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Oji Kurniadi
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia.
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Representasi Komunikasi Keluarga dalam Film Jalan yang Jauh Jangan Lupa Pulang Hilal Abdul Rizky Yamani; Oji Kurniadi
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10251

Abstract

Abstract. Film has become a widely used medium for education, information, and entertainment. There are many films that use stories or issues from the community around even story or issue inside a family. Family theme in film have a special place in peoples heart because they feel relate to the situation in the movie, it is proven by the high interest of many people who watch the film when the premiere of the movie begin. One of the film that use family theme is Jalan Yang Jauh Jangan Lupa Pulang. This film show a family that face a problem because one of their children is study abroad. The lack of communication and understatement between them becomes the trigger for the problem they face in this film. The purpose of this study is to find out how communication within the family is presented in the Jalan Yang Jauh Jangan Lupa Pulang movie base on denotations, connotations, and myths. The method used in this research is qualitative research method using semiotic analysis of Roland Barthes which analyses in two stages, namely the denotation and connotation stage. The data collection method is using data reduce, drawing conclusions. The subject of this research is the movie called Jalan Yang Jauh Jangan Lupa Pulang, with the purpose to find out about sign and meaning that are representing the communication within the family. After being interpreted in depth, the results of this study is that pressure from parents to their kids will makes them traumatize. The pressure also will slowly change their characteric to become more like their parents to see what they are facing. As a family, everyone must feel and know each other feeling and not pushing every argument for everyone to agree to avoid conflict that will make a bigger problem. Abstrak. Film menjadi media yang banyak digunakan untuk media pendidikan, informasi, dan hiburan. Banyak film yang mengangkat kisah atau isu yang ada di sekitar kita, bahkan kisah atau permasalahan didalam sebuah keluarga. Pengangkatan tema keluarga dalam film sendiri memiliki tempat di hati para penonton karena dirasa sangat terwakili denga apa yang diangkat oleh film, terbukti dengan tingginya animo penonton saat penanyangan film tersebut dimulai. Salah satu film yang bertema keluarga yang ramai ditonton adalah film Jalan Yang Jauh Jangan Lupa Pulang. Film drama keluarga ini menampilkan persoalan yang dihadapai oleh keluarga yang salah satu anggota keluarganya sedang kuliah di luar negeri. Kurangnya komunikasi dan juga saling pengertian diantara sesama menjadi pemicu munculnya masalah dalam film ini. Tujuan penelitian ini adalah untuk mengetahui bagaimana komunikasi keluarga direpresentasikan dalam film Jalan Yang Jauh Jangan Lupa Pulang berdasarkan denotasi, konotasi, dan mitos yang ada didalamnya. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan analisis semiotika model Roland Barthes yang menganalisis secara dua tahap, yaitu dengan tahap denotasi dan konotasi. Metode pengumpulan data menggunakan observasi, dokumentasi, dan studi pustaka. Teknik analisis data dengan mereduksi data, mengambil kesimpulan, dan pengumpulan data. Setelah dimaknai secara mendalam maka didapatkan hasil penelitan ini yaitu tekanan yang diberikan orang tua kepada anak akan menjadikan anak takut. Tekanan orang tua terhadap anak juga membuat sifat dan sikap anak lambat laun akan serupa dalam menyikapi suatu hal. Sebagai keluarga semua anggota keluarga harus saling mengerti satu sama lain dan tidak memaksakan kehendaknya untuk menghindari konflik yang akan berakibat kekecewaan dan rasa penyesalan di kemudian hari.
Komunikasi Interpersonal Jarak Jauh Orang Tua dan Anak dalam Menjaga Keharmonisan Rapli DegaSurya Pratama; Oji Kurniadi
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10626

Abstract

Abstract. Communication is an integral element of human life because it is the foundation for all human relationships. The process of communication, whether verbal (language) or nonverbal (symbols, images, etc.), is the key to creating social interaction. Communication between friends and parents is definitely different and every child and parent wants to be close to one another, even all the time. However, from the fact that the relationship between parents and children experiences a long-distance relationship due to differences in place of residence, the child must migrate to another area to continue his studies. The absence of parents at any time and at any time will cause problems due to a lack of supervision from parents, because very little time to meet makes children freely do whatever they want without parental supervision. Like wise the communication that occurred with students who migrated to Bandung from Belitung who lived in the Asrama Gunung Tajam Belitung, some of them communicated with their parents, some of them communicated effectively with their parents but some did not communicate effectively with their parents. This ineffective communication is because they are busy with their lectures, they have a lot of assignments and due to social factors, they often go out or hang out with their friends so they don't have time to communicate with their parents. The method used in this research is a qualitative type. The nature of this research is descriptive qualitative which aims to conduct discourse analysis on communication patterns and long-distance barriers between parents and children in increasing harmony at the Mount Tajam Belitung Student Dormitory and the data collection methods that the authors use in this study are interviews, observation, and documentation. The results of this research are: there are differences in students who live in the Asrama Mahasiswa Gunung Tajam Belitung, some are successful and some are not when communicating long distances with their parents. Abstrak. Komunikasi ialah unsur yang tidak terpisahkan dari kehidupan manusia karena menjadi landasan bagi semua hubungan antar manusiaProses komunikasi, baik secara lisan (bahasa) ataupun nonverbal (simbol, gambaran, dan yang lainnya), menjadi kunci terciptanya interaksi sosial. Komunikasi yang dilakukan antara teman dan orang tua sudah pasti berbeda dan setiap anak dengan orang tua menghendaki kedekatannya antara satu sama lain, bahkan kalau bisa setiap saat. Namun dari kenyataan yang terjadi hubungan antara orang tua dengan anak mengalami hubungan jarak jauh karena perbedaan tempat tinggal, sang anak harus merantau di daerah lain untuk melanjutkan studi. Ketidak hadiran orang tua setiap saat dan setiap waktu akan menyebabkan permasalahan karena kurangnya pengawasan dari orang tua, karena waktu bertemu sangat sedikit membuat anak dengan leluasa melakukan apa saja yang mereka inginkan tanpa pengawasan orang tua. Begitu pula komunikasi yang terjadi pada mahasiswa yang merantau di Bandung dari Belitung yang tinggal di Asrama Mahasiswa Gunung Tajam ada yang berkomunikasi dengan orang tuanya, yang berkomunikasi secara efektif dengan orang tuanya namun ada pula yang tidak berkomunikasi secara efektif dengan orang tuanya. Komunikasi kurang efektif ini dikarenakan mereka sibuk dengan perkuliahan mereka yang banyak tugas dan dikarenakan faktor pergaulan, sering jalan-jalan atau kumpul-kumpul dengan teman-teman mereka sehingga tidak sempat untuk berkomunikasi dengan orang tua mereka. Metode yang digunakan dalam penelitian ini merupakan jenis kualitatif. Adapun sifat penelitian ini bersifat deskriptif kualitatif yang bertujuan untuk melakukan analisis wacana atas pola komunikasi dan hambatan jarak jauh antara orang tua dan anak dalam meningkatkan keharmonisan di Asrama Mahasiswa Gunung Tajam Belitung dan metode pengumpulan data yang penulis gunakan dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah: terdapat perbedaan pada mahasiswa penghuni asrama gunung tajam Belitung ada yang sukses dan ada yang tidak ketika berkomunikasi jarak jauh dengan orang tuanya
Representasi Komunikasi Keluarga dalam Film “Ngeri-Ngeri Sedap” : (Analisis Semiotika Roland Barthes dalam Film “Ngeri-Ngeri Sedap) Naufal Daffa Ramadhan Desiantoro; Oji Kurniadi
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10666

Abstract

Abstract. The impact provided by the family is very large and important in the development of human life, one example is that family communication creates a big picture in their children when they grow up. The place where humans can learn to communicate for the first time is when communicating with family. The impact given by the family is very large and important in the development of human life, one example is that family communication creates a big picture of their children when they grow up. Movies with family themes are one of the media in modern mass communication. In this research, the movie "Ngeri-ngeri Sedap", which has a Comedy-Drama movie genre, will be the focus for study. This film was aired on the Indonesian big screen on June 2, 2022, and was directed by Bene Dion Rajagukguk. This research uses a qualitative research method with a Roland Barthes semiotic analysis approach with 3 stages in it, namely, denotative, and connotative, and myth. After being analyzed using the meaning of denotation, connotation and myth in depth, the results of the research can be concluded that the communication that occurs in the family should be well established because with good family communication can produce a positive impact on family members themselves. Family communication that is established without negative attitudes such as selfishness, stubbornness, and superiority can have a positive impact on family members themselves. Abstrak. Dampak yang diberikan oleh keluarga sangatlah besar dan penting dalam perkembangan hidup manusia, salah satu contohnya yaitu komunikasi keluarga menciptakan gambaran besar pada anak mereka ketika nanti beranjak dewasa. Tempat manusia bisa belajar melakukan komunikasi untuk pertama kalinya yaitu pada saat berkomunikasi dengan keluarga. Dampak yang diberikan oleh keluarga sangatlah besar dan penting dalam perkembangan hidup manusia, salah satu contohnya yaitu komunikasi keluarga menciptakan gambaran besar pada anak mereka ketika nanti beranjak dewasa. Film dengan tema keluarga menjadi salah satu media dalam komunikasi massa modern. Pada penelitian ini, film “Ngeri-ngeri Sedap” yang memiliki genre film Komedi-Drama akan menjadi tumpuan untuk dikaji. Film ini ditayangkan di layar lebar Indonesia pada tanggal 2 Juni 2022, dan disutradarai oleh Bene Dion Rajagukguk. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan analisis semiotika Roland Barthes dengan 3 tahapan di dalamnya yaitu, denotatif, dan konotatif, serta mitos. Setelah dianalisis menggunakan 3 makna tersebut secara mendalam, maka hasil penelitan dapat disimpulkan yaitu bahwa komunikasi yang terjadi pada keluarga seharusnya dijalin dengan baik karena dengan adanya komunikasi keluarga yang baik dapat menghasilkan dampak positif kepada anggota keluarga itu sendiri. Komunikasi keluarga yang dijalin tanpa adanya sikap negatif seperti sifat egois, keras kepala, bersikap superior dapat membuat hubungan antar anggota keluarga semakin erat. Adanya tuntutan dari orang tua kepada anak membuat seorang anak menjadi merasa tertekan karena jika anak tersebut tidak mampu untuk mengabulkan keinginan orang tuanya, akan memunculkan konflik yang mengakibatkan berkurangnya hubungan antara orang tua dan anak. Sikap pengasuhan yang diberikan oleh orang tua akan menjadi cerminan pada anaknya saat dewasa kelak.
Representasi Pesan Moral Transformasi Diri dalam Film A Man Called Otto Ahimsa Damar Galih; Oji Kurniadi
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.13877

Abstract

Abstract. Film is a form of mass media that has an important role in the field of communication, film can be seen as a form of mass communication that contains messages and semiotic signs conveyed by filmmakers to the audiences. As a form of mass media, film can represent various types of messages and ideologies that filmmakers want to convey. One of the messages in the film is a moral message. Moral messages are lessons that can be obtained from an event or someone's experience. The film that depicts a moral message is A Man Called Otto, which was released on January 13, 2023 and was directed by Marc Forster. A Man Called Otto is a film that tells the story of Otto's life journey, who struggles with the feeling of loneliness within himself and tries to end his life. However, a new neighbor arrives who can make his life more meaningful and self-transformation The purpose of this study is to find out the meaning of denotation, connotation and myth in the film A Man Called Otto. The method used in this study is a qualitative method with Roland Barthes semiotic analysis. The data collection method is by observing, documenting and studying the literature. And the data analysis technique is the semiotic analysis method of Roland Barthes. The subject of this research is the film A Man Called Otto. Abstrak. Film adalah salah satu bentuk media massa yang memiliki peran penting dalam bidang komunikasi, film dapat dipandang sebagai bentuk komunikasi massa yang mengandung pesan-pesan dan tanda semiotika yang disampaikan oleh pembuat film kepada penonton. Sebagai bentuk media massa, film dapat merepresentasikan berbagai macam jenis pesan dan ideologi yang ingin disampaikan oleh pembuat film. Salah satu pesan dalam film adalah pesan moral. Pesan moral merupakan pelajaran yang dapat diperoleh dari sesuatu peristiwa, pengalaman seseorang. Film yang menggambarkan sebuah pesan moral ialah A Man Called Otto yang dirilis pada 13 Januari 2023 dan disutradai oleh Marc Forster. A Man Called Otto merupakan film yang menceritakan perjalanan hidup Otto yang berjuang melawan rasa kesepian dalam dirinya hingga berupaya untuk mengakhiri hidup. Namun, datanglah seorang tetangga baru yang bisa membuat hidupnya bisa lebih berarti dan bertransformasi diri. Tujuan dalam penelitian ini untuk mengetahui makna denotasi,konotasi dan mitos pada film A Man Called Otto. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan analisis semiotika Roland Barthes. Metode pengumpulan dengan melakukan observasi, dokumentasi dan studi pustaka. Dan teknik analisis data yaitu dengan metode analisis semiotika Roland Barthes. Subjek penelitian ini adalah film A Man Called Otto.
Hubungan Media Sosial dengan Community Engagement Anggota Komunitas Sobat Sabtu Nabilah Nur Lathifah; Oji Kurniadi
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.14357

Abstract

Abstract. The world's public life and urban order has changed since the outbreak of Covid-19, one of the significant changes to a healthy lifestyle. Healthy lifestyles are amplified by the presence of social media. One form of communication information technology that is increasingly used is social media Instagram. With the massive number of social media users, it has led to the formation of many sports communities one of which is a running community. The researchers found that the percentage of community members who regularly follow Sobat Sabtu Community activities averaged only 4% of the total membership of 684 people. Therefore, it is important to understand how social media can be used to enhance engagement in the Sobat Sabtu community. This study uses the Participatory Communication Theory Culture Concept theory assumes that the involvement of social media users to express information, create creations and social contributions is consistent with the purpose of the study, namely to know the relationship between social media and community engagement of Members of the Sobat Sabtu Community. By using a quantitative research method with a Correlational approach that connects two variables. The population in this study was an active members of the Sobat Sabtu Community using total sampling, with data collection techniques through observational methods, and questionnaires or lifts. There is a conclusion that there is a significant link between social media and community engagement of members of the Sobat Sabtu community. Social media Instagram has great potential to enhance community engagement in the Members of the Sobat Sabtu Community. By leveraging two-way communication, accessibility, engaging content, and online activity, Members of the Sobat Sabtu Community can encourage active participation and strengthen a sense of solidarity among its members. Through an effective social media strategy, Sobat Sabtu Community can build a stronger, more engaged, and more dynamic community. Abstrak. Kehidupan masyarakat dan tatanan kota di dunia mengalami perubahan setelah wabah Covid-19, salah satu perubahan yang signifikan yaitu pola hidup sehat. Gaya hidup sehat diamplifikasi oleh kehadiran media sosial. Suatu bentuk teknologi informasi komunikasi yang semakin banyak penggunanya yaitu media sosial Instagram. Dengan jumlah pengguna media sosial yang masif, menimbulkan terbentuknya banyak komunitas olahraga salah satunya komunitas lari. Komunitas lari banyak memanfaatkan perkembangan teknologi salah satunya adalah Komunitas Sobat Sabtu. Peneliti melihat bahwa persentase anggota komunitas yang rutin mengikuti kegiatan Komunitas Sobat Sabtu rata-rata hanya 4% dari total anggota yaitu sebanyak 684 orang. Persentase ini menunjukan rendahnya community engagement di Komunitas Sobat Sabtu. Oleh karena itu, penting untuk memahami bagaimana media sosial dapat digunakan untuk meningkatkan engagement di komunitas Sobat Sabtu. Penelitian ini menggunakan Teori Komunikasi Participatory Culture Concept teori ini mengasumsikan bahwa keterlibatan pengguna media sosial untuk mengepresikan informasi, menciptakan kreasi dan kontribuasi sosial hal ini sesuai dengan tujuan dari penelitian yaitu mengetahui hubungan media sosial dengan community engagement Anggota Komunitas Sobat Sabtu. Dengan menggunakan metode penelitian Kuantitatif dengan pendekatan Korelasional yang menghubungkan dua variabel. Populasi pada penelitian ini adalah anggota aktif Komunitas Sobat Sabtu menggunakan total sampling, dengan teknik pengumpulan data melalui metode observasi, dan kuesioner atau angket. Terdapat kesimpulan yaitu terdapat hubungan yang signifikan antara Media Sosial dengan Community Engagement Anggota Komunitas Sobat Sabtu. Media sosial Instagram memiliki potensi besar untuk meningkatkan community engagement di komunitas Sobat Sabtu. Dengan memanfaatkan komunikasi dua arah, aksesibilitas, konten yang menarik, dan aktivitas online, Sobat Sabtu dapat mendorong partisipasi aktif dan memperkuat rasa kebersamaan di antara anggotanya. Melalui strategi media sosial yang efektif, Sobat Sabtu dapat membangun komunitas yang lebih kuat, lebih terlibat, dan lebih dinamis.
Motif dan Makna Endorsement Bagi Pelaku Bisnis Produk Fashion Wanita Arief, Annisa Gusridina; Triwardani, Ike Junita; Kurniadi, Oji
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3129

Abstract

Digital-based marketing, especially through endorsement activities with influencers, has become a significant phenomenon in women's fashion online businesses. Businesses are competing to find innovations in promotion to increase their business. Endorsement, as a form of collaboration between businesses and influencers, plays an important role in achieving this goal. This research aims to explore and analyze the meaning and motives behind their decision to use endorsements. This research uses a a phenomenological approach to obtain a clear picture and information about the meaning and motives of endorsement by conducting in-depth interviews and observations to collect data from business people including Cekhas.id, Kirei Outfit, Deenay, Damakara, and Otashawl. The results showed that the meaning of endorsement is manifested in the formation of brand identity. The business actors interpreted the endorsement because of the experiences felt and experienced while doing endorsement activities for a long period of time. The endorsement motives are divided into two main categories, namely first, "because motive" which includes competition in the business world and the popularity of influencers as the main factors, and second, "in order to motive" which includes efforts to increase brand awareness and achieve increased sales.
Peranan Media Streaming dalam Menggantikan Televisi Konvensional di Kalangan Masyarakat Alya Dwi Yuliani; Oji Kurniadi
Jurnal Riset Manajemen Komunikasi Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i2.3140

Abstract

Abstract. Along with the development of the times, the position of television is now being replaced in the community. This is due to the presence of new media (new media). One form of the development of this new media is social media in the form of video streaming. One of the streaming media that is currently popularly used by the public is YouTube. This study examines the role of streaming media in replacing conventional television among the public. The purpose of this study is to find out how effective the use of streaming media is among the public, especially in Sumedang City. This study uses a qualitative descriptive research method. Data collection techniques using data triangulation, namely observation, interviews, and documentation. The results of the research in this study are the use of streaming media among the people of Sumedang City, the main purpose of which is to seek entertainment and get the latest information. The effectiveness possessed by streaming media compared to conventional television includes entertainment and information that is more adaptive, interactive, and in accordance with the times. One of the interactive features in streaming media is that people can customize their viewing experience according to their personal preferences. In addition, innovative features such as easy access, time and place flexibility are strong factors why many people in Sumedang City have switched to using streaming media from conventional television. Abstrak. Seiring berkembangnya zaman, posisi televisi kini mulai tergantikan di kalangan masyarakat. Hal ini dikarenakan adanya kehadiran new media (media baru). Salah satu bentuk dari perkembangan new media ini yaitu media sosial berbentuk video streaming. Salah satu media streaming yang kini sedang populer digunakan oleh masyarakat yaitu YouTube. Penelitian ini meneliti tentang bagaimana peranan media streaming dalam menggantikan televisi konvensional di kalangan masyarakat. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana efektivitas penggunaan media streaming di kalangan masyarakat khususnya di Kota Sumedang. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Teknik pengumpulan data menggunakan triangulasi data yaitu observasi, wawancara, dan dokumentasi. Hasil penelitian pada penelitian ini ialah penggunaan media streaming di kalangan masyarakat Kota Sumedang tujuan utamanya yaitu untuk mencari hiburan dan mendapatkan informasi terkini. Adapun efektivitas yang dimiliki oleh media streaming dibandingkan televisi konvensional diantaranya adalah hiburan dan informasi yang lebih adaptif, interaktif, dan sesuai dengan perkembangan zaman. Interaktif yang terdapat pada media streaming ini salah satunya adalah masyarakat dapat menyesuaikan pengalaman menonton sesuai dengan preferensi pribadi mereka. Selain itu, fiturfitur inovatif seperti akses mudah, fleksibilitas waktu dan tempat menjadi faktor kuat mengapa banyak masyarakat Kota Sumedang yang beralih menggunakan media streaming dari televisi konvensional.
Participatory Culture Communication in the Preservation of Sundanese Manuscripts Parama Artha, Luthfi; Ratnasari, Anne; Kurniadi, Oji
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.229

Abstract

As relics of the past, ancient manuscripts are able to provide information on various aspects of the lives of past communities such as politics, economics, socio-culture, traditional medicine, the veil of earthquakes or natural phenomena, human physiology, and so on. The values of this information are needed to relate the good values of the past to be applied today. Media offerings related to Sundanese manuscripts are limited. Among of limited information from the website, www.kiraga.com emerged as one of the public parties that participated to preservation of this cultural heritage, especially in the scope of Sundanese manuscripts. Participation culture is defined as a new form of culture that develops due to the support of information technology, where individuals or members of a community can participate in the creation and distribution of content. This research is qualitative research with case study method, researchers try to analyze the participatory culture of kairaga.com website in preserving Sundanese manuscripts. The data collection techniques used are interviews, observation, and documentation. From the results of the research, the website manager collaborated with Pustaka Sunda, Sakola Aksara Sunda Cianjur, Masyarakat Pernaskahan Nusantara (Manassa), Jagongan Naskah (Jangkah) with various circles of Sundanese manuscript lovers both from within and outside country to become an integral part of cultural expansion because it increases the community's ability to collaborate, namely developing and disseminating news, ideas, and creative works and connecting with people who have the same goals and interests in this case content development.
Digital Marketing Communication, e-WOM Amplification, and Consumer Loyalty: A Mediation Analysis Haryadi Mujianto; Septiawan Santana Kurnia; Oji Kurniadi; Anne Maryani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6867

Abstract

This study examines the mediating role of e-WOM amplification in the relationship between digital marketing communication strategies and consumer loyalty among Indonesian social media users. Using a quantitative explanatory survey design, data were collected from 180 purposively selected respondents with prior experience in online purchasing and e-WOM activities. The study employed multiple linear regression and mediation analysis using the PROCESS macro Model 4 with 5,000 bootstrapped samples. The findings reveal that digital marketing communication strategies significantly influence e-WOM amplification and consumer loyalty. Consumer engagement and user-generated content emerged as the strongest indicators within the digital communication and e-WOM dimensions. The mediation analysis confirmed that e-WOM amplification partially mediates the relationship between digital marketing communication and consumer loyalty, indicating that digital communication becomes more effective when consumers actively participate in disseminating brand-related information through social media interactions. These findings highlight the strategic importance of interactive communication, information credibility, and participatory digital engagement in strengthening long-term consumer loyalty. The study contributes theoretically by extending the conceptualization of e-WOM as an amplification mechanism within digital marketing communication and provides practical implications for companies seeking to optimize digital communication strategies in competitive online markets.
Isu Uyghur dalam Bingkai Media Indonesia: (Analisis Perbandingan Tempo dan Antara) Betha Dwi Octaviani; Kiki Zakiah; Oji Kurniadi
Jurnal Riset Jurnalistik dan Media Digital Volume 6, No. 1, Juli 2026 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v6i1.10219

Abstract

Abstract. The alleged human rights violations against the Uyghur ethnic minority in Xinjiang, China, have attracted global attention and received extensive coverage in Indonesian media. However, the issue has been framed differently due to variations in editorial orientation and the institutional characteristics of media organizations. This study aims to examine the differences in the framing of the Uyghur issue by Tempo and Antara and to explain how these framings relate to the context of Indonesia–China diplomatic relations. Employing a qualitative approach, this study applies Robert N. Entman’s framing analysis to 20 news articles published by Tempo and 15 by Antara between January 2022 and June 2025. The analysis is complemented by interviews with journalists and media audiences as a form of data triangulation. The findings reveal that Tempo frames the Uyghur issue primarily as a humanitarian concern by emphasizing alleged human rights violations and positioning the victims at the center of the narrative. In contrast, Antara frames the issue within the context of diplomatic relations, the stability of Indonesia–China bilateral ties, and the principle of non-interference. The novelty of this study lies in demonstrating how the institutional characteristics of media organizations shape the implementation of Entman’s framing devices in reporting diplomatically sensitive international issues. The findings extend the application of framing theory by highlighting that institutional characteristics influence the processes of selecting, emphasizing, and interpreting social reality in international communication. Abstrak. Isu dugaan pelanggaran Hak Asasi Manusia (HAM) terhadap etnis Uyghur di Xinjiang, Tiongkok, menjadi perhatian global dan mendapat sorotan media di Indonesia. Namun, pemberitaannya menunjukkan perbedaan perspektif yang dipengaruhi oleh orientasi editorial dan karakter institusional media. Penelitian ini bertujuan menganalisis perbedaan pembingkaian isu Uyghur pada Tempo dan Antara serta menjelaskan kaitannya dengan hubungan diplomatik Indonesia–Tiongkok. Penelitian menggunakan pendekatan kualitatif dengan analisis framing Robert N. Entman terhadap 20 berita Tempo dan 15 berita Antara periode Januari 2022–Juni 2025, yang diperkuat melalui wawancara dengan jurnalis dan pembaca sebagai triangulasi data. Hasil penelitian menunjukkan bahwa Tempo membingkai isu Uyghur sebagai persoalan kemanusiaan yang menekankan dugaan pelanggaran HAM dan menempatkan korban sebagai pusat narasi, sedangkan Antara lebih menempatkannya dalam perspektif hubungan diplomatik, stabilitas bilateral Indonesia–Tiongkok, dan prinsip non-intervensi. Kebaruan penelitian ini terletak pada penjelasan mengenai pengaruh karakter institusional media terhadap implementasi perangkat framing Entman dalam pemberitaan isu internasional. Temuan ini memperluas penerapan teori framing dengan menunjukkan bahwa karakter institusional media memengaruhi proses seleksi, penonjolan, dan interpretasi realitas dalam komunikasi internasional.
Co-Authors Ahimsa Damar Galih Ahmad Nadhim Ayatullah Akhlasya Pusti Rafdinia Alya Dwi Yuliani Amara, Muhammad Galang Aning Sofyan Sadikin Anne Maryani Anne Ratnasari Ari Junaedi Arief, Annisa Gusridina Atie Rachmiatie Ayudhia Putri Farhani Betha Dwi Octaviani Deane Putri Ramadhani Dedeh Fardiah Delina Rahmalia Wahyudi Dey Ravena Dinar Binugraheni Dini khaerunisa Dwi Maharani Eva Rufaida Rahman Fathan Fauzi Akbar Fauzi Noerwenda Ferra Martian Hanny Hafiar Hary Yady Pratama Hilal Abdul Rizky Yamani Hilmi Nur Qisty Ike Junita Triwardhani Ikhsan Fadillah Natamiharja Jihan Shafa Salsabila Karimah, Syifa Fauzi Kiki Zakiah Luthfan Ariq Alfaridzi Mohamad Subur Drajat Mohammad Chairul Fajri Muhammad Akmal Fathurahim Mujianto, Haryadi Nabilah Nur Lathifah Nailah Anbar Sholihah Naufal Ashridyatama Mahendra Naufal Daffa Ramadhan Desiantoro Neni Yulianita Nisha Rahmawati Icha Novita Damayanti Parama Artha, Luthfi Rafii Muhammad Ris Zikrullah Rafii Muhammad Ris Zikrullah Rahmadhani Ayu Harvianti Rapli DegaSurya Pratama Restina Adelia Rini Rinawati Rose Rahma Dewi Septiawan Santana Kurnia Yoga Rachman Supriadi