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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi Kontemporer Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Cakrawala Repositori Imwi Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Social Science, Education, Communication and Economics Annals of Human Resource Management Research Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Nusantara Mengabdi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Digital Business and Marketing
Ahmad Maulana
Fakultas Ekonomi, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application Shafira Adzra; Marlina Widiyanti; Ahmad Maulana; Dessy Yunita
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.349

Abstract

This study was conducted to determine the effect of social media marketing, brand image and product knowledge on public interest in using the Livin by Mandiri application. This research uses a qualitative approach. The population in this study were all customers of PT Bank Mandiri (Persero), Tbk in Palembang City who used the Livin by Mandiri application in 2024 with a total of 220,868 customers. The sample in this study was taken from the total population of all customers at PT Bank Mandiri (Persero), Tbk in Palembang City as many as 100 respondents. The results of multiple linear regression analysis show that social media marketing, brand image and product knowledge have a positive and significant effect on public interest in using. Social media marketing, it is hoped that the admin in charge of managing social media will be able to respond quickly to customer needs. Brand image, it is hoped that improvements in providing evaluations to employees, especially in the customer service section, will provide good, polite, calm, neat and in accordance with the SOP. Product knowledge, it is expected to continue to maintain application stability and improve the quality of the Livin by Mandiri application so that customers can always use it.
The Effect of E-Service Quality on Customer Satisfaction of the Welma Application at PT Bank Central Asia, TBK Hendy Setiady; Marlina Widiyanti; Ahmad Maulana; Aslamia Rosa
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1738

Abstract

This study aims to examine the influence of electronic service quality (e-service quality) on customer satisfaction with the Welma application at PT Bank Central Asia, Tbk. The method used is a survey using a questionnaire distributed to customers of the Welma application. The data analysis technique used is multiple linear regression analysis. The sample of this study is 400 respondents of Welma application customers who were selected by convenience sampling. The results of the study show that there is a positive and significant influence of electronic service quality on customer satisfaction with the Welma application. The implication of the results of this study is the importance of PT Bank Central Asia, Tbk to continue to improve the quality of electronic services to increase customer satisfaction of the Welma application so that it can retain and attract more customers.
Co-Authors Ade Tiara Febrina Ahmad Syathiri Andriana, Isni Aslamia Rosa Aslamia Rosa Aslamia Rosa Aslamia Rosa Azzahra, Nafinka Badia Perizade, Badia Perizade Bob Olopan Samosir Catharina, Clara Chairunnisah, Firdha Wani Dessi Yunita Dessy Yunita Dwi Darma Puspita Sari Edduar Hendri, Edduar Efva Octavina D.G Erdiansyah Erdiansyah Farrell Farhan Zhafiri Gozali, Efva Octavina Donata Hendy Setiady Iisnawati, Iisnawati Indrajaya, Nehemia Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin M Bagus Barezki M. Eko Fitrianto Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mohamad Adam Muchin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Mufashih Nurkardina Novalia R. A. Firy Yuandita Rendra Haryadi Rifanka, Namira Roby Yansah Shafira Adzra Sulastri Sulastri Sulastri Syathiri, Ahmad Taufik Taufik Thamrin, Kemas Tulus Wadi Nulhaq UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Umi kalsum, Umi kalsum Vika Diwinta Aulia Vika Diwinta Aulia Wahyu Aji Wijaya Welly Nailis Yudhy Afrianto Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yunita, Dessy Zakaria Wahab Zuhdi, Egi