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Putri Kemala Dewi Lubis
Universitas Negeri Medan
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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Dampak Kualitas dan Harga Rumah terhadap Minat dan Keputusan Pembelian Perumahan Berdasarkan Perspektif Masyarakat di Kelurahan Simalingkar B Medan Johor Simeon Adrian Simatupang; Ira Natalanta Lumban Gaol; Nur Umamah; Putri Kemala Dewi Lubis
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1014

Abstract

This article aims to examine the impact of house quality and price on interest in purchasing housing, with a focus on the consumer perspective in Simalingkar B Village There were 15 respondents interviewed . This research is qualitative research with data collection methods by conducting interviews and the method used in preparing this journal is the descriptive method through literature review or literature review. Journal preparation is carried out through literature review, namely by reviewing and analyzing books and scientific journals that have been published. The results of our interviews with people in Simalingkar B Village show that their decision to buy a house is strongly influenced by the price and quality of the house. Price is very important because it contributes to a buyer's decision to purchase a home. Improving the quality of houses must also be improved because the quality of houses greatly influences buyers' decisions to buy housing. People in Simalingkar B Subdistrict show that making the decision to buy a house is a decision that is carefully thought out and made after much consideration. Quality and price remain the main considerations. Apart from the Simalingkar B community's desire for high-quality houses, affordable prices commensurate with quality are the keys to attracting buyers.
Co-Authors Adinda Ulina Barus Afina Charolin Agnes Avenia Barus Agnes Avenia Br Barus Ami Dianita Andri Hasmawi Harahap Arsiska Sari Atika Atayarisah Lubis Aulia Nurfitriana Avis Raja Satya Purba Boy Mangasi Tua Siregar Boy Sitompul Charles Fransiscus Ambarita Christin Lince Natalia Manalu Debora Tarigas Marpaung Della Aulia Br. Ginting Desry R Tarigan Dicky Effendi Elisabeth Fitryani Manik Elisabeth Fitryany Manik Eliza Putri Elrisa Marsanda Br Ginting Elsa Situmorang Elsadai Ria Veronika Enjel Elfrida Purba Enwanda Nia Monika Br Sinaga Erni Susilawati Purba Erni Susilawati Purba Ester Tiorida Br Manik Evi Suryani Harahap Fadhil Irfansyah Fani Magdalena Girsang Fatimah Azzhara Fauzan Zuhri Siahaan Feryanto Nababan Filza Rasyikah Firman Saputra Fitrah Maya sari H Fitri Novi Yanti Munthe Fitria I Manjo Gia Cinta Saria Manik Gita Nurhalizah Pasaribu Hana Ema Nuela Sinaga Henny Mawarta Siregar Hotman Siboro Hwan Daniel Icha Riska Gloria Nainggolan Iin Sintia Ikhsan, Arfan Ira Natalanta Lumban Gaol Jeane Alisya Jelita Maria Christine Samosir Jeremi Putranta Jesica Jesica Josua Adrio Sihombing Juli Kristabel Sinaga Jumay Eferta Tarigan Karina Zahra Khairani Alawiyah Matondang Kristin Margaretha Simarmata Kumala, Ratih Laura Magdalena Tambunan Laura, Magdalena Tambunan Lily Handayani Lola Alvita Hasugian Lussyana Karolina Sidebang Malvira Pohan Maria Audina Rumapea Maria Elpida Manalu Muhamad Abdul Zahar Muhammad Nazly Azrai Nadiyah Mawaddah Namira Ufrida Rahmi Natasia Theofani Margaret Nia Angelia Sihombing Nur Asri Elita Daulay Nur Indah Melani Aruan Nur Umamah Nurika Fahqna Hidayah Nurita Pasaribu Nurul Azmi Penus Sinurat Pitri Aulia Usman Lubis Pricilla Ribka Clemen Bara Putri Chindya Putri Nidia Sapma Putri Wulan Anjelina Waruwu Radja Marihat Batu Bara Rafael Benediktus Rafli Rafli Rana Nabillah Rani P. Sari Hutabarat Renny Juliadi Revita Yuni Rio Ricardo Damanik Riris Hotma Roito Manalu Rizky Fadly Rouli Milenia Qwint Siboro Rut Marina Pasaribu Salsabillah Nurul Izza Samuel Sianturi Samuel Tobing Santi Apriani Br Sihotang Sayyidina Sayyidina Sernanda putri Darma Shafdana Mora Ritonga Sharma Juliana Silaban Sheryl Valencia Pangaribuan Silvi Aulia Sitorus Simeon Adrian Simatupang Simeon Adrian Simatupung Sindy Mariani Br Perangin-Angin Sofiah Nurlianti Sofiah Nurlianti Sophia Hanum Suhendra Suhendra Suhendra Syahrijal Hidayat Syamsul Allim Tamaria Br. Sidebang Teguh Adriansyah Tia Handani Tinti Sriyani Tiolina Evi Tri Kurnia Triana Siahaan Venesia Delila A Napitupulu Wahyudi Ramadhan Yan Septian Yefoni Valentina Banjar Yosua Simanjuntak Yuni Sari Simangunsong