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All Journal Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan BAKI (Berkala Akuntansi dan Keuangan Indonesia) GERVASI: Jurnal Pengabdian kepada Masyarakat Economy Deposit Journal ( E-DJ) PINISI Discretion Review Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Indonesian Journal of Economics, Entrepreneurship, and Innovation Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Educational Studies: Conference Series Langgong: Jurnal Ilmu Sosial dan Humaniora
Ilham Abu
Universitas Mulawarman Samarinda Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Indonesian Journal Of Business And Entrepreneurship Research

 1 
Financial Literacy Analysis of Brick Business Actors in Bontotangnga Village, Bajeng District, Gowa Regency Muh Yahya; Andi Naila Quin Azisah Alisyahbana; Ilham Abu; Rizka Aisyah Nurjannah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This study aims to determine the financial literacy of brick business actors in Bontotangnga Village, Bajeng District, Gowa Regency. This study uses a qualitative approach to the type of phenomenological research. Data collection techniques were carried out by interviews, observation, and documentation. The results of the study show that each entrepreneur has not utilized the services and products of existing financial institutions. Even though the services of financial institutions will greatly assist business transactions and can facilitate the expansion of sales. The results of this study found that the opening of a brick business was due to the basic factors inherited from their parents' business. Brick entrepreneurs are also influenced by suppliers of raw materials, so that output and fluctuations in raw materials will affect production costs which ultimately reduce profits, especially for brick entrepreneurs who do not record income and expenses in their business activities.
Analysis of Business Development Strategies as an Effort to Increase the Selling Value of Souvenirs Typical of Tanjung Bira Beach Bulukumba District Ilham Abu; Ridwan; Nur Halim
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This study aims to determine and analyze the souvenir business development strategy, especially in the souvenir carving business typical of Tanjung Bira Beach which is appropriate so as to increase the selling value. This research is categorized as qualitative descriptive research using SWOT analysis, namely the IFAS and EFAS matrix which are identified as important factors from both the internal environment and the external environment in the form of strengths, weaknesses, opportunities, and threats from the typical souvenir business of Tanjung Bira Beach. Based on the results of the analysis, the strategy generated in this study is in quadrant 1 (one), namely the aggressive or growth strategy quadrant (growth-oriented strategy), where the total score of strengths and weaknesses is 2.95 while the total score of opportunities is 2.94. The position of this quadrant is very favorable because it can be maximally marketed by implementing marketing mix policies such as improving product quality, expanding promotions, maintenance, and improving service quality that support the aggressive growth of business products typical of Tanjung Bira Beach.
Co-Authors Abdul Hafid Andi Naila Quin Azisah Aliasyahbana Andika Isma Desy Rusmawati Emil Riza Putra Fenni Faraidhika Kadori Haidar Kristiyani Mitan Keraf Marhawati Muh Yahya Muh Yahya Muhammad Aras Muhammad Rakib Muhammad Rifaidi Muhammad Sultan Nasib Subagio Nur Halim Nurul Azizah Reza Reza Reza Reza Ridwan Riska Aisyah Nurjanna Riyo Riyadi Rizka Aisyah Nurjannah Sunardi Sunardi Sutrisno Sutrisno Sutrisno Tiara Sinta Batubara Tony Nurmawan Wa Rapida