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All Journal Jurnal Manajemen dan Agribisnis Agrotrop : Journal on Agriculture Science SOCA: Jurnal Sosial Ekonomi Pertanian E-Jurnal Manajemen Universitas Udayana Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Agrisocionomics: Jurnal Sosial Ekonomi Pertanian DWIJENAGRO: JURNAL ILMIAH Jurnal MSDA (Manajemen Sumber Daya Aparatur) Bali Dental Journal International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

I GUSTI AGUNG AYU AMBARAWATI

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2951235

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Social Sciences

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Willingness To Pay Petani terhadap Pelaksanaan Asuransi Usaha Tani Padi (AUTP) (Studi Kasus Subak Cepik Desa Tajen Kecamatan Penebel Kabupaten Tabanan) NI NENGAH SURNING; I GUSTI AGUNG AYU AMBARAWATI; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Farmer’s Willingness to Pay to the Implementation of Rice Farming Insurance(Case Study of Subak Cepik Tajen Village, District of Penebel Tabanan Regency) Asuransi Usaha Tani Padi (AUTP) is one of program by Indonesia Government toprotect the farmers if there is a risk happen and causes the farmer loss their resultsduring paddy farming. Subak Cepik is one of subak join AUTP since 2015 and havingthe most claims in Bali Province. The purpose of this research is to find out aboutwillingness to pay by the farmers or we can understanding it as farmer’s ability to paypremiums AUTP and to know the constraints that occurs in the implementation ofAUTP for the Subak Cepik farmers and PT Jasindo. This research is using descriptivequantitative and descriptive qualitative method and used 40 sample of farmers. Thedata analyzed using Contingent Valuation Method (CVM). The result of this researchshows that farmer’s willingness to pay is Rp 30,853/ha/planting season. The amount issmaller than the current premium of Rp 36,000/ha/planting season.. Besides, thisresearch also shows obstacles in the implementation of AUTP for farmers that is fromthe process of socialization AUTP, premium payment process and claims fund that isstill lack for farming needs and constraints from the PT Jasindo including the processof socialization and registration process of AUTP participants. Subak Cepik farmersstill want government subsidies and want to improve the service of AUTP. Result fromthis research suggest there is a need to synergize PT Jasindo and the farmers need forsynergy. Then, the government also expected to set the AUTP premium in accordancewith the capability of farmers.

Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi NI KADEK WINDA YULIASARI; I GUSTI AGUNG AYU AMBARAWATI; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

Manajemen Logistik Komoditi Telur Ayam dari Peternakan Biosecure ANAK AGUNG PUTU WULANDARI; I GUSTI AGUNG AYU AMBARAWATI; NI WAYAN SRI ASTITI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Logistic Management of Eggs From Biosecure Farm Agribusiness of laying hens is a strategic effort to meet the public demand for eggs. Biosecure farms which implement the program of Clean and Healthy Market Chain (CMC) developed in the ACIAR project, which resulted in good quality chicken eggs, healthy and good for consumption. The farms which obtain a certificate of Indonesian Poultry Biosecurity Center (PBUI) will have the logo of biosecure. The purpose of this study was to determine (1) the logistics management of chicken eggs from the biosecure farms to the consumers (2) the perceptions of stakeholders on the price and quality of eggs from biosecure farms. The method used was descriptive and qualitative analysis to determine the planning, budgeting, procurement, storage, control and distribution. The results showed that (1) logistics management on biosecure farms of chicken eggs commodity can be performed well. It can be seen from the results of weekly livestock production which provides a supply of eggs for PT Mitra Sinar Jaya of 42% and UD Limas Merta Mandiri of 58%. Both agencies will distribute back to the institutional consumer markets (supermarkets and hotels) and a small portion to the traditional markets, (2) the perception of stakeholders on the commodity of chicken eggs from biosecure farms can be categorized as very good with a score of 85.33%. Suggestions which can be given are (1) the logistics management of biosecure farms can expand the distribution channels of healthy chicken eggs for the benefit of consumers, (2) stakeholders of PT MSJ are expected to put biosecure labeling on the packaging, with the aim of attracting consumers in terms of quality. As for UD LMM, it is expected to develop the business of chicken eggs produced by biosecure farms to expand its distribution network. Keywords: Logistics Management, Chicken Eggs, Biosecure, Perception

Efektivitas Pemanfaatan Dana Klaim Asuransi Usahatani Padi (AUTP) di Subak Sengempel, Desa Bongkasa, Kecamatan Abiansemal Kabupaten Badung ANAK AGUNG ARISTA SATWIKANI; I GUSTI AYU AGUNG AMBARAWATI; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Effectiveness Of Utilization Of The Rice Crop Insurance (AUTP) Claims Fund atSubak Sengempel, Bongkasa Village, Abiansemal District Badung Regency AUTP was launched by the government as an effort to protect farmers from crop failureby providing claims that can be used as capital for the next season. This research aimsto determine the response of farmers and the effectiveness of AUTP claims fundutilization. The research was done purposively in Subak Sengempel, Bongkasa Village,Abiansemal Sub-district of Badung Regency. Samples were 62 farmers who receivedclaims fund. Data were collected through interviews, observation and documentation.Data analysis is descriptive qualitative and quantitative. The results shows that farmersrespond positively to the AUTP program in terms of knowledge and attitude. Theaverage knowledge of farmers reached 80% of the total expected knowledge aboutAUTP and the farmer's attitude were agreed with the average score is 4.10. Furthermore,by type of fund usage is effective category which is 90.32% of farmers use as a capitalfor rice cultivation for the next planting season. The utilization of AUTP claims fundsviewed from the claims capability is effective to cover 110.31% cost of farmingproduction per 0.25 ha up to planting and maintenance stages. In this research can besuggested the AUTP program needs to be continued and coordination between theparties involved should be maintained.

Bauran Pemasaran Susu Bubuk Kedelai Merek Emyta pada UD Emyta di Kota Denpasar Provinsi Bali JHON RONALD SAPUTRA TAMBUNSARIBU; I GUSTI AGUNG AYU AMBARAWATI; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Marketing Mix of Soybean Milk Podwer of Emyta Brand at UD Emyta Denpasar-Bali One of the soybean processed products in the form of drinks that is most easily digested by the body is soy milk.UD Emyta is one of the companies that produces powdered soy milk in the city of Denpasar. This study aims to determine the marketing mix of soybean milk powder carried out by UD Emyta in terms of product concept, price, place/distribution and promotion and to find out the obstacles faced by the company in marketing Emyta’s soybean milk powder products. Based on the results of the research, soybean powder milk products are processed from the best imported raw soybeans. Marketing mix carried out by UD Emyta for products is that companies provide three types of packaging for different weight in marketing their products to make them look more attractive to consumers. For the type of packaging 150 grams and 250 grams, it is packed with aluminum foil packaged in a box and for a 500 gram type of packaging using plastic packaging. Pricing used by UD Emyta is a cost plus pricing method, which is to set prices based on costs added with percentage of costs. The price for small packages containing 150 grams was Rp 16,000, 250 grams was Rp 22,000 and 500 grams was Rp 34,000 respectively. The company uses retailers as intermediaries in the distribution of products so thattheproduct reaches the final consumer.Promotional activities used by companies are by using social media and giving discounts to each of their customers. Internal constraints faced are company performance in terms of promotions that are less effective. External constraints are the difficulty of finding quality raw materials and the presence of competitors of similar products which result in companies having to compete quite tightly.

Analisis Usahatani Penangkaran Benih Kedelai (Kasus di Subak Kusamba, Kecamatan Dawan, Kabupaten Klungkung) I KETUT SUARDANA; I GUSTI AGUNG AYU AMBARAWATI; I DEWA PUTU OKA SUARDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.976 KB)

Abstract National seedling has been running for 30 years, but the availability of qualified seed is not enough. This is an opportunity for soybean seed breeding at Subak Kusamba to supply soybean seed, especially for Klungkung regency. The research objective in this study is to determine income generated from soybean seed farming received by farmers and the constraints faced in farming. This study was conducted at Subak Kusamba, Dawan sub district, Klungkung. Samples were selected from all 25 farmers participated in the farming of soybean seed. Methodology in this study includes descriptive qualitative, farming analysis and Revenue/Cost (R/C) ratio. Results showed that the income received by farmers was Rp 2,191,885.84 for an average of 34,08 are of land for one growing season. The R/C ratio was 3.07, implying that soybean seed farming is beneficial. Constraints faced by farmers were decreased rainfall in 2014 which affected the activity and productivity of soybean. Due to the lack of water availability, it is suggested to develop water reservation, especially during dry season by developing water tanks or other irrigation systems technology. To reduce variable costs, it can be done through the use of organic fertilizer or compost, superior seeds and soybean harvesting machines. Keyword: seed breeding, soybean, farm analysis

Faktor-Faktor yang Mempengaruhi Alih Fungsi Lahan Studi Kasus di Subak Daksina, Desa Tibubeneng, Kecamatan Kuta Utara, Kabupaten Badung DEWA PUTU ARWAN SUPUTRA; I G.A.A AMBARAWATI; I MADE NARKA TENAYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol. 1, No. 1, Juli 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT The Influencing Factors of Land-use Change: Case Study of Subak Daksina, Tibubeneng Village, North Kuta District, Badung Regency A land-use change of agricultural land into non-farm is increasing every year along with increase in population and development in tourism sector. Accordingly, continuing conversion of agricultural land may lead to food security problem in the future. Determination of factors in affecting agricultural land use shifting was carried out in this study using survey method to farmers. In addition, in-depth interview and observation were used in data collection. Explanatory factor analysis was used to achieve the aims of the study. Results of this study reveals that there were four factors affecting land use shifting, covering land condition, eviction (associated with the human population conditions), land use (for own interests), and the land ineffectiveness. Among 16 variables included in the model, only two variables, i.e. post harvet risk and land tax. Key words: land use, eviction, land ineffectiveness.

Manajemen Logistik dan Persepsi Konsumen Lembaga terhadap Pemasaran Asparagus oleh Koperasi Tani Mertanadi di Desa Plaga Kecamatan Petang Kabupaten Badung NI MADE INDRI DIANI; I GUSTI AGUNG AYU AMBARAWATI; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Logistic Management and Organizational Consumer’s Perception on Asparagus Marketing by Farmer CooperativeAsparagus is a commodity that is commonly sold for modern markets. Mertanadi farmer cooperative is the only cooperative in Bali that supply asparagus to many destinations including supermarkets, hotels, restaurants and other suppliers. The commodity is supplied by the cooperative members at Plaga Village, Petang district, Badung regency. The aims of this study are to find out logistic management of asparagus by Mertanadi farmer cooperative to the organizational consumers. This research was carried out to 17 organizational consumers of Mertanadi cooperative located in Denpasar city, Badung regency and Gianyar regency. Logistic management by the cooperative was analyzed using descriptive qualitative method, while the perceptions of the consumers to the commodity were analyzed using Likert scale. Result of the study shows that the Mertanadi farmer coopertaive has implemented the seven basic concepts of logistic management including planning, budgeting, procurement, warehousing and distribution, maintenance and deletion as well as controlling. Perceptions of the organizational consumers seen from product availability, product quality and price are categorized good. However there is one weakness, according to the consumers, that is the cooperative is not able to fulfil the entire demand. It is expected that the cooperative needs to manage to fulfil the whole consumer’s demand.

Analisis Pendapatan Usahatani Pisang Klutuk di Desa Puhu Kecamatan Payangan Kabupaten Gianyar JESICA AGUSTIN; I GUSTI AGUNG AYU AMBARAWATI; I WAYAN BUDIASA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Income Analysis of Klutuk Bananas at Puhu Village Payangan District Gianyar Regency This study aims to determine costs used, revenue and income of klutuk banana farming. The location of the research was determined purposively at Puhu Village, Payangan District, Gianyar Regency. The population in this study was klutuk banana farmers at Puhu Village, Payangan District, Gianyar Regency. The sampling technique used was purposive sampling method. Samples in this study were 55 respondents of farmers determined by using Slovin method. This research uses descriptive quantitative and qualitative to calculate income of klutuk banana cultivation at Puhu Village. The results of this study show that average farm income received by farmers was Rp 3,503,207 in the first year and in the second year at amount Rp 4,401,317. Technical obstacles experienced by farmers on klutuk banana farming at Puhu Village were the existence of green grasshopper and strong wind. Hindrance from the economic point of view was price fluctuations between wet and dry seasons.

Hubungan Produk Tahu dan Tempe dalam Optimalisasi Laba (Keuntungan Maksimum) pada UD Wahyu di Kota Denpasar AHMAD MAULA ABIDIN; I WAYAN WIDYANTARA; I GUSTI AGUNG AYU AMBARAWATI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Relationship of Products Tofu and Tempeh for the Optimization of Profits(Maximum Profits) at UD Wahyu in Denpasar City UD Wahyu is one of the largest industry tofu and tempeh in Denpasar, proved by itsability of the average monthly production reached 167.36 tons of tofu and 51.76 tonsof tempeh. Problem faced by UD Wahyu is the selling price of tofu and tempehremain the same every year and uncertain incurred costs causing change profits overtime. The purposes of the research are to determine the production relationshipbetween tofu and tempeh and to find out the optimal production of tofu and tempehby UD Wahyu. Data collected by in-depth interview to the owner and observation tothe local site of production. Data analysis techniques was using regression andmaximum profit analysis by the marginal cost approach. The results showed thatproduction relationship between tofu and tempeh is complementary. It means thatany increase of tofu production will be followed by an increase in tempehproduction. The optimal monthly production of tofu amounted to 69.582 tons and theoptimal production of tempeh every month prevailed into two options, amounted to32.3073 tons and 43.9101 tons respectively. Profits earned by UD Wahyu fromproduction of 32.073 tons tempeh and 69.582 tons tofu between Rp 44.618.449 andRp 147.989.431. While profits earned by UD Wahyu production of tempeh 43.9101tons and tofu 69.582 tons between Rp 112.318.141 and Rp 215.689.123. Averageproduction of tofu and tempeh at UD Wahyu every month still exceeds the optimalproduction. To control costs, UD Wahyu is recommended to work on the optimalproduction.

Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK AHMAD MAULA ABIDIN ANAK AGUNG ARISTA SATWIKANI Anak Agung Ayu Mirah Adi Anak Agung Keswari Krisnandika ANAK AGUNG PUTU WULANDARI ANDIKA ANDIKA Anggreni Madik Linda Cahyani, Larasati Dwi Chiharu Hongo CHRISTIAN, LOUIS Desak Nyoman Ari Susanti DEWA PUTU ARWAN SUPUTRA DEWI, NI PUTU EVI PRAHASTYA Diego Mendes Pereira DWI PUTRA DARMAWAN Eisaku Tamura GARRY GRIFFITH I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I G. A. A. LIES ANGGRENI I Gede Bagus Dera Setiawan I Gede Setiawan Adi Putra I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU CHINTYA DEWI I GUSTI AYU KIRANA TATA PERDANI I Gusti Ayu Oka Suryawardani I Kadek Agus Bisena I Ketut Mangku Budiasa I Ketut Rantau I Ketut Suamba I KETUT SUARDANA I M. Pasek Suardika I Made Anom Sutrisna Wijaya I Made Antara I Made Mega I MADE NARKA TENAYA I MADE PUJA ASTAWA I MADE SUDARMA I MADE SUKADANA I MADE WAHYU PEBRIANA I Nyoman Adi Putra I Nyoman Gede Ustriyana I PUTU ANDIKA MAHARDANA I PUTU EKA BUDI ANTARA I Putu Gde Sukaatmadja I PUTU SURYA SANJAYA I PUTU YOGA DARMAJAYA I WAYAN BUDIASA I WAYAN WIDYANTARA I WAYAN WINDIA Ida Ayu Indah Satyari Ida Ayu Listia Dewi Ida Ayu Puspita Dewi IW. ARGA JESICA AGUSTIN JHON RONALD SAPUTRA TAMBUNSARIBU K. Agus Wirawan KADEK SOMA YULIANA ARTINI Kamila Anindita KETUT BUDI SUSRUSA KETUT SWASTIKA LAKSANA, KADEK TRISNA ADI LUH GEDE PITAWATI Made Antara Made Satria Wibawa Matheus Frynardo Keukama MILALA, SELLY PRASANTA BR NI KADEK WINDA YULIASARI NI KOMANG AYU LENNY KOMALA DEWI Ni Luh Kartini NI MADE AYU CITRA LAKSMI NI MADE CLASSIA SUKENDAR NI MADE INDRI DIANI Ni Made Losvitasari NI NENGAH SURNING NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NL. Budasih NURUL SOLEKAH Nyoman Abundanti Putra Suardika Putu Sri Adnyasari Putu Sugiarta - PUTU SURYA DHARMA PUTRA RATNA KOMALA DEWI Regina Vrischika Harnadi RIA PUSPA YUSUF ROLEY PiGGOTT RONALDO SOUHUWAT S. A. Widnyani SARI, RUTH MAWAR Septian Wahyu Firmansyah SIREGAR, YOPY YOLA ARDYNA BR WAHYUNI, DESAK AYU KOMANG SRI WIDHIANTHINI WIDHIANTHINI windi Arihta Ginting XUEYAN ZHAO YOEL PABEL LUMBANTORUAN

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