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Journal : Komunikator

UNDERSTANDING CREATIVE ECONOMY CONCEPT THROUGH INNOVATION ADOPTERS PERSPECTIVE Ayu, Aulia Suminar; Dwihantoro, Prihatin; Lokantara, I Gede Wyana
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121031

Abstract

This research is part of Creative Economy Sub-Sector?s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively.
Indonesian Netizens’ Digital Self and Identity Creation on Social Media Dwi Susanti; Prihatin Dwi Hantoro
Komunikator Vol 14, No 2 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.16541

Abstract

Users’ identity is important in accessing social media and digital platforms. This identity is formed and accessed digitally and can serve to identify fellow users of the platform. Digital identity can be in two forms: partial and social. Identity in social media is important because this is the main thing that needs to be done before users can carry out activities such as uploading and commenting on their own accounts. This study aims to identify how users respond to the creation of a user's digital identity on social media. This study uses a descriptive quantitative method with a survey method involving 218 respondents of various ages, occupations, and forms of access to social media. The data collection process was carried out in August-September 2022. The results of this study indicate that in creating a partial digital identity, most users display personal data that is the same as their identity in the real world. Then on account ownership, most users gave an approval response to the ownership of more than one account on their social media. Finally, users' self-disclosure on social media is carried out through a selection process on activities that are shared publicly and privately through their social media accounts.