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Branding Strategy for An Nur II Al-Murtadlo as a Tourism Islamic Boarding School through Digital Public Relations Fitri, Alifa Nur; Lailiyah, Nuriyatul
Jurnal Dakwah dan Komunikasi Vol 8, No 2 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v8i2.8498

Abstract

Islamic boarding schools are Islamic educational institutions that apply traditional learning methods such as bandongan and sorogan. The learning implemented by Islamic boarding schools has now evolved following existing developments, a shift from the traditional learning system to learning in the digital era, this has an impact on the branding strategy applied by Islamic boarding schools to the general public. The PESO model analysis at the An Nur 2 Islamic Boarding School is used to look at Islamic boarding school branding through the media, especially owned media. This article discusses the influence of the digitalization of the An Nur 2 Islamic boarding school on the branding strategy and optimization of Islamic boarding school learning in the era of digitalization. This qualitative research uses a descriptive approach, observation and online interviews as supporting data. The results of the research explain that the percentage of digitalization strength in an Islamic boarding school can have a very significant effect on strengthening the Islamic boarding school's credibility as a branding strategy and influence the success of existing learning systems and methods in Islamic boarding schools. Thus, the existence of Islamic boarding schools known as traditional Islamic education institutions can develop. both with digitalization and playing an important role in social control and branding of Islamic boarding school institutions through the media, especially, in the midst of the crisis of decreasing credibility of Islamic boarding schools in front of the general public.
The Networks of Faith and Politics: Exploring Santri Electoral Behavior in Central Java Elections 2024 Abdulrahman, Wahid; Lailiyah, Nuriyatul
JPW (Jurnal Politik Walisongo) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jpw.v7i2.29102

Abstract

The presence of Islamic boarding school students (santri) in Indonesia’s political history holds substantial significance, not merely due to their growing demographic weight but also because of their strategic influence and pivotal roles in the last three national elections. Santri function not only as active voters but also as critical components of electoral coalitions and, in some cases, as candidates themselves. This study employs a quantitative research design utilizing a multistage random sampling technique, with a margin of error of 3.1%, a 95% confidence level, and an assumed population variance of 50:50, resulting in a sample size of 1,076 respondents. Data were collected through structured face-to-face interviews conducted during the 2024 general elections in Central Java. Participants comprised individuals who had attended and resided in Islamic boarding schools (pesantren). Findings indicate that family members and religious leaders exert a strong influence on santri's political engagement. A majority of santri report still relying on family networks and religious authorities as primary reference points when selecting their preferred candidates. Furthermore, the majority of santri are affiliated with the Nahdlatul Ulama (NU) organization, which remains a dominant institutional force within Indonesia’s Muslim community. However, the alignment between santri and formal political parties, especially Islamic political parties, remains relatively fluid, with only a minority holding formal party membership or sustained political affiliations. This suggests that while religious identity shapes political values, party loyalty among santri is neither uniform nor necessarily strong.