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Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital: Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Johanis Souisa; Susanto Susanto
DIMASEKA Vol 1 No 1 (2023): April 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i1.4

Abstract

 Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkanpenjualan bagi UMKM di Kelurahan Lamper Lor yang terdampak pandemi COVID 19.Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindardari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepadamasyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorialdilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaranonline. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Lamper Lormendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali danmudah di akses oleh konsumen.
THE EFFECT OF FINANCIAL RATIOS IN PREDICTING PROFIT CHANGES IN MANUFACTURING COMPANIES LISTED ON THE STOCK EXCHANGE IN 2016 - 2020 Naini Rizka Amalia; Bonita Prabasari; Adhi Widyakto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6381

Abstract

This study aims to prove how much influence the Current Ratio (CR), Debt to Equity Ratio (DER), and Net Profit Margin (NPM), Total Asset Turn Over (TATO), Return On Assets (ROA) simultaneously and partially affect the changes in profits of manufacturing companies in the consumption sector listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. The population in this study are all manufacturing companies that produce consumer goods listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. Sample In this study, as many as 30 consumer manufacturing companies from various industries are listed on the Indonesia Stock Exchange. The type of data used is secondary data from the official website of the Indonesia Stock Exchange (IDX). The analysis technique uses multiple linear regression analysis . The partial results as a whole show Current Ratio (CR), Debt to Equity Ratio (DER), and Net Profit Margin (NPM), Total Asset Turn Over (TATO), Return On Assets (ROA) simultaneously have the same effect on Changes in Profit in consumption Manufacturing companies listed on the Indonesia Stock Exchange (IDX).
THE TITLE WRITTEN USING UPPERCASE FORMAT ANALYSIS OF FACTORS INFLUENCING STUDENTS' INTEREST IN INVESTING IN THE CAPITAL MARKET (Case Study on University of Semarang Students) Citra Andriani Kusumawati; Fredericho Mego Sundoro; Adhi Widyakto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6386

Abstract

This study aims to find out and test the influence of investment knowledge, Income, Return, Risk, Minimal Capital on students' investment interests. The type and source of data in this study is to use primary data. The sample in this study was a part of the population of 86 active employee class students in the even semester of 2021/2022, Faculty of Economics, University of Semarang. The results of hypothesis testing show the existence of Investment Knowledge positively and significantly to Investment Interest. Income has a positive and significant effect on Investment Interest, Investment Return has a positive and significant effect on Investment Interest, Risk has a positive and significant effect on Investment Interest. And Investment Capital has a positive and insignificant effect on Investment Interest
PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan di Konter Bintang Phone Cell) Adhi Widyakto; Dyah Ayu Rachmawati; Sugeng Riyanto; Susanto Susanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12677

Abstract

This research aims to examine and analyze the influence of Customer Value and Customer Experience on Customer Loyalty through Customer Satisfaction as an intervening variable for customers at the Bintang Phone Cell Counter. The dependent variable used in this research is Customer Satisfaction (Z), Customer Loyalty (Y), while the independent variables used are Customer Value (X1) and Customer Experience (X2). The sample in this study was 96 respondents. The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner model. The results of the research conducted show that Customer Value and Customer Experience have a positive and significant effect on Customer Satisfaction, the Customer Value and Customer Experience variables have a negative and insignificant effect on Customer Loyalty, the Customer Value variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction, and The Customer Experience variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN STRES KERJA TERHADAP KINERJA KARYAWAN Adhi Widyakto; Nanda Nurrohmah; dian triyani; Rr Lulus Prapti NSS
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11281

Abstract

The source of human labor in an industry is a driving factor based on the number of activities that must be carried out, which explains that without labor an industrial activity cannot run well and according to the goals that have been made. Human resources are also the main key in the process of industrial activities and crucial in achieving the continuity of industrial activities. PT Artha Kayu Indonesia is one industry that struggles with low employee performance. Based on the attendance rate data obtained from HRD, Artha Kayu Indonesia showed a significant decrease in fluctuations. So the author needs to do research on what efforts are made to improve employee performance at Artha Kayu Indonesia so that employees come more often with a predetermined time. The purpose of this study is to determine the effect of Work Discipline, Work Environment and Work Stress on employee performance at Artha Kayu Indonesia. The population in this study is employees of Artha Kayu Indonesia. Based on the sample criteria set, a sample was obtained in this study as many as 100 respondents. The analytical methods used in this study are instrument tests (validity tests and reliability tests), classical assumption tests include (normality tests, heterokedasticity tests, multicollinearity tests), multiple linear regression tests, partial tests (t tests), F test model accuracy, coefficient of determination (R2) tests used to analyze primary data in this study conducted with the help of SPSS version 25. Based on the results of the study shows that there is an influence of work discipline, Work Environment on employee performance, while work stress has no influence on employee performance at Artha Kayu Indonesia. The more positive work discipline, the more employees will comply with the regulations in the Company and will improve employee performance, vice versa if there are many positive Work Environments in the employee work environment, employee performance will increase as a result, also meet predetermined targets. The lower the employee's work stress rate, the higher the employee's performance results.
Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Susanto; Sugeng Riyanto
DIMASEKA Vol 2 No 1 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.99

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sumurboto yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sumurboto mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen.
ENHANCING THE PERSONAL FINANCIAL MANAGEMENT PRACTICES OF SMES BY EXAMINING FINANCIAL ATTITUDE, LITERACY, AND KNOWLEDGE: A STUDY FOCUSED ON SMES IN CENTRAL JAVA Adhi Widyakto; Susanto Susanto; Sugeng Rianto; Muhammad Hakimi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 23, No 1 (2026): 2026
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v23i1.76250

Abstract

This study aims to enhance the Personal Financial Management Practices Of SMEs by Examining Financial Attitude, Literacy, And Knowledge: A Study Focused On SMEs in Central Java. The respondents were MSME actors in the food and beverage sector in Central Java District, with a sample size of 70 MSMEs. The study employed purposive sampling, and data analysis was conducted using SmartPLS version 4.0. The research results indicate that financial attitude significantly and positively affects the locus of control; financial literacy has a negative but significant impact on the locus of control; financial knowledge significantly and positively influences the locus of control. Additionally, financial attitude has a significant positive effect on personal financial management behavior, whereas financial literacy has a negative and insignificant effect. Financial knowledge strongly influences personal financial management behavior positively and significantly. The locus of control also has a significant positive impact on personal financial management behavior. Furthermore, financial attitude influences personal management behavior positively through the locus of control as an intervening variable. Conversely, financial literacy shows a negative effect, while financial knowledge exhibits a positive and significant impact on personal financial management behavior.
ANALYSIS OF FACTORS OF COMPANY VALUE (CASE STUDY ON MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2017-2020) Adhi Widyakto; Yohanes Suhardjo; Windasari Rachmawati
Jurnal RAK (Riset Akuntansi Keuangan) Vol. 7 No. 2 (2022): Jurnal RAK (Riset Akuntansi Keuangan)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rak.v7i2.429

Abstract

This research aims to test the influence of profitability, liquidity, leverage on Price Book Value. in manufacturing companies listed on the Indonesia Stock Exchange in 2017 and 2020. This type of research is quantitative. The population in this study 284 is a manufacturing company listed on the Indonesia Stock Exchange in 2017 and 2020. The samples in this study used purposive sampling methods and were obtained by 200 manifacturing companies that fit the predetermined criteria. The data analysis technique used is multiple regression analysis with the SPSS 24.0 program. The results showed that the variable Return On Equity, Current Ratio, Debt Equity Ratio, Sales Growth had a Significant Positive Effect on PBV studies in Manufacturing Companies in 2017-2020.
Effect of ROA, Growth and DER, Value Companies Study on Manufacturing Companies Listed on Indonesia Stock Exchange In 2017-2019 Adhi Widyakto; RR Lulus Prapti NSS; Irma Satya
Economics and Business Solutions Journal Vol. 5 No. 2 (2021): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v5i2.3492

Abstract

The phenomenon that is the background of this study is that during 2017 to 2019 there are still many manufacturing industry companies listed on the Indonesia Stock Exchange, having a Price Book Value (PBV) smaller than one.   Many studies produce different results about the factors that affect PBV. The question of determinant factors arises whether that affects the PBV.   Whether PBV is affected by Profitability (ROA) sales growth (Growth), And Debt Equity Ratio (DER), this research was conducted to answer the question. The theories used in this study are: signaling theory, trade-off theory. This study used purposive sampling of 75 out of 110 manufacturing companies listed on the Indonesia stock exchange in 2019.   The data used is panel data from 2017-2019. The results of this model are expected to make a new contribution to the field of financial management. The main findings of this study are, The direct effect of Growth and DER was not significant to PBV. The effect of ROA on PBV is significant.
Dividend Payout Ratio and Factors Affecting Food and Beverage Companies on the IDX Adhi Widyakto; Lulus Prapti; Dian Triyani
Economics and Business Solutions Journal Vol. 6 No. 1 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i1.5043

Abstract

Effect of Debt to Equity Ratio on Dividend Payout Ratio Sourced in table 2, the t-statistic has a value of -2,641372 which is smaller than t-table 2 009, so that the t-statistic located in the Ha area is accepted. Not only that, it is supported by a probability value (p-value) of 0.0114 which is smaller than an alpha of 0.05. Thus, it can be concluded that the Debt to Equity Ratio (DER) affects the Dividend Payout Ratio (DPR) in the dining zone. and beverages listed on the IDX for the 2017-2020 period. This result is in line with Rindasari's previous research (2018). However, this result does not match the research conducted by Samrotun (2015) which states that the Debt to Equity Ratio has a positive effect on the dividend payout ratio. But it is different from the research conducted by Yurinawati and Andayani (2017) which shows that the Current Ratio does not affect the Dividend Payout Ratio.  Based on the results of the analysis and review, with illustrations of 10 food and beverage industries listed on the Indonesia Impact Exchange (IDX) in 2017-2020, as follows: Return on Assets, Current Ratio does not affect, but Debt to Equity Ratio, Firm Dimensions affect the dividend payout ratio.