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All Journal Trikonomika: Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ekonomi Pembangunan Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital
Nathasya, Sri
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province: Program Ready to Work Menggunakan Metode Pelatihan dan Pendampingan Bagi Usaha Mikro di Provinsi Bali Br Sitepu, Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.20647

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).
Empowerment Program for Tailor Women In Glagaharum Village Through Segmentation, Targeting And Positioning Education: Program Pemberdayaan Ibu-Ibu Penjahit Desa Glagaharum Melalui Edukasi Segmentasi, Targeting dan Positioning Avizenna, Neola Omar; Satyanegara, Teresa Samantha; Setiawan, Angie Ivana; Br Sitepu, Sri Nathasya
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21719

Abstract

The residents of Glaagaharum Village have limitations to meet household needs. The income of each head of a family has not been able to meet the living needs of every household. This causes housewives to take on an additional role as a financial support. Housewives who have skills begin to receive garment sewing. Tailor women need to increase their capacity so that they can increase their income. Capacity building through the empowerment program of Glagaharum Village tailors through segmentation, targeting and positioning education. This program was attended by 13 women tailors in Glaagaharum Village. The implementation of the program lasted for 6 months at the Glaagaharum Village Hall. The empowerment program uses the in-house training method. The training was held with an interactive system (pre-test, discussion, simulation, material provision, posttest). The objectives of the empowerment program can be grouped into three parts, namely: 1) providing knowledge related to market segmentation, 2) helping tailors determine targets/targets for product sales, 3) increasing knowledge while setting (positioning) product position in the market. The results of the empowerment program of Glagaharum Village tailors include: 1) market segmentation in the big market (sales with a wholesale system), 2) sales targets targeting Muslim men's and women's clothing with typical Glaagaharum Village motifs, 3) Muslim clothing products made by Glaagaharum Village tailors to become pioneers/pioneers of Muslim clothing in the big market.
Kegiatan IBM Goes to School Meningkatkan Pengetahuan Kewirausahaan pada Siswa SMA Tri Karya Surabaya Sitepu, Sri Nathasya Br; Laijran, Darryl Abraham
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.19383

Abstract

Tri Karya High School provides theoretical entrepreneurship or entrepreneurship learning. The impact of the theoretical learning of Tri Karya SMA students is that they are not confident and have low ability to explore business potential in themselves. This is because entrepreneurship or entrepreneurship subjects are not equipped with the effective bird-in-hand concept. The IBM Goes to School activity provides entrepreneurship training with the effective bird in hand concept. The training methods are in the form of presentation, question and answer sessions, group discussions, practice, and reflection. The result of the IBM Goes to School activity by using the effective bird in hand concept can maximize the quality of entrepreneurship or entrepreneurship learning for Tri Karya High School students. Tri Karya High School students become confident, able to arrange bird in hand from national/international entrepreneurs as well as individual bird in hand. The IBM Goes to School activity also provides entrepreneurship or entrepreneurship learning innovations in the form of practical methods and interactive discussions.
Pelatihan Kewirausahaan dan Sistem Pemasaran Online kepada Pelaku UMKM Kecamatan Pakal, Kota Surabaya Sitepu, Sri Nathasya Br; Sienatra, Krismi Budi; Teguh, Monika; Kenang, Irantha Hendrika
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i1.22226

Abstract

Micro, small and medium enterprises (MSMEs) in Pakal District experienced a decrease in sales turnover after COVID 19. Consumers choose to shop online while MSME products are mostly sold conventionally. This resulted in a decrease in MSME turnover. The decrease in turnover can be overcome by holding entrepreneurship training and an online marketing system provided to MSME players in Pakal District, Surabaya City. The training method consists of simulation, mentoring and evaluation given to 20 MSME actors in Pakal District, Surabaya City. The results of entrepreneurship training 1) increased knowledge of entrepreneurial concepts, 2) internal and external analysis of business units (SWOT analysis) and choosing online marketing strategies were immediately carried out, 3) MSME actors managed business units based on the concept of 4 pillars of management, 4) MSME actors were able to innovate on marketing systems and products. Online marketing system training increases the capacity of MSME actors to market products online using social media (Facebook and WhatsApps). The end result of the online marketing system strategy is an increase in sales of MSME products.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
The Influence of The Financial Sector on The Success of Micro Enterprises in Surabaya City Sri Nathasya Br Sitepu; Andri Wijanarko; Florencia Gunawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.25

Abstract

Background: Micro enterprises in Indonesia are the largest in number compared to small and medium enterprises. Micro enterprises are spread throughout Indonesia, including Surabaya City. Micro enterprises will succeed if supported by good internal and external management of the business units. External factors come from outside the micro enterprise, while internal factors come from within the micro enterprise, one of which is the financial sector. Variables related to the financial sector include financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems. Micro enterprises require research on financial variables to achieve success.Objective: This research aims to analyze the influence of financial factors, consisting of financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems on the success of micro enterprises.Design/methodology/approach: This study is quantitative research using secondary data. The research involves 70 micro enterprises that received assistance from Ciputra University Surabaya. The sampling technique used is purposive sampling. Data analysis employs multiple linear regression analysis on micro enterprise data. The research location is in Surabaya City, corresponding to the location of micro enterprises that received assistance from Ciputra University Surabaya.Finding/result: The research findings show that the significance values for financial literacy and financial attitude variables are 0.00, which is less than 0.05 (α = 5%). This indicates that the financial literacy and financial attitude variables significantly influence the success of micro enterprises in Surabaya City. The significance values for financial inclusion, business capital, and digital financial systems are greater than 0.05 (α = 5%). This means that the success of micro enterprises assisted by Ciputra University Surabaya is not significantly influenced by the financial inclusion, business capital, and digital financial systems variables.Conclusion: Micro enterprises succeed when they enhance their knowledge of financial literacy and financial attitudes. This improvement can be achieved when micro enterprises participate in assistance and training from Ciputra University Surabaya.Originality/value (state of the art): This study finds that increasing financial literacy knowledge in micro enterprises has the greatest impact on their success. The role of educational institutions is crucial in enhancing skills and creating the success of micro enterprises. Micro enterprises should participate in training and assistance, especially in financial matters. Keywords: financial literacy, financial attitude, financial inclusion, business capital, micro enterprises
Empowerment of Msme Actors in Lontar Village Through Packaging Skills to Increase The Selling Value of Products Devi Rahnjen Wijayadne; Sri Nathasya Br Sitepu; Gladys Greselda Gosal; Irantha Hendrika Kenang; Bernard Realino Danu Kristianto; Eddrick Christian Chang; Chantika Dzakiyah Berliana; Qaissa Religia Putri Maharani
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 1 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i1.25730

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy; however, many MSME products remain less competitive due to inadequate packaging quality, as commonly found in Lontar Village, Surabaya, where packaging tends to be simple, minimally informative, and lacking clear product identity, which negatively affects consumer perception and market competitiveness. This study aims to empower MSME actors in Lontar Village by enhancing their knowledge and skills in designing and implementing professional, functional, and market-oriented product packaging to increase product selling value. The activity employed a participatory workshop and mentoring approach involving ten MSME actors selected through purposive sampling, with data collected through observation, documentation, and evaluation of packaging conditions before and after the activity and analyzed using a qualitative descriptive method. The results indicate an improvement in participants’ understanding of packaging as a strategic marketing tool, along with enhancements in visual design, completeness of packaging information, material suitability, and overall packaging functionality, demonstrating that the training and mentoring process effectively strengthened both technical skills and strategic awareness of packaging in shaping product image and competitiveness. These findings suggest that practical and contextual packaging empowerment programs can enhance MSME readiness to compete in local and modern markets and serve as a strategic entry point for sustainable MSME development policies.Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia; namun, banyak produk UMKM yang masih kurang kompetitif akibat kualitas kemasan yang belum memadai, sebagaimana ditemukan di Kelurahan Lontar, Surabaya, di mana kemasan produk cenderung sederhana, minim informasi, dan tidak memiliki identitas produk yang jelas sehingga berdampak pada rendahnya persepsi konsumen serta daya saing produk di pasar. Penelitian ini bertujuan untuk memberdayakan pelaku UMKM di Kelurahan Lontar melalui peningkatan pengetahuan dan keterampilan dalam merancang serta menerapkan kemasan produk yang profesional, fungsional, dan berorientasi pasar guna meningkatkan nilai jual produk. Kegiatan ini menggunakan pendekatan workshop partisipatif dan pendampingan yang melibatkan sepuluh pelaku UMKM yang dipilih melalui purposive sampling, dengan data dikumpulkan melalui observasi, dokumentasi, dan evaluasi kondisi kemasan sebelum dan sesudah kegiatan, kemudian dianalisis menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan adanya peningkatan pemahaman peserta mengenai kemasan sebagai alat pemasaran strategis, disertai peningkatan pada desain visual, kelengkapan informasi kemasan, kesesuaian bahan, serta fungsi kemasan secara keseluruhan, yang menunjukkan bahwa proses pelatihan dan pendampingan efektif dalam memperkuat keterampilan teknis sekaligus kesadaran strategis mengenai pentingnya kemasan dalam membentuk citra dan daya saing produk. Temuan ini menunjukkan bahwa program pemberdayaan kemasan yang praktis dan kontekstual dapat meningkatkan kesiapan UMKM untuk bersaing di pasar lokal maupun modern serta menjadi titik masuk strategis bagi kebijakan pengembangan UMKM yang berkelanjutan.
Contribution of Entrepreneurship Learning and Business Mentoring Activities to Create Economic Prosperity for People with Disabilities Sri Nathasya Br Sitepu; Krismi Budi Sienatra; Uki Yonda Asepta; Irantha Hendrika Kenang
International Journal of Social Science and Business Vol. 10 No. 2 (2026): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v10i2.107799

Abstract

People with disabilities have physical or mental limitations. So, it requires the support of a special learning system for people with disabilities. Entrepreneurship learning and business mentoring activities are needed by people with disabilities to achieve economic independence. This study aims to analyze the contribution of entrepreneurship learning and business mentoring activities to economic independence for people with disabilities. People with disabilities can become entrepreneurs to access income independently. The object of the research involved 1 extraordinary schoolteacher, 5 people with disabilities from Pantiasuhan Bahkti Luhur Sidoarjo with physical limitations and 2 consumers. This research is qualitative research that processes information from respondents. Data collection through in-depth interviews and field observations. The data analysis method uses triangulation of sources and drawing conclusions on the capacity of people with disabilities. The results of the study found that people with disabilities managed to create products, sell and earn an income of Rp.1,000,000 after learning entrepreneurship. People with disabilities manage to sell products and earn income. The benefits of business mentoring activities are reflected in the openness of people with disabilities expressing obstacles during production, selling goods and sharing business exhibitions. The results of the study explained that entrepreneurship learning, and business mentoring activities have succeeded in increasing the capacity of people with disabilities to transform into entrepreneurs. This will have a positive impact in the form of economic independence for people with disabilities in Pantiasuhan Bahkti Luhur Sidoarjo.
Analisis Dampak Kemasan, Promosi, Citra Merek terhadap Minat Beli Air Minum dalam Kemasan di Kota Surabaya Franz Jingga Theng; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2597

Abstract

Bottled water is one of the beverage variants sought by consumers. Bottled water comes in several brands and sizes on the market. This study analyzes one relatively new bottled water (Aquaviva) that has been circulating on the market since 2022. New products require a marketing strategy to dominate the market competition. Analysis of the impact of packaging, promotion, and brand image are important variables on the purchasing interest of bottled water (Aquaviva) among potential consumers in Surabaya. This study uses a quantitative method to collect primary data for analysis. The population of Surabaya is the study population, but the data is not known for certain. This led to sample selection based on certain criteria. The study sample consisted of 150 people who completed a questionnaire on Google Form offline. The analysis used multiple linear regression with the help of SPSS software. The analysis found that the independent variables of brand image, packaging, and promotion influence the dependent variable (purchase interest of bottled water (Aquaviva) in Surabaya.
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko Angelica Irene Christina Annisa Aurelia Setiadi Suhendra Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brian Timothy Santoso Brigitta Maryellen Salecius Chantika Dzakiyah Berliana Chariss Wijaya Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Eddrick Christian Chang Emma Suwono Florencia Gunawan Fransisca Desiana Pranata Sari Franz Jingga Theng Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Keizha Nataya Kezia Elice Yulianto Kezia Elice Yulianto Krismi Budi Sienatra Krismi Budi Sienatra Kristianto, Bernard Realino Danu Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Maysha, Maysha Michelle Henny Limbono Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Ni Made Sukartini Qaissa Religia Putri Maharani Reynaldi Pramudita Subakti Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Tommy Christian Efrata Tri Haryanto Tri Haryanto Uki Yonda Asepta Wiwiek Wiwiek