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Journal : Eduvest - Journal of Universal Studies

Business Development Strategies at PT. Jamkrida Bali Mandara to Stay Afloat Relevant in The Digital Transformation Era Satya Dewi, Putu Akila Chandra; Lestari, Ni Putu Nina Eka
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.49994

Abstract

This research aims to analyze the implementation of strategic management in the context of digital transformation at PT Jamkrida Bali Mandara, hereinafter referred to as JBM, and its impact on the business model used. With the rapid development of technology, financial institutions such as Jamkrida are faced with the challenge to adapt and innovate in providing services. The method used includes qualitative analysis through interviews and surveys to employees and customers. The results show that the integration of digital transformation not only improves operational efficiency, but also strengthens relationships with customers through more responsive and personalized services. In addition, the use of Business Model Canvas as an analytical tool helps in formulating a more comprehensive strategy, which includes aspects of value proposition, customer segments, and distribution channels. This research provides recommendations for Jamkrida to continue developing technology-based strategies to create a more inclusive and sustainable financial ecosystem.
Co-Authors A.A.N. Oka Suryadinatha Gorda Alit Sumantri Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Desak Made Sukarnasih Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma Gorda, A.A.A. Ngr Sri Rahayu I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Suidarma I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Putu David Aritona Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Ketut Pramaini Komang Widhya Sedana Putra P Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Suryani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Prawitasari, Putu Putri Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Satya Dewi, Putu Akila Chandra Setianingsih, Made Apriani Sumantri, Alit Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wulandari, Gusti Putu Mutia