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All Journal Benefit: Jurnal Manajemen dan Bisnis DERIVATIF JSSH (Jurnal Sains Sosial dan Humaniora) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) ZIRAA'AH MAJALAH ILMIAH PERTANIAN JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Media Ekonomi Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JESH: Journal of Economics, Social, and Humanities Journal of Society, Community and Business Development
Alfato Yusnar Kharismasyah
Universitas Muhammadiyah Purwokerto
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN TRUST TERHADAP KEPUASAN PELANGGAN GRAB Zerlinda Zsazsa Zabrina; Arini Hidayah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/23wx0s93

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kegunaan dan kepercayaan terhadap kepuasan pelanggan pada aplikasi Grab. Populasi yang digunakan dalam penellitian ini adalah pengguna aplikasi Grab di Purwokerto. Sampel dalam penelitian ini menemukan 120 orang yang dipilih dengan menggunakan metode purposive sampling berdasarkan kriteria tertentu. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden melalui sosial media. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan menggunakan metode regresi linear berganda. Data dari penelitian dianalisis menggunakan program SPSS versi 26.0. Hasil penelitian menunjukkan bahwa persepsi kemudahan pengguna, persepsi kegunaan dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengguna aplikasi Grab. Penelitian ini diharapkan bisa menjadi informasi untuk memperdalam ilmu pengetahuan khususnya di bidang manajemen pemasaran. Dan penulis berharap hasil temuan dalam penelitian ini dapat digunakan sebagai acuan pada penelitian selanjutnya yaitu tentang kepuasan pengguna.
Strategi Digital Marketing dan Peningkatan Branding Bagi UMKM Desa Melung Kecamatan Kedungbanteng Luthfi Zamakhsyari; Alfato Yusnar Kharismasyah; Ilham Nuryana Fatchan
Jurnal Terapan Ekonomi dan Bisnis Vol 3 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v3i2.7858

Abstract

Pemanfaatan teknologi informasi telah merambah ke bidang pemasaran digital bagipara pelaku bisnis. Salah satu alat pemasaran digital adalah media sosial. Media sosial dapatmembantu pelaku usaha dalam mempromosikan dan menjual produk, salah satunya UMKM.Permasalahan yang dihadapi oleh UMKM khususnya di desa Melung kecamatanKedungbanteng adalah pemasarannya masih door to door, dititipkan ke warung dan promosidari mulut ke mulut. Hal ini menyebabkan wilayah pemasaran dan cakupan penjualan produkmenjadi kecil. Sehingga perkembangan usaha para pelaku UMKM tidak berkembang pesat.Hal ini berdampak pada pendapatan yang tidak bertambah, jumlah produk yang terjual tidakbertambah dan cakupan wilayah pemasaran tidak luas. Dengan adanya kegiatan pelatihanbagi para pelaku UMKM di desa Melung, para pelaku UMKM dapat memanfaatkan mediasosial sebagai alat pemasaran digital sehingga wilayah promosi menjadi lebih luas danmembantu dalam menjual produk serta memberikan dan mengajarkan pentingnya brandingbagi usaha yang mereka miliki.
The Role of Financial Literacy in Mediating Overconfidence, Representativeness, Anchoring, and Availability Bias on Investment Decisions Viana Khoerunnisa; Ika Yustina Rahmawati; Naelati Tubastuvi; Alfato Yusnar Kharismasyah
MEC-J (Management and Economics Journal) Vol 10, No 2 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i2.44913

Abstract

This study aimed to investigate the relationship between heuristic behavioral biases and investment decision-making among Generation Z in Banyumas Regency, based on Behavioral Finance Theory and Heuristic Behaviour Theory, using financial literacy as a mediator in the decision-making process. The methods used in this study are quantitative, employing purposive sampling techniques with data from Generation Z in Banyumas who invest in financial and real assets, comprising 282 respondents aged 18-29 years. Data were collected via a questionnaire and analyzed using the SmartPLS method to test the relationship among variables in the research model, as measured through questionnaire indicators. The results showed that availability has a significant positive direct effect on investment decisions; overconfidence and availability have significant positive effects mediated by financial literacy; whereas representativeness does not have a significant effect on investment decisions, either directly or indirectly. A key finding of this study is that financial literacy partially mediates heuristic behavior regarding investment decisions. The results of this study indicated that the higher a person’s financial literacy, the more rational they will be in making investment decisions to achieve returns on their investments.
Peran Kepuasan Kerja sebagai Variabel Mediasi Pengaruh Kecerdasan Emosional dan Kepemimpinan Inklusif terhadap Kinerja Karyawan Rumah Sakit Salsabila Tama Rosita; Alfato Yusnar Kharismasyah; Wida Purwidianti; Hermin Endratno
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2910

Abstract

This study aims to analyze the influence of emotional intelligence and inclusive leadership on employee performance, with job satisfaction serving as a mediating variable, at Ananda General Hospital (RSU) Purwokerto. A quantitative research approach was employed, utilizing purposive sampling to select 155 non-managerial employee respondents. Data were analyzed using Structural Equation Modeling (SEM-PLS). The results indicate that emotional intelligence has a positive and significant effect on both employee performance and job satisfaction. Inclusive leadership has a positive and significant effect on job satisfaction but does not directly and significantly affect employee performance. Furthermore, job satisfaction does not significantly influence employee performance and fails to mediate the effects of the two independent variables. This implies that employee performance at RSU Ananda Purwokerto is driven more by individual emotional intelligence and professional standards than by personal satisfaction or inclusive leadership styles.
Analysis of Financial Performance on Stock Prices with Dividend Policy as a Moderation Factor Gladisya Zafira Azzahra; Naelati Tubastuvi; Wida Purwidianti; Alfato Yusnar Kharismasyah
Agregat: Jurnal Ekonomi dan Bisnis Vol. 10 No. 2 (2026)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol10.i2/21791

Abstract

This study aimed to analyze the effects of ROE, CR, DER, and TATO on stock prices, with dividend policy as a moderating variable, in consumer non-cyclical companies listed on the Indonesia Stock Exchange during 2021–2024. The sample was determined using a purposive sampling approach. Out of 131 listed firms, 33 companies met the criteria, yielding 132 firm-year observations.  A quantitative approach was applied through panel data regression using STATA 17. The results show that ROE, CR, and TATO have no effect, while DER has a positive effect on stock prices. DPR does not moderate the effects of ROE, CR, and TATO, but weakens the effect of DER. These findings indicate that investors pay more attention to capital structure than to other financial ratios and dividend policy in making investment decisions. Future research is recommended to include additional variables and expand the research period and sectors to obtain more comprehensive results
Co-Authors Adeliya Pertama Sari Aghiva Digvha Arryana Agi Setiawan Widyatmoko Aivi Waqiah Alif Nuariyanto Amalya Rosita Omadi Anas Indratanaya Anbar Siti Rihadatul Aisy Anggita Wulandari Anisa Anggun Kinasih Annisa Ilma Hartikasari Arini Hidayah, Arini Astinda Zian Pusparina Bima Cinintya Pratama Bintang Putra Fauzi Budiman, Arif Dian Widyaningtyas Edi Joko Setyadi Embun Mustika Ningtyas Ericka Esthining Tias Nami Tata Erny Rachmawati Fahmy Bagas Setiaji Fatmah Bagis Fitri Rakhmawati Gladisya Zafira Azzahra Gladys Putri Hardiyanto Wibowo Helsa Juwinda Erlanni Hermin Endratno Herny Justiana Astuti Ika Yustina Rahmawati Ilham Nuryana Fatchan Ines Putri Adna Zein Iqbal Maulana Isna Firdatul Hilma Iwan Fakhrudin Lifera Elok Melati Lista Dea Safitri Luthfi Zamakhsyari M. Agung Miftahudin Maritza Yuliviana Maulida Nurul Innayah Melly Dwiyandika Mily Mariyati Muchammad Agung Miftahuddin Muhammad Fuad Muhammad Raffi Habibi Muhammad Wildan Islami Naelati Tubastuvi Nissa Mu'iz Utami Nur Khamidah Paskalis Anang Cristiawan Pujiati Utami Qonita Qonita Ratna Utami Restu Frida Utami Rian Kurnia Putra Rifaldi Rahmawan Rifka Utami Arofah Rindi Fitri Antika Riris Susanti Rohma Ainal Marwa Salsabila Tama Rosita Sausan Abdullah Septiana Nur Hidayati Shafa Okta Salsabila Suyoto Suyoto Suyoto Syayidiahtun Ihda Nur Baeti Tegar Adit Saputra Totok Haryanto Toufan Aldian Syah Tri Septin Muji R Ugung Dwi Ario Viana Khoerunnisa Wida Purwidianti Yanuar Alkindy Mudhopir Yudhistira Pradhipta Aryoko Yusuf Enril Enril Fathurrohman Yusuf Enril Fathurrohman Zerlinda Zsazsa Zabrina