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Journal : Community Empowerment

Social media for social movement: A social media training for Turun Tangan Organization Dwi Susanti; Prihatin Dwihantoro; Fadillah Sandy; Lintang Muliawanti
Community Empowerment Vol 7 No 8 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7673

Abstract

Social media grow rapidly and encourage people to access the information in a quick way. Turun Tangan is a non-profit organization and used social media as tools to share information and expand its network. As such, a social media training is very needed. The training was conducted in three sections, Digital Literacy Skills seminar, Digital Content Creation training, and Copywriting training. The training was held online and there were 100 Turun Tangan volunteers participated in the program. From the training, they get information about basic digital literacy skills and upgrade their digital skills in creating creative digital content and copywriting.
Schoolaboration: Effort to improve students’ skills in creating social media content in SMA Muhammadiyah Muntilan Fadillah Sandy; Annis Azhar Suryaningtyas; Prihatin Dwihantoro; Dwi Susanti; Lintang Muliawanti
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9743

Abstract

Digital literacy includes not only the ability to find and share information, but also the skills to create digital content. These activities aim to improve the creativity and build content on social media. As a response to this phenomenon, a school collaboration program was conducted at SMA Muhammadiyah 1 Muntilan. The program included a socialization and training on social media content. The socialization discussed the basic concepts of content on social media, including content selection, consistency, and timing. The results of these activities are the improvement of digital content creativity and 20 videos of school’s profile created by students of SMA Muhammadiyah 1 Muntilan.
Excellent service and digital marketing program for the Borobudur Homestay Village Association Prihatin Dwihantoro; Dwi Susanti; Rayinda Faizah; Sekar Amalia Putri; Nasywa Fildza Nabila
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10194

Abstract

This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for Kampung Homestay Borobudur. The results of this program show an increase in understanding and competence regarding service excellent and digital marketing. Apart from that, a website and company profile have been developed to support the implementation of digital marketing.
Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion Dwi Susanti; Rayinda Faizah; Prihatin Dwihantoro; Tiffani Anggi Amelia; Dessy Nurmala Sari
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10198

Abstract

The urgency of developing the Bigaran BALKONDES was expanded with the involvement of the Mekarsari Women's Farmers Group (KWT) to produce new products, one of which was Ant Sugar. Currently, KWT Mekarsari does not yet have a concept about the characteristics and advantages of Ismi ant sugar products and there are no plans for a market expansion program via digital platforms. The aim of this service activity is to focus on solving product production and management problems in several stages with the ultimate aim of increasing market share through digital branding and marketing. Service activities are carried out by implementing digital marketing training and social media management and organizational management training. The result of this activity is the availability of a new brand from KWT Mekarsari, namely Gula Semut Mekarsari with new packaging. Apart from that, social media is also available as a digital marketing tool via the Instagram account @gulasemut.mekarsari.
Creating digital branding and a visual identity for Edupark Cocoa Bigaran Prihatin Dwihantoro; Dwi Susanti; Lintang Muliawanti; Annis Azhar Suryaningtyas; Fadillah Sandy; Alan Kusuma; Rizka Rahmawati; Tiffani Anggi Amelia; Della Anindita Putri
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10093

Abstract

The Bigaran Cocoa Edupark business combines aspects of education and tourism with a focus on the chocolate industry. However, the Bigaran Cacao Edupark tour which was just pioneered in 2022 does not yet have a visual identity and is not widely known by the wider community. This community service activity aims to improve partners' skills related to the program related to digital branding of tourism and designing the visual identity of Bigaran Cocoa Edupark. This program is carried out with a participatory method which is focused on 1) training on tourism digital branding, and 2) designing the visual identity of Bigaran Cocoa Edupark. The implementation of activities is starting with observation, socialization, visual identity design, digital branding training and assistance, as well as monitoring and evaluation. The result of this program is the establishment of Instagram and Tiktok social media accounts accompanied by a time schedule content for 1 year as a promotional media. In addition, 1 set of graphic standard manual visual identity of Bigaran Cocoa Edupark consisting of logo, packaging and business card was also created along with the grant of chocolate molding goods.