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All Journal Jurnal Konseling dan Pendidikan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal ASPIKOM ELS Journal On Interdisciplinary Studies in Humanities Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pendidikan dan Konseling Jurnal Studi Sosial dan Politik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Pengabdian kepada Masyarakat Bina Darma Mamangan Social Science Journal Innovative: Journal Of Social Science Research Jurnal Audiens Jurnal Akademik Pengabdian Masyarakat Intellektika: Jurnal Ilmiah Mahasiswa EduInovasi: Journal of Basic Educational Studies Khazanah Multidisiplin
Rahma Santhi Zinaida
Bina Darma University; Doctoral Programme Sahid University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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ANALISIS KOMUNIKASI INTERPERSONAL ANTARA GURU DAN MURID DI PONDOK PESANTREN QODRATULLAH LANGKAN BANYUASIN DISESUAIKAN DENGAN KITAB TA’LIM MUTA’ALLIM Muhammad Syahid Fahmi; Ratu Mutialela Caropeboka MS; Isnawijayani Isnawijayani; Rahma Santhi Zinaida
Khazanah Multidisiplin Vol. 5 No. 1 (2024): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v5i1.34034

Abstract

Komunikasi dalam proses belajar mengajar, tidak selalu berjalan mulus, ada proses yang membuat para guru harus sabar dengan tingkah laku murid, hal tersebut bisa dipengaruhi oleh beberapa faktor, seperti karakter dari guru dan murid itu sendiri, kurang terbukanya murid terhadap gurunya, tidak adanya empati guru kepada murid yang menghadapi masalah, selalu berfikir negatif kepada gurunya, sehingga dari hal tersebut dapat menyebabkan kerenggangan dalam komunikasi antara guru dan murid. Jika hal tersebut sering terjadi, maka proses komunikasi ini tidak sesuai dengan  prinsip dari teori Humanistik yang dibawakan oleh Joseph A. Davito tentang empat indikator yang terkait teori Humanistiknya yaitu, Keterbukaan, Empati, Sikap Mendukung, dan Sikap Positif. Tujuan dari penelitian ini adalah untuk menganalisis konsep teori Humanistik Joseph A. Devito dengan kesesuaian dari konsep kitab Ta’lim Muta’allim dan menganalisis pola komunikasi guru dengan murid dalam kitab Ta’lim Muta’allim  di Pondok Pesantren Qodratullah. Metode yang digunakan dalam penelitian ini ialah metode kualitatif deskriptif, dengan lokasi penelitian di Pondok Pesantren Qodratullah Langkan, data ini dikumpulkan dengan menggunakan metode Observasi, Wawancara, Dokumentasi, dan Analisis Data. Responden dalam penilitian ini sebanyak 4 orang guru yang mengajar kitab Ta'lim Muta'allim, dan 20 orang murid yang sudah mempelajari kitab Ta'lim Muta'allim, yang terdiri dari 10 murid dari MTs Putra dan Putri, dan 10 Murid dari MA Putra dan Putri. Hasil penelitian menunjukkan Pola komunikasi interpersonal antara guru dan murid yang ada dalam kitab Ta’lim Muta’alim yang ada di bab IV sejalan dengan konsep humanistik yang digagas oleh Devito, dan sesuai dengan penerapan yang ada di Pondok Pesantren Qodratullah, yang mana dalam komunikasi interpersonal tersebut mengandung lima unsur yang telah ditekankan oleh Devito, yaitu: Keterbukaan, empati, sifat mendukung, sikap positif, dan kesetaraan.
Whatsapp Marketing Strategy Through An Interpersonal Communication Approach In Increasing Sales At Raja Kurma Bengkulu Mira Apriani; Rahma Santhi Zinaida; Isnawijayani Isnawijayani; Zaid Amin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8463

Abstract

Marketing strategies are essential to inform and understand consumers about the sustainability of economic activities. Entrepreneurs use advertising, direct marketing, personal selling or promotion, and other marketing communication tools to increase sales. Integrated marketing strategy (IMC) and the AISAS Model are two strategic options that can be used for the marketing communication process in the digital era. Through the collaboration of the AISAS Model and IMC Strategy which are the general basis for obtaining a more targeted database, media is needed that can gather consumers in one more in-depth personal information center. The most popular personal social media currently used by the Indonesian people is WhatsApp Business media. This study uses a descriptive qualitative approach to explain and describe the phenomena that occur in the Raja Kurma Bengkulu WhatsApp advertising communication. This study also uses a quantitative approach with the descriptive statistics method. The results of the study show that digital marketing activities carried out can help increase the number of Raja Kurma Bengkulu databases. The number of posts has a weak negative correlation, not significant. Save Contacts has a very strong correlation, not significant. The number of Organic Interactions has a strong correlation, not significant. Reply Chat has a very strong correlation, not significant and View Posts has a very strong correlation, approaching significant.
Changing User Behavior in Decisions to Share COVID-19 Misinformation: An Implicit Association Test Study Zaid Amin; Nazlena Mohamad Ali; Rahma Santhi Zinaida; Sulaiman Helmi
Jurnal Penelitian Pendidikan IPA Vol 10 No 1 (2024): January
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i1.4616

Abstract

Making medical decisions while distracted when receiving COVID-19 misinformation can majorly impact a person's life and even lead to death. Blatantly sharing COVID-19 misinformation is a significant problem of human behavior that triggers a speed-up and acceleration in the propagation and diffusion of misinformation in social media. While the latest research has focused on understanding the psychological dimensions of this phenomenon, few studies have explored the role of selective exposure and technological prevention when a person considers sharing COVID-19 misinformation, primarily through an Implicit Association Test (IAT). Our study identified and intervened in the association of user exposure between misinformation and implicit truth evaluations by using the Implicit Association Test (IAT) with "Misinformation vs. Fact Information or Positive vs. Negative Words”, 38 from 150 participants were either exposed to misinformation headlines or actual new headline posts on stimulants, in the form of images. We then measured participants' implicit truth evaluations and self-reported perceived accuracies of actual and of misinformation headlines using the Visual Selective Attention System (VSAS). After intervening, participants exposed to fake news headlines had lower implicit truth evaluations and increased perceived accuracy. This implies that exposure to fake news headlines after the intervention with the VSAS system may have directly affected implicit evaluations and changed user behavior in sharing COVID-19 misinformation.
STRATEGI GAYA KOMUNIKASI DALAM PROSES VOICE OVER BERITA KABAR SRIWIJAYA Tria Febriyati; Rahma Santhi Zinaida
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11267

Abstract

This internship report discusses communication style strategies in the voice-over process for the news program Kabar Sriwijaya at Sriwijaya TV. The internship was conducted to understand the application of effective communication techniques in delivering information to audiences through television media. The main focus of this study is the use of communication styles by voice-over talents in presenting news scripts so that messages can be conveyed clearly, attractively, and easily understood by viewers.The methods used in preparing this report include participatory observation, direct practice, documentation, and active involvement in the news production process throughout the internship period. The author participated in various stages of work, including studying news scripts, recording voice-overs, adjusting intonation and speech tempo, and taking part in evaluations of recording results with the production team. In addition, the author gained experience in archiving reporting materials used for news editing purposes.The results of the internship indicate that the effectiveness of news delivery through voice-over is greatly influenced by the communicator’s ability to apply clear articulation, appropriate intonation, controlled speech tempo, and emphasis on important information. The selection of a suitable tone of voice according to the nature of the news also plays a significant role in building credibility and enhancing the attractiveness of the broadcast. Furthermore, coordination among voice-over talents, reporters, editors, and the production team is an important factor in producing high-quality news programs.Through this internship, the author gained a deeper understanding of the role of communication in television broadcasting and improved professional skills in journalism and mass media.
Penggunaan Aplikasi Tiktok bagi Remaja Karang Taruna dalam Membentuk Perilaku Sosial di Desa Tanjung Tambak Baru Kabupaten Ogan Ilir Provinsi Sumatera Selatan Meytari Dewanti Putri; Isnawijayani Isnawijayani; Rahma Santhi Zinaida; Moh. Hafizni
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 3 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i3.9931

Abstract

This study aims to describe the use of the TikTok application by youth in shaping social behavior in Tanjung Tambak Baru Village, Ogan Ilir Regency, South Sumatra Province. This study was conducted using a descriptive qualitative method. The research subjects were a group of youth aged 21-23 years who actively use social media, namely the TikTok application. The primary data in this study is a collection of information obtained through interviews, observations, and documentation, while secondary data includes various literature that has relevance to the research object. Furthermore, the collected data was analyzed carefully and continuously using interactive analysis techniques. Based on the results of the study, it can be concluded that the use of the TikTok application by youth in Karang Taruna in Tanjung Tambak Baru Village plays an important role in shaping their social behavior, especially in terms of communication style, level of creativity, and involvement in social activities. Social media, especially TikTok, has been shown to have a significant influence on these aspects
Strategi Komunikasi Pemasaran Melalui Penyelenggaraan Event Dalam Upaya Meningkatkan Minat Pendengar Radio 97.5 Play FM Palembang Nursilawati Nursilawati; Rahma Santhi Zinaida
Innovative: Journal Of Social Science Research Vol. 6 No. 2 (2026): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v6i2.16098

Abstract

Abstrak Penelitian ini bertujuan untuk mengeksplorasi strategi komunikasi pemasaran melalui penyelenggaraan event dalam meningkatkan minat pendengar Radio 97.5 Play FM Palembang. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi terhadap informan terkait. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang efektif, termasuk penggunaan media sosial, event off-air, dan media luar ruang, berhasil menarik perhatian pendengar dan memperkuat loyalitas audiens. Implementasi strategi komunikasi 4P (Product, Price, Place, Promotion) pada event terbukti efektif dalam menciptakan hubungan yang lebih interaktif antara radio dan pendengarnya. Kata Kunci: Strategi Komunikasi, Event, Promosi, Minat Pendengar, Media Sosial
Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website Rahma Santhi Zinaida; Siti Lady Havivi
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1194

Abstract

The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours.  Kalyanamitra  was chosen as the subject of the study because there are not many  NGO s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the  communication strategy has been done in this organization through their official website.  The important of  doing this study is that can inspire other  NGO s to optimize the use of online media. The theories  used in this study  are Media Rich Theory (MRT). This study  use interpretative paradigm  with the type of research is qualitative  descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result,  Kalyanamitra  has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.
Konten Kreatif Digital Sebagai Upaya Peningkatan Promosi UMKM Binaan Provinsi Jambi Isnawijayani Isnawijayani; Rahma Santhi Zinaida; Dwi Muhammad Taqwa; Warda Soraya; Mira Apriani; M.Hafizni
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/730jz208

Abstract

Tujuan utama Pengabdian kepada Masyarakat (PKM) adalah menyebarluaskan pengetahuan kepada masyarakat di lingkungan sekitar Universitas. Selain itu, tujuan Pengabdian Kepada Masyarakat (PKM) adalah mendekatkan lembaga pendidikan dengan masyarakat, sehingga perguruan tinggi dapat membantu pemerintah dalam mempercepat gerak laju ekonomi masyarakat dan mempersiapkan kader-kader pelaku pembangunan yang berkualitas.Sasaran kegiatan Pengabdian kepada masyarakat (PKM) ini adalah penyuluhan dan pelatihan pada Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi yang merupakan UMKM binaan Dinas Kebudayaan dan Pariwisata Provinsi Jambi berkaitan dengan pelatihan pembuatan konten kreatif yang dapat diaplikasikan pada proses pemasaran produk untuk UMKM. Hal ini bertujuan untuk menambah wawasan pengetahuan masyarakat dan manfaat dalam pengabdian ini dapat diterima oleh para Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi. Luaran kegiatan selain mengimplementasikan MOU, program studi juga menghasilkan Implementation Agreement (IA) yang bermanfaat untuk akreditasi prodi dan sebagai publikasi kegiatan akan diterbitkan pada jurnal pengabdian kepada masyarakat nasional dan artikel pada media online.
Pelatihan Pembuatan Konten Kreatif Digital Untuk Peningkatan Umkm Di Kabupaten Bandung Isnawijayani Isnawijayani; Rahma Santhi Zinaida; Dwi Maharani; Fara Amelia; Suci Prestika
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/gtdfff05

Abstract

Tujuan utama Pengabdian Kepada Masyarakat (PKM) Internasional adalah untuk menyebarluaskan pengetahuan kepada masyarakat di lingkungan sekitar Universitas. Selain itu, tujuan Pengabdian Kepada Masyarakat (PKM) Internasional adalah mendekatkan lembaga pendidikan dengan masyarakat, sehingga perguruan tinggi dapat membantu pemerintah dalam mempercepat gerak laju ekonomi masyarakat dan mempersiapkan kader-kader pelaku pembangunan yang berkualitas. Sasaran kegiatan Pengabdian Kepada Masyarakat (PKM) Internasional ini adalah penyuluhan dan untuk peningkatan UMKM di kabupaten Bandung Jawa Barat berkaitan dengan pelatihan pembuatan konten kreatif digital yang dapat diaplikasikan pada proses pemasaran produk untuk UMKM. Hal ini bertujuan untuk menambah wawasan pengetahuan dan manfaat dalam pengabdian ini dapat diterima oleh para pelaku UMKM di Provisi Jawa Barat. Luaran kegiatan selain mengimplementasikan MOU, program studi juga menghasilkan Implementation Agreement (IA) yang bermanfaat untuk akreditasi prodi dan sebagai publikasi kegiatan akan diterbitkan pada jurnal pengabdian kepada masyarakat nasional dan artikel pada media online.
Talk That Connects: Analyzing Gofar Hilman’s Conversational Magic on PWK Podcast Komang Yuniarti; Rahma Santhi Zinaida
ELS Journal on Interdisciplinary Studies in Humanities Vol. 9 No. 3 (2026): SEPTEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/pgd31644

Abstract

This study aims to analyze Gofar Hilman's communication style as a host in the Coffee Shop Podcast (PWK) content on the HAS Creative YouTube channel. The presence of podcasts as a form of digital media has presented a more personal and flexible interaction pattern between hosts and sources. This condition requires hosts to have communication skills that are able to create an interesting, natural, and participatory conversation atmosphere. This study uses a qualitative method with a descriptive approach and refers to the theory of communication styles proposed by Stewart L. Tubbs and Sylvia Moss. Research data were obtained through observations of Coffee Shop Podcast broadcasts, interviews with informants, and documentation. The analysis was carried out by identifying the form and application of communication styles used by Gofar Hilman during the interaction process with sources. The results of the study show that Gofar Hilman applies a relaxed, dynamic, flexible, and interactive communication style. Equalitarian and Dynamic communication styles are the most dominant styles, which are seen through the use of informal language, humor, spontaneity, and active involvement in building conversations. The application of these styles is able to create a comfortable communication atmosphere and strengthen interpersonal closeness between hosts and sources. Furthermore, Gofar also adaptively applies a Structuring and Controlling style to guide the flow of the conversation without compromising the relaxed feel. This study concluded that the flexibility of the host's communication style plays a crucial role in creating natural two-way interactions, maintaining conversational dynamics, and increasing guest engagement in podcasts.
Co-Authors Ahmad Roziqin Anisa Setiana Ayu Saputri Dinda Aulya DWI MAHARANI Dwi Muhammad Taqwa Dwi Muhammad Taqwa Fara Amelia Genoveva Refina Virgi Handianita Genoveva Regina V,H Regina V,H Isna Wijayani Isna Wijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Isnawijayani Januar Effendi Jhody Saputra Komang Yuniarti M.Hafizni Manik Sunuantari Meli Andini Meytari Dewanti Putri Mira Apriani Moh. Hafizni Muhammad Syahid Fahmi Nazlena Mohamad Ali Nursilawati Nursilawati Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka MS Resti Anggraini Resti Anggraini Ria Aprinda Siti Lady Havivi Siti Rahayu Suci Prestika Sulaiman Helmi Sunarto SUNARTO Tri Widayatsih Tria Febriyati Warda Soraya Zaid Amin