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All Journal Jurnal Komunikasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Sosial Budaya Avant Garde Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Jurnal Ilmu Komunikasi Tematik
Ami Saptiyono
Universitas Semarang
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Komunitas Budaya Karangjati Nyawiji dalam Meningkatkan Partisipasi Pemuda Surya Aji; Edi Nurwahyu Julianto; Ami Saptiyono
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.6103

Abstract

Komunitas Budaya Karangjati Nyawiji yang berbasis di Kecamatan Bergas, Kabupaten Semarang, Central Java Province, plays an active role in realizing inter-religious tolerance and the preservation of cultural diversity. This study aims to explore the communication strategies of community organizations in increasing youth participation, using the framework of the Theory of Planned Behavior (TPB). The SDGs identify three main constructs—individual attitudes, subjective norms, and perceptions of behavior control—as determinants of the intentions and behaviors of community members. The research method is qualitative descriptive, with data collection techniques in the form of in-depth interviews, participatory observations, and focused group discussions (FGD). Respondents consisted of active youth and administrators of the Karangjati Nyawiji cultural community. Data analysis was carried out thematically with an open coding approach and source triangulation to ensure validity. The results show that structured organizational communication strategies—through internal training, social media, and routine cultural activities—influence youth attitudes towards cultural values and tolerance. In addition, community norms and social expectations encourage youth to feel compelled to participate. Perceptions of behavioral control increase when youth are given space for participation and responsibility in activities, which reinforces their intention to be actively involved. These findings provide an important understanding for cultural communities in Indonesia who want to increase the engagement of the younger generation, with a qualitative approach to SDGs. The researchers suggest replicating this model in other cultural communities, as well as the development of value-based communication strategies and youth participation in a more sustainable manner.
Co-Authors Agus Edy Laksono Dhavin Shaaka Abiyoga Edi Nurwahyu Julianto Erika Dwi Setya Watie Errika Dwi Setya Watie, Errika Dwi Setya Fadhil Aiman Pamungkas, Yoma Bagus Retno Manuhoro Setyowati Suhariyanto Surya Aji Wiwid Adiyanto Yofiendi Indah Indainanto