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Anis Endang Sri Murwani
Universitas Dehasen Bengkulu
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Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu Beny Fernando; Anis Endang; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6619

Abstract

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.
Komunikasi Persuasif Pengasuh Pesantren Dalam Pembinaan Kemandirian Santri Di Bidang Pertanian (Studi Kualitatif Di Pondok Pesantren Mutiara Al Qur'an Selangit) Bintang Fajri; Anis Endang SM; Maryaningsih Maryaningsih
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10860

Abstract

This study was motivated by the importance of independence education in Islamic boarding schools, which focuses not only on academic and religious aspects but also on practical life skills. The Mutiara Al Qur'an Selangit Islamic Boarding School integrates agricultural activities as a medium for character building among students. However, the success of this development is greatly influenced by the communication process carried out by the caregivers toward the students. Therefore, this study aims to analyze the stages of persuasive communication in shaping students’ independence through agricultural activities. This study used a qualitative approach with a descriptive method. The research subjects consisted of the head of the foundation, boarding school caregivers, and students. Data were collected through in-depth interviews, participatory observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, and its validity was tested using source and method triangulation techniques. The results of the study indicate that persuasive communication occurs through five stages: informing, explaining, convincing, persuading, and obtaining commitment. At the informing stage, students are introduced to the objectives of agricultural activities as independence education. The explaining stage is carried out through direct practice and two-way interaction. The convincing stage is built through the example set by the caregivers and field experience. The persuading stage is conducted through a personal and motivational approach. The commitment stage is demonstrated by the emergence of initiative, responsibility, and active participation of students in agricultural activities. The obstacles found include the absence of written modules, time constraints, and differences in students’ readiness levels. The conclusion shows that persuasive communication is effective in shaping students’ independence, but its sustainability requires systematic reinforcement through a structured curriculum, activity documentation, and periodic evaluation.
Representasi Sosok Ayah dalam Lirik Lagu Mendarah oleh Nadin Amizah: Analisis Teori Ferdinand de Saussure Deby Afrizal; Anis Endang SM; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10872

Abstract

This research is titled "Representation of the Father Figure in the Lyrics of the Song Mendarah by Nadin Amizah: An Analysis Using Ferdinand de Saussure’s Theory". The aim of this study is to analyze how the father figure is represented in the lyrics of Mendarah through Ferdinand de Saussure’s semiotic theory, focusing on the relationship between signifiers and signifieds. Nadin Amizah's song Mendarah was chosen due to its rich lyrics full of symbols and metaphors, depicting the emotional relationship between a father and child who are separated. This research uses a descriptive qualitative method with a semiotic analysis approach, identifying words, phrases, and stanzas in the lyrics as signifiers that form meanings or signifieds. The results show that although the word "father" is not explicitly mentioned, the father figure is symbolically represented through signifiers such as "a separated soul," "my heart has long been broken," "different homes," and "bleeding into." These signifiers reveal meanings related to emotional separation, internal wounds, and biological attachment that remain despite physical distance. This study demonstrates that the lyrics of Mendarah function as a symbolic communication medium, depicting a personal experience of the father-child relationship and illustrating the complexity of emotions related to family bonds.
Motivation for Virtual Purchase of Higgs Domino Game Players Among Bengkulu City Millenials Monica Anggraini; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i1.653

Abstract

This study aims to determine the virtual purchase motivation of Higgs Domino game players among millennials in Bengkulu City. The researcher also used the concept of Hedonism Motivation Theory according to Gultekin and Ozer (in Utami, 2017) which has 6 elements, namely Adventure Shopping, Gratification or relaxation shopping, Value Shopping, Social Shopping, Idea shopping and Role shopping. The data were collected through interviews, observations, and literature studies. The informants in this study amounted to six millennials in Bengkulu City. The results of this study indicate that there is a hedonistic motivation that encourages millennials to make virtual purchases on the Higgs Domino game. Adventure Shopping in this study is the informant will feel an adventure that can arouse enthusiasm when buying chips. Gratification or relaxation shopping in this study is informants can forget their problems and fatigue. Value Shopping in this study is informants are more interested in buying if the seller offers a discounted price. Social Shopping in this study is informants feel happy when buying chips and interacting with the seller. The idea of shopping in this study is that the informants play games because they follow the trend. Role shopping in this research is the informant sends the chip if his friend also sends the chip for him.
Personal Branding Analysis of Bengkulu City Selebgram Through Ikoy-Ikoy Content Nur Leli; Sri Narti; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i1.654

Abstract

This study aims to determine the personal branding of Bengkulu City celebgram through ikoy-ikoy content. This study used data collection techniques of observation, interviews, and documentation. The subject in this study was@akadika. This research is qualitative with a descriptive approach with the theory of Personal Branding called Montoya (in Haroen 2014) consisting of eight personal branding concepts. The results of this study show that the Akadika program fulfills eight personal branding concepts, namely: 1) Specialization: Akadika with his expertise in photography distributes Ikoy-Ikoy in the form of color presets. 2) Leadership: Akadika explained by asking questions about photography, either from the color presets used, the equipment, or the settings used. 3) Personality: Akadika makes good use of its brand so that it can be trusted by the followers by posting content that can add insight. 4) Difference: Akadika is better known as a photographer with the abilities possessed by him. 5) Visible: to be more recognizable and visible, Akadika is always active on Instagram social media by posting educational content and providing photos and videos. 6) Unity: Akadika's life on social media Instagram describes how his life in the real world looks like. 7) Constancy: the steps taken by Akadika in providing Ikoy-Ikoy content are making questions, where in the question there is an image that explains the question. 8) Good Name: by providing Ikoy-Ikoy content, it can broaden the horizons of its followers on Instagram and get the color presets they share
The Meaning of the Message of Human Relations with Himself and Others in the Film "A Million Loves for Him" Rahayu Putri Purnama Bismaini; Anis Endang SM; Asnawati Asnawati
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i1.655

Abstract

This study aims to determine the meaning of the message of human relations with themselves and others in the film "Sejuta Sayang Untuknya". This research uses descriptive qualitative research methods with data collection techniques namely observation, documentation and literature study. The theoretical basis used is Roland Barthes' semiotic analysis consisting of denotation, connotation and myth. The results of the study indicate that the meaning of the message of human relations with himself is: (a) work ethic which is divided into 5, namely working lawfully, studying hard, being disciplined, being responsible, adhering to principles. (b) imitating signatures, (c) forgiving, (d) honest which is divided into 2, namely honest in words and honest in deeds. The meaning of the message of human relations with each other is: (a) manners which are divided into 3, namely with older people, talking to parents, greeting when visiting and meeting. (b) please help, (c) be rude to parents, (d) say thank you.
Self Disclosure Analysis of Second Instagram Account Users Among Students of Dehasen University Bengkulu Bogi Andrian; Anis Endang SM; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i1.658

Abstract

This study aims to find out the self disclosure of second instagram account users among students of Dehasen Bengkulu University. In this study using qualitative research methods with a type of qualitative descriptive approach research. The number of informants in this study was 5 people. Data collection techniques in this study used methods of observation, interview and documentation. The data analysis technique performed is a Miles and Huberman model analysis technique that is carried out in three stages, data reduction, data presentation and drawing conclusions or verification. The results showed the expression made by informants to channel hobbies, entertain themselves, and let go of the unek-unek. Self-clarity, at this stage the post that the informant shared on the second account about a person who is liked and also about life problems. Social control, this stage all informants prefer to hide personal information. In the development of relationships, it can be said that not all informants have been in contact with friends on second accounts.
Analysis of Teenagers' Receptions About Free Association in the "Little Mom" Series on We Tv Ria Ade Nasti; Asnawati Asnawati; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1039

Abstract

Film is one of the mass communication media that has a major influence on the wider community. The Little Mom film series directed by Guntur Soehardjanto tells the story of teenage pregnancy which is the result of promiscuity. The purpose of this study was to analyze adolescents' reception of promiscuity in the Little Mom series. This study used a qualitative descriptive research method using Stuart Hall's reception analysis. It is expressed in three possible positions, namely dominant hegemony, negotiating position, and oppositional position carried out by the subject under study. Reception analysis refers to the study of the meaning of production and audience experience in relation to interacting with media texts. Stuart Hall explained that reception can be described through a process called encoding-decoding. Encoding is the process of translating the message carried out by the source while decoding is the recipient's attempt to translate the message obtained from the source. The research data collection technique was Roland Bartes' semiotic analysis of 5 scenes and structured interviews with 4 informants in Marga Sakti Sebelat District who were selected by purposive sampling to determine informant criteria and snowball sampling to determine the four informants in the study. The results of the study show that in the first scene, second scene, and third scene, the informants are dominated by oppositional positions. In the fourth scene, informants 1, 2 and 4 are in an oppositional position and informant 3 is in a negotiating position. In the fifth scene, informants 1, 3 and 4 are in an oppositional position and informant 2 is in a negotiating position. There are no informants who are in a position of dominant hegemony.
The Phenomenon of Body Shaming Among Students at Dehasen University, Bengkulu Putri Afriyanti Dewi; Anis Endang; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1086

Abstract

Body Shaming is physical violence that has an impact on psychology or mentality that can affect a person's life, both for individuals and groups. The large number of perpetrators who lead to body shaming causes negative impacts on victims, including depression, sadness and shame, and even withdrawal from social interactions. This study aims to determine the phenomenon of body shaming among students at Dehasen Bengkulu University. The type of research used in this research is descriptive qualitative. Based on the research results, researchers analyzed the phenomenon of body shaming among female students at Dehasen University Bengkulu through a critical approach to the theory of objectification of women. In this study the research informants were students at Dehasen University, Bengkulu City, who had shapes in the Body Shaming category, such as fat, tall thin, short fat (bontet), black skin, spotty faces. Through analysis of the data that has been obtained, researchers found that the act of body shaming experienced by the informant was the result of intersection between students, both classmates and close friends. The researcher saw that some informants experienced body shaming and had different impacts, namely creating the habit of monitoring their bodies regularly on themselves, feeling embarrassed, feeling insecure, becoming stressed thinking about this talk and distancing themselves from friends.
Effective Communication Techniques in Conveying Religious Values Through Animated Films (Study at Al Marjan Elementary School, Bengkulu City) Anisa Dwi Saputri; Anis Endang; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1149

Abstract

This research purpose is to describe dffective communication in delivering religious values with Animated movie. This research is gwantitative research and data are collected by using observation. interview and documentation. The result of this research shows hat efective communication technigues which used by teachers at SD AL MARJAN Bengkulu city in delivering religious values by building eredibiliay On students by creating learning system becomes fa, such as Watch Upin and Ipin movie together. Teachers tricd to obtain students" ust and with hat trust, it made teacher able to deliver the religious values material. Writer saw that religion teachers have selfcreativeness during teaching. When delivering religious values wilh Upin and Ipin animation, teachers used several ace expression and gestures s0 ihe delivery became. more interesting and eomicted. By having his attraction, students will be interested in paying attention 40 what Ihe teacher is saying. When Ihe teacher explains Ihe material. Especially religious values, the teacher already understands what the students are like, the teacher is able to listen 10 what the students say, not only listening but aho responding, paying aitention 10 students, s0 that students become clase and familiar. Afier finishing delivering the material he students seemed very enihusiastic and asked some guestions 10 Ihe teacher, and the teacher responded. very well s0 hat there was a discussion. teachers and students use language that is easy t0 understand, ihis makes ihe atmosphere 0f communication come alive, and ihe message conveyed can be well received. Upin Ipin animated movie was Ehasen for reasons acconding 10 Ihe age af Ihe students, it is still very popular with students, easy 10 understand and in accordance with Ihe material to be delivered by the teacher. The teacher can accept the student situation, accept all the different habits and character of students.
Co-Authors Ade Agung Adeni, Susri Adi Saputra Aditian Alam Rizki Albertus Simamora Anisa Dwi Saputri Apriadi Apriadi Ardiyes Mentari Santoso Arif Antoni Asnawati Asnawati Bayu Risdiyanto Bayu Risdiyanto Beny Fernando Bintang Fajri Bogi Andrian Deby Afrizal Delvi Iranda Desi Naili Rahmadawati Desi Rahmadania Dilmai Putra Dionni Ditya Perdana Dolly Syaitiawan Efriyandi Efriyandi Evi Lorita Fenti Dwi Sartika Fildzah Nabilah Abrar Fristy Reka Oktaviani Harius Eko Saputra Indah Gita Cahyani Indria Indria Indria Indria Indria Indria Jordan Ronal Mahyudin Agung Harahap Maryaningsih Maryaningsih Monica Anggraini Nadia Amanda Amanda Nur Leli Putri Afriyanti Dewi Putri Maretta Gultom Rahayu Putri Purnama Bismaini Rama Diansyah Ria Ade Nasti Rika Oktariana Rindiani Rindiani Sapta Sari Sendi Noviyanti Shintya Margaretha Marpaung Sillvia Anggraini Joue Purnama Sari Sindy Amalia Putri Sri Narti Sri Narti Veldi Yuni Setiawan Vethy Octaviani Winda Putriani Yanto Yanto Yatiman Yatiman Yudi Marihot