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All Journal Jurnal Konseling dan Pendidikan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal ASPIKOM ELS Journal On Interdisciplinary Studies in Humanities Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pendidikan dan Konseling Jurnal Studi Sosial dan Politik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Pengabdian kepada Masyarakat Bina Darma Mamangan Social Science Journal Innovative: Journal Of Social Science Research Jurnal Audiens Jurnal Akademik Pengabdian Masyarakat Intellektika: Jurnal Ilmiah Mahasiswa EduInovasi: Journal of Basic Educational Studies Khazanah Multidisiplin
Rahma Santhi Zinaida
Bina Darma University; Doctoral Programme Sahid University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Communication Strategies of Live Streamers in the Ampera Area of Palembang to Attract Gifts from Viewers on TikTok Live Ayu Saputri; Rahma Santhi Zinaida
ELS Journal on Interdisciplinary Studies in Humanities Vol. 9 No. 3 (2026): SEPTEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/8gzk1m44

Abstract

This study explored the communication strategies employed by live streamers in the Ampera Bridge area of Palembang to build two-way interactions and attract virtual gifts on the TikTok Live platform. Using a descriptive qualitative approach within an interpretive paradigm, the study examined how streamers established a digital presence and employed persuasive tactics in public spaces. Data were collected through observation, in-depth interviews, and documentation involving three primary informants and two supporting informants. The results indicated that streamers employed a systematic communication strategy that encompassed audience recognition, personalized message design, and indirect persuasion techniques that avoided coercion and fostered social presence and parasocial relationships. Within the Computer-Mediated Communication (CMC) framework, virtual gifts were identified as transformed nonverbal cues and served as symbolic exchanges of appreciation that strengthened the bond between streamers and their audiences. The study concluded that the effectiveness of these strategies depended on the synergy between streamers’ personal characteristics, real-time engagement, and the use of TikTok’s interactive features, which transformed the popularity of physical public spaces into digital engagement and financial support.
The Visual Influence of Food Photos on Kozy Lab's Instagram Account on Consumer Engagement Jhody Saputra; Rahma Santhi Zinaida
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 4 No. 5 (2026): September : Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v4i5.4128

Abstract

The development of social media has created new opportunities for culinary businesses to promote their products through visual content. Instagram, as a visual-based platform, allows businesses to present food products through attractive food photography that may encourage consumer interaction. This study aims to determine the influence of food photography visuals on consumer engagement on Kozy Lab's Instagram account. This research employed a quantitative approach with a questionnaire distributed to 100 respondents. The data were analyzed using validity and reliability tests, followed by multiple linear regression analysis to examine the partial and simultaneous effects of photo composition, lighting, color, image sharpness, and visual aesthetics on consumer engagement. The results showed that all five visual variables had a significant partial influence on consumer engagement, with significance values below 0.05. Simultaneously, the five variables also had a significant influence, indicated by an F-value of 47.707 and a significance value of 0.000. The regression model produced an R value of 0.847 and an R Square value of 0.717, indicating that food photography visuals explained 71.7% of the variation in consumer engagement. Among the variables, lighting was the most dominant factor, with a standardized beta coefficient of 0.378. These findings indicate that the quality of food photography plays an important role in attracting consumer attention and encouraging engagement with Kozy Lab's Instagram content.
Co-Authors Ahmad Roziqin Anisa Setiana Ayu Saputri Dinda Aulya DWI MAHARANI Dwi Muhammad Taqwa Dwi Muhammad Taqwa Fara Amelia Genoveva Refina Virgi Handianita Genoveva Regina V,H Regina V,H Isna Wijayani Isna Wijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Januar Effendi Jhody Saputra Komang Yuniarti M.Hafizni Manik Sunuantari Meli Andini Meytari Dewanti Putri Mira Apriani Moh. Hafizni Muhammad Syahid Fahmi Nazlena Mohamad Ali Nursilawati Nursilawati Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka MS Resti Anggraini Resti Anggraini Ria Aprinda Siti Lady Havivi Siti Rahayu Suci Prestika Sulaiman Helmi Sunarto SUNARTO Tri Widayatsih Tria Febriyati Warda Soraya Zaid Amin