Article Per Year (5 Year)
p-Index From 2021 - 2026
3.307
P-Index
This Author published in this journals
All Journal Scriptura Jurnal e-Komunikasi Jurnal InterAct k@ta ANIMA Indonesian Psychological Journal Journal of Content and Engagement
Jandy Luik
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Social Sciences

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Persuasive Key Message Factors in Marjan Syrup Advertisements from 2021 - 2024 Kezia Maureen; Jandy Luik; Astri Yogatama
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.182-200

Abstract

Marketing Public Relations (MPR) emphasises not on selling (as in advertising activities) but on providing information, education, and efforts to increase understanding through the addition of knowledge about a product brand. This approach has a stronger impact, and the message conveyed is more memorable to consumers. With a more intensive and comprehensive level of communication compared to advertising, MPR represents a higher concept than regular advertising. MPR emphasises the management aspect of marketing by highlighting consumer welfare. The Marjan Syrup advertisement is one of the most unique and interesting advertisements, which certainly does not escape the attention of the Indonesian public. Since 2019, Marjan has begun to step out of its "ordinary advertisement" comfort zone by using various editing techniques while still incorporating elements of Indonesian folklore. This study provides an overview of the persuasive key message factors contained in the Marjan Syrup advertisements from 2021 to 2024. Using quantitative content analysis, this study is able to examine the message structure, message content, framing, language, and emotional appeals present in each scene of the Marjan Syrup advertisements.The results of the study indicate that the advertisements from 2021 to 2024 contain persuasive key message factors. The most prominent indicators are Message Structure and Language. Additionally, the researchers found that the persuasive key message factors in these four years are suitable for further attracting viewers to the advertisements by conveying messages that contain persuasive elements
‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic Luik, Jandy E.; Aritonang, Agusly Irawan
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.23-30

Abstract

This article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companies’ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times.
The Dynamics of Finding Identity as Feminine Figure in Beautiful Boxer Wijaya, Maria V. F.; Prihanto, Sutyas; Luik, Jandy
ANIMA Indonesian Psychological Journal Vol 25 No 2 (2010): ANIMA Indonesian Psychological Journal (Vol. 25, No. 2, 2010)
Publisher : Faculty of Psychology, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/aipj.v25i2.4320

Abstract

The Beautiful Boxer Film portrays a man’s life journey who struggles with his gender identity and internal conflict. This man works as a Thailand boxer which is closed with masculinity while he has a feminine soul. This research aims to answer the questions: how is the adaptation process with his gender identity conflict, the role of social support, and coping efforts which was done related to the conflict and the meaning of muay thai for him. Semiotic method was adopted to answer those questions. This research has begun with interpreting the visual codes in several scenes of the movie which reflect any symbols. Highlights in this research are: the man’s life process revealing his struggles to find his identity, the role of social support, the combination of three coping methods (seeking support, restructuring, and taking active steps), and the changing of muay thai value, from economics, personal and virtues to spiritual. Film Beautiful Boxer mengisahkan perjalanan hidup tokoh dengan masalah identitas gender dan pergulatan proses internal yang dialaminya. Tokoh ini mendalami profesi sebagai petinju Thailand yang sarat dengan maskulinitas meskipun memiliki jiwa yang feminin. Pertanyaan penelitian yang akan dijawab adalah Bagaimana dinamika penyesuaian diri tokoh dengan masalah identitas gender yang dialaminya, peran dukungan sosial, usaha coping yang dilakukan terkait konflik yang dialami, dan makna muay thai bagi tokoh. Penelitian dilakukan dengan menggunakan metode semiotika. Penelitian diawali dengan pemaknaan kode-kode visual dalam beberapa adegan film yang dianggap sebagai simbolisasi visual. Beberapa hal yang menonjol dalam kajian ini adalah tahapan kehidupan tokoh yang menjelaskan dinamika penemuan jati dirinya, peran dukungan sosial, perpaduan tiga usaha coping yang dilakukan, yaitu: seeking support, restructuring, dan taking active steps, dan adanya pergeseran nilai muay thai yang berawal dari nilai ekonomis, personal, kemuliaan/virtues, dan kemudian spiritual.
Co-Authors Adil Dimas Andrian Agusly Irawan Aritonang Agusly Irawan Aritonang Alanus Yosua Renaldo Aritonang, Agusly Irawan Astri Yogatama Astri Yogatama Astri Yogatama Audrey Laksmono Aurelia Angelica Ng Bella Callista Gloria Betari Gita Andini Chanigia Everest Anugerah Muskananfola Chory Angela Wijayanti Daniel Budiana Daniel Sefrandov Desi Yoanita Evalyn Mayrilia Soetanto Evelyne Harsono Felicia Goenawan Gatut Priyowidodo Georgie Sentana Hasian Silalahi Gracelie Lorencia Budiono Putri Grazindy Clarisa Armand Griselda Sampurno Hizkia Nihand Haripradipta Ido Prijana Hadi Irene Yenawan Ivena Janice Fulbertus Jessica Dea Prisiela Jessica Michelle Hartono Joshua AlbericoTedjo Tedjo Judy Djoko Wahjono Tjahjo Kezia Maureen Lady Joanne Tjahyana Lita Hendryani Marco Nugroho Naviri Siswanto Otto Bambang Wahyudi Peter Gerids Leonardo Safkaur Prihanto, Sutyas Stacia Meiti Airell Wiyogo Vita Magdalena Bernadi Wijaya, Maria V. F. Yunchita Limanto