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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi Kontemporer Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Cakrawala Repositori Imwi Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Manajemen Terapan (JIMT) Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Social Service and Research Interdisciplinary Social Studies Al-Buhuts (e-journal) International Journal of Social Science, Education, Communication and Economics Annals of Human Resource Management Research Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Journal of International Conference Proceedings JURNAL ECONOMINA Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Nusantara Mengabdi IIJSE Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Business and Applied Management Journal Journal of Digital Business and Marketing The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Ahmad Maulana
Fakultas Ekonomi, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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DIGITAL STORYTELLING INFLUENCING SUSTAINABLE CONSUMPTION INTENTIONS AMONG GENERATION Z Rikka Pratiwi Walga; Diah Natalisa; Ahmad Maulana; Welly Nailis
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.124

Abstract

The rapid growth of e-commerce has transformed consumer behavior while creating environmental challenges through excessive consumption and fast fashion. Digital storytelling has emerged as a communication strategy to enhance environmental awareness and promote sustainable consumption. This study examines the effect of digital storytelling on sustainable consumption intention through environmental awareness in purchasing sustainable fashion and accessories on Shopee. A quantitative explanatory approach was employed using data collected through an online questionnaire from 100 Generation Z respondents in Palembang City selected by purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results show that digital storytelling positively and significantly affects environmental awareness (β = 0.449, p < 0.001) and sustainable consumption intention (β = 0.393, p < 0.001). Environmental awareness also positively influences sustainable consumption intention (β = 0.510, p < 0.001) and mediates the relationship between digital storytelling and sustainable consumption intention. These findings support the Stimulus-Organism-Response (SOR) theory and provide practical implications for e-commerce businesses in designing effective sustainability-oriented marketing communication strategies.
Promotion, Price, and Customer Decisions to Upgrade Electricity Capacity: A Value-Based Decision Approach Muhamad Patriansyah; Diah Natalisa; Ahmad Maulana
Business and Applied Management Journal Vol. 4 No. 2 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i2.2411

Abstract

This study examined the influence of promotion and price on customers’ decisions to upgrade electricity capacity from a value-based decision perspective. The study focused on consumer decision-making behavior in public electricity utility services, particularly in the context of electricity capacity upgrades. A quantitative approach was employed using survey data collected from 100 customers who had experienced electricity capacity upgrade services. The data were analyzed using multiple linear regression analysis. The results showed that both promotion and price had significant positive effects on customer purchase decisions. However, price was identified as the more dominant factor influencing customer behavior. Promotion and price simultaneously explained 83.6% of the variance in customer purchase decisions. These findings indicate that customers in public utility services tend to make rational, value-oriented decisions, in which affordability and perceived economic benefits play a stronger role than promotional communication. This study contributes to marketing and consumer behavior literature by extending the value-based decision framework to public electricity utility services. The findings also provide managerial implications for developing customer-oriented pricing policies and effective digital promotion strategies in the electricity sector.
The Effect Of Product Quality And Price On Coal Purchase Interest Through Sales Based On Non-Kai Logistics At Pt Bukit Asam, Tbk Rendra Haryadi; Marlina Widiyanti; Muchsin Saggaff Shihab; Ahmad Maulana
Journal Of Social Science (JoSS) Vol 3 No 10 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i10.371

Abstract

This study aims to analyze the effect of product quality and price on coal purchase interest through non-KAI-based logistics sales at PT Bukit Asam, Tbk. The background of this research is driven by the challenges faced by the company in increasing purchase interest through more flexible distribution strategies and reducing reliance on railway transportation. The research method used is quantitative, with data collected through surveys of 150 respondents, consisting of customers and brokers. Data analysis was conducted using multiple linear regression. The results show that product quality and price positively and significantly impact coal purchase interest. High product quality has been proven to enhance customer satisfaction, while competitive pricing is crucial in attracting consumer interest. In conclusion, PT Bukit Asam, Tbk, should continue to improve service quality and offer more competitive prices to expand its market and increase sales through the non-KAI logistics system.
ENVIROMENTAL GOVERNANCE, LOCAL WISDOM, AND FINANCIAL SUSTAINABILITY: EMPOWERING WOMEN ENTREPENUEURS IN SOUTH SUMATERA Isni Andriana; Ahmad Maulana Ahmad Maulana; Badia Perizade Badia Perizade; Umi Kalsum Umi Kalsum; Kemas Thamrin; Namira Rifanka
JRAK Vol 17 No 1 (2025): April Edition
Publisher : Faculty of Economics and Business, Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrak.v17i2.22164

Abstract

Indonesia's economic growth has been significantly driven by women entrepreneurs in SMEs, which are vital for job creation and income generation. However, these enterprises face challenges in scaling and sustainability, influenced by social, environmental, economic, and governance factors. This study explores the mediating role of local wisdom in village environmental governance for the financial sustainability of women-led SMEs in South Sumatera, using the Triple Bottom Line (TBL) framework. A survey-based approach collected data from women entrepreneurs in formal and informal sectors, analyzed using Partial Least Squares (PLS) with Smart-PLS software. Findings reveal that local wisdom positively impacts financial sustainability through environmental governance, reinforcing the TBL’s emphasis on economic, social, and environmental balance. The study underscores the role of women entrepreneurs in fostering sustainable business practices and contributes to green entrepreneurship literature, calling for further research on sustainability-driven entrepreneurship in Indonesia.
Pengaruh Harga yang Dipersepsikan, Kualitas Layanan, dan Citra Perusahaan terhadap Loyalitas Pelanggan: Studi Kasus di PT. Evergreen Shipping Agency Indonesia Palembang Firdha Wani Chairunnisah; Ahmad Maulana; Muchsin Saggaff Shihab
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3662

Abstract

Purpose: This study is to determine the influence of perceived price, service quality and company image on customer loyalty with customer satisfaction as intervening variable on PT. Evergreen Shipping Agency Indonesia Palembang Methodology: This research uses qualitative data in the form of questionnaire results which are then processed into quantitative data using SmartPLS with 126 people customers of PT. Evergreen Shipping Agency Indonesia Palembang was used as sample Results: The research results show that only service quality and company image influence customer satisfaction and only customer satisfaction and company image have a significant effect on customer loyalty. The corporate image variable has the strongest influence on customer loyalty, while service quality is the variable that has the highest level of significance with the customer satisfaction variable Limitations: The limitation of this study is only focus on perceived price, service quality and company image on customer loyalty with customer satisfaction as intervening variable on PT. Evergreen Shipping Agency Indonesia Palembang Contribution: This research is expected to provide deeper insight into  the  effect of perceived price, service quality, corporate image to customer loyalty with customer satisfaction as intervening variable
Pengaruh Kualitas Sistem Kualitas Layanan dan Pemasaran Relasional terhadap Loyalitas Pengguna BSB Mobile pada Bank Sumsel Babel Syariah Palembang dengan Kepuasan Pengguna sebagai Variabel Intervening Winda Fuji Lestari; Isnurhadi Isnurhadi; Ahmad Maulana
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.4217

Abstract

Purpose: This study aimed to analyze the factors influencing user satisfaction and loyalty in using the BSB Mobile application at the Bank Sumsel Babel Palembang Syariah Branch. This research focuses on system quality, service quality, and relational marketing as variables that potentially enhance user satisfaction and loyalty. Research methodology: A quantitative approach was employed using PLS-SEM for data analysis with SmartPLS. The study sample consisted of 266 purposively selected mobile BSB users. Data were collected through an online questionnaire. Descriptive demographic analysis was conducted using SPSS to determine the respondent characteristics. Results: The results indicate that system quality, service quality, and relational marketing have positive and significant effects on user satisfaction. User satisfaction acts as a mediator, enhancing the influence of these factors on user loyalty. These findings demonstrate the critical role of system quality, service quality, and relational marketing in fostering user loyalty to BSB Mobile apps. Limitations: This study focuses only on system quality, service quality, and relationship marketing on user loyalty with user satisfaction as intervening variables in the Syariah Palembang Branch. Contribution: This study is expected to provide deeper insight into the  effects of system quality, service quality, relationship marketing to user loyalty with user satisfaction as an intervening variable.  
Co-Authors Ade Tiara Febrina Ahmad Syathiri Andriana, Isni Aslamia Rosa Aslamia Rosa Aslamia Rosa Aslamia Rosa Aslamia Rosa Ayu Liring Bethari Azzahra, Nafinka Badia Perizade Badia Perizade Bob Olopan Samosir Catharina, Clara Chairunnisah, Firdha Wani Dessi Yunita Dessy Yunita Diah Natalisa Diah Natalisa Dwi Darma Puspita Sari Edduar Hendri, Edduar Een Endasari Efva Octavina D.G Erdiansyah Erdiansyah Farrell Farhan Zhafiri Fika Chandra Firdha Wani Chairunnisah Gozali, Efva Octavina Donata Hendy Setiady Iisnawati, Iisnawati Indah Kartika Sari Indrajaya, Nehemia Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin Kemas Thamrin Luthfia M Bagus Barezki M. Eko Fitrianto Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Melisa Ariani Putri Melisa Putri Mohamad Adam Muchin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhamad Patriansyah Muhammad Mufashih Namira Rifanka Nurkardina Novalia Nurkardina Novalia Pelliyezer Karo Karo R. A. Firy Yuandita Rendra Haryadi Rikka Pratiwi Walga Roby Yansah Rohaya Dwi Maharani Shafira Adzra Sofita Permata Sari Sulastri Syathiri, Ahmad Taufik Taufik Tulus Wadi Nulhaq UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Umi Kalsum Umi Kalsum Umi Kalsum Vika Diwinta Aulia Wahyu Aji Wijaya Welly Nailis Welly Nailis Welly Nailis Winda Fuji Lestari Yudhy Afrianto Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yunita, Dessy Zakaria Wahab Zakaria Wahab