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All Journal Benefit: Jurnal Manajemen dan Bisnis DERIVATIF JSSH (Jurnal Sains Sosial dan Humaniora) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) ZIRAA'AH MAJALAH ILMIAH PERTANIAN JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Media Ekonomi Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Business and Applied Management Journal JESH: Journal of Economics, Social, and Humanities Journal of Society, Community and Business Development
Alfato Yusnar Kharismasyah
Universitas Muhammadiyah Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisis Kinerja Pegawai Dinas Lingkungan Hidup Kabupaten Purbalingga dan Banyumas : Peran Lingkungan Kerja, Disiplin Kerja, dan Komunikasi Interpersonal Ines Putri Adna Zein; Fatmah Bagis; Wida Purwidianti; Alfato Yusnar Kharismasyah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12467

Abstract

This research has respondents who are dominated by employees with civil servant status, the age of the respondents is dominated by the age range ≥ 10 years. Employees who have an educational history of up to a bachelor's degree also dominate the respondents, and employees who have worked for ≥ 10 years also dominate the respondents. In this study, studyers tested the influence of the work environment, work discipline and interpersonal communication on employee performance at the Environmental Service of the Environmental Service of Purbalinga Regency and Banyumas Regency. A good work environment will improve employee performance in both agencies. With operational discipline, agency goals will be achieved more quickly and employee performance will increase. Then, effective interpersonal communication will increase work morale and ensure employee performance leads to maximum results. Apart from the work environment, work discipline and interpersonal communication also have a significant positive influence on employee performance. Keywords: Work Environment, Work Discipline, Interpersonal Communication, Employee Performance
Budaya Organisasi, Self Efficacy, dan Disiplin Kerja Sebagai Antesedent dalam Konsekuensi Terhadap Kinerja Pegawai Alfato Yusnar Kharismasyah; Annisa Ilma Hartikasari; Fitri Rakhmawati; Yusuf Enril Fathurrohman; Rindi Fitri Antika
Journal of Economics, Social, and Humanities Vol. 1 No. 1 (2023): JESH: Journal of Social, Economics, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v1i1.69

Abstract

ABSTRAKSI Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan pengaruh budaya organisasi, self-efficacy dan disiplin kerja terhadap kinerja pegawai di Perum Perhutani KPH Banyumas Timur. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sejumlah 134 responden pada pegawai Perum Perhutani KPH Banyumas Timur. Teknik pengambilan sampel yang digunakan adalah menggunakan teknik incidental sampling dan rumus slovin. Teknik analisis data yang digunakan dalam penelitian ini yaitu analisis statistik deskriptif, uji instrumen, uji asumsi klasik, uji analisis data, uji kecocokan model dan uji hipotesis. Dari hasil penelitian menunjukkan bahwa budaya organisasi secara parsial berpengaruh signifikan terhadap kinerja pegawai, self-efficacy secara parsial berpengaruh signifikan terhadap kinerja pegawai, disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai dan secara simultan budaya organisasi , self-efficacy, dan disiplin berpengaruh signifikan terhadap kinerja pegawai. Kata kunci: Budaya organisasi, self-efficacy, disiplin kerja, kinerja.
Economic Empowerment of Pemuda Muhammadiyah Through Compost Manufacturing and Marketing Training Edi Joko Setyadi; Iwan Fakhrudin; Hardiyanto Wibowo; Alfato Yusnar Kharismasyah; Yudhistira Pradhipta Aryoko
Journal of Society, Community and Business Development Vol. 1 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i1.54

Abstract

Organic waste in Karangklesem village, Kutasari, has not been utilized optimally so that it has economic value. Utilization of the most possible and low cost is by making compost. PCPM Karangklesem Kutasari Purbalingga took the initiative to take advantage of this potential by utilizing the potential of Pemuda Muhammadiyah members to make it economically valuable and beneficial for individuals and organizations. For the compost production process and its marketing, PCPM Karangklesem Kutasari Purbalingga does not yet have human resources who are experts in producing compost fertilizer, so this is a significant obstacle. By looking at the existing problems, it is necessary to increase the abilities and skills of Pemuda Muhammadiyah of the Karangklesem Kutasari Purbalingga in managing organic waste through Training on Making and Marketing of Compost Fertilizer so that it can become an economic resource for individuals and organizations. The results of the science and technology program for the community which was carried out with training activities on the manufacture and marketing of compost fertilizer for Pemuda Muhammadiyah Karangklesem Kutasari Purbalingga , namely providing outputs in the form of increasing the abilities and skills of Pemuda Muhammadiyah Karangklesem Kutasari Purbalingga in managing organic waste into compost and increasing marketing analysis abilities and forming businesses self-sufficient PemudaMuhammadiyah Karangklesem Kutasari Purbalingga in utilizing the potential of organic waste to become compos Keywords: Compost, Marketing, Economic Value, Pemuda Muhammadiyah
Peran Kepercayaan Pelanggan Dalam Mediasi Pengaruh E-WOM, dan Online customer review Terhadap Keputusan Pembelian di ShopeeFood Muhammad Wildan Islami; Totok Haryanto; M. Agung Miftahudin; Alfato Yusnar Kharismasyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10132

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan menilai dampak online customer review dan E-WOM terhadap kepercayaan konsumen serta bagaimana faktor-faktor ini memengaruhi keputusan konsumen untuk membeli pada marketplace ShopeeFood. Populasi dalam penelitian ini adalah pengguna aplikasi ShopeeFood, dengan sampel ditentukan menggunakan teknik purposive sampling, yaitu responden yang pernah menggunakan ShopeeFood dalam 6 bulan terakhir. Penelitian ini mencakup 105 responden yang digunakan menggunakan teknik pengambilan sampel purposive sampling. Analisis statistik dilakukan menggunakan SmartPLS 4.0 untuk mengetahui hubungan antar variabel. Hasil studi menganalisis bahwa E-WOM dan online customer review memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan. Terhadap keputusan pembelian, E-WOM dan online customer review memiliki pengaruh positif dan signifikan. Kepercayaan pelanggan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dan memediasi pengaruh E-WOM dan online customer review. Temuan ini menegaskan peran kunci kepercayaan pelanggan dalam mendorong keputusan pembelian.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z Restu Frida Utami; Ratna Utami; Rifka Utami Arofah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand ambassador, brand image, word of mouth dan lifestyle terhadap keputusan pembelian sepatu New Balance pada Generasi Z. Metode penelitian ini dengan pendekatan kuantitatif. Pengambilan sempel dalam penelitian ini menerapkan teknik purposive sampling dengan kriteria generasi Z (usia 17-28 tahun) yang pernah melakukan pembelian dan menggunakan sepatu New Balance. Jumlah responden yang memenuhi kriteria penelitian sebanyak 115 responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi berganda dengan alat bantu SEM-PLS. Hasil analisis menunjukkan brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya brand image, word of mouth, dan lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran produk sepatu yang mentargetkan Generasi Z perlu difokuskan pada penguatan brand image, optimalisasi word of mouth positif, serta penyesuaian produk dengan gaya hidup dan nilai yang dianut Generasi Z.
Pengaruh Gaya Kepemimpinan Demokratis, Motivasi dan Work-Life Balance Terhadap Kinerja di Taman Wisata Pendidikan Purbasari Pancuran Mas Bintang Putra Fauzi; Alfato Yusnar Kharismasyah; Suyoto; Maulida Nurul Innayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.6505

Abstract

This study aims to analyze the influence of Democratic Leadership, Motivation, and Work-life Balance on Employee Performance at Purbasari Pancuran Mas Educational Tourism Park. Data were obtained from 108 respondents through questionnaires, and processed with the help of Smart PLS and multiple linear regression analysis. The research findings prove that democratic leadership and work-life balance positively and significantly impact employee performance. However, motivation has no significant effect on performance. This study reveals the importance of leadership style and work-life balance in improving employee performance, while motivation due to other unidentified factors. The company is advised to strengthen the implementation of democratic leadership and programs supporting work-life balance, while reevaluating its approach to employee motivation to identify other factors that may affect performance.
Organizational Commitment in Tourism: Roles of Work Involvement, Organizational Justice, and Job Satisfaction Alfato Yusnar Kharismasyah; Suharnomo Suharnomo; Mahfudz Mahfudz
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2265

Abstract

Organisational commitment remains a critical issue in the tourism industry because employee retention and service quality depend heavily on employees' attitudes toward their organisations. Although previous studies have examined organisational commitment extensively, limited attention has been given to the simultaneous roles of work involvement and organisational justice in relation to job satisfaction in tourism organisations. This study aims to examine the effects of work involvement and organisational justice on organisational commitment, with job satisfaction serving as a mediating variable. A quantitative approach was employed, using data collected from 112 employees at Owabong Waterpark in Indonesia. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that work involvement and organisational justice significantly enhance both job satisfaction and organisational commitment. Job satisfaction also has a significant positive effect on organisational commitment and partially mediates the relationships between work involvement, organisational justice, and organisational commitment. These findings support Social Exchange Theory by demonstrating that employees who perceive fair treatment and actively engage in their work develop greater job satisfaction, which subsequently strengthens organisational commitment. This study contributes to the organisational behaviour literature by extending the application of Social Exchange Theory in the tourism sector and providing empirical evidence on the mediating role of job satisfaction.
The Effect of Affiliate Marketing and Celebrity Endorsement on Purchase Intention Through Customer Trust: A Study on Gen Z TikTok Shop Customer in Purwokerto Lista Dea Safitri; Muchammad Agung Miftahuddin; Herny Justiana Astuti; Alfato Yusnar Kharismasyah
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.320

Abstract

This study aims to analyze the influence of Affiliate Marketing and Celebrity Endorsement on Purchase Intention of TikTok Shop consumers with Customer Trust as a mediating variable. The method used in this study is quantitative with a survey approach, involving 131 Gen Z respondents in Purwokerto who actively use TikTok Shop. Data analysis was conducted using SEM-PLS. The results of the hypothesis testing indicate that Affiliate Marketing, Celebrity Endorsement, and Customer Trust have a positive and significant influence on Purchase Intention. In addition, Customer Trust is proven to function as a mediating variable for Affiliate Marketing and Celebrity Endorsement on Purchase Intention. This study provides important insights for business actors in understanding the dynamics of digital marketing on the TikTok Shop platform, especially in utilizing Affiliate Marketing and Celebrity Endorsement strategies to increase Purchase Intention. These findings also emphasize the importance of the role of Customer Trust as a bridge connecting marketing strategies with consumer purchasing decisions. Therefore, strengthening the relationship between brands and consumers through increasing trust can be key to achieving success in a competitive digital market. Practically, these findings can be used by business actors to design more effective marketing strategies on TikTok Shop, as well as contribute to the development of consumer behavior and digital marketing theories.
Increasing Awareness of Environmental Cleanliness through the KKN Program in Kasimpar Village Melly Dwiyandika; Fahmy Bagas Setiaji; Embun Mustika Ningtyas; Paskalis Anang Cristiawan; Rifaldi Rahmawan; Rian Kurnia Putra; Gladys Putri; Anbar Siti Rihadatul Aisy; Aivi Waqiah; Mily Mariyati; Riris Susanti; Arif Budiman; Alfato Yusnar Kharismasyah
Proceedings Series on Social Sciences & Humanities Vol. 28 (2025): Proceedings of International Conference of Local Wisdom and Community Engagement (IC
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v28i.2008

Abstract

This article aims to raise awareness among the Kasimpar Village community regarding the importance of environmental cleanliness. The method used is action research (AQ) with a case study approach, involving interviews, observation, and documentation during program implementation. The results show that community participation in maintaining cleanliness has increased by 80%, reflected in activities such as the establishment of a waste bank, cleaning places of worship, and regular mutual cooperation (gotong royong). The community is beginning to recognize the positive impact of environmental cleanliness on health and well-being. However, the challenge faced is the limited adequate waste management infrastructure. The conclusion of this study is that educational and participatory interventions can effectively raise awareness regarding environmental cleanliness at the village level. To achieve a clean and healthy environment in a sustainable manner, a combination of infrastructure development, continuous education, and government support is needed.
Implementation of SiTabur: A Simple Fertilizer Spreading System for Enhancing Efficiency and Productivity in Penanggungan Village, Banjarnegara Sausan Abdullah; Nur Khamidah; Adeliya Pertama Sari; Rohma Ainal Marwa; Agi Setiawan Widyatmoko; Yanuar Alkindy Mudhopir; Anggita Wulandari; Tegar Adit Saputra; Isna Firdatul Hilma; Maritza Yuliviana; Arif Budiman; Alfato Yusnar Kharismasyah
Proceedings Series on Social Sciences & Humanities Vol. 28 (2025): Proceedings of International Conference of Local Wisdom and Community Engagement (IC
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v28i.2012

Abstract

Farmers' technological utilization has a significant impact on agricultural output. Most chile and cabbage growers in Penanggungan Village, Wanayasa District, Banjarnegara Regency, still hand-spread fertilizer. This method is time-consuming, involves a lot of energy, and has the potential to cause health issues including back pain. The team used the Community Service Program (KKN) to conduct outreach and training efforts for the creation of SiTabur (a simple fertilizer spreading tool) as an example of appropriate technology that is inexpensive, simple to create, and can be operated directly by farmers. This instrument is made of PVC pipe and has a simple mechanism for adjusting the fertilizer dose to the plant's demands. Outreach, assembly training, and tool demonstrations on locals' agricultural land are all used to carry out activities. According to the evaluation results, farmers' understanding and skills in making and utilizing the tool improved. Farmers replied positively since SiTabur has been shown to assist save time, minimize physical load, and improve fertilization efficiency. Farmers should be able to produce this instrument on their own in the future to ensure the long-term viability of more productive farming techniques
Co-Authors Adeliya Pertama Sari Aghiva Digvha Arryana Agi Setiawan Widyatmoko Aivi Waqiah Alif Nuariyanto Amalya Rosita Omadi Anas Indratanaya Anbar Siti Rihadatul Aisy Anggita Wulandari Anisa Anggun Kinasih Annisa Ilma Hartikasari Arini Hidayah, Arini Astinda Zian Pusparina Bima Cinintya Pratama Bintang Putra Fauzi Budiman, Arif Dian Widyaningtyas Edi Joko Setyadi Embun Mustika Ningtyas Ericka Esthining Tias Nami Tata Erny Rachmawati Fahmy Bagas Setiaji Fatmah Bagis Fitri Rakhmawati Gladys Putri Hardiyanto Wibowo Helsa Juwinda Erlanni Herny Justiana Astuti Ika Yustina Rahmawati Ines Putri Adna Zein Iqbal Maulana Isna Firdatul Hilma Iwan Fakhrudin Lifera Elok Melati Lista Dea Safitri M. Agung Miftahudin Mahfudz Mahfudz Maritza Yuliviana Maulida Nurul Innayah Melly Dwiyandika Mily Mariyati Muchammad Agung Miftahuddin Muhammad Fuad Muhammad Raffi Habibi Muhammad Wildan Islami Nissa Mu'iz Utami Nur Khamidah Paskalis Anang Cristiawan Pujiati Utami Qonita Qonita Ratna Utami Restu Frida Utami Rian Kurnia Putra Rifaldi Rahmawan Rifka Utami Arofah Rindi Fitri Antika Riris Susanti Rohma Ainal Marwa Sausan Abdullah Septiana Nur Hidayati Shafa Okta Salsabila Suharnomo Suharnomo Suyoto Suyoto Suyoto Syayidiahtun Ihda Nur Baeti Tegar Adit Saputra Totok Haryanto Toufan Aldian Syah Tri Septin Muji R Ugung Dwi Ario Wida Purwidianti Yanuar Alkindy Mudhopir Yudhistira Pradhipta Aryoko Yusuf Enril Enril Fathurrohman Yusuf Enril Fathurrohman Zerlinda Zsazsa Zabrina