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All Journal Dimensi Interior Jurnal Siasat Bisnis Jurnal Ruas (Review of Urbanism and Architectural Studies) EMARA : Indonesian Journal of Architecture Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Journal of Islamic Architecture International Research Journal of Business Studies (E-Journal) Share : Journal of Service Learning Humaniora Idealog: Ide dan Dialog Desain Indonesia JOURNAL EDUCATIONAL OF NURSING(JEN) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Aksen : Journal of Design and Creative Industry Tekstur (Jurnal Arsitektur) Makara Human Behavior Studies in Asia Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Journal Community Service Consortium KREASI International Research Journal of Business Studies EMARA : Indonesian Journal of Architecture Serat Rupa: Journal of Design Interiority
Astrid Kusumowidagdo
Universitas Ciputra
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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PERANCANGAN KAFE PRINGGADANI DENGAN PENDALAMAN PSIKOLOGI LINGKUNGAN OLEH YIQI DESIGN STUDIO Sanjaya, Sharen; Kusumowidagdo, Astrid
KREASI Vol. 10 No. 1 (2024): Kreasi
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v10i1.5331

Abstract

Bisnis komersil merupakan salah satu sektor yang sedang berkembang di masa kini. Perkembangan sektor ini menunjukan dan mulai mengarahkan kita kepada kemajuan kondisi perekonomian negara Indonesia yang saat ini mulai stabil seiring dengan terkendalinya situasi pandemi. Dalam industri komersil, kepuasan pelanggan merupakan faktor penting dan utama dalam keberlangsungan bisnis itu sendiri. Kepuasan pelanggan ini dapat kita penuhi melalui banyak faktor, salah satunya adalah tempat. Tempat dalam bisnis komersil diidentifikasikan sebagai area, ruang, gedung atau bangunan yang digunakan sebagai pertokoan, pusat perbelanjaan, restoran, kafe dan banyak lagi. Maka desain interior memiliki peran yang besar dalam usaha mencapai kepuasan pelanggan melalui tempatnya. Selain desain interior, atmosfer yang dimiliki oleh sebuah tempat juga memiliki peran yang besar dalam menciptakanperasaan khusus atau keterikatan antara pengguna bangunan dengan tempatnya. Cabang ilmu pengetahuan yang mendalami hubungan antara ketiga faktor tersebut disebut sebagai ilmu psikologi lingkungan. Artikel ini merupakan sebuah karya tulis yang menggambarkan sebuah proyek arsitektur interior oleh Yiqi Design Studio yang dirancang dengan mendalami bagaimana bentuk keterikatan antara manusia, tempat, dan lingkungannya melalui pendalaman psikologi lingkungan serta bagaimana bentuk dan hubungan dari ketiga faktor tersebut mampu mempengaruhi perancangan desain interior suatu proyek. Serta bagaimana penulis melihat hal ini sebagai sebuah peluang baru yang menarik dalam dunia bisnis industri kreatif.
THE ELEMENTS OF RETAIL STORE INTERIOR DESIGN : A QUALITATIVE STUDY ON ENHANCING CUSTOMER IN STORE EXPERIENCE Minerva, Isaura; Kusumowidagdo, Astrid
Aksen : Journal of Design and Creative Industry Vol. 9 No. 1 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v9i1.4819

Abstract

 This research aimed to formulate the essential elements in retail store interior design. The retail store landscape is expected to undergo significant changes and trends in 2024. In this context, digitalization is expected to grow directly in proportion to e-commerce. Several AI-related concepts are also becoming increasingly favored. There are opportunities to explore key design elements in adapting to these developments. A good understanding of these elements can enhance the store’s image and create a positive experience. A qualitative method was also used to obtain 10 participants through focus group discussions involving retail store visitors as well as experts and interior product designers. The results showed that there are several important elements in designing retail store interiors, including physical elements such as the exterior area, interior area, display area, interior layout, and point of purchase. These physical elements play a significant role in creating an attractive and functional store appearance. Additionally, social elements are also important, including merchant characteristics, merchant outfits, crowding, customer characteristics, and privacy. These elements help in creating symbols and meanings relevant to visitors. Therefore, retail interior design that considers the store exterior, store interior, interior layout, and store displays can create a pleasant and meaningful shopping experience for customers
Representasi Pengalaman Spasial di Media Sosial Instagram:: Kasus Koridor Belanja Tradisional Malioboro Yogyakarta Rahadiyanti, Melania; Kusumowidagdo, Astrid
EMARA: Indonesian Journal of Architecture Vol. 8 No. 1 (2022): Vol. 8 No. 1 (2022): EIJA August-October edition
Publisher : Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/eija.v8i1.1423

Abstract

This research aimed to examine the representation of a sense of place for a traditional shopping place on social media, both in the form of visual and narrative media. The research object was the Malioboro shopping area as represented on social media posts. The theoretical contribution of this research is as a literature review on the representation of sense of place in the Malioboro shopping area, while the practical contribution of this research is as a reference for policymakers or the government in formulating the development policy of traditional shopping streets on social media. This research was qualitative in nature, with Instagram as the data source. All posts and videos with captions were analyzed to explore the Malioboro Corridor’s physical attributes, social activities, and shared meaning. In conclusion, the three dimensions of a sense of place regarding the local conditions were presented in Instagram content..
The Environmental Graphic Design in Commercial Interior The Case of Pakuwon-Supermal Surabaya Yauwerissa, Elizabeth Christy; Kusumowidagdo, Astrid
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.10382

Abstract

The objectives of this research are to understand how Environmental Graphic Design (EGD) contributes to shaping consumer perceptions and enhancing the shopping experience. The research method is qualitative research, which provides an in-depth understanding of social phenomena by emphasizing non-numerical data collection and analysis. In this study, visual observation is employed as the primary data collection technique, allowing for a detailed exploration of human interactions and environmental dynamics within the context of Pakuwon-Supermal Surabaya. The data collection process involves direct observation, where object, behaviors, interactions, and environmental factors are systematically documented through photographs. Designing engaging brand experiences, effective space circulation enhances visitor movement throughout the mall, encouraging exploration and engagement. Additionally, the design of spaces significantly impacts brand identity and presence, as unique architectural forms create memorable experiences aligned with brand values. Decorative structures strategically placed within the environment elevate brand presence, reinforcing recognition and emotional connections. Furthermore, well-designed public facilities enhance accessibility and comfort, contributing to an overall positive visitor experience. This research offers valuable insights for architectural interior designers and other stakeholders involved in commercial branding. By strategically implementing EGD, shopping centers can improve brand perception and consumer satisfaction within their environments.  
Site Plan Analysis Based on Measured and Unmeasured Criteria for Housing Development According to Investor Assessment Aryani, Ni Putu; Wahyuadi, Hendra; Kusumowidagdo, Astrid; Fayola, Karen; Widodo, Stephanie Kaori
Tekstur (Jurnal Arsitektur) Vol 4, No 2 (2023): Tekstur
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.tekstur.2023.v4i2.5144

Abstract

The high rate of urbanization has encouraged housing development to meet housing needs, especially in border areas. This research was conducted to obtain investment feasibility data by professionals/investors. Three Site Plan designs that have different lot sizes and house types were analysed simultaneously. Quantitative and qualitative methods were used to analyse the measurable criteria and unmeasured criteria. The results of both were assessed by investors using rational-intuitive decision models. This study finds, the analysis of measurable criteria produces Site Plan A having 60 lots with the lowest production costs and selling prices. Meanwhile, Site Plan B and Site Plan C planned 37 and 35 lots with higher production costs and selling prices. Therefore, the financial feasibility simulation generated a significant difference. The results of the analysis of unmeasured criteria indicated that the different category values of each Site Plan dominated each other. The rational-intuitive model divided the percentage based on profit, which was 75% measurable and 25% unmeasurable. The calculation results stated that Site Plan A was more feasible to implement financially and fulfilled the planning as part of an urban area. In conclusion, the results of measured and unmeasured analyses had significant differences. However, by evaluating rational-intuitive decision models performed by professionals, decisions that meet both types of analysis could be produced. Therefore, the calculation of financial feasibility is not the only tool to determine the feasibility of a project. The ability of an investor is also a determining factor in deciding the feasibility of an investment.
Shoppers’ Perception on Physical Condition of Shopping Centers’ Atmosphere at Different Lifecycle Kusumowidagdo, Astrid; Sachari, Agus; Widodo, Pribadi
International Research Journal of Business Studies Vol. 5 No. 2 (2012): August - November 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.2.87-100

Abstract

Shopping center with atmospheric stimuli design needs to be well formulated in marketing strategy to expose its competitive advantage. As a result, most designs included in the marketing tactic scheme pay more attention to all factors related to the lifestyle in order to make designs exist and be appreciated by the society. Design is one of the key factors of shopping center to gain its success. This research aimed to find out to what extent the visitors perception is different towards shopping centers which has different lifecycles. The research studied two things, first was exploratory research intended to find the embodiment of atmospheric (atmospheric variables).The second research was done in a quantitative method, (multiple regression). This research studied the perception of a hundred mall visitors regarding how the variables of the interior atmosphere affected their shopping habit. The independent variables in the research were the exterior features and building configuration, interior features and supporting facilities. The dependent variable was the the visitor behavior. As a conclusion, the atmospheric interior design of a mall that is embodied in its interior element supported the hypothesis which said that existence of experience which felt differently according to visitor perception at shopping centers in different lifecyle. 
Pengaruh Desain Atmosfer Toko terhadap Perilaku Belanja: Studi atas Pengaruh Gender terhadap Respon Pengunjung Toko Kusumowidagdo, Astrid
International Research Journal of Business Studies Vol. 3 No. 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The design of store atmosphere shall function as kind of stimuli that will attract the visitor to decide which store to choose. Further, it is aimed to evoke the desire of customers to purchase and create transaction. Thus, it can directly affect the shopping behaviour of both men and women. This study will learn about how the atmospheric stimuli can affect the behaviour of visitor, both men and women. The study is divided into two stages: the first stage, exploratory research design; the second stage, path analysis. The exploration or identification attributes is done through interview according to the attributes of atmospheric stimuli (Turley and Milliman). While the endogenous variable in this case are the organism (visitor) and respond (of visitor). Atmospheric stimuli factors, in the other hand shall function as exogenous variables. While the result of the study conducted to 107 respondents of men and women shows that store exterior, interior lay out and human variables are siginificant to the variable of consumber respons. Store exterior, store interior have such a siginificant effect on the organism (the emotional intensity of male visitor). Organism variable has an effect on the responds of male visitors, while store interior variable only affect siginificantly on the organism of female visitor (the emotional intensity of female visitors).
Interiority in Sade Village Indigenous Corridor Kusumowidagdo, Astrid; Rahadiyanti, Melania; Utomo, Tri Noviyanto Puji
Interiority Vol. 6, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find and define interiority as an initiative to preserve culture and traditions in Sade Village, Lombok Island, a tourist area in Indonesia. This study adopted qualitative research with the case study method, recording several data sources through field observation, literature studies, archives, and in-depth interviews with community leaders. This study identifies the typology of areas that create psychological, form-based, atmospheric, and programmatic interiority (Teston, 2020) in various configurations. This study found the types of interiorities in Sade Village that contribute to the corridor’s uniqueness, visitors’ feeling of insideness, and the area’s maintenance. Five categories of interiority, namely psychological, form-based, atmospheric, programmatic, and narrative interiority were found in the corridor of Sade Village. The finding on narrative interiority refers to the philosophy of social life of the local community, producing interiority by the meaningful ancient tradition and local beliefs. This study would contribute to increasing awareness of the inherent cultural values of Sade Village to strengthen the image of the area and its tourism potential.
Co-Authors Acep Iwan Saidi Agus Sachari Agus Sachari Alvina Leonardo Amanda Christabel Andarina, Deansha Ghaisani Andi, Pricilia Yunita Ariani Wijaya Aubrey Michelle Caroline, Senny Celine Anastasia Christian Werner Mailoa Cicilia Larasati Rembulan Cindy Oktavia Cynthia Valencia Dela Alinda Dewi Lanny Manua Dewi Puspitasari Djajadi, Nadine Dyah Kusuma Wardhani Dyah Kusuma Wardhani Dyah Kusumawardhani, Dyah El Dora Widjaja Ervina Hodinata Fayola, Karen Febriani, Ayu Valentina Felicia Yuanita Santoso Gabriella Yoan Sucipto Harsono, Yovita Aryani Hendryan Saputro Sie Indrawan, Stephanus Evert Irwanto, Billy Jovian Janet Rine Teowarang Jennifer Natalie Jessica Lorenzo Sebastian Jessica Yuwana Jessica, Bella Eunike Jesslyn Jane Junaidi Wirawan Lauren, Stefani Laurensia Kartika Liem, Claudia Melani Limantara, Alfin Wibowo Lusi Zafriana Mahendra, Rico Maya Sylvia Rajasa Melania Rahadiyanti Memed Sena Setiawan Michelle, Aubrey Minerva, Isaura Mohammad Ivansyah Ismail Kelvin Dumais Morina Morina Ni Putu Aryani Nindita, Moktikanana Widya Pauline Agatha Jessica Tirtowahjono Pribadi Widodo Pribadi Widodo Putri Refinda Yuan Ochtisha Rachel Vania Hadi Rahaju Saraswati Rani Prihatmanti Salim, Victor Christian Sanjaya, Sharen Santoso, Julisiana Sebastian, Immanuel Septian Wijaya Soeharso, Denny Soewitno, Vanessa Eileen Stevanus Christian Anggrianto Susan Sutikno, Keisha Amabel Saputra Swari, Ida Ayu Indira Tan Aprillia Susanti Thomas Stefanus Kaihatu Tri Noviyanto Puji Utomo Trianggoro Wiradinata Valentina, Ivana Veronica Nathania Suseno Wahyuadi, Hendra Widodo, Stephanie Kaori Yauwerissa, Elizabeth Christy