desa Wisata Candikuning, Kecamatan Baturiti, Kabupaten Tabanan NI LUH PUTU RESTUTININGSIH; I KETUT SURYA DIARTA; I WAYAN SUDARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Farmers’ Motivation in Horticultural Farming in Candikuning Tourism Village, Baturiti Subdistrict, Tabanan Regency Horticultural farming in tourism destination is supposedly influenced by motivation who are able to encourage themselves who are not included in farmer community to carry out holticultural farming activities in the Candikuning Tourism Village. The purpose of this study is to determine the level of farmers’ motivation who are not included in farmer community in terms of intrinsic and extrinsic aspect in Horticultural Farming in Candikuning Tourism Village. The results show that the level of farmers’ motivation falls into high category with an average score of 3.67 (73.44%) of the total maximum score. This is supported by the intrinsic motivation included in the high category with an average score of 3.91 (78.34%) of the total maximum score and extrinsic motivation included in the high category with an average score of 3.42 (68.53%) of the total maximum score. So that the level of farmers’ motivation in horticultural farming is high. The agricultural extension workers that assist the farming activity in Candikuning Village should counsel the farmers actively. The farmers should form a farmer’s forum in order to facilitate them to gain information about their farming activity. The agricultural extension workers should be able to give effect to the farmers, through the delivery of messages that agricultural traders Keywords: motivation, farmers, horticultural farming, Candikuning Tourism Village

Strategi Membangkitkan Kembali Usaha Pupuk Organik Padat di Simantri 103 Serongga Kelod, Desa Serongga, Kecamatan Gianyar, Kabupaten Gianyar KOMANG BELY SETYAWATI; I GEDE SETIAWAN ADI PUTRA; KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Strategies to Promote Organic Solid Fertilizer Business in Simantri 103 of Serongga Kelod, Serongga Village, Gianyar Sub-District, Gianyar Regency Integrated Farming System (Simantri) is one of the leading programs of Bali Provincial Government to improve agriculture in order to support the Bali Mandara program. The purpose of this research is to investigate the internal and external environment factors found in solid organic fertilizer business at Simantri 103 of Serongga Kelod, Serongga Village, Gianyar Subdistrict, Gianyar Regency and to analyze the strategy to revive solid organic fertilizer business at Simantri 103 Serongga Kelod, Serongga Village, Sub-District of Gianyar, Gianyar Regency. Results of internal factor analysis of Simantri 103: a) strength (availability of adequate raw material and ownership of organic fertilizer processing facility is the most influential factor) b) weakness (lack of capital and lack of land of organic fertilizer processing in Simantri still become the main factor of weakness at Simantri 103). External factors: a) opportunities (development of organic fertilizer business in Simantri is an important factor) b) threat (competition with inorganic fertilizers is a threat in the development of solid organic fertilizer business). Based on the SWOT analysis, it was found that the alternative strategy that became the priority was the strategy to revive or improve the production of solid organic fertilizer. QSPM analysis results show that the strategy that has the biggest attraction score is the product development strategy. Suggestions that can be given is to fix the biggest weaknesses such as lack of capital and to pay attention to opportunities such as the trust of the financial institution.

Strategi Perekayasaan Subak Sembung sebagai Daya Tarik Wisata di Perkotaan NI LUH MADE AYU YULIANTARI PUTRI; I G.A. OKA SURYAWARDANI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Subak Sembung Development Strategy As A Tourist Attraction In The Urban Area Tourism development in Bali is culture-based tourism. One of them is Subak SembungEcotourism which is located in Peguyangan Village, North Denpasar District, DenpasarMuniciplity. Its strategic location in the city center makes Subak Sembung facechallenges in land conversion. Development efforts needed to make Subak Sembung atourist attraction as well as a traditional organization in agriculture. The purpose of thisstudy was to identify the strengths, weaknesses, opportunities, and threats of SubakSembung, formulate alternative strategies, and determine priority strategies to developSubak Sembung as a tourist attraction in urban areas. The results of the SWOT matrixproduced several alternative strategies, namely market expansion, collaboration withgovernment and external entrepreneurs, developing agricultural-based touristattractions, holding promotions, arousing agricultural activities and religious rituals,development efforts that were in accordance with the awig-awig of subak, formingmanagement bodies of ecotourism, and selective in developing tourism facilities. Thepriority strategy based on QSPM analysis was to establish an ecotourism managementbody so that Subak Sembung could be developed with better facilities. Subak membertogether with the government and other stakeholders must take advantage of theopportunities and strengths they have in order to minimize the weaknesses and threatsfaced by Subak Sembung. Based on the results of the study, the suggestion that can bemade is to form a more creative ecotourism management body so that the appreciationand activities of the community can be developed for the sustainability of Ecotourism inSubak Sembung.

Strategi Bertahan Subak di Daerah Pariwisata (Kasus Subak Semujan, Kecamatan Ubud, Kabupaten Gianyar) I GUSTI NGURAH BAGUS SUPARDI PUTRA; I KETUT SURYA DIARTA; WAYAN SUDARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Survival Strategies of Subak in the Tourism Area (in the Case of Subak of Semujan, Subdistrict of Ubud, Regency of Gianyar) Subak Semujan is a subak located in Ubud tourism center, now it is threatened by tourism itself. From 2012 to 2016 Subak Semujan has undergone land conversion of 15 hectares. This decrease is due to the conversion of agricultural land into tourism facilities such as hotels, bungalows, restaurants, and villas. The purpose of this research is to design the survival strategies of Subak of Semujan in the tourism area. Result of internal factor analysis Subak Semujan: a) strength: religious ceremony, awig-awig and pararem (traditional customs and rules), b) weakness: lack of interest of the farmers' children in the agricultural field, adopting lower innovation or technology. External factors: a) opportunities: social assistance and rice production facilities, farming extension, b) threats: tourism businesses require agricultural land, tourism employment opportunities. Based on the SWOT analysis, survival strategies are: a) S-O strategy of agricultural extension activities to be able to maintain agriculture in tourism area and to promote farming activities in the form of tour packages, b) S-T strategy: to make special rules related to land conversion and irrigation channel (awig- awig), c) W-O strategy: education and training through extension in adopting new innovations, agricultural extension for the younger generation, d) W-T Strategy: giving material and non-material incentives to the members of subak.

Perbandingan antara Pendapatan Rumah Tangga Petani di Subak Daerah Pariwisata dan Non Pariwisata MELITA ISTI SEPTIASARI; I KETUT SURYA DIARTA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.4, Oktober 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Comparison between Farmers Household Income in The Subak of Tourism and Non Tourism Area Household income of farmers in the area of subak in tourism and non tourism is different. Diversity of household income of farmers in Subak tourism and non-tourism areas makes it worthy to be known in order to see the effect of tourism on agriculture, especially subak development. The research objective is to determine the ratio of household income from agriculture and non-agricultural sectors in the subak of tourism and non tourism area. Total income of farm households in the subak areas of tourism and non-tourism income derived from agriculture and non-farm sector income. Income households in the tourist areas of the agricultural sector amounted to 14.39% while the non-agricultural sector amounted to 85.61%. The households’ income in non-tourism areas of the agricultural sector amounted to 35.64%. Research shows total income of farm households in the area of ??tourism and non-tourism is different. It can be seen from the t- test with a significance value of 0.000 with a t-value of 4.003. Subak farmers in the tourism area are expected to set aside revenue from non agricultural sector to increase income from non-agricultural sector, farmers in the non tourism a part from relying on the main livelihood from agriculture they also rely on non-agricultural sector as side income so that livelihoods of farmers' household income increased, members farming households are expected to remain as in average farmers have started entering unproductive age so the need for regeneration is highly required. Keywords: household income, In the Subak of Tourism and Non Tourism Area

Strategi Branding dalam Promosi Penjualan Produk Pertanian Olahan PT. Hatten Bali untuk Pasar Pariwisata Indonesia I Ketut Surya Diarta; Putu Widhianti Lestari; Ida Ayu Putu Citra Dewi
JURNAL MANAJEMEN AGRIBISNIS Vol 4 No 2 (2016): Vol. 4 - No. 2 - Oktober 2016
Publisher : Universitas Udayana

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Branding becomes inevitable in sales promotion strategy of products and services in the era of globalization. However, the difficult challenge of agricultural products branding related to standardization because it involves a biological process that can not be fully controlled. Moreover, if the intended target market is specific to the tourism market.This paper discusses branding strategy used by agribusiness company PT. Hatten Bali in promoting wine processed "Hatten Wines" for the tourism market in Indonesia. Data were collected through in-depth interviews and observations technique and were analyzed by descriptive qualitative method. PT. Hatten Bali uses three strategies of branding ot its wines pruducts, namely: (1) producer branding (Hatten Wines Aga White, Hatten Wines Aga Red, Hatten Wines Alexandria, Hatten Wines Rose, Hatten Wines Sparkling Tunjung, and Hatten Wines Sparkling Jepun), (2) retail branding (Dragonfly Moscato and Two Island), and (3) geographical branding (Pino de Bali and Dewi Sri). All three branding strategies have differences in agricultural raw material processed, the target market, and typology of use in order to meet the company's sales target. Branding strategy proved to be applicable and effective used in processed agricultural products sales promotion strategies just like used in manufacturing products and other services. Agribusiness entrepreneurs should consider the use of branding in sales promotion to better compete with competitors.

PENGARUH KARAKTERISTIK PETANI, MOTIVASI PETANI DAN PERAN PENDAMPING TERHADAP PERILAKU PETANI PENANGKAR DALAM MENDUKUNG KETERSEDIAAN BENIH PADI DI KABUPATEN TABANAN I Putu Adi Purwanta; I Dewa Putu Oka Suardi; I Ketut Surya Diarta
JURNAL MANAJEMEN AGRIBISNIS Vol 7 No 2 (2019): OKTOBER 2019
Publisher : Universitas Udayana

Seed is essential support farming success. Availability it required support agricultural development. The purpose this study to analyze direct and indirect effects farmers characteristics, motivation and role of assistant on the behavior breeder farmers and their influence on the availability rice seeds. The study conducted in Tabanan Regency. Data collection done from March to June 2019. The number of population 142 rice breeders with respondent 59 rice breeders. The number of respondents determined using Slovin formula. Analysis tool used SmartPLS version 3.0. The results of study showed farmers characteristics, motivation, and role of assistant had a significant effect on the behavior breeder farmers. Moreover, seed availability was affected by role of assistant, yet farmers characteristics and motivation had no notable effect on it. However, the indirect influence farmers characteristics, motivation and role of assistant not significant to seed availability through the behavior breeder farmers. From this study, it’s suggested that 1) to maintain availability rice seeds in Tabanan Regency, role of assistant for farmers cultivate in own fields is optimized according to their respective duties and functions. 2) Role of assistant are role subak, PPL, BPSBTPH, breeders, and the local agriculture office 3) To improve the financial ability local breeders to buy prospective seeds produced by breeder farmers.

The Influence of Edelweis Park Agrotourism Attributes and Service Quality on Tourist Satisfaction and Revisit Intention in The Middle of The COVID-19 Ni Made Classia Sukendar; I Gde Pitana; I Ketut Surya Diarta
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p10

Agrowisata Taman Edelweis merupakan agrowisata unggulan yang dikembangkan sebagai DTW di Kabupaten Karangasem. Meskipun popularitasnya semakin meningkat, pengetahuan mengenai pengaruh atribut DTW dan kualitas layanan terhadap kepuasan dan niat berkunjung kembali wisatawatan selama pandemi COVID-19 masih terbatas. Tujuan penelitian ini adalah untuk (a) menganalisis pengaruh atribut DTW agrowisata terhadap kepuasan pengunjung; (b) menganalisis pengaruh atribut DTW agrowisata terhadap niat kunjungan kembali; (c) menganalisis pengaruh kualitas pelayanan agrowisata terhadap kepuasan pengunjung; (d) menganalisis pengaruh kualitas pelayanan agrowisata terhadap niat kunjungan kembali; (e) menganalisis kepuasan pengunjung agrowisata terhadap niat kunjungan kembali wisatawan di tengah pandemi COVID-19. Mengingat sejumlah keterbatasan, teknik pengambilan sampel yang digunakan yaitu accidental sampling, dengan pemilihan 100 responden. Hasil penelitian menunjukkan bahwa (a) atribut DTW agrowisata berpengaruh positif dan signifikan terhadap kepuasan pengunjung; (b) atribut DTW agrowisata berpengaruh positif dan signifikan terhadap niat berkunjung kembali; (c) kualitas pelayanan agrowisata berpengaruh positif dan signifikan terhadap kepuasan pengunjung; (d) kualitas pelayanan tidak berpengaruh signifikan terhadap niat berkunjung kembali wisatawan, (e) kepuasan pengunjung berpengaruh positif dan signifikan terhadap variabel niat berkunjung kembali, namun variabel kepercayaan merupakan variabel moderasi yang bersifat lemah terhadap variabel kepuasan pengunjung dan niat berkunjung kembali. Dengan demikian disarankan agar mempertahankan atribut DTW, meningkatkan kualitas pelayanan, memberikan perhatian kepada kepuasan wisatawan. Melakukan penelitian lebih lanjut seperti menganalisis pengaruh citra destinasi terhadap kepuasan dan niat berkunjung kembali wisatawan.

Perspesi Masyarakat Terhadap Daya Dukung Pariwisata Pedesaan Bali: Pendekatan Asset Based and Community-Driven Development I Ketut Surya Diarta; I Made Sarjana; Putu Udayani Wijayanti
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 2 Juli 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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TOURISM IMPACT ON SOCIAL SOLIDARITY IN UBUD CUSTOMARY COMMUNITIES I KETUT SURYA DIARTA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 3 November 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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ABSTRAK Tujuan penelitian untuk mengetahui dampak pariwisata terhadap solidaritas sosial masyarakat adat di Ubud. Analisis sosiologi diaplikasikan pada dua tipe masyarakat adat: Subak Padangtegal dan Desa Adat Junjungan. Enam puluh responden dipilih secara purposive untuk menilai dampak pariwisata terhadap enam variable solidaritas sosial melalui depth-interview dipadukan dengan participant-observation, yaitu: (1) rasa saling memiliki atau simpati sebagai sebuah komunitas, (2) kemauan dan kesediaan untuk berkorban kepada anggota komunitasnya, (3) kekhawatiran, kecemasan, dan tekanan dalam komunitas, (4) tanggung jawab moral, (5) persahabatan dan persaudaraan dalam komunitas, dan (6) keramahtamahan, tatakrama dalam komunitas. Hasil penelitian menunjukkan bahwa di secara umum baik di Subak Padangtegal dan Desa Adat Junjungan pariwisata berdampak positif terhadap solidaritas sosial dengan pengecualian dampak negatif pada variable tekanan dalam komunitas dan pada Subak Padangtegal ditemukan pada variabel tanggung jawab moral. Kata Kunci: Dampak Pariwisata, Solidaritas Sosial, Masyarakat Adat, Subak, Desa Adat, Bali. ABSTRACT The aim of this research is to examine tourism impact on social solidarity in Ubud customary communities. Sociological analysis is grounded on two types of customary communities: Subak Padangtegal and Desa Adat Junjungan. Sixty respondents were chosen to assess six social solidarity variables through depth-interview combined with participant observation methods as follows: (1) feelings of belonging together or sympathy as a community, (2) feelings of altruism to community members, (3) community distress, (4) moral obligation, (5) friendship, and (6) politeness and courtesy of people in the village. Research finding shows that, in general, both in Subak Padangtegal and Desa Adat Junjungan, tourism influenced social solidarity in positive ways with some exceptions were found on community distress variable and in Subak Padangtegal was also on moral obligation variable. Keywords: Tourism Impact, Social Solidarity, Customary Community, Subak, Desa Adat, Bali.

Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Andrea, Trisha Susana ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Mayastika, I Ketut Adi Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining Patricia, Desak Gede Fitira PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani

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