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All Journal JURNAL BERKALA ILMIAH EFISIENSI JURNAL ILMIAH SOCIETY AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Esry O.H. Laoh
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : AGRI-SOSIOEKONOMI

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Strategi Pemasaran Usaha Kedai Kopi Cousin Coffee di Kelurahan Walian Kecamatan Tomohon Selatan Kota Tomohon Ering, Christian Efata; Sondakh, Mex Frans Lodwyk; Laoh, Esry Olly Harryani
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57864

Abstract

This study aims to determine the internal and external factors and marketing strategies of the Cousin Coffee shop business in Walian Village, Tomohon Selatan District, Tomohon City. Determination of informants in this coffee shop is using purposive sampling technique. Informants in this study were coffee shop owners, employees and customers. The data collected are primary data and secondary data using SWOT analysis. The results of this study indicate that Cousin Coffee coffee shop has internal strategic factors, namely strengths including strategic location, spacious place, there are many varied menu choices, and raw materials such as quality coffee. Weaknesses, namely social media related to promotional activities that have not been maximized, (private rooms) that are not yet available, lack of facilities such as wifi and other supporting facilities, and parking lots that are less spacious. And external strategic factors, namely opportunities including many residents around, building relationships with customers, attracting consumers with special offers, many relationships with people, and safe environmental conditions. Threats are the number of competitors, prices from competitors, unsatisfied consumer demand, the emergence of new coffee shops and offering promos and a better atmosphere, and unstable prices for basic commodities. The matrix of internal and external strategic factors shows a total value of 3.10 and 2.76, respectively. With the total value of the internal and external strategic factor matrix, it shows that this coffee shop is in quadrant 1, namely an aggressive strategy.
Karakteristik Petani Berlahan Sempit Di Desa Pinabetengan Utara Kecamatan Tompaso Barat Kabupaten Minahasa Onibala, Mega; Laoh, Esry Olly Harryani; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 21 No. 1 (2025): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian untuk mendeskripsikan karakteristik petani yang berlahan sempit di Desa Pinabetengan Utara Kecamatan Tompaso Barat Kabupaten Minahasa. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Data primer diperoleh dari wawancara langsung kepada petani dengan menggunakan kuesioner, sedangkan sekunder diperoleh dari hasil penelitian dan jurnal. Sampel yang digunakan adalah total sampling/sensus dengan menggunakan keseluruhan populasi menjadi sampel petani padi dan jagung di Desa Pinabetengan Utara Kecamatan Tompaso Barat Kabupaten Minahasa. Hasil penelitian menunjukkan bahwa karakteristik petani berlahan sempit di Desa Pinabetengan Utara Kecamatan Tompaso Barat Kabupaten Minahasa, memiliki karakteristik usia 45-70 tahun, dengan tingkat pendidikan SMP dan memiliki jumlah tanggungan 1-3 jiwa dan pengalaman berusahatani 11-20 tahun. Petani sebagian memiliki hak atas kepemilikan lahan, dengan aktivitas pemanfaatan usahatani tanaman padi dan jagung. Total biaya yang dikeluarkan Rp28.840.500 dan rata-rata biaya sebesar Rp 2.884.050 dengan pendapatan sebesar Rp10.474.000 dan rata-rata Rp1.047.400.
Co-Authors Agnes E. Loho Amelia E. Rotulung Apande, Regina Benu Olfie, Benu Carlos Erickson, Carlos Celsius Talumingan Charles Ngangi Charles R. Ngangi Christine V. Manoppo Christine V. Manoppo, Christine V. Dianne J.F. Pongoh Einstein Zetly Z.S. Karundeng Einstein Zetly Z.S. Karundeng, Einstein Zetly Z.S. Ellen G. Tangkere Ellen G. Tangkere Ellen Grace Tangkere Elsje Pauline Manginsela Ering, Christian Efata Eyverson Ruauw Eyverson Ruauw Gene Henfried Meyer Kapantow Glandie ., Runturambi Hutabarat, Estheria Jean F.J. Timban Jean Timban Jenny Baroleh Joachim N.K. Dumais Joachim N.K. Dumais Juliana Ruth Mandei Julietta Christi Pelengkahu Jusak ., Salayang Katiandagho, Theodora Maulina Klivensi I. Mafor Kumaat, Ribka Magdalena Leonardus Ricky Rengkung Licky N. Rapar Lolowang, Tommy Fredy Lorraine W. Th. Sondak Magdalena E. Angeline Magdalena E. Angeline, Magdalena E. Mamero, Putri Marisa Solar Marisa Solar, Marisa Marlyanti Tumandung Martha M. Sendow Martha M. Sendow Martha Mareyke Sendow Maweikere, Audrey Julia Maria Meilani A.E. Wowor Melisa L.G. Tarore Melissa L.G. Tarore Menhard R. Manangkot Mex Frans Lodwyk Sondakh Mex L. Sondakh Mex L. Sondakh Miranda Mandang Mongan, Brando Andri Mononimbar, Dannis Nugraha Noel Montolalu, Maya Hendrietta Nanchi Ester Sondakh Natalia Deisi Yulandri Tumoka Ni Kadek Puspitasari Ni Kadek Puspitasari, Ni Kadek Nova S. Larenggam Oktavianus Porajouw Oktavianus Porajouw Olfie L.S. Benu Olfie L.S. Benu Onibala, Mega Panelewen, Elisa Paulus A. Pangemanan Paulus A. Pangemanan Paulus Adrian Pangemanan Paulus H. Tobelo Paulus H. Tobelo, Paulus H. Regina Simbar Reno Raven Derek Ricky Rexi Langoy Rilia R. Dongi Rori, Yolanda Pinky Ivanna Saragih, Monica Saroinsong, Loudewicjk Saul Sherly G. Jocom Silap, Brilian Naftaly Smith, Jovanka Monalisa Angelina Sondakh, Mex Frans Lodwyk Sylvia S Manaida Tambas, Jane Sulinda Tarigan, Helena Tarore, Melissa Lady Gisela Teraik Kogoya, Teraik Theodora Katiandagho Theodora Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Tilaar, Prichilia Theresa Tita Natalia Kaluntas Tommy F. Lolowang Waas, Sola Gratsia Gabriela Wala, Elsinta Esterlina Welson M. Wangke Welson M. Wangke Welson Marthen Wangke Wiske Rotinsulu Yolanda P.I. Rori Yolanda Pinky Ivanna Rori