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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Inovator : Jurnal Manajemen JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Diversity: Jurnal Ilmiah Pascasarjana Perbanas Journal of Islamic Economics and Business Duconomics Sci-meet (Education & Economics Science Meet) Moneter : Jurnal Keuangan dan Perbankan Journal of Educational Management Research IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Manager : Jurnal Ilmu manajemen
Popy Novita Pasaribu
Universitas Ibn Khaldun Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of Factors Affecting Online Shopping Activities for MSME Products During the COVID-19 Pandemic Himawan, Erry Nugroho; Pasaribu, Popy Novita
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17657

Abstract

The Covid19 pandemic has become a game-changer for human life, including shopping procedures and habits. During this pandemic, there was an increase in online shopping activities, including shopping for MSME products. In this study, an analysis of the factors that influence online shopping activities for MSME products was carried out in the Bogor area and its surroundings. Data was collected through online questionnaires distributed by snowballing. From the results of data processing, 3 variables that significantly influence are Hedonic Motivation, Internal Subject Norm, and Behavioral Intention. For further research, it is recommended to add variable testing of the quality of goods/products, quality of shop/merchant services, satisfaction with services/products, the reputation of merchants, and a sense of security for online transactions in the marketplace.
K- Popfication in Viral Marketing: Increasing Brand Awareness and Purchasing Decisions of MSMEs Maulina, Dwi; Pasaribu, Popy Novita; Indupurnahayu, Indupurnahayu
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i3.1083

Abstract

The K-pop phenomenon has become one of the significant global culture trends, impacting not only the entertainment industry but also various aspects of marketing. This study aims to explore the impact of K-pop elements in viral marketing strategies on MSMEs in Indonesia, especially in increasing brands awareness and consumer purchasing decisions. The sample formed of 75 respondents who were selected using purposive sampling, with criteria  MSME's customers on on line shopping. Data analysis using Structural Equation Modeling (SEM) with the help of Smart PLS 4.1. The research results shows that K- Popfication has been a significant influence on increasing brands awareness and purchasing decisions. This indicates that marketing strategies that integrate elements of K-Pop culture are effective in increasing brands awareness and encouraging consumers to make purchases. In contrast, neither buzz marketing nor viral marketing showed a significant influence on brands awareness and purchasing decisions in the context of this research. These findings provide important insight that in an effort to increase visibility and sales, K- Popfication has greater potential than other marketing strategies that do not involve elements of popular culture such as K-Pop.
The Relevance of Prophetic Leadership, Santri Organizational Culture and Basic Leadership Training to the Performance and Organizational Discipline of Al-Umm Aswaja Islamic Boarding School Students Baha, Mohamad Abdi; Indupurnahayu, Indupurnahayu; Pasaribu, Popy Novita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5917

Abstract

The purpose of this study is to analyze the relevance of prophetic leadership, student organizational culture and basic leadership training as well as its influence on the performance and discipline of the management of student organizations at Al-Umm ASWAJA Islamic Boarding School. The research method used was a quantitative research method with 53 respondents through a questionnaire using a google form and analyzed using SPSS number processing software version 27. The results of the research based on SPSS analysis showed that Prophetic Leadership and Organizational Culture had no significant effect on performance. Prophetic Leadership and Basic Leadership Training have a non-significant effect on Discipline, while Basic Leadership Training has a significant effect on performance and organizational culture has a significant effect on discipline. Simultaneously, prophetic leadership, organizational culture and basic training have a significant influence on the performance and discipline of the management of the student organization at the Al-Umm ASWAJA Islamic Boarding School.
ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA Pasaribu, Popy Novita; Megawati, Dewi; Wibowo, Agung; Suharti, Titing; Muniroh, Leny
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.06

Abstract

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subjective norm and external subjective norm. The interaction with Price and Halal as moderators has a positive effect. Oppositely, Food Products as a moderator variable of the pandemic covid-19 possess a negative response. The contribution of the research can be used by e-commerce, specific sellers, and others where the level of halalness is still very much considered by consumers. The implication for the price is not an issue for online shopping of MSME products in moderating motives, while food product negatively moderates the pandemic covid 19 towards online shopping. Therefore, online food sellers should consider applying the health protocol if there is a new wave of pandemic toward a new normal era to anticipate a negative response.
SOCIAL HEALTH INSURANCE ADMINISTRATION BODY PARTICIPANTS’ SATISFACTION ON DECISION TO USE MOBILE JKN APPLICATION Ridiarsih, Ridiarsih; Nugroho, Trisno Arifin; Ahsani, Muhammad Nabhan; Pasaribu, Popy Novita
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 1 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i1.2070

Abstract

Mobile JKN is an application developed by Social Health Insurance Administration Body to provide easy access to information about the National Healthcare Insurance Program (JKN Program). The number of participants in the Social Security Agency on Health (BPJS Health) has almost reached 250 million people. The government must manage public services so Social Security Agency on Health participants can access health facilities conveniently. The study aims to analyze the Social Security Agency on Health participants’ satisfaction with the decision to use the Mobile JKN application using the Expectancy Disconfirmation Model (EDM). EDM described how perceived expectations and performance influence public satisfaction. The study method is quantitative, with the study unit being Social Security Agency on Health participants and locus in Bogor. Structural Equation Modeling (SEM), a multivariate data analysis technique, was used in this study to examine the data and assess the intricate relationships between the constructs and indicators. The data processing technique uses SmartPLS. The finding shows that using the mobile JKN application has positively impacted user satisfaction. The Social Security Agency on Health participants were satisfied after utilizing the Mobile JKN application to access healthcare services.
Factors Influencing The Acceptance of ChatGPT for Students: Analysis of UTAUT2 Framework with Personal Innovativeness Pasaribu, Popy Novita; Abidin, Zainal; Putri, Melda Amelia
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 2 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i2.20145

Abstract

ChatGPT has advanced significantly across various sectors, including education. The growing interest and potential acceptance of ChatGPT among students highlight the importance of understanding learners' perceptions. This study examines variables influencing student adoption and use of ChatGPT, particularly in education. The analysis uses the UTAUT 2 model combined with the PI (Personal Innovativeness) aspect. The factors studied are EE (Effort Expectancy), PE (Performance Expectancy), H (Habit), FC (Facilitating Condition), HM (Hedonic Motivation), and PI toward BI (Behavioral Intention). Data were collected from 101 respondents and quantitative data analysis using IBM SPSS Statistics 27. At the initial stage, the overall influence of all independent variables on BI was tested using the F-test. Then, the partial influence of each independent variable (EE, PE, H, FC, HM, PI) was tested using the T-test. A one-way ANOVA was used to compare BI based on respondent attributes, namely gender (G) and education level (EL). The findings indicated that PE and H are most influential variables on the intention to use ChatGPT. EE, FC, HM, and PI have no significant partial effects. Nevertheless, BI will still impact with 68% when all variables are combined. Gender and education level do not show significant differences in behavioral intention.
BOJONG RANGKAS GO DIGITAL: EMPOWERING BAG ARTISANS THROUGH MSME PERSONA STRATEGY AND USER GENERATED CONTENT (UGC) Muniroh, Leny; Pasaribu, Popy Novita; Riany, Desmy; Wulandari, Berlina; Ferdiansyah, Erlangga; Natasya, Keysa Alfiani; Rahman, Azka Fadilah; Az-Zahra, Shasie Fatwa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.3051

Abstract

The Bojong Rangkas Go Digital program was implemented as a community empowerment initiative for bag craftsmen SMEs in Bojong Rangkas Village, Ciampea District, Bogor Regency, who face limitations in digital marketing. Although these SMEs have stable production capacity, most still rely on conventional sales methods due to low digital literacy and the absence of strong brand identity strategies. To address these challenges, the program adopted a participatory approach through digital literacy training, the development of SME persona strategies, and the utilization of User Generated Content (UGC) by the local community. The activities were conducted in September 2025, involving 18 SME partners, students as facilitators, and local communities as digital content supporters. The results showed significant improvement in the use of social media as a promotional tool, with all SMEs successfully creating or optimizing their business accounts. The craftsmen were also able to produce simple product photos and videos, and compose promotional narratives aligned with their brand identities. Furthermore, the involvement of the local community in generating UGC expanded the marketing reach and increased consumer engagement. In conclusion, the combination of digital literacy, SME persona strategies, and UGC proved effective in strengthening the competitiveness of Bojong Rangkas bag SMEs. This program not only enhanced the technical skills of craftsmen but also fostered the creation of a sustainable community-based digital marketing ecosystem.
Exploring Organizational Growth Potential Through SWOT and Porter’s Five Forces: A Strategic Approach Rosseh, Akbar; Popy Novita Pasaribu; Shanty Iyssandra
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1226

Abstract

This study aims to analyze the potential and strategic development of an Islamic banking organization using the SWOT analysis and Porter’s Five Forces framework. Amid increasing competition in the Islamic banking sector, effective strategies are essential to expand market share, enhance service performance, and maintain competitiveness. The research was conducted at the organization’s head office using a descriptive qualitative approach, complemented by quantitative methods through IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) scoring, along with strategy mapping in the SWOT matrix. The results show an IFE score of 0.51 and an EFE score of 0.91, placing the organization in Quadrant I (Aggressive Strategy), indicating strong internal capabilities and effective utilization of external opportunities. Key strengths include a strong local reputation, competent human resources, and diverse Sharia-compliant savings products. However, weaknesses were found in limited digital innovation and uneven marketing reach. External opportunities include rising public awareness of Islamic finance, digital advancements, and supportive government regulations. Porter’s analysis revealed high bargaining power of buyers and suppliers, strong threat of substitutes, and intense competition in regions like Bogor. Recommended strategies include digital service enhancement, partnerships with educational and religious institutions, and public literacy campaigns on Islamic finance to drive sustainable growth.
Preferensi Pelanggan terhadap Pasar Online: Studi Kasus Marketplace Shopee Rosseh, Akbar; Pasaribu, Popy Novita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.782

Abstract

Then the charm of the Shopee Marketplace by using Google distribution from for 1 (one) week, the researcher obtained 97 respondents but those studied by researchers who were only included in the criteria for selecting Shopee products, then excluding 9 respondents who did not choose Shopee products, so only 88 respondents processed with SPSS Multiple regression, all variables remembered Y1, Y2, Y3 were tested one by one with the independent variables X1, X2, X3, X4, X5, X6, X7, so the categories related to the limbic map, the researcher took the three largest Shopee marketplace customer values ​​are family, success and discipline. The family frequency of 91.8% in one family shows that they tend to shop online because they save money without having to leave the house, the Shopee application has been widely available. Success Value 80.6% the value of branches or comments from customers because they will be taken into consideration when buying. Thus the limbic map type of Shopee marketplace based on Hausel's theory is in Discipline/control. Customer preferences seen from the side of affection are influenced by entertainment, personalization and domain name variables. Customer preferences seen from the side of cognition are influenced by the quality of information, usability and domain names. Meanwhile, customer preference based on conation is 54% interactivity, information quality and usability. Keyword: customers, online market, marketplace Shopee
ENTREPRENEURIAL SPIRIT ENHANCEMENT STUDENT AL-UMM ASWAJA ISLAMIC BOARDING SCHOOL THROUGH SKILLS ECOPRINT Indupurnahayu, Indupurnahayu; Pasaribu, Popy Novita; Susetyo, Budi; Maulina, Dwi; Hamasah, Abdullah Azzam
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2450

Abstract

Entrepreneurship has an important role in economic and social development and is a strategic tool for countries that want to achieve economic independence. In Indonesia, one of the efforts to increase entrepreneurship is carried out through entrepreneurship development programs in Islamic boarding schools, such as those implemented at the Al-Umm Aswaja Islamic Boarding School. However, lack of motivation and limited entrepreneurial practices are obstacles. To overcome this, Creative Thinking and Ecoprint training was implemented as a solution to generate interest in entrepreneurship among students. The results of the analysis show that these two trainings succeeded in increasing students' understanding and interest in entrepreneurship, with the Ecoprint training providing a more significant impact. In conclusion, this training program is effective in encouraging students to plan and start businesses, thereby contributing to the development of entrepreneurship and creating economic opportunities in the Islamic boarding school community.
Co-Authors ., Halimah Agung Wibowo Ahsani, Muhammad Nabhan Anak Agung Dewi Megawati, Anak Agung Dewi Apriani, Siti Zulaikha Dwi Aris Munandar Az-Zahra, Shasie Fatwa Baha, Mohamad Abdi Baha, Muhammad Abdi Budi Susetyo Dedi Walujadi, Dedi Dono Wirotomo Erry Nugroho Himawan Ferdiansyah, Erlangga Firdaus, Rhendy Akhmad Hamasah, Abdullah Azzam Hervina, Rahmah Dhea Himawan, Erry Nugroho Indupurnahayu Intani, Yunita Dwi Cahya Kemora, Haura Marganus, Eko Masyhudzulhak Djamil Maulana, Lucky Hikmat Maulana, Setyo Maulina, Dwi Melly Indrawaty Misbahudin, Dadang Mohamad Abdi Baha Muhammad Nabhan Ahsani Muniroh, Leny Natasya, Keysa Alfiani Nugroho, Trisno Arifin Putra, Awang Darmawan Putri, Melda Amelia Rahman, Azka Fadilah Riany, Desmy Ridiarsih Ridiarsih Ridiarsih, Ridiarsih Rita Yustika Rizal, Saepul Romadhon, Sendi Roseh, Akbar Rosseh, Akbar Shanty Iyssandra Sutisna, Nandang Titing Suharti Trisno Arifin Nugroho Widiargo, Ruhadi Wijaya, Gumelar Adi Wulandari, Berlina Yanti, Anna Dwi Yunus, Lia Auliaty Yustika, Rita Zainal Abidin