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All Journal Majalah Forum Teknik UGM Jurnal Teknoin Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Jurnal Teknosains Journal of Engineering and Technological Sciences Majalah Kedokteran Gigi Indonesia Seminar Nasional Informatika (SEMNASIF) Journal of Mechanical Engineering Science and Technology Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Angkasa: Jurnal Ilmiah Bidang Teknologi Jurnal Sistem Cerdas IJIES (International Journal of Innovation in Enterprise System) Journal of Appropriate Technology for Community Services Jurnal E-Komtek Buletin Profesi Insinyur JURNAL TEKNOLOGI TECHNOSCIENTIA Jurnal Teknik Informatika (JUTIF) TIERS Information Technology Journal International Journal of Industrial Engineering and Engineering Management Journal of Material Processing and Characterization (JMPC) JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Applied Science and Technology Research Journal Dinamika Kerajinan dan Batik: Majalah Ilmiah
Muhammad Kusumawan Herliansyah
Department Of Mechanical And Industrial Engineering, Faculty Of Engineering, Universitas Gadjah Mada. Jl. Grafika 2, Yogyakarta 55281, Indonesia
Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : JURNAL TEKNOLOGI TECHNOSCIENTIA

 1 
FACTORS AFFECTING CONSUMER'S LOCAL FRIED CHICKEN PURCHASE DECISIONS Andrean Emaputra; Muhammad Kusumawan Herliansyah
JURNAL TEKNOLOGI TECHNOSCIENTIA Technoscientia Vol 9 No 2 Februari 2017
Publisher : Lembaga Penelitian & Pengabdian Kepada Masyarakat (LPPM), IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/technoscientia.v9i2.129

Abstract

There were eight local fried chickens in Special Disrict of Yogyakarta. It makes a question about what factors cause successful and unsuccessful local fried chicken. Then, a consumer survey that sought the level of customer satisfaction was done using a questionnaire. The survey involved 242 respondents that had eaten the local fried chicken. The result shows that the easiness of the outlet to be reached by the consumer and the products price that is competitive are the main factors to lead the local fried chicken to be successful in the market place.
Co-Authors Agus Darmawan Alva Edy Tontowi Alva Edy Tontowi Andi Sudiarso Andi Sudiarso Sudiarso Andi Sudiarso, Andi Andrean Emaputra Avin F Helmi Banu Santoso Bertha M Sopha Brilianti, Grahita Prisca Budi Hartono Denny Sukma Eka Atmaja Deny Ratna Yuniartha Dhananjaya Yama Hudha Kumarajati Dian Permata Sari Djorgie, Thomas Dwi Handayani Dyah Rahmawati Hizbaron Eti Nurwening Sholikhah Fitri Trapsilawati Hamidi, Rifqi Restu Herianto Herianto . Herianto Herianto Husain, Fakhril Isananto Winursito Isananto Winursito, Isananto Joko Waluyo Joni Setiawan Joni Setiawan Kurniawanti Kurniawanti Kurniawanti Kusmono Muhammad Shodiq Abdul Khannan Nilasary Rochmanita Suparno Nirmala, Andita Nugroho, Yohanes Nur Aini Masruroh Nur Mayke Eka Normasari Pratama, Dhika Wahyu Putri Akhmad Yani, Ameliyana Rizky Syamara Rifki Moechtar Riska Yunita Ayu Wulandari Wulandari Siti Sunarintyas Subagyo Subagyo Subagyo Subagyo Suryo Purwono Taufik, Ikhwan Teguh Ariyanto Tontowi, Alva Edi Wangi Pandan Sari Yuli Agusti Rochman Zainal Imron Hidayat