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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovator : Jurnal Manajemen JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Indonesian Journal of Social Research (IJSR) Diversity: Jurnal Ilmiah Pascasarjana Perbanas Journal of Islamic Economics and Business Duconomics Sci-meet (Education & Economics Science Meet) Moneter : Jurnal Keuangan dan Perbankan Journal of Educational Management Research Journal of Business Management and Economic Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Manager : Jurnal Ilmu manajemen Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Popy Novita Pasaribu
Universitas Ibn Khaldun Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Preferensi Pelanggan terhadap Pasar Online: Studi Kasus Marketplace Shopee Rosseh, Akbar; Pasaribu, Popy Novita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.782

Abstract

Then the charm of the Shopee Marketplace by using Google distribution from for 1 (one) week, the researcher obtained 97 respondents but those studied by researchers who were only included in the criteria for selecting Shopee products, then excluding 9 respondents who did not choose Shopee products, so only 88 respondents processed with SPSS Multiple regression, all variables remembered Y1, Y2, Y3 were tested one by one with the independent variables X1, X2, X3, X4, X5, X6, X7, so the categories related to the limbic map, the researcher took the three largest Shopee marketplace customer values ​​are family, success and discipline. The family frequency of 91.8% in one family shows that they tend to shop online because they save money without having to leave the house, the Shopee application has been widely available. Success Value 80.6% the value of branches or comments from customers because they will be taken into consideration when buying. Thus the limbic map type of Shopee marketplace based on Hausel's theory is in Discipline/control. Customer preferences seen from the side of affection are influenced by entertainment, personalization and domain name variables. Customer preferences seen from the side of cognition are influenced by the quality of information, usability and domain names. Meanwhile, customer preference based on conation is 54% interactivity, information quality and usability. Keyword: customers, online market, marketplace Shopee
The Role of PBC in Accelerating the Green Consumption Trend Maulana, Lucky Hikmat; Pasaribu, Popy Novita; Ridiarsih; Marlina, Asti; Suwondo, Nanang
Indonesian Journal of Social Research (IJSR) Vol 7 No 3 (2025): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v7i3.777

Abstract

Green consumption is now a phenomenon that is not only growing at the global and national levels, but is also beginning to enter urban communities such as the city of Bogor in Indonesia. In an effort to mitigate environmental problems, green consumption behavior offers a strategic and sustainable approach, which is expected to build collective awareness among the community of the importance of an environmentally friendly lifestyle.  The trend of green consumption behavior, driven by awareness of the importance of protecting the environment and self-efficacy to support its implementation, is hampered by several factors. The correlation between the two can be examined using the Theory of Planned Behavior, which explains the relationship between environmental awareness and self-efficacy, which is formed from consumer interactions through attitude, subjective norms, and perceived behavioral control. This study aims to investigate the role of perceived behavior control in helping to accelerate the trend of green consumption among consumers of environmentally friendly products in Bogor City. In this study, data were obtained through the distribution of questionnaires to respondents selected using purposive sampling. The number of variables observed in this study was 20 indicators, resulting in a sample size of 100.  Respondent demographics were divided into 6 profile categories such as gender; generation; education; occupation; monthly expenditure; and residential area in Bogor City. The data were analyzed using PLS-SEM and processed with SmartPLS 4 software. The main findings show that the relationship between self-efficacy and PBC has the most significant pathway. In addition, the role of PBC as a psychological factor has a substantial contribution in bridging self-efficacy and green consumption, making it a key factor in strengthening individual self-efficacy to adopt green consumption behavior.
Pro-Environmental Behavior of Indonesian Household Consumers Toward Single-Use Packaging (Application of the Extended Theory of Planned Behavior) Indrawaty, Melly; Pasaribu, Popy Novita; Maulana, Lucky Hikmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4226

Abstract

The increasing use of single-use plastic packaging has created serious environmental problems, while housewives, as the primary decision-makers in household consumption, play a crucial role in promoting sustainable behavior. This study aims to analyze the factors influencing sustainable consumption behavior among housewives in Bogor City by applying the Extended Theory of Planned Behavior (ETPB). Using a Likert-scale questionnaire, the research involved 219 housewife respondents in Bogor City. Data were analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that green purchase intention serves as a mediator influencing sustainable consumption behavior, while environmental knowledge and religious-cultural factors exert a direct effect on sustainable consumption behavior. These results highlight the importance of strengthening attitudes, socialization processes, and environmental knowledge through education, campaigns, and the role of religious and cultural figures, along with the provision of environmentally friendly products to foster sustainable consumption.
Engaging Generation Z through K-popfication: The Role of Buzz and Viral Marketing in Building MSME Brand Awareness Fauziah Ibrahim; Popy Novita Pasaribu; Baiq Sakdiah; Hadi Azis Pratama; Muhamad Rizky; Lusita
Jurnal Manajemen Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.21647

Abstract

Generation Z (Gen Z), born between 1997 and 2012, is a digital-native consumer group whose purchasing behavior is strongly shaped by cultural trends such as K-pop. For Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, reaching this demographic is crucial for building brand awareness but remains a challenge. Previous studies have discussed viral marketing and cultural branding separately, yet limited research has integrated buzz marketing, viral marketing, and K-popfication in one model. This study aims to examine how these strategies influence Gen Z consumers’ brand awareness of MSME products. A quantitative survey was conducted with 153 Gen Z respondents who actively use social media and have purchased MSME products. Data analysis used Structural Equation Modeling (SEM) with SmartPLS 4. The outer model confirmed convergent validity, discriminant validity, and construct reliability. The inner model produced an R² value of 0.690, indicating that the three strategies explained 69% of the variance in brand awareness. The results showed that buzz marketing had no significant effect, viral marketing had a positive but insignificant effect, while K-popfication had a strong and significant effect on Gen Z brand awareness.These findings highlight that Gen Z consumers are more responsive to cultural adaptation, especially through K-pop elements, than to conventional marketing approaches. Theoretically, this study enriches the Hierarchy of Effects framework in cultural marketing. Practically, it suggests that MSMEs should design campaigns that resonate with Gen Z’s digital habits and cultural identity to strengthen brand awareness.
The The Urgency Trap: Channeling FoMO into Impulsive Purchases Through Flash Sales in Social Commerce Rifka Sonia Setyowati; Agus Atmawijaya; Nur Muhammad Kosim; Abdul Cholida; Popy Novita Pasaribu
Jurnal Manajemen Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22033

Abstract

The rapid growth of social commerce in Indonesia has driven an increase in digital promotions that trigger consumptive behavior, but previous studies have mostly focused on general consumers and ignored the influence of socio-economic context on the psychological responses of low-income consumers. This research gap indicates that there has been no study specifically analyzing how FoMO and flash sale mechanisms influence impulsive buying among lower-middle-class consumers, who have financial limitations but are highly exposed to aggressive social commerce promotions. This study fills this gap by examining the role of FoMO and the mediation of flash sales using the Stimulus–Organism–Response (S-O-R) model on 391 cosmetics consumers with incomes below five million rupiah in the city of Bogor. The results show that FoMO has a very strong direct influence on impulsive buying, while flash sales act as a partial mediator that reinforces impulsive responses. These findings reveal that internal psychological factors are far more dominant than promotional stimuli alone. The unique contribution of this research lies in its focus on lower-middle-class consumers in Indonesia's social commerce ecosystem, as well as its empirical explanation of how this group's psychological vulnerability is exploited by digital promotional strategies. This study enriches the literature on digital consumer behavior in developing countries and emphasizes the need for more ethical marketing practices for vulnerable groups.
FOMO and Flash Sales Driving Impulsive Skincare Purchases: The Mediating Role of Spontaneity in Gen Z Karina Gusriani; Ridwan Sofyandi; Yuliati Yuliati; Siti Salamah Hartati Ningsih; Popy Novita Pasaribu
Jurnal Manajemen Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23065

Abstract

Study examines the influence of Fear of Missing Out (FOMO) and flash sales on impulsive purchases of skincare products by Generation Z in Indonesia, with an emphasis on the mediating role of spontaneity in the decision-making process. Using the Stimulus-Organism-Response (SOR) theoretical framework and the PLS-SEM approach, this study involved 339 respondents from Bogor City who actively shop through social commerce. The results show that FOMO and flash sales significantly influence spontaneity, which then acts as a mediator in driving impulsive buying behaviour. These findings confirm that psychological factors are more influential than direct promotional stimuli and emphasize the importance of digital marketing strategies that can evoke emotions and a sense of urgency. The practical implication is that MSMEs can leverage this phenomenon through content that creates a sense of exclusivity and urgency, to increase sales effectively and sustainably in the digital era.
Unpacking the Empowerment Impact of Zakat Microcapital Programs: The Role of Entrepreneurial Character Khatimah, Husnul; Ayuniyyah, Qurroh; Pasaribu, Popy Novita; Nurhayati, Immas
Journal of Business Management and Economic Development Том 4 № 01 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i01.2313

Abstract

This study examines the role of entrepreneurial character in shaping the economic empowerment of mentees participating in productive zakat programs. While many empowerment initiatives focus primarily on financial assistance, recent development literature emphasizes the importance of behavioral transformation in achieving sustainable economic outcomes. This research aims to empirically test whether entrepreneurial character functions as a key mechanism linking economic assistance to empowerment within the context of Islamic social finance. The study employs a quantitative explanatory design using cross-sectional survey data collected from 365 mentees participating in productive zakat programs administered by the National Zakat Agency of Indonesia (BAZNAS). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationship between entrepreneurial character and economic empowerment. The results reveal a strong and statistically significant positive effect of entrepreneurial character on economic empowerment (β = 0.763, p < 0.001). The model demonstrates substantial explanatory power (R² = 0.582) and strong predictive relevance, indicating that behavioral attributes such as persistence, opportunity orientation, and proactive action play a crucial role in sustaining economic independence among beneficiaries. These findings reinforce the behavioral empowerment perspective, suggesting that empowerment outcomes depend not only on access to capital but also on the development of internal capacities. The study contributes to the integration of entrepreneurship theory and Islamic social finance by demonstrating that productive zakat programs can serve as institutional mechanisms to cultivate entrepreneurial agency among beneficiaries. Practically, the findings highlight the importance of mentoring and character development in designing effective zakat-based empowerment programs.
Facilitator empowerment as a catalyst for entrepreneurial character and economic self-reliance of zakat beneficiaries: Evidence from BAZNAS Republik Indonesia Husnul Khatimah; Qurroh Ayuniyyah; Popy Novita Pasaribu; Immas Nurhayati
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 24 No. 1 (2026): Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Universitas Islam KH. Achmad Muzakki Syah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/alqodiri.v24i1.22

Abstract

Productive zakat programs in Indonesia continue to encounter structural challenges in achieving sustainable mustahik empowerment, as many initiatives remain focused on short-term capital distribution rather than long-term capacity building. This study aims to examine how facilitator empowerment and catalytic roles influence mustahik empowerment by positioning entrepreneurial character as a mediating variable. A quantitative explanatory design was employed using survey data collected from mustahik participating in productive zakat programs, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess both direct and indirect relationships among constructs. The findings indicate that facilitator empowerment and catalytic roles significantly enhance the entrepreneurial character of mustahik; however, their direct effects on empowerment outcomes are not statistically significant. Instead, entrepreneurial character emerges as the dominant factor and fully mediates the relationship between facilitation processes and empowerment outcomes. These results highlight that sustainable empowerment is primarily driven by internal transformation reflected in entrepreneurial attitudes and behaviors. In conclusion, zakat-based empowerment strategies should shift from output-oriented approaches toward strengthening entrepreneurial character through structured mentoring and catalytic facilitation, thereby promoting long-term economic self-reliance among mustahik.
Co-Authors ., Halimah Abdul Cholida Agung Wibowo Agus Atmawijaya Ahsani, Muhammad Nabhan Anak Agung Dewi Megawati, Anak Agung Dewi Apriani, Siti Zulaikha Dwi Aris Munandar Az-Zahra, Shasie Fatwa Baha, Muhammad Abdi Baiq Sakdiah Budi Susetyo Dedi Walujadi, Dedi Desmy Riani Dono Wirotomo Erry Nugroho Himawan Fauziah Ibrahim Ferdiansyah, Erlangga Firdaus, Rhendy Akhmad Hadi Azis Pratama Hamasah, Abdullah Azzam Hervina, Rahmah Dhea Himawan, Erry Nugroho Husnul Khatimah Husnul Khatimah Indrawaty, Melly Indupurnahayu Intani, Yunita Dwi Cahya Karina Gusriani Kemora, Haura Lusita Marganus, Eko Marlina, Asti Masyhudzulhak Djamil Maulana, Lucky Hikmat Maulana, Setyo Maulina, Dwi Misbahudin, Dadang Mohamad Abdi Baha Muhamad Rizky Muhammad Nabhan Ahsani Muniroh, Leny Nanang Suwondo Natasya, Keysa Alfiani Nugroho, Trisno Arifin Nur Muhammad Kosim Nurhayati, Immas Putra, Awang Darmawan Putri, Melda Amelia Qurroh Ayuniyyah Rahman, Azka Fadilah Ridiarsih Ridiarsih Ridiarsih Ridiarsih, Ridiarsih Ridwan Sofyandi Rifka Sonia Setyowati Rita Yustika Rizal, Saepul Romadhon, Sendi Roseh, Akbar Rosseh, Akbar Shanty Iyssandra Siti Salamah Hartati Ningsih Sutisna, Nandang Titing Suharti Trisno Arifin Nugroho Widiargo, Ruhadi Wijaya, Gumelar Adi Wulandari, Berlina Yanti, Anna Dwi Yuliati Yuliati Yunus, Lia Auliaty Yustika, Rita Zainal Abidin