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Anis Endang Sri Murwani
Universitas Dehasen Bengkulu
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Brand Eouity Of 'Syarah Bakery' In Affecting Customer Purchasing Decisions Fenti Dwi Sartika; Vethy Octaviani; Anis Endang
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.9-16

Abstract

This study aims to determine Ihe brand eguity 0f Syarah Bakery" in influencing customer purchasing decisions. This study was measured using Ihe Iheory of brand eguity aceonding 0 David A Aaker, 2013: 204 and ihe theory of purchasing decisions hy Kotler Armstrong, 2008. This study sed guantitative Pescareh methods wiih a sample 0f 44 customers. The data analysis technigues were done through simple Jincar. regression, comelation cocficieni, and cocficient 0f determination. The resulis of he study can be coneluded hat Ihere is significant influence. berwen ihe Brand Eguiy 0f Syarah Bakery" on he customers purchasing decision can be proven from ihe brand awareness which is very easy 10 remember and ha its Own eharacteristics. Then it is also proven hy brand association where the product matches Ihe customers taste. The effect is also videnced from Ihe percephon of brand guality where customers feel comfortable and satisfied wilh the product. Until the influence is also explained from brand loyalpy where customers offer ofher consumer products 50 Ihat it affecis Customer purchasing decisions where customers always Pe-purchase he products of Syarah Bakery
NETNOGRAPHIC STUDY OF THE MESSAGE OF SELF-ACCEPTANCE IN THE SONG "TUTUR BATIN" AMONG FEMALE LISTENERS Shintya Margaretha Marpaung; Anis Endang SM; Indria Indria
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1441

Abstract

This research was conducted to see how the netnographic study of the message of self-acceptance spread in the form of a song on YouTube with the title "Tutur Batin" by Yura Yunita among female listeners. This study uses a qualitative research method which aims to explain a phenomenon in detail and answer the problems taken by the researcher. This study uses a qualitative research method with a netnographic research approach, known as ethnography on the internet by looking at its interactivity and the behavior of people from various cultures and communities in cyberspace. Netnography is a way of conducting anthropological research via the internet, using publicly available information that everyone is free to share via social media. In conducting research, researchers used non-participant observation techniques because researchers did not participate in research life, researchers only observed the comments column in the Music Video on 'Tutur Batin' song by Yura Yunita's YouTube and Library Study Techniques. The study’s results showed that female listeners' self-acceptance after listening to that song was being able to assess oneself and correct personal weaknesses, being confident and loving oneself, being independent and opinionated, being honest with oneself and using one's abilities wisely and effectively.
Effective Communication Techniques in Conveying Religious Values Through Animated Films (Study at Al Marjan Elementary School, Bengkulu City) Anisa Dwi Saputri; Anis Endang; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1149

Abstract

This research purpose is to describe dffective communication in delivering religious values with Animated movie. This research is gwantitative research and data are collected by using observation. interview and documentation. The result of this research shows hat efective communication technigues which used by teachers at SD AL MARJAN Bengkulu city in delivering religious values by building eredibiliay On students by creating learning system becomes fa, such as Watch Upin and Ipin movie together. Teachers tricd to obtain students" ust and with hat trust, it made teacher able to deliver the religious values material. Writer saw that religion teachers have selfcreativeness during teaching. When delivering religious values wilh Upin and Ipin animation, teachers used several ace expression and gestures s0 ihe delivery became. more interesting and eomicted. By having his attraction, students will be interested in paying attention 40 what Ihe teacher is saying. When Ihe teacher explains Ihe material. Especially religious values, the teacher already understands what the students are like, the teacher is able to listen 10 what the students say, not only listening but aho responding, paying aitention 10 students, s0 that students become clase and familiar. Afier finishing delivering the material he students seemed very enihusiastic and asked some guestions 10 Ihe teacher, and the teacher responded. very well s0 hat there was a discussion. teachers and students use language that is easy t0 understand, ihis makes ihe atmosphere 0f communication come alive, and ihe message conveyed can be well received. Upin Ipin animated movie was Ehasen for reasons acconding 10 Ihe age af Ihe students, it is still very popular with students, easy 10 understand and in accordance with Ihe material to be delivered by the teacher. The teacher can accept the student situation, accept all the different habits and character of students.
Communication Privacy Management Of Celebgrams In Bengkulu City Ardiyes Mentari Santoso; Anis Endang; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1150

Abstract

The purpose of this research is to find out the Management of Communication Privacy on Selebgram at Bengkulu city. This research uses Petronio’s theory, 2002 about communication privacy management. This research uses the qualitative research method. Data are collected by using observation, interview, and documentation as the method. The result of this research generally shows that the informants said it is very important to keep safe the privacy in selebgram era because it helps them for example to keep their figure and prevent from being talked back and can choose or negotiate with self whether to post or not about problems in their lives and family. And only will share good posts to be viewed by the public or followers.
Podcasts as a Communication Media in Increasing Knowledge of the Millennial Generation Dolly Syaitiawan; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1152

Abstract

According to the background about the problem in this research, the purpose of this research is to improve the knowledge which still unknown about politics, economics, new knowledge also speaking style which obtained from the guest the podcast host. This research uses qualitative research and data are collected by using observation, interview, documentation. The theory which used in this research is Notoatmodjo (2012). The result of this research is to find out about information, education, and entertainment. The benefit obtained from watching the Deddy Corbuizer podcast is to obtain information about political history, economics, new knowledge, and how to be good and correct in speaking technique also to make the communication are delivered with a relaxed style and not too difficult and avoid ambiguity.
Persuasive Communication Of The Information And Counseling Customer Complaints Unit At DR. M. Yunus Hospital Bengkulu On Patients’ Problems (Case Study at M. Yunus Bengkulu Hospital) Rama Diansyah; Anis Endang; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1153

Abstract

The purpose of this study was to determine the persuasive communication of the Information and Counseling Customer Complaints Unit at RSUD Dr. M Yunus Bengkulu. This study used qualitative research with data collection techniques, namely observation, interviews, and documentation. The theoretical basis used was the concept of persuasive communication according to De Vito (2011: 120), namely the nature that strengthens, provides illustrations, and offers information. The results of the study show that first, Reinforcing Properties; Persuasive communication applied by UPPIK to patients. Characteristics that can be strengthened include mutual respect and acceptance of differences in various matters as a good thing, tolerance for their different interests and carrying out joint activities in a community environment. Second, Providing Illustrations; Shown by the patient The use of illustrations will make it easier for the message/explanation to be understood by the patient. Third, Presenting Information; Presenting information in a persuasive manner refers to the message (speech or expression) that the UPPIK officer wants the patient to record or transmit from the message conveyed. Thus, it can be concluded that UPPIK officers apply mutual respect and make it easier to convey messages so that they form a character that strengthens, provides illustrations, and provides information in solving patients’ problems.
Manajemen Komunikasi Pelayanan Jasa Tour Dan Travel Manca Negara di PT. Zafa Mulia Mandiri Wilayah Bengkulu Apriadi Apriadi; Yanto Yanto; Anis Endang Sri Murwani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 1 (2023): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i1.3855

Abstract

The purpose of this study is to describe or find out how PT Zafa Mulia Mandiri Bengkulu Region manages communication in order to serve consumers during departure delays and after being allowed to return to depart for Umrah. This study uses a qualitative approach with a case study type of research. This research focuses intensively on a particular object that is studied as a case. Data collection techniques in this study were (1) interviews, (2) observation, and (3) documentation. Data analysis techniques in this study were (1) data reduction, (2) data presentation, and (3) verification/conclusion. The results of the study show that (1) the company determines the criteria for consumers who are healthy and have financial ability, (2) the company prioritizes service to consumers, (3) the company conducts interviews during registration to find out current conditions, (4) the company provided services before the pandemic, during a pandemic, and after a pandemic in accordance with applicable regulations, (5) the company informs about delays in departure, due to current conditions, (6) when it is permitted to return pilgrims, in terms of service, the company prioritizes consumers whose departure is delayed, and (7 ) The company is moving quickly in response to the current situation, namely by dispatching pilgrims as soon as permission to depart has been obtained. The research results are based on the Management by Objectives (MBO) concept which includes: (1) understanding the desired goals, (2) finding facts about current conditions, (3) comparing the desired goals with existing facts, (4) looking for causes of problems, (5) having alternative solutions to problem solving, (6) alternative decisions by setting decision criteria, and (7) making decisions that have been determined.
Sosialisasi Mengenai Bentuk-bentuk Kekerasan dalam Rumah Tangga di Kelurahan Lubuk Durian Anis Endang; Sri Narti; Indria Indria
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4299

Abstract

Perempuan merupakan kelompok yang masih rentan menjadi korban dalam persoalan kekerasan, termasuk kekerasan dalam rumah tangga. Kekerasan terhadap perempuan masih terjadi sebagai akibat dari mapannya keyakinan masyarakat patriarki mengenai perbedaan kedudukan dan ketimpangan relasi antara perempuan dan laki-laki. Selain itu, masih terdapat anggapan di masyarakat yang melihat isu kekerasan dalam rumah tangga “hanya” sebagai dinamika dalam kehidupan berkeluarga sehingga tidak perlu dilaporkan. Salah satu faktor yang meningkatkan resiko terjadinya tindak kekerasan dalam rumah tangga adalah poligami. Dari hasil observasi, poligami merupakan fenomena turun-temurun yang lazim ditemukan di Kelurahan Lubuk Durian. Narti & Endang (2022) mengutip hasil penelitian Nurmila (2009) yang menyatakan bahwa dalam kehidupan perkawinan poligami, terdapat kekerasan fisik, psikologis, seksual, dan ekonomi. Hal ini berbeda dengan pandangan sebagian masyarakat yang menganggap kekerasan adalah hal-hal yang menyebabkan luka/penderitaan secara fisik, padahal hal-hal yang berdampak psikis seperti ucapan verbal dan atau sikap non-verbal yang mampu menurunkan rasa kepercayaan diri dan atau harga diri, munculnya perasaan bersalah/cenderung menyahkan diri sendiri, kesedihan mendalam, perasaan tidak berdaya, pemaksaan hubungan seksual yang tidak dikehendaki oleh salah satu pihak, pembatasan aktivitas, tidak diberikannya pemeliharaan/perawatan, dan dikuasainya sepenuhnya penghasilan pasangan juga merupakan bentuk-bentuk kekerasan. Oleh karena itu, sosialisasi mengenai bentuk-bentuk kekerasan dalam rumah tangga dipandang perlu dilakukan.
Representasi Kisah Percintaan Di Era Milenial Dalam Film Bad Boys Vs Crazy Girls Desi Naili Rahmadawati; Indria Indria; Anis Endang Sri Murwani
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4342

Abstract

This study aims to determine the Representation of Romance in the Millennial Era in the Film Bad Boys vs Crazy Girls, this research is a qualitative study using the data analysis technique used by researchers is Roland Barthes semiotics, the results of this study show that films as one of the community's favourite entertainment facilities are always interesting and there are many messages that can be taken. One of them is the film Bad Boys vs Crazy Girls, namely Sign and Code (signs and codes) contained in the meaning of Representation of Romance in the Millennial Era, the denotation in this story is initially Liam and Kate, two of the most popular students in school who hate each other then over time they have the same feeling of falling in love until finally Kate and Liam are dating. Furthermore, the connotation in this film changes from hating each other to loving each other which describes a journey that usually occurs in romance stories, then the myth in this film is that someone who hates each other with the passage of time who is always together will cause feelings of love. The selection of signs and codes focuses on the scene of Liam and Kate falling in love again. Through semiotic studies, researchers at least find signs and codes that are significant to the research objectives in the scenes of teenage life summarised in the denotation and connotation tables.
Criminality in Movies (Analysis of Criminality Element in John Wick 2014 by Chad Stahelski) Albertus Simamora; Anis Endang SM; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4398

Abstract

Elements of crime in films can be found in scenes, story ideas or dialogues. The element of crime can trigger violence in the real world. The purpose of this research is to know and describe the meaning of crime as a learning medium to recognize and prevent criminal acts in the real world. The depiction of criminal elements is influenced by patriarchal ideology and extremism. This research is a qualitative research with John Fiske's semiotic analysis approach using The Codes Of Television theory. The results of this study indicate that the meaning of crime shown in the John Wick film displays and communicates four forms of crime, namely: shooting, killing, beating, and maltreating. The four forms of criminality are influenced by the ideology of masculinity and extremism. Masculinity is a cultural construction attached to men, extremism is a radical belief in a concept. The ideology of masculinity is constructed from the ideology of patriarchy and capitalism and the ideology of extremism is constructed from the ideology of fanaticism.
Co-Authors Ade Agung Adeni, Susri Adi Saputra Aditian Alam Rizki Albertus Simamora Anisa Dwi Saputri Apriadi Apriadi Ardiyes Mentari Santoso Arif Antoni Asnawati Asnawati Bayu Risdiyanto Bayu Risdiyanto Beny Fernando Bogi Andrian Delvi Iranda Desi Naili Rahmadawati Desi Rahmadania Dionni Ditya Perdana Dolly Syaitiawan Efriyandi Efriyandi Evi Lorita Fenti Dwi Sartika Fildzah Nabilah Abrar Fristy Reka Oktaviani Harius Eko Saputra Indah Gita Cahyani Indria Indria Indria Indria Indria Indria Jordan Ronal Mahyudin Agung Harahap Monica Anggraini Nadia Amanda Amanda Nur Leli Rahayu Putri Purnama Bismaini Rama Diansyah Ria Ade Nasti Rika Oktariana Sapta Sari Shintya Margaretha Marpaung Sillvia Anggraini Joue Purnama Sari Sindy Amalia Putri Sri Narti Sri Narti Veldi Yuni Setiawan Vethy Octaviani Winda Putriani Yanto Yanto Yatiman Yatiman Yudi Marihot