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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Mezurashii: Journal of Japanese Studies Jurnal Pengabdian Mandiri Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Research Horizon Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies E-CLUE Journal of English Culture, Language, Literature and Education Jurnal Indonesia : Manajemen Informatika dan Komunikasi Welfare: Jurnal Pengabdian Masyarakat
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Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study Sudi, Mohamad; Sjoraida, Diah Fatma; Zulham; Khasanah, Umul; Bachtiar, Alfan
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1285

Abstract

This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from January to November 2024. Thematic analysis was conducted to identify linguistic patterns, socio-cultural relevance, and public responses to candidate pair name abbreviations. The results indicate that elements of persuasive language, such as alliterations, acronyms, and metaphors, often create abbreviations that are memorable and emotionally resonant. Local social and cultural contexts also play a significant role, with candidate pairs adapting symbols or terms specific to their regions to gain voter sympathy. Public responses to these abbreviations vary depending on their relevance and appeal, with creative abbreviations generally receiving more positive interactions on social media. Consistent digital strategies, such as hashtags and interactive visual content, further enhance the effectiveness of political branding for candidate pairs. This research provides new insights into political communication in the digital era, particularly in the context of regional elections. The findings underscore the importance of integrating linguistic, social, and digital elements in building a compelling political image. Additionally, the study contributes to the literature on persuasive language and political branding while offering practical guidance for campaign teams in designing innovative communication strategies.
MAKNA KANYOUKU ME (MATA) DALAM NOVEL KOIZORA KARYA MIKA Okta Pratiwi Wijayanto Sujarwo; Umul Khasanah
Mezurashii: Journal of Japanese Studies Vol 1 No 1 (2019)
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v1i1.3227

Abstract

Abstrak: Dalam berkomunikasi, masyarakat Jepang banyak menggunakan idiom. Idiom dalam bahasa Jepang disebut dengan Kanyouku. Menurut Sakata (1995:214) kanyouku adalah gabungan dua kata atau lebih yang maknanya dapat bermacam-macam, menerangkan arti masing-masing secara keseluruhan. Kurashina (2008: 3) menyatakan bahwa dalam Bahasa Jepang, idiom yang merujuk pada anggota badan ada banyak jumlahnya. Namun selain anggota badan, terdapat juga penggunaan idiom yang merujuk pada unsur hewan atau makanan. Penelitian ini menggunakan pendekatan kualitatif. Data yang digunakan dalam penelitian ini adalah kanyouku yang menggunakan kata me (mata) yang terdapat di dalam novel Koizora karya Mika. Metode yang digunakan untuk menganalisis data ialah metode deskriptif yang digunakan untuk menjelaskan makna leksikal dan makna idiom dari kanyouku yang menggunakan katame (mata) sehingga dapat diketahui makna darime (mata) dalam kanyouku tersebut. Dari 18 data kanyouku me (mata) yang dianalisis terdapat 6 kanyouku yang memiliki makna mata terbuka dan melihat, 1 kanyouku yang memiliki makna anggota tubuh yang mengecil mengekspresikan tersenyum, 2 kanyouku yang memiliki makna alat yang digunakan untuk menggambarkan suatu kejadian yang sudah diketahui atau sudah pernah terjadi, 1 kanyouku yang memiliki makna anggota tubuh yang digunakan untuk mengekspresikan kebahagiaan serta 8 kanyouku yang memiliki makna penglihatan atau pandangan.Kata kunci: Makna, Idiom (Kanyouku), Mata, Novel Abstract: In communicating, Japanese people use idioms a lot. Idioms in Japanese are called Kanyouku. According to Sakata (1995: 214) kanyouku is a combination of two or more words whose meanings can vary, explaining the meaning of each as a whole. Kurashina (2008: 3) states that in Japanese, there are many idioms that refer to limbs. But in addition to limbs, there is also the use of idioms that refer to elements of animals or food. This research uses a qualitative approach. The data used in this study is the kanyouku that uses the word me (eye) contained in Mika's Koizora novel. The method used to analyze the data is a descriptive method used to explain the lexical meaning and idiom meaning of kanyouku using katame (eyes) so that the meaning of darime (eyes) can be known in the kanyouku. From 18 data of kanyouku me (eyes) analyzed, there are 6 kanyouku that have the meaning of eyes open and seeing, 1 kanyouku which has a meaning of a shrinking body expressing a smile, 2 kanyouku which have meaning tools that are used to describe an event that is known or already ever happened, 1 kanyouku which has a meaning of a limb used to express happiness and 8 kanyouku which has a meaning of vision or sight.Keywords: Meaning, Idiom (Kanyouku), Eyes, Novels
PERSEPSI TERHADAP TOKOH WANITA DALAM ANIME 2D MENURUT PARA PECINTA ANIME DI INDONESIA Gadis Puspitasari; Umul Khasanah
Mezurashii: Journal of Japanese Studies Vol 1 No 2 (2019)
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v1i2.3238

Abstract

Abstrak: Penelitian ini membahas tentang persepsi terhadap tokoh wanita dalam anime 2D (animasi 2 dimensi), yaitu apa yang didengar, dilihat, atau dirasakan oleh pecinta anime di Indonesia, sehingga mempengaruhi perilaku dan sikap mereka terhadap tokoh wanita dalam anime 2D yang disukai. Persepsi, mencakup tiga tahap, yaitu seleksi, interpretasi, dan reaksi . Populasi dalam penelitian ini adalah pecinta anime di Indonesia, dengan sample penelitian sebanyak 124 orang yang diperoleh menggunakan teknik purposive sampling. Metode pengumpulan data berupa angket yang disebarkan secara online menggunakan google form. Hasil penelitian ini menunjukkan bahwa perilaku dan sikap dari beberapa pecinta anime di Indonesia terpengaruh oleh tokoh wanita dalam anime 2D yang disukai, antara lain membuat mereka beranggapan seolah-olah tokoh wanita 2D tersebut adalah istri / pacar mereka. Hal ini menyebabkan mereka mengoleksi benda-benda yang terkait dengan tokoh wanita 2D yang disukainya, misalnya poster, dakimakura (bantal guling), dsb.Kata kunci: persepsi, anime, perilaku, wanita 2D Abstract: This study discusses perceptions of female characters in 2D anime (2-dimensional animation), namely what is heard, seen or felt by anime lovers in Indonesia, thus influencing their behavior and attitudes towards the female characters in the preferred 2D anime. Perception, includes three stages, namely selection, interpretation, and reaction.The research sample was 124 people of some anime lovers in Indonesia obtained using purposive sampling . The result of this research showed that the behavior and attitudes of some anime lovers in Indonesia influenced by the female characters in 2D anime that are liked, among others, make them think as if the 2D female characters are their wives / girlfriends. This causes them to collect objects related to 2D female characters they like, such as posters, dakimakura (bolster pillows), etc.Keywords: perceptions, anime, attitudes, 2D female
UNGKAPAN DAN EKSPRESI MARAH DALAM KOMIK CRAYON SHINCHAN VOLUME 18 KARYA YOSHITO USUI Arinda Yunandiah Erwandari; Umul Khasanah
Mezurashii: Journal of Japanese Studies Vol 2 No 1 (2020)
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v2i1.3561

Abstract

Abstrak: Emosi marah dalam penelitian ini dideskripsikan dengan pendekatan psikolingustik. Marah yang dilakukan oleh tokoh-tokoh dalam Komik Crayon Shinchan Volume 18 karya Yoshito Usui diungkapkan dengan  menggunakan ungkapan atau kata-kata. Adakalanya ungkapan tersebut disertai dengan ekspresi tubuh. Penelitian ini menghasilkan temuan sebagai berikut. (1) kata-kata  ungkapan marah ditandai dengan adanya Onomatope bermakna marah, (2) penggunaan akhiran (shujoshi) yo, dan (3) ungkapan bentuk perintah dan larangan. Adapun ekspresi marah ditandai dengan mengepalkan tangan, mata melotot, mengangkat alis, menggertakkan gigi, mulut menganga, berkacak pinggang, menyilangkan tangan, mencakar wajah sendiri, dan mengerutkan dahi.Kata kunci: Psikolinguistik, Ungkapan Marah, Ekspresi Marah, Komik Abstract: An angry emotions in this study are described with a psycholinguistic approach. An angry by the characters in Crayon Shinchan Comic Volume 18 by Yoshito Usui was expressed using expressions or words. Sometimes these expressions are accompanied by bodily expressions. This research produces the following findings. (1) angry expressions are marked by Onomatopoeia meaning angry, (2) use of the suffix (shujoshi) yo, and (3) expressions of commands and prohibitions. The expression of angry is marked by clenching hands, bulging eyes, raising eyebrows, gritting teeth, gaping mouth, rumbling hands, crossing hands, clawing his own face, and frowning. Keywords: Psicolinguistics, The Angry Expressions, Comic
MAJAS DALAM HAIKU KARYA MATSUO BASHO Badai Tris Suhendar; Umul Khasanah
Mezurashii: Journal of Japanese Studies Vol 2 No 2 (2020)
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v2i2.4600

Abstract

Abstrak: Tulisan ini memaparkan hasil analisis majas yang terkandung dalam Haiku (puisi Jepang) karya Matsuo Basho dalam buku Basho’s Haiku: Selected Poems of Matsuo Basho. Haiku-haiku tersebut sebagian merupakan catatan perjalanan semasa hidupnya. Di dalam 40 haiku yang dianalisis, didapati bahwa majas perbandingan adalah yang paling banyak digunakan.  Di dalamnya, metafora adalah majas yang paling banyak digunakan, yakni 15 kali. Selain itu ada pula majas personifikasi (6), hiperbola (5), alegori (4), dan simile (3). Selain itu ditemukan pula bahwa dalam beberapa haiku, Basho menggunakan lebih dari satu majas.Kata kunci: Stilistika, Majas, Haiku, Matsuo Basho Abstract: This paper discussed about figure of speech in Haiku (Japanese poems) written by Matsuo Basho in Basho’s Haiku: Selected Poems of Matsuo Basho. Some of his haiku are the record of journey during his life. In 40 haiku analyzed, metaphor is the most used figure of speech, that is 15 times. Aside from that, personification 6 times, hyperbole 5 times, allegory 4 times, and simile 3 times. It is also found that in some of haiku, Basho used more then one figure of speech. Keywords: stylistics, figure of speech, haiku, Matsuo Basho
Struktur Morfologis dan Makna Kata Majemuk Berunsur Kata Tatsu, Ritsu atau Tateru (立) Dalam Kamus Tagaini Jisho Muhammad Fattahul 'Alim; Umul Khasanah
Mezurashii: Journal of Japanese Studies Vol 5 No 1 (2023): APRIL
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v5i1.8258

Abstract

Kata majemuk ialah hasil dari proses penggabungan morfem dasar dengan morfem dasar, baik yang bebas maupun yang terikat, sehingga terbentuk sebuah konstruksi yang memiliki indentitas leksikal yang berbeda maupun baru. Kata majemuk dibagi menjadi 3, yaitu kata majemuk nomina, kata majemuk verba dan kata majemuk adjektiva. Kemudian, diperoleh 18 data kata majemuk nomina dan 7 data kata majemuk verba. Kata majemuk nomina terbentuk berstruktur N + V sebanyak 13 data, dan struktur V + N sebanyak 5 data. Sedangkan kata majemuk verba ditemukan berstruktur V + V sebanyak 5 data, dan struktur N + V sebanyak 2 data. Selain itu, kata majemuk tersebut diklasifikasikan pula berdasarkan makna unsur pembentuknya dan diperoleh hasil, yaitu (1) terbentuk oleh salah satu makna unsur pembentuknya sebanyak 10 data, (2) terbentuk oleh kedua makna unsur pembentuknya sebanyak 9 data, dan (3) tidak terbentuk oleh kedua makna unsur pembentuknya sebanyak 6 data.
Tindak Tutur Ilokusi dalam Manga Detektif Conan Volume 72 Guntur, Muhammad; Khasanah, Umul
Mezurashii: Journal of Japanese Studies Vol. 6 No. 2 (2024): OKTOBER
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v6i2.11693

Abstract

Tujuan penelitian ini mendeskripsikan apa saja jenis dan fungsi tindak tutur ilokusi dalam manga Detektif Conan Volume 72. Tindak tutur ilokusi dianalisis secara kontekstual dan ditentukan jenis-jenisnya mengcu pada kategori tindak tututr menurut Kato (2004:45) dan fungsi-fungsinya menurut Leech (1983:162). Metode deskriptif kualitatif digunakan dalam penelitian ini dengan pendekatan pragmatik. Data berupa dialog yang dikumpulkan dengan cara baca catat. Menganalisis data dengan cara menjelaskan konteks dituturkannya tindak tutur ilokusi dan menjelaskan. Setelah dianalisis dapat disimpulkan bahwa dalam manga Detektif Conan Volume 72 ditemukan bahwa dari 47 data tindak tutur ilokusi terdapat 12 data ilokusi asertif, 6 data ilokusi komisif, 13 data ilokusi direktif, 9 data ilokusi ekspresif dan 7 data ilokusi deklaratif. Selain itu, 47 data tersebut memiliki fungsi ilokusi yaitu fungsi kompetitif, fungsi menyenangkan, fungsi bekerja sama, dan fungsi bertentangan. Kata kunci : Pragmatik, Tindak tutur ilokusi, Fungsi, Manga, Detektif Conan.
Penguatan Kemandirian Anak Berkebuhan Khusus (ABK) Melalui Pemberdayaan di bidang Keterampilan Kuliner dan Kerajinan Tangan Budaya Jepang di LKP Ceria Surabaya Novi Andari; Khasanah, Umul
Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Publisher : Faculty of Cultural Studies, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.gramaswara.2024.005.01.05

Abstract

One of the goals of education is to develop students' potential and have the skills needed by children with special needs to be independent and economically empowered. One of the skills that can be given to children with special needs is culinary skills and handicrafts. Japan and its culture are known throughout the world, including Indonesia. There have been many small and medium entrepreneurs who have successfully run businesses in the Japanese culinary and handicraft sector. LKP Ceria, which is located in Ngagel Tirto Surabaya, has one mission that its students are expected to be able to create products and be competitive in society. The aim of LKP Ceria is to encourage its students to become financially independent. In line with this, the PkM program aims to empower LKP Ceria Surabaya students by developing culinary skills and handicrafts from Japanese culture to equip them for business and as a source of financial income that supports independent living and is ready to compete in society. The culinary delights that will be taught are takoyaki and okonomiyaki. Meanwhile, the handicrafts that will be taught are Japanese dolls and various folding arts that are useful in daily life, for example wrapping boxes. Apart from that, students will be taught how to use e-commerce as an online selling medium which makes it easier for them to market their products. LKP Ceria Surabaya has students consisting of 3 levels of education, namely from elementary school to high school, so that the skills material that will be provided is adjusted to the capacity of each of their educational levels.
Elipsis Partikel Pada Anime Gokushufudou Karya Kousuke Oono Monoarfa, Satya Burhan; Khasanah, Umul
Mezurashii: Journal of Japanese Studies Vol. 5 No. 2 (2023): OKTOBER
Publisher : Japanese Department Faculty of Cultural Science Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/mezurashii.v5i2.9518

Abstract

Penelitian ini berisi tentang elipsis partikel yang bertujuan untuk mengidentifikasi jenis partikel yang mengalami elipsis serta fungsi, peran, dan kategori sintaksis pada anime Gokushufudō. Menggunakan teori pendekatan sintaksis dan semantik untuk mengetahui tentang makna dalam kalimat, dengan metode deskriptif kualitatif sebagai desain penelitian. Setelah dilakukan analisis elipsis dalam anime Gokushufudō terdapat hasil pembahasan sebagai berikut: 1) Partikelは(wa) mengalami elipsis 11 kali, 2) Partikel が(ga) mengalami elipsis 8 kali, 3) Partikel を(o) mengalami elipsis 21 kali, 4) Partikel に(ni) mengalami elipsis 2 kali, 5) Partikel で(de) mengalami elipsis 1 kali. Fungsi sintaksis dalam anime ini adalah S (26 kata), K (16 kata), O (30 kata), P (47 kata). Peran sintaksis dalam anime ini, yaitu 1) Agent (24 kata), 2) Experiencer (33 kata), 3) Hearer (10 kata), 4) Benefactive (13 kata), 5) Objective (24 kata), 6) Locative (5 kata). Kategori sintaksis dalam anime ini, yaitu 1) Dōshi (34 kata), 2) Keiyōshi (2 kata), 3) Keiyōdōshi (5 kata), 4) Meishi (44 kata), 5) Rentaishi (19 kata), 6) Fukushi (10 kata), 7) Kandōshi (1 kata), 8) Joshi (9 kata).
Analyzing Japanese Keigo (Honorifics) Acquisition Challenges Faced by Non-Native Advanced Language Learners Khasanah, Umul; Andari, Novi
Research Horizon Vol. 5 No. 5 (2025): Research Horizon - October 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.5.2025.787

Abstract

Japanese Keigo, or honorifics, is a vital part of the language, reflecting respect, humility, and social hierarchy, but it poses significant challenges for non-native advanced learners due to its complex rules and cultural nuances. This study aims to explore the specific difficulties these learners face and identify effective strategies to overcome them. A qualitative literature review was used to analyze existing research on Keigo acquisition, focusing on cognitive and sociocultural barriers. Findings reveal that learners struggle with choosing the right Keigo form, such as respectful or humble language, in different social settings, often due to limited real-world practice and unfamiliarity with Japan’s hierarchical norms. Confusion over verb forms and a lack of natural exposure further complicate mastery, as does the absence of direct feedback in Japanese culture. The study concludes that immersion in authentic contexts, targeted teaching of cultural expectations, and regular feedback can help learners navigate Keigo’s complexities. By addressing these challenges, educators can better support advanced learners in achieving fluency and cultural competence in Japanese communication.
Co-Authors Arinda Yunandiah Erwandari Aulia, Rezanty Indah Bachtiar, Alfan Badai Tris Suhendar Cahyabayu Dimas Yudha Pratama Diah Fatma Sjoraida Evalyn Suryanti Sarindat Firdaus, Muhammad Ryan Rahman Firlita Firlita Firmansyah, Akbar Ridho Fitriani Fitriani Gadis Puspitasari Janah, Anggeline Cholilla Nawang Kamil, Indriyati Kelvin Surya Saputra Khaira Imandiena Bahalwan, Khaira Imandiena Laksana, M. Ary Setiya Lolowang, Imelda S. M, Miswan Monoarfa, Satya Burhan Muhammad Fattahul 'Alim Muhammad Guntur, Muhammad Ni Luh Ayu Putu Mahayuni Ni Putu Juliani Lestari Dewi NOVI ANDARI Novi Andari Nur Rosita, Aisyah Fitri Nuzulla, Allieda Firdausi Okta Pratiwi Wijayanto Sujarwo Pariyanto Pariyanto, Pariyanto Rahmawati, Sintia Rebecca Evelyn Laiya Riyanti, Apriani Sovia Salsa Bhilla Sudarwati Sudarwati Sudi, Mohamad Sudrajat, Didi Sulistiani, Indah Sulistiani, Indah Yudha Pratama, Cahyabayu Dimas Zulham