Articles
<![CDATA[Media and political campaigns for individual pairs of regional election winners in Rejang Lebong regency in 2020 during the Covid-19 pandemic ]]>
<![CDATA[Akbar Brilian Utama]]>;
<![CDATA[Pawito Pawito]]>;
<![CDATA[Ignatius Agung Satyawan]]>
<![CDATA[ Informasi Vol 52, No 2 (2022): Informasi ]]>
Publisher : <![CDATA[Universitas Negeri Yogyakarta ]]>
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DOI: 10.21831/informasi.v52i2.55424
<![CDATA[The 2020 elections were held for the first time during the COVID-19 pandemic, this also had an impact on campaign activities as it is known that during the pandemic all outdoor activities were limited. This study aims to find out what kind of campaigns were carried out and the media used by the winning individual pairs and their team in the 2020 Local Leaders Election of Rejang Lebong during pandemic. This study applied a qualitative method with a constructivism paradigm. The research subjects are individual pairs and supporting teams. Data collection technique is in the form of interviews and documentation. This research applied Nowak and Warneryd’s campaign model to explain this phenomenon. From the results of the study it can be concluded that the campaign is not much different from the previous Local Leaders Election but the use of social media is very important in the campaign during the pandemic because all activities are limited, therefore social media has an important role during the campaign period and the media used in the campaign, namely: social media such as Facebook, Whatsapp, and Instagram.]]>
<![CDATA[Analysis Of the Symbolic Convergence of Activism with the Hashtag #PercumaLaporPolisi on Twitter Social Media as A Virtual Public Space ]]>
<![CDATA[Akhmad Ridha Djamaluddin]]>;
<![CDATA[Sri Hastjarjo]]>;
<![CDATA[Ignatius Agung Satyawan]]>
<![CDATA[ Journal of Social Interactions and Humanities Vol. 2 No. 1 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/jsih.v2i1.2866
<![CDATA[The hashtag #PercumaLaporPolisi (which means it is useless to report to the police) emerged after a flurry of alleged child rape by his biological father in East Luwu, South Sulawesi, was halted by local police. This issue was then widely discussed, went viral on social media, and drew protests from netizens through the hashtag #PercumaLaporPolisi. This study aims to analyze the symbolic convergence that occurs on Twitter social media through conversations between Twitter account users in the use of hashtags or hashtag activism #PercumaLaporPolisi in the context of Twitter as a virtual public space. This qualitative research uses descriptive analysis techniques based on case studies that collect and record data from the field through hashtag analysis on Twitter in the hashtag period from October 6, 2021, to December 7, 2021. The data obtained will then be analyzed based on Bormann’s Symbolic Convergence theory. The results showed that hashtag activism #PercumaLaporPolisi is a form of symbolic convergence that occurs on social media as a public sphere. It was initiated by the spread of symbols in the form of messages by @projectm_org accounts through his tweets on Twitter which ultimately formed a fantasy chain based on the theme of fantasy of disappointment to police officers over rape cases handled unfairly and inappropriately.]]>
<![CDATA[Organizational Change: Work Systems and Culture in Private School during the Covid-19 Pandemic (Study at Pelita Nusantara Kasih Christian School Surakarta) ]]>
<![CDATA[Edith Sarasvianti]]>;
<![CDATA[Andre Noevi Rahmanto]]>;
<![CDATA[Ignatius Agung Satyawan]]>
<![CDATA[ Journal of Social Interactions and Humanities Vol. 2 No. 1 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/jsih.v2i1.2718
<![CDATA[Change is something that often happens in our lives, as well as in an organization. This can be caused by various factors, both internal and external factors.In the pandemic Era The Work from Home and Study from Home policies that issued by the Government brought major changes to Schools. In the process of change, of course there is a process that happened. this study focuses on the process of change that afterward during the COVID-19 pandemic by looking at the old organizational culture before the pandemic into a new culture using Kurt Lewin's theory of change and by using a qualitative approach with descriptive research which is located at Pelita Nusantara Kasih Christian School . The results are that the process of change that occurs both in the work system, and the organizational culture is considered effective because within six months many changes have been made and implemented. ]]>
<![CDATA[Message Design Logic on Lecturer @buiramira's TikTok Account ]]>
<![CDATA[Mujawaroh Annafi]]>;
<![CDATA[Sri Hastjarjo]]>;
<![CDATA[Ign. Agung Satyawan]]>
<![CDATA[ Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjss.v2i1.2924
<![CDATA[Social media is growing rapidly, such as Twitter, Facebook, Instagram and TikTok. TikTok is known as an entertainment social media. Various content is presented by creators from different professions. One of them is Padjadjaran University Communication Management Lecturer Ira Mirawati with the TikTok account @buiramira. He made his account as a means to spread informative messages related to final year student activities. Using message design logic theory, this article aims to find out the message design logic on that account. The method used in this research is a qualitative method with case studies. Data collection is done by document study. The results show that the most dominant message design logic is conventional design logic with unifunctional conventional structures, followed by expressive design logic with multifunctional structures, and rhetorical design logic with unifunctional structures]]>
<![CDATA[Reception Analysis Study on Marketing Communication Strategies in Wardah Cosmetic Advertisements ("Shampoo – the Real Hijab Expert") ]]>
<![CDATA[Hebby Ilma Dini]]>;
<![CDATA[Sri Hastjarjo]]>;
<![CDATA[Ign. Agung Satyawan]]>
<![CDATA[ Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjss.v2i1.2978
<![CDATA[Shampoo – The Real Hijab Expert, this product is segmented for Muslim women who wear the hijab. This research was conducted to find out about the audience of wardah advertisements, especially for Muslim women in Islamic organizations who have various backgrounds regarding the contents of messages in wardah cosmetic advertisements "Shampoo - The Real Hijab Expert". This study uses a qualitative methodology, namely through the method by conducting an interview with several predetermined informants. And this research uses a theory in the form of Encoding-Decoding from Stuart Hall. The findings in this study indicate that there are several categories in analyzing reception from audiences based on a variety of different backgrounds. From the findings of this study, there are 2 (two) categories, namely Dominant Hegemonic, Negotiated Reading and there is no Oppositional in this study]]>
<![CDATA[Tuban Regency KPU Social Media Management (Instagram) in the 2020 Pilkada Stages in the Era of the Covid-19 Pandemic ]]>
<![CDATA[Anis Miswoni]]>;
<![CDATA[Pawito]]>;
<![CDATA[Ign. Agung Satyawan]]>
<![CDATA[ Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 2 No. 1 (2023): January, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/sospolbud.v2i1.2425
<![CDATA[The Tuban Regency Election Commission's social media has a low engagement rate. Instagram @kpu_tuban3523's engagement rate is 0.41% with an average number of interactions of 9 likes and 0 comments. The aim of the study was to find out the management of the Tuban Regency KPU Instagram social media in the 2020 Pilkada in the Era of the Covid-19 pandemic. Social media management uses 4 stages of theory. The methodology used is qualitative. Data collection techniques with in-depth interviews and documentation. The findings of this study are that the management of the Tuban Regency KPU's social media is carried out in 4 stages, but several implementation stages of the management carried out by the Tuban Regency KPU are somewhat less than optimal at the optimize, manage, and engage stages, this is based on a lack of Human Resources in managing Regency KPU social media Tuban.]]>
<![CDATA[Capability Level New Media Literacy of Special Class I Checkpoint Immigration Office Batam ]]>
<![CDATA[Latief Bugi Windarto]]>;
<![CDATA[Ignatius Agung Satyawan]]>;
<![CDATA[Albert Muhammad Isrun Naini]]>
<![CDATA[ Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 2 No. 1 (2023): January, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/sospolbud.v2i1.2470
<![CDATA[The existence of new media has more or less changed people's behavior and lifestyle in communicating via digital. Seeing the pace and direction of these changes, the Government must immediately develop and implement a new communication strategy related to the implementation of e-government; that the current Government has implemented to provide good services to the community effectively and efficiently. Researchers want to know and measure New Media Literacy's twelve New Media Literacy Jenkins levels. The method used is a quantitative research method with a purposive sampling technique. The researcher recommends that government institutions as public servants can improve the New Media Literacy of each employee so that employees can communicate with the community effectively and efficiently.]]>
<![CDATA[Political Marketing Strategies Through Social Media Tools in Indonesia ]]>
<![CDATA[Dhony Hardiyanto]]>;
<![CDATA[Mahendra Wijaya]]>;
<![CDATA[Ign. Agung Satyawan]]>
<![CDATA[ Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjss.v2i3.5753
<![CDATA[A precise political marketing strategy is required in order to prevail and ensure the success of political parties or the politicians they support. Political marketing is the practice of organizing activities in a practical, planned, and strategic manner with the goal of ensuring the success of a political party or candidate supported by a political party in achieving its various political goals. Conventional media, including print and electronic media, are typically utilized to conduct political marketing. Given that the current environment suggests a shift in the public's attention from traditional media to social media, it will be interesting to see how political parties and candidates adapt their efforts and strategies to use social media for their political marketing. The objective of this study, which employs a qualitative research technique based on litelatur review, is to examine the evolution and tactics used by political parties to conduct political marketing on social media. The findings of this study show that social media is now a platform with a very high number of users, indicating that the time has come for political parties to put into practice an effective strategy in political marketing through social media in order to be able to win over voters' sympathy and interest in political parties or candidates]]>
<![CDATA[Integrated Marketing Communication Strategy for Getting Banking Achievements Post the Crisis Issue ]]>
<![CDATA[Mualima Nuralam]]>;
<![CDATA[Ign. Agung Satyawan]]>;
<![CDATA[Ismi Dwi Astuti]]>
<![CDATA[ Formosa Journal of Science and Technology Vol. 2 No. 7 (2023): July, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjst.v2i7.5179
<![CDATA[In 2020, there were rumors that hit Bank Bukopin, one of which was a crisis rumor. An integrated marketing communication strategy carried out by pensioner credit marketing to get new debtors after the crisis issue. Retirement credit marketing performs various marketing communication mixes, including ; Advertising, Sales Promotion, Events And Experiences, Public Relations And Publicity, Direct Marketing, Interactive Marketing and Personal Selling in this case the author uses a qualitative methodology. Integrated Marketing Communication strategy can generate many benefits both in terms of managing relationships and customer attitudes in the form of loyalty even if a company is affected by a crisis.]]>
<![CDATA[Marketing Communication Analysis of the Consumer Decision Making Process ]]>
<![CDATA[Abrina S. Wardhana]]>;
<![CDATA[Pawito Pawito]]>;
<![CDATA[Ign. Agung Satyawan]]>
<![CDATA[ Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjst.v2i11.6675
<![CDATA[Consumers often purchase new products associated with preferred brand names. Their favorable attitude toward a brand name is often the result of repeated satisfaction with other products produced by the same company. Sometimes attitudes follow the purchase and consumption of a product. For example, consumers may purchase a branded product without having any prior attitude towards it because it is the only product of its kind available. There are many aspects to consumer behavior. The experience of using products and services, as well as the sense of pleasure derived from owning, collecting, or consuming goods and experiences contribute to consumer satisfaction and overall quality of life. These consumption outcomes or experiences, in turn, influence the consumer's future decision-making process. The importance of ownership and experience, a broader consumer behavior perspective may view consumer choice as the beginning of the consumption process, not just the end of the consumer's decision-making efforts.]]>
