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Journal : Jurnal Computech

Determining the Priority Factors that Influence the Intention to Invest in Cryptocurrencies using Fuzzy Analytical Hierarchy Process Wahyudi, Raymond; Linawati, Nanik; Eduardo, Farrell Ionwyn
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/z02c9d67

Abstract

Cryptocurrency investment is a phenomenon that has gained popularity among Indonesian youth. However, the factors that influence their intention to invest in this digital asset class are not well understood. This study aims to identify and evaluate these factors using the Fuzzy Analytical Hierarchy Process (FAHP) method, which can handle uncertainty and ambiguity in decision making. The study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical framework, and considers six factors: social influence, financial literacy, facilitating condition, performance expectancy, effort expectancy, and hedonic motivation. The results show that social influence, financial literacy, and facilitating condition are the most important factors, while hedonic motivation is the least important. The study also ranks the sub-criteria within each factor according to their relative importance. The findings provide valuable insights for policymakers, investors, and educators in the field of cryptocurrency and blockchain technology.
Co-Authors Adeline Yusuf, Keona Adisty Malliani Kusnadi Agnes Natalia Airell, Vernando Alexander, Gloria Andela, Valencia Anthony Wijaya Bavani, Melinda Bryan Setiawan, Adrianus Chandra, Tirzah Febiola Chrisdiouf, Justin Christian Chandra Chyntia Kartika Sanjaya Cindy Marcha Pongtuluran Citrawati, Irene Cynthia, Angelina de Fretes, Michael Genesis Bimasatrya Edbert Sudarsono, Jethson Eduardo, Farrell Ionwyn Elvira Unola Eveline, Jessica Evelyn Okky Santoso, Evelyn Okky Ezar, Grecia Jeslyn Felicia Claresta Harli Florencia Gabriel Ganlin, Fesya Devina Putri Gesti Memarista Gosal, Joe Valentino Hadiputra, Vincentinus Felix Halim Santoso Halim, Kevin Halim, Richard Harijanto, Jessica Lorita Irawan, Fristy Ester irene angelina Ivan Kurniawan, Abraham Jesseline Violeta Jocelyn, Angelique Jovita, Ansella Junior, Jonathan Hartono Juwono, Angela Kenneth, Davin Kezia, Vanessa Kristanto, Kenny Brian Kurniawan, Abraham Ivan Lauwono, Lazaro Batigol Leksono, Alexander Nissan Limantara, Bryan Janson Limapriadi, Angelica Renata LOISOKLAY, WILKAR Luciana, Ellena Arinda Mahendra, Adrian Malonda, David Bryant Marselina Gunawan Mathew Hadap, Billy Melinda, Graceline Melissa Lesmana Michelle Feodora Gunawan, Michelle Feodora Mintarja, Natasya Morgan Gemiartha, Celine Philip Haryono Polandauw, Clarissa Amanda Pradigdo, Randy Aprilino Pwee Leng Reynard, Dave Rifka Yulanda Umar, Rifka Yulanda Rizaldy Tallo, Rizaldy Salviana, Fintacia Zelda Saputra, Louis Nichollas Sautma Ronni Selanova, Theressia Setiadiwiria, Mahersya Christiani Setiawan, Adrianus Bryan Setyono, Yemima Caroline Soetandio, Elena Erensia Steven Steven Sugianto, Everson Surasman, Imelda Kartika Susanto, Jeffrey Belmiro Susanto, Leonardo Christian Suseno, Sanvelia Angelica Sutjiono, Gabriella Lavenia Talahatu, William Tan, Felice Carmelite Aprilie Tandarto, Sefen Timothy Tetimau, Felicia Edlyn Timothy Tandarto, Sefen Tirtamurti, Lim Madeleine Tjahjono, Yosephine Mevia Velicia Gela, Kathryn Viena Elvani Vincentius Andrew Wahyudi, Raymond Wibisono, Audi Widjaja, Audrey Cerelia Widjanarko, Kevin Wijaya, Feysya Sandrina Wijaya, Joshua Wiranata, Destya Wong, Sharon Wongso, Enrico Yongky, Jonathan Elia Yosia, Clarence Yulius Cornelis, Yulius yusuf, keona adeline