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Journal : Indonesian Community Journal

Pelatihan Digital Marketing untuk Meningkatkan Pemasaran Produk UMKM Ikan Asin Unung Lesmanah; Oktriza Melfazen; Cepi Yazirin
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3338

Abstract

In modern era, Digital Marketing has developed rapidly since the use of the internet is high. This is in balance with the development of smartphones which are increasingly reaching all groups, from teenagers to the elderly. However, amidst the development of smartphones, it is not balanced with good use. This happened to the people of Mlaten village, sub-district. Rolling over Pasuruan. The majority of village people have smartphones which can be used as a medium for sales if they can use it. Their daily income depends on selling salted fish which they process themselves. Sales are carried out in traditional markets at prices that are relatively competitive with each other. This service activity is carried out using direct counseling and training methods to utilize digital marketing as a medium for marketing salted fish products. As a result of this service, people can understand the importance of digital marketing in product marketing and people can use digital marketing as a media for marketing their products.
Mengoptimalkan Peran Bank Sampah melalui Pelatihan Digital Marketing Cepi Yazirin; Margianto Margianto; Oktriza Melfazen
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5525

Abstract

Digital marketing plays a strategic role in optimizing the performance and social impact of waste bank groups. By leveraging digital technology, waste banks can expand the reach of environmental education, raise public awareness, and improve operational efficiency. Digital marketing can help waste banks build a strong brand, expand their market, and attract more community participation. The methods used in these activities include direct outreach and training. In addition, this training provides relevant skills for managing social media, websites, and e-commerce, which can ultimately increase income from recycling waste. In the long term, the integration of digital marketing will make waste banks more independent, competitive, and contribute more significantly to environmental conservation. The result of the training can drive the economic sustainability of waste banks by opening up opportunities for business collaboration and partnerships through digital platforms.
Dampak Implementasi Mesin Pencacah Rumput pada Keberlanjutan Perekonomian Kelompok Ternak Rojokoyo Tentrem Unung Lesmanah; Cepi Yazirin; Nurul Humaidah
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5669

Abstract

The population in Indonesia engages in entrepreneurship, particularly in livestock farming, with a focus on goats. This community service initiative was conducted with a livestock group by implementing a grass chopper machine. The challenges faced include the need for understanding livestock management to improve productivity, a lack of technological development in feed production equipment, limited knowledge about hygienic and quality livestock, marketing to mobile buyers, and a high incidence of livestock illnesses. The goal of this initiative is to implement a grass chopper machine to enhance the productivity of the livestock group. The methods used in this activity include socialization, digital marketing training, livestock health management training, feed management technology training, and the design and construction of the grass chopper machine. The partners for this initiative are the Rojokoyo Tentrem Livestock Group in Sumberejo, Poncokusomo, Malang, consisting of 10 members. As a result, the partners now have a grass chopper machine that meets their needs, leading to a 30% increase in feed production, improved understanding of digital marketing, and a 40% increase in knowledge about livestock health management and feed management.
Co-Authors A. Muhammad Ach.Iqmal Herdiansyah Agustina Ainurosida Ahmad Fariz Ahmad Jauhari Zuhair Aisyaturradiah Aisyaturradiah Aisyaturradiah, Aisyaturradiah Akhmad Faruq Alhikami Al-Fattah, Muhammad Kurnia Gusti Alief Muhammad Aminulloh Ibrahim Andhinilarasati Andhinilarasati Andrianto, Sis Nanda Kus Andriyani, Narulita Andromeda, Tata Anitasari, Silvi Anjaliati, Lesi Apriiliyanto, Tito Dwi Arimurti, Ajeng Ariqy, Mohamad Alwan Al Awin Uminatul Chusna Aziz, Achmad Ridwan Abdul Azizah, Wenny Nur Azizah, Yasmin Nur Balilatul Zuhrah Bambang Dwi Sulo Basjir, Mochammad Basyar, Moch. Khoiril Cahyani, Fitria Chotibul Umam Assalafy Chusna, Awin Uminatul D. I. Tsamroh Dafa Agmi Pradana Damanhuri, Noor Fadhilah Dewi Izzatus Tsamroh Dewi Puspitasari Dika, Arifin Mahar Dika, Johan Wayan Ela Mawarni Ena Marlina Fadhil, Sani Fadillah, Rahmad Fahil Fadillah, Rahmat Fahil Farida, Mita Lailatul Ferra Rossa Yolandya Fikry Auzarillah Ghayatri, Niken Arum Hadi Nasbey Haris Muhamad Yusuf Iftita Khumairo Ilmiahadi, Bahrul Ismawati Ismawati Ismawati Ismawati Isnaini Roicha Mudyanti J. W. Dika Jamaludin Kafi Junaidi Junaidi Kresna Agung Yudhistira Kusuma, Tris Tiyo Arinda Lailia, Radika Putri Lesi Anjaliati Lina Mutmainnah M. Iqbal Reza Shah Pahlevi M. Kastalani M. Yuliardiansyah Akbar W. Maghfiroh, Achmad Huzein Mahdi, Riadlus Al Mahmudah, Wafiq Rochayatul Mardiani, Eki Margianto Margianto Margianto Maulida, Alfita Moch. Khoiril Basyar Mochammad Handi Mudawamah Mudawamah Muhamad Fatikul Arif Muhammad Email Ramadhan Muhammad Ilman Nur Sasongko Muhammad Iqbal Pratama Narulita Andriyani Naufal, Maulana Igo Athief Nur Robbi Nurul Humaidah Nurul Humaidah Oktriza Melfazen Pradana, Dafa Agmi Prasetiyo, Ardianto Prawiro, Bimo Anggoro Prayoga, Farhan Ardi Priyagung Hartono Pungky Eka Setyawan Putra, Agus Dwi Putri, Vera Eselia Raden Nabil Mumtazul Mubarok Raharjo, Artono Rahma Nur Faizah Rahmilia, Rifdah Fernidah Rr. Poppy Puspitasari Rusdijanto Rusdijanto, Rusdijanto Santi, Fitriana Sari, Mita Rovita Sholehudin, Muhammad Arsono Siti Asmaniyah Mardiyani Siti Nur Azizah, Siti Nur Solihin Sri Harningsih Syaaban S., Abiem Treza Ghassani Trismawati, Trismawati Tsamroh, Dewi ‘Izzatus Unung Lesmanah Unung Lesmanah Wafiq Rochayatul Mahmudah Wahid, Hadi Muhammad Anwar Zamroji, Ahmad Zidan Septian Adisurya Zuhair, Ahmad Jauhari Zuhrah, Balilatul