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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi Kontemporer Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Cakrawala Repositori Imwi Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Social Service and Research Interdisciplinary Social Studies Al-Buhuts (e-journal) International Journal of Social Science, Education, Communication and Economics Annals of Human Resource Management Research Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science JURNAL ECONOMINA Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Nusantara Mengabdi IIJSE Journal of Digital Business and Marketing
Ahmad Maulana
Fakultas Ekonomi, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence Of Service Quality And Product Quality Of Mobile Banking On Customer Satisfaction Ayu Liring Bethari; Aslamia Rosa; Ahmad Maulana; Zakaria Wahab
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5117

Abstract

This study aims to analyze the effect of service quality and product quality of mobile banking on customer satisfaction of Bank Sumsel Babel. This quantitative research uses data from 123 mobile banking customer respondents in the Palembang area collected through an online questionnaire during May to June 2024. Multiple linear regression analysis with SPSS version 26 was used to test the hypothesis. The results showed that both service quality and product quality had a positive and significant effect on customer satisfaction, and simultaneously also had a significant effect. Product quality has a more dominant influence on customer satisfaction than service quality
The Influence of Marketing Strategy and Product Innovation on Purchasing Decisions with Competitive Advantage as an Intervening Variable on South Sumatra Fertilizer Consumers Luthfia; Ahmad Maulana; Aslamia Rosa
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2203

Abstract

his study aims to analyze the influence of marketing strategy and product innovation on purchasing decisions with competitive advantage as an intervening variable among Pusri NPK Fertilizer consumers in South Sumatra. The study used a quantitative method with an explanatory research approach. The population in this study were end users of specific innovation products, Cassava NPK Fertilizer and Coffee NPK Fertilizer, who purchased commercially in the South Sumatra region in 2022–2025. The sampling technique used purposive sampling with a sample size of 165 respondents. Data collection was carried out through questionnaires using Google Forms. Data analysis used the Partial Least Square- Structural Equation Modeling (PLS-SEM) method. The results showed that marketing strategy had a significant effect on competitive advantage, product innovation had a significant effect on competitive advantage, competitive advantage had a significant effect on purchasing decisions, and product innovation had a significant effect on purchasing decisions. However, marketing strategy did not have a significant direct effect on purchasing decisions. The findings of this study indicate that competitive advantage can be an intervening variable that strengthens the relationship between marketing strategy and product innovation on purchasing decisions of Pusri NPK Fertilizer consumers in South Sumatra.
Co-Authors Ade Tiara Febrina Ahmad Syathiri Andriana, Isni Aslamia Rosa Aslamia Rosa Aslamia Rosa Aslamia Rosa Ayu Liring Bethari Azzahra, Nafinka Badia Perizade, Badia Perizade Bob Olopan Samosir Catharina, Clara Chairunnisah, Firdha Wani Dessi Yunita Dessy Yunita Dwi Darma Puspita Sari Edduar Hendri, Edduar Efva Octavina D.G Erdiansyah Erdiansyah Farrell Farhan Zhafiri Gozali, Efva Octavina Donata Hendy Setiady Iisnawati, Iisnawati Indrajaya, Nehemia Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin Luthfia M Bagus Barezki M. Eko Fitrianto Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mohamad Adam Muchin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Mufashih Nurkardina Novalia R. A. Firy Yuandita Rendra Haryadi Rifanka, Namira Roby Yansah Shafira Adzra Sulastri Sulastri Syathiri, Ahmad Taufik Taufik Thamrin, Kemas Tulus Wadi Nulhaq UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Vika Diwinta Aulia Wahyu Aji Wijaya Welly Nailis Yudhy Afrianto Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yunita, Dessy Zakaria Wahab Zakaria Wahab