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All Journal JAM : Jurnal Aplikasi Manajemen Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Indonesian Journal of Global Health research Journal of Sustainable Tourism and Entrepreneurship Proceeding International Seminar of Islamic Studies East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings International Journal of Business and Applied Economics (IJBAE) Neo Journal of economy and social humanities Mutiara: Multidiciplinary Scientifict Journal Journal of Business Management International Journal of Business, Economics & Financial Studies
Arlina Nurbaity Lubis
Universitas Sumatera Utara
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Journal : Journal of International Conference Proceedings

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Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan B, Mesra; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Silalahi, Amlys Syahputra
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1010

Abstract

Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.
Co-Authors Amlys Syahputra Silalahi B, Mesra Beby Karina Fawzeea Sembiring Dalimunthe, Ritha F. E.G, Romauli Endang Lestari Endang Sulistya Rini Etti Sudaryati Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Fransiskus, Ronaldo Handayani, Erma Florentina Hasibuan, Bebby Kandida Hasibuan, Beby Kendida Hutapea, Ayuna Valena Magdalena Rahmawati paham ginting Pakpahan, Efrida Merliana Prihatin Lumbanraja Pujiati Ramadani Sembiring, Beby Karina F. Sembiring, Beby Karina Faw zeea Setiawan, Abdi Siburian, Maretta Selvana Silalahi, Amlys Syahputra Sinaga, Iin Angelina Siregar, Hairani Siregar, Hasan Sakti Siregar, Hasan Sakti Sitanggang, Verayanty Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Syarifah Tarigan, Miska Irani Tetty Yuliaty Tinambunan, Mey Ramayanti Wahyuni, Sri Eka yeni absah