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All Journal Jurnal Ilmu Komunikasi Jurnal The Messenger E-Dimas: Jurnal Pengabdian kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Cakrawala Jurnal Penelitian Sosial Abdimasku : Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Proceeding of International Conference on Science, Education, and Technology Tematik Proceedings of Jogjakarta Communication Conference (JCC) Jurnal DIMASTIK Social Sciences and Humanities Reviews
Kharisma Ayu Febriana
Universitas Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : jurnal the messenger

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Komunikasi dalam Difusi Inovasi Kerajinan Enceng Gondok di Desa Tuntang, Kabupaten Semarang Febriana, Kharisma Ayu; Setiawan, Yuliyanto Budi
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.309

Abstract

Water hyacinth plants for most residents in the village Tuntang considered a weed in large amounts. Water hyacinth lead to silting in waters such as lakes and ponds, but the diffusion of innovation, a lot of business opportunities that can be produced from water hyacinth handicraft businesses. Villagers Tuntang made of water hyacinth as a craft material that has a high value ekomoni. The method used is qualitative descriptive with case study strategy in the village Tuntang. The result through interpersonal communication to make success in the diffusion process of water hyacinth handicraft innovation for residents in the village Tuntang, Semarang regency.
Warak Ngendhog Commodification as a Kind of Creative Industry in Semarang City Febriana, Kharisma Ayu; Setiawan, Yuliyanto Budi; Ersyad, Firdaus Azwar
Jurnal The Messenger Vol. 11 No. 1 (2019): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i1.925

Abstract

Warak Ngendhog in Semarang City make it a cultural phenomenon. Some forms of commodification are used in the economic, political and cultural sectors. The purpose of this study is to find out the symptoms of the cultural phenomenon which has transformed into various forms. This research use qualitative analysis with descriptive approach. As for the results of this study, Warak Ngendhog which functions has transformed and changed, can be utilized in the cultural and tourism sectors as one of the cultural icons in the city of Semarang. Warak Ngendhog culture has contributed to the government of Semarang City with the emergence of various forms of its transformation into various forms of art and culture. In addition, this study is expected to give contribution in the field of cultural preservation in Semarang City.
Personal Branding Cino Fajrin through Instagram Fitrianti, Ayang; Febriana, Kharisma Ayu; Ersyad, Firdaus Azwar
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1641

Abstract

Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.
Co-Authors Andre Noevi Rahmanto Ayang Fitriyanti Bagus Pamungkas, Yoma Budi Setiawan, Yuliyanto EB, Gita Aprinta Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani Fajriannoor Fanani, Fajriannoor Fatkhur Rohman Firdaus Azwar Ersyad Firdaus Azwar Ersyad Firdaus Azwar Ersyad, Firdaus Azwar Fitrianti, Ayang Gita Aprinta, Gita Hilda Rahmah, Hilda Manuhoro Setyowati, Retno Nurwahyu Julianto, Edi Qorinta Sinta Retno Manuhoro Setyowati Saptiyono, Ami Setya Watie, Erika Dwi Syamsiyah Lestari Sjafiie, Sri Tika Ristia Djaya, Tika Ristia Tri Kartono, Pawito Drajat Yofiendi Indah Indainanto Yuliyanto Budi Setiawan