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All Journal Jurnal Ilmu Pertanian Indonesia Animal Agricultural Journal Widya Warta Journal of the Indonesian Tropical Animal Agriculture Jurnal Penelitian Karet BIOMA Health Notions Jurnal Penelitian Pendidikan IPA (JPPIPA) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Owner : Riset dan Jurnal Akuntansi AGROMIX BUANA SAINS Agro Bali: Agricultural Journal AGROTEK: Jurnal Ilmiah Ilmu Pertanian Jurnal Magrobis INFOKUM Jurnal Agrotropika INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Social Research Journal of Artificial Intelligence and Digital Business Jurnal Higiene Sanitasi Blantika : Multidisciplinary Journal Journal of Tropical Crop Science and Technology Society Jurnal Multidisiplin Indonesia
Karno Karno
Program Studi Agribisnis Fakultas Pertanian, Universitas Majalengka
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Penelitian Pendidikan IPA (JPPIPA)

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Analysis of Rice Marketing and its Impact on Welfare and Education of Rice Paddy Farmer Family's in Kutai Kartanegara Regency Karno, Karno; Widuri, Nike; Putra, Gisky Andria; Sary, Kezia Arum
Jurnal Penelitian Pendidikan IPA Vol 11 No 6 (2025): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i6.11313

Abstract

The competitiveness of the local rice market affects the efficiency of the supply chain, thus highlighting the need for a robust supply chain system. Farmers, as the main marketing entity, are crucial in meeting domestic demand. This study aims to analyze the marketing margin, marketing channel, farmer share of rice. The sampling method was conducted in 10 sub-districts, namely Kota Bangun, Muara Kaman, Sebulu, Tenggarong Seberang, Muara Kaman, Marangkayu, Anggana, Samboja, Loa Janan, Loa Kulu, and Tengarong. The research method was carried out qualitatively by conducting an in-depth review so that 100 respondents were collected which were then analyzed using qualitative analysis and marketing analysis. The results show that rice marketing margins vary depending on the marketing channel used. The marketing margin of rice in Kutai Kartanegara Regency varies between IDR 5,300 to IDR 8,000 per kg, depending on the marketing channel and location. Farmer Share: Farmers receive about 53.84% of consumers' final price, while marketing agencies take the rest. Marketing Efficiency: The marketing channels used by paddy rice farmers in Kutai Kartanegara Regency are considered efficient because the marketing efficiency value is below 50%.
Co-Authors Abd. Rasyid Syamsuri Achmad, Mansyur Agustina, Risqi Amalia Andi Masrich Anisa Zulhimah Anwar, Febry Yeni Ar Rasyid, Muhaimin Bahrullah Akbar Bella, Wahyu Okta Benowo, Fendias Eko Bunga Oktora Ws Dida Suhada Iskandar Dwi Retno Lukiwati eka rahmawati Endang Dwi Purbajanti Fahrunsyah, Fahrunsyah Faria Ruhana Faria Ruhana Finalia, Nosa Florentina Kusmiyati Freddy Gena Gisky Andria Putra Gogo Ricky Martin Purba H. Djoko Windu P. Irawan Handayani, Nur Safira Hendrarinata, Frida Hurip Jayadi Khaerunnisa, Mahdelia Alyaa Kristanto, Budi Adi Limantara, Julian Christopher Mahardika Sembahen, Caisar Mahesti, Feby Lulut Makhi, Anang Hajarul Makrufah, Aliatul Marcio J. C. Rosa Lay Marzuki Marzuki Muh. Ilham Muhammad Saleh Narayana, Ramadhan Cakra Nur Arif Setya Hendra Winata Nurweni, Susi pamungkas, wahyu widi kusuma Prameswari, Mayang Arnindika Purbajanti, Endang Putra, Fajrin Pramana Putri Daulika Rahmani, Dia Ayu Rosyida Rosyida, Rosyida Sadana, E. Sampara Lukman Sari, Ade Septiana Sary, Kezia Arum Sinaga, Corry Dominika Sri Suryani Sri Suryani Suharyani Suharyani Sumarsono Sumarsono Sutarno Sutarno Suyanto, Beny Syaiful Anwar syakhril, Syakhril Widiyarso, Salsabila Mumtaz Yahya, Afif Syarifudin Yayi Sonia Anggar Kusumah