Article Per Year (5 Year)
p-Index From 2021 - 2026
4.177
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal Komunikasi Prologia Koneksi Prosiding Seri Seminar Nasional Kiwari
Sukendro, Gregorius Genep
Fakultas Ilmu Komunikasi Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
Penggunaan Voice Over sebagai Elemen Audiovisual dalam Konten Fashion TikTok dari Perspektif Audiens Perempuan Gen Z Definta Aurelia Nurul Fauziah; Gregorius Genep Sukendro
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37603

Abstract

TikTok has emerged as one of the dominant audiovisual platforms among Generation Z, characterized by short-form videos that integrate visual aesthetics, audio elements, and algorithm-driven personalization. This study examines the role of voice-over narration as an audiovisual communication strategy in fashion-related TikTok content. Specifically, the research analyzes four vocal dimensions—intonation, narrative structure, vocal personality, and emotional expression—and explores how these elements influence message clarity, narrative coherence, audience engagement, and the construction of creator identity. The study employs a descriptive qualitative approach through content observation of fashion creator Bella Clarissa and in-depth interviews with six Generation Z TikTok users and one fashion content creator. The findings demonstrate that voice-over narration functions as a narrative guide that mediates the relationship between visual presentation and audience interpretation, thereby enhancing the coherence and fidelity of fashion storytelling in short-form video content. Intonation and emotional cues contribute significantly to the construction of mood and affective engagement, while vocal personality strengthens perceptions of authenticity and reinforces creator branding and identity. The study further considers gender-based perspectives on emotional processing, particularly the tendency of female Generation Z audiences to exhibit greater sensitivity toward emotional and tonal nuances in vocal delivery. This perspective provides deeper insight into how voice-over narration shapes emotional resonance and audience connection within digital fashion communication. The study concludes that voice-over narration should not be understood merely as a supplementary audio feature, but rather as a central communicative strategy that enhances narrative comprehension, emotional engagement, and aesthetic appreciation in TikTok-based fashion content. These findings contribute to broader discussions on audiovisual communication, digital storytelling, and identity construction in contemporary social media environments. TikTok menjadi salah satu platform audiovisual paling berpengaruh di kalangan Gen Z dengan format video pendek yang menekankan perpaduan visual kreatif, musik, dan suara. Penelitian ini mengkaji fungsi voice over sebagai elemen audiovisual dalam konten fashion TikTok, dengan fokus pada empat komponen utama: intonasi, narasi, personalitas suara, dan ekspresi emosi. Penelitian ini menggunakan metode kualitatif deskriptif melalui observasi konten kreator fashion Bella Clarissa (@bellaclrs_) serta wawancara mendalam dengan enam mahasiswa Gen Z dan seorang fashion content creator. Hasil penelitian menunjukkan bahwa voice over berperan sebagai pengikat narasi yang membantu audiens memahami konteks visual, memperkuat makna, serta menciptakan kohesi antara suara dan gambar. Intonasi menentukan daya tarik awal konten, narasi membantu proses interpretasi, personalitas suara membangun identitas kreator, sementara emosi vokal menambah kedalaman pengalaman menonton. Penelitian ini juga mempertimbangkan karakteristik audiens perempuan Gen Z yang menurut teori Gender Differences in Emotional Processing cenderung lebih teliti dalam menangkap detail vokal, sehingga memberikan pemaknaan yang lebih mendalam terhadap penggunaan voice over. Penelitian ini menyimpulkan bahwa voice over bukan hanya pelengkap visual, tetapi merupakan strategi komunikasi penting dalam membentuk kejelasan pesan, identitas kreator, serta resonansi emosional dalam konten fashion digital.
Persepsi Responden tentang Personal Branding Cosplay Host TikTok Live terhadap Audiens Engagement Descent Sagail Nicolatius; Gregorius Genep Sukendro
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37662

Abstract

TikTok has emerged as a dominant social media platform, particularly through its live streaming feature utilized for marketing and real-time interaction. This study aims to analyze the personal branding strategy of the @CALDERACORNER account, which employs hosts in cosplay attributes to enhance audience engagement. Drawing on the Uses and Gratifications theory, this research adopts a quantitative method to examine how visual uniqueness and character influence follower behaviour. Data were collected via questionnaires distributed to 100 followers of @CALDERACORNER, selected through purposive sampling techniques. The gathered data were then analysed using simple linear regression. The results indicate that the cosplay host's personal branding has a significant influence on audience engagement. The dimension of consistency was identified as the primary contributor to this success. With a coefficient of determination ($R^2$) of 87.9%, this study proves that a robust personal branding strategy is highly dominant in driving audience involvement, while the remaining 12.1% is influenced by other factors outside the scope of this study. These findings emphasize that managing unique, creative, and consistent personal branding in TikTok live streaming is crucial for maximizing audience participation and loyalty in the digital era. TikTok saat ini menjadi platform media sosial paling dominan, terutama melalui fitur live streaming yang digunakan untuk pemasaran dan interaksi real-time. Penelitian ini bertujuan untuk menganalisis strategi personal branding yang dilakukan oleh akun @CALDERACORNER melalui penggunaan host beratribut cosplay dalam upaya meningkatkan engagement audiens. Dengan menggunakan landasan teori Uses and Gratification, penelitian ini menerapkan metode kuantitatif untuk menguji sejauh mana keunikan visual dan karakter memengaruhi perilaku pengikut. Data dikumpulkan melalui survei kuesioner terhadap 100 responden yang merupakan pengikut akun @CALDERACORNER, yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan metode regresi linier sederhana. Hasil penelitian menunjukkan bahwa personal branding host cosplay memiliki pengaruh yang sangat signifikan terhadap engagement audiens. Dimensi konsistensi ditemukan sebagai kontributor utama dalam keberhasilan strategi ini. Nilai koefisien determinasi sebesar 87,9% membuktikan bahwa strategi personal branding yang kuat sangat dominan dalam memengaruhi keterlibatan audiens, sementara 12,1% sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa pengelolaan personal branding yang unik, kreatif, dan konsisten di TikTok live streaming sangat krusial untuk memaksimalkan partisipasi dan loyalitas audiens di era digital.
Eksistensi Brand Rokok Lewat Strategi Stealth Marketing di Ajang Formula One Chieka Serafino Adhista Lesilolo; Gregorius Genep Sukendro
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.36483

Abstract

This Following the implementation of the Framework Convention on Tobacco Control (FCTC), which imposed a global ban on tobacco sponsorship, cigarette companies have continued to maintain their brand presence in Formula One (F1). This study explains how such brand persistence has been sustained despite strict regulatory restrictions. Using a qualitative case study approach, data were collected through in-depth interviews with F1 fans, academics, and industry practitioners, supported by relevant literature and regulatory documents. The findings identify three main strategies. First, Visual Cues, such as consistent color schemes and abstract patterns, evoke brand recognition without displaying explicit logos. Second, Corporate Branding, exemplified by abstract identities such as Mission Winnow, constructs corporate narratives that distance the brand from direct tobacco promotion. Third, Brand Switching promotes alternative products that comply with local regulations while maintaining symbolic continuity with tobacco brands. This study also positions Surrogate Advertising as a manifestation of the brand-switching strategy. By developing a systematic typology of stealth marketing in F1, this research offers a new analytical framework for understanding marketing communication in highly regulated industries and emphasizes the importance of creative strategy in navigating legal constraints. Setelah Framework Convention on Tobacco Control (FCTC) memberlakukan larangan sponsor tembakau di seluruh dunia, sponsor rokok terus mempertahankan eksistensi merek mereka di Formula One (F1). Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana ini terjadi. Data dikumpulkan melalui wawancara dengan penggemar F1, akademisi, dan praktisi industri menggunakan pendekatan studi kasus kualitatif. Hasil penelitian menunjukkan tiga strategi utama. Penelitian ini bertujuan untuk menyusun tipologi yang sistematis guna mengkategorikan strategi stealth marketing di ajang F1 sebuah upaya yang belum pernah dilakukan sebelumnya. Beberapa strategi yang dianalisis meliputi penggunaan Visual Cues (warna dan pola), Corporate Branding (dengan identitas abstrak seperti Mission Winnow), dan Brand Switching (dengan produk alternatif yang sesuai regulasi). Ketiganya memanfaatkan pendekatan kreatif guna mempertahankan visibilitas merek tanpa melanggar ketentuan yang berlaku. Selain itu, iklan atau sponsor pengganti (Surrogate Advertising) diposisikan dalam penelitian ini sebagai sebuah manifestasi dari strategi pergantian merek. Ini memberikan kerangka analisis baru untuk memahami fenomena komunikasi pemasaran di industri dengan regulasi ketat sekaligus menegaskan betapa pentingnya kreativitas dalam menghadapi pembatasan hukum.
Pemanfaatan Second Account Instagram sebagai Sarana Ekspresi True Self Pada Generasi Z Vincent Lianindra; Gregorius Genep Sukendro
Koneksi Vol. 10 No. 1 (2026): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v10i1.37140

Abstract

This study aims to explore how Instagram second accounts function as a space for Gen Z to express their true selves. The research employs the theories of self-disclosure, the Johari Window, and dramaturgy. A descriptive qualitative approach was used, with data collected through interviews, observations, and documentation. The findings indicate that second accounts genuinely serve as a space for Gen Z to represent their true selves. In a digital environment that is less pressured, more private, and free from social expectations and normative demands, participants can present the most honest, emotional, and authentic aspects of themselves. Expert insights further confirm that social pressure is a major factor preventing individuals from fully expressing themselves in public spaces. Religious, social, and cultural norms—such as expectations to always appear well-behaved, polite, stable, or not overly emotional—often lead individuals to adjust their self-expression. However, second accounts provide a safer, smaller, and more controlled environment that allows individuals to detach from these standards. Thus, second accounts not only serve as an escape from social expectations but also provide a meaningful space for self-understanding and the expression of one’s true self. Penelitian ini bertujuan untuk mengetahui bagaimana second account Instagram mampu menjadi ruang untuk menunjukkan true self pada Gen Z. Penelitian ini menggunakan teori self-disclosure, jendela Johari, dan dramaturgi. Pendekatan penelitian ini adalah kualitatif deskriptif dengan metode wawancara. Hasil penelitian menunjukkan bahwa second account benar-benar menjadi ruang representasi true self bagi Gen Z. Dalam lingkungan digital yang minim tekanan, lebih privat, dan tidak dipenuhi tuntutan citra dan norma, para narasumber dapat menampilkan sisi diri yang paling jujur, emosional, dan apa adanya. Hal ini dikonfirmasi oleh ahli, yaitu bahwa tekanan sosial merupakan faktor terbesar yang sering menahan seseorang untuk menampilkan dirinya secara utuh di ruang publik. Norma agama, norma sosial, dan norma budaya seperti harapan untuk selalu terlihat baik, sopan, stabil, atau tidak terlalu emosional membuat individu menyesuaikan ekspresinya. Namun, second account memberi ruang yang lebih aman, kecil, dan terkendali sehingga individu dapat melepaskan diri dari standar tersebut. Dengan demikian, second account tidak hanya berfungsi sebagai tempat pelarian dari ekspektasi sosial, tetapi juga sebagai ruang untuk memahami diri dan mengekspresikan true self mereka.
Co-Authors Adhimas Ario Bimo Alvin Hendrawan Anastasia Cinthya Gani Anastasya Tanti Bintari Andar Dittya Harsa Angellisa Salim Audrey Audrey Bagas Tanoto Calorine Chang Calvin Calvin Canesya Adzani Carissa Honouris Cayandi Susanto Chieka Serafino Adhista Lesilolo Christian Christian Chriswira Chaylis Clara Cahya Octaviani Setiawan Clara Claudia Matara Claudia Harlim Claudio Tjahjadi Daniel Daniel Definta Aurelia Nurul Fauziah Descent Sagail Nicolatius Edy Gustino Hendra Ega Rifa Lifiani Eliza Eliza Erica Alfred Farid Rusdi Fiorence Surya Frans Giovanni Greciana Herlin Hansen Djulianto Hansen Hindharta Ignacia Ardelia Jason Montana Jocelyn Dominica Kezia Hakim Kimberly Surjanto Klara Paskalia Lusia Savitri Setyo Utami Lydiawati Soelaiman Margaret Margaret Mariana Martha Michael Limantara Michael Michael Monica Monica Muhammad Hendi Malik Nadya Febylia Nathania Nathania Nathasia Nathasia Nathasya Florentina Nigar Pandrianto Ovilia Kurniawan Paramita, Sinta Rexsa Aprilia Ribka Valentina Ricky Sanjaya Ricky Suryanto Riris Loisa Ronald Yehezkiel Jasita Roswita Oktavianti Savannah Hendrata Sergio Aurelius Panito Shera Aske Cecariyani Tashya Elvira Agatha Tiyo Sajdahfath Tjiara Willianto Setiawan Vanessa Salim Vicky Finley Sutirta Vincent Lianindra Virya Pratama William Gunawan William Muliawan Yeaching Yeaching Yoedtadi, M. Gafar Yolanda Yovita Zaki Muhamad Dani