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Journal : EkoBis ( Ekonomi

PENINGKATAN LOYALITAS MELALUI LOKASI DAN KEANEKARAGAMAN BARANG MARNO NUGROHO; RATIH PARAMITA
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.1 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.1.222-230

Abstract

This study proposed to examine the influence of location and product diversity on spent decisionto consumer’s loyality. The study was taken place at Carrefour, one of hypermarket in Semarang.This is an explanatory research. The number of sample of the research is 105 consumersthe method reseacrh with accidental sampling method. Questionnaire was used to obtain thedata. Stuctural Equation Modelling (SEM) was applied to prove and examine the hypotheses.Result of the study showed that location positively affect the Research begun since spent decision.Product diversity also positively affect (Purchasing decision and finally, purchase decisionpositively affect consumer’s loyality.Keywords : Location, product diversity, purchasing decision, loyality
MODEL PENINGKATAN KINERJA KARYAWAN MELALUI KUALITAS KEHIDUPAN KERJA Heri Setyo Utomo; Marno Nugroho
Jurnal Ekonomi dan Bisnis 2014: EKOBIS (Vol.15 No.1 2014)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.15.1.31-50

Abstract

Competitive rivalry in business world demand the company for thinking how the way company take adapt with kaleidoscopic environment. The company must think that employees must feel enjoy with the job and their work environment so they get the best performance. Because of human resources is the most valuable asset so the company must be responsible to keep quality of work life. It’s not only quality of work life but also commitment of organization and job satisfaction need to be noticed for raising employees’ performance. In unit of production of Suara Merdeka Semarang, quality of work life, commitment of organization and job satisfaction need to be noticed. The objectives of the research is to describe and analyze the influence ofquality of work life towards job performance, to describe and analyze the influence of quality of work life towards employees commitment of organization, to describe and analyze the influence of commitment of organization towards employees’ performance, to describe and analyze the influence of job satisfaction towards employees’ performance. This research is explanatory research. The population of this research is the entire of unit of production of Suara Merdeka employees, the number of total sampling is 69 people using definite criteria such as the minimum work period is 5 years and the age of the employees is 25 years old. The kind of data is primary with using data collection method is questionnaires. Analysis instrument that areused in this research is Partial Least Square (PLS). The result of this research is quality of the work life has positive effect and significance towards employees’ performance. It means that if quality of work life is increased, employees’ performance is increased too. Quality of work life has positive effect and significance towards commitment of organization. It means that if quality of work life is increased, commitment of organization is increased too. Quality of work life has positive effect and significance towards job satisfaction. It means that if quality of work life isincreased, job satisfaction is increased too. Commitment of organization has positive effect and significance towards employees’ performance. It means that if commitment of organization is increased, employees’ performance is increased too. Job satisfaction has positive effect and significance towards employees’ performance. It means that if job satisfaction is increased, employees’ performance is increased too.Keywords : Quality Of Work Life, Commitment Of Organization, Job Satisfaction, Employees’ Performance
KESEDIAAN, PERILAKU DAN KONSISTENSI ADOPSI E-COMMERCE KONSUMEN SAYURAN DI KOTA SEMARANG Atik Maritasari; Marno Nugroho
Jurnal Ekonomi dan Bisnis Vol 22, No 1 (2021): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.22.1.12-26

Abstract

The purpose of this study was to determine the main factors that influence the willingness, behavior and consistency of consumers in adopting vegetable consumer e-commerce in Semarang City. A total of 138 valid questionnaires were collected online from 16 sub-districts in Semarang City, resulting in a response rate of 92%. Data analysis used binary logistic regression. The results of this study indicate that 64% of vegetable e-commerce consumers have the same willingness and behavior, and 46% of consumers have willingness and behavior deviations. The main factors affecting willingness, behavior and consistency of e-commerce adoption of different vegetable consumers. The variables used consisted of perceived usefulness, perceived quality of logistics services, and distance to the nearest vegetable market which had a significant and positive effect on consistency of willingness to adopt, behavior and consistency of vegetable e-commerce behavior. The limitation of this research is only on vegetable consumers in the city of Semarang as the research object. Other cities in the vicinity can be used as a comparative study in further research. The main factors affecting differences in willingness and e-commerce behavior of vegetable consumers can be investigated. The implications of the results of this study can optimize the adoption of e-commerce in vegetable trade and contribute to an understanding of how to increase consumer awareness and participation in vegetable e-commerce. This research suggestion can be used to increase the e-commerce of vegetables in other cities that have the same problem.Keywords: e-commerce, willingness, behavior, consistency.
PENGARUH KEPEMIMPINAN DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN DENGAN SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING studi kasus pada PT Equityworld Futures Semarang Amalia, Della Khanifatul; Nugroho, Marno
Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.1.138-151

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan kerjasama tim terhadap kinerja karyawan melalui semangat kerja. Populasi dalam penelitian ini adalah karyawan PT Equityworld Futures Semarang yang sudah bekerja minimal selama 2 tahun, dengan sampel menggunakan puporsive sampling , pengambilan data menggunakan kuesioner. Analisis data menggunakan keluaran SPSS. Hasil penelitian ini mengungkapkan bahwa kepemimpinan dan kerjasama tim berpengaruh positif signifikan terhadap semangat kerja. Kepemimpinan dan tim kerjasama berpengaruh positif signifikan terhadap kinerja karyawan dan semangat kerja berpengaruh positif signifikan terhadap kinerja karyawan serta semangat kerja mampu menjadi variabel intervening .Kata Kunci : Kepemimpinan, Tim Kerjasama, Semangat Kerja, Kinerja karyawan