Article Per Year (5 Year)
p-Index From 2021 - 2026
4.153
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Mahakam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Edunity: Kajian Ilmu Sosial dan Pendidikan Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Yunita, Dessy
Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL ECONOMIA

 1 
The Central Role of Satisfaction in Shaping Customer Loyalty: Insights from Omni-Channel Retailing Yunita, Dessy; Nofiawaty; Maulana, Ahmad; Malinda, Shelfi
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.73789

Abstract

The purpose of this study is to determine whether satisfaction mediates the relationship between omni-channel intensity and shopping value on customer loyalty in omni-channel retail. This study focuses on omni-channel customers in Palembang, where data were collected through questionnaires distributed to 200 respondents who had made purchases on at least two retail channels. Data analysis was conducted using AMOS. The findings reveal that omni-channel intensity and shopping value do not directly influence customer loyalty. However, mediation tests show that omni-channel intensity affects customer loyalty through satisfaction, as does shopping value through satisfaction. The study implies that fostering satisfaction in omni-channel retail significantly enhances customer loyalty. To achieve this, it is important to prioritize factors that ensure consistency and seamless channel integration, and the creation of shopping experiences that shape value.
Co-Authors Abrar, Muhammad Iqbal Agung Putra Raneo Ahmad MAULANA Ahmad Maulana Ahmad Nazaruddin Ahmad Nazaruddin, Ahmad Ahmad Widad, Ahmad Andaiyani, Sri Andriana, Isni Asfeni Nurullah Aslamia Rosa Diah, Yuliansyah M Eko Fitrianto Eko Mohammad Fitrianto Farla, Wita Hamira, Hamira Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Lisnawati Lusfia, Tiara Kemala Malinda, Shelfi Marlina Widiyanti, Marlina Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Rifqi Albanna Mukhtaruddin Mukhtaruddin Nofiawaty Nofiawaty . Nofiawaty Nofiawaty Nurullah, Asfeni Palda, Anya Irisha Parama Santati Puteri, Fatimah Eka Raneo, Agung Putra Rizky, Ahmad Marelly Salsabila, Nabila Shafira Adzra Suhartini Karim Thamrin, Kemas Muhammad Husni Welly Nailis Welly Nailis, Welly Yulia Hamdaini Putri Yuliani . Zakaria Wahab