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All Journal JURNAL ECONOMIA Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Mahakam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Edunity: Kajian Ilmu Sosial dan Pendidikan Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Yunita, Dessy
Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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Journal : Majapahit Journal of Islamic Finance dan Management

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The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
Co-Authors Abrar, Muhammad Iqbal Adzra, Shafira Agung Putra Raneo Ahmad Maulana Ahmad MAULANA Ahmad Nazaruddin Ahmad Nazaruddin, Ahmad Ahmad Widad, Ahmad Andaiyani, Sri Andriana, Isni Asfeni Nurullah Aslamia Rosa Diah, Yuliansyah M Eko Fitrianto Eko Mohammad Fitrianto Farla, Wita Hamira, Hamira Hera Febria Mavilinda Iisnawati Iisnawati Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Lisnawati Lusfia, Tiara Kemala Malinda, Shelfi Marlina Widiyanti, Marlina Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Rifqi Albanna Mukhtaruddin Mukhtaruddin Nofiawaty Nofiawaty . Nofiawaty Nofiawaty Nurullah, Asfeni Palda, Anya Irisha Parama Santati Puteri, Fatimah Eka Raneo, Agung Putra Rizky, Ahmad Marelly Salsabila, Nabila Suhartini Karim Thamrin, Kemas Muhammad Husni Welly Nailis Welly Nailis, Welly Yulia Hamdaini Putri Yuliani . Zakaria Wahab