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All Journal Journal of English Language, Literature, and Teaching (J-ELLiT) International Journal of Language Teaching and Education JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Proceedings of ISELT FBS Universitas Negeri Padang Scope: Journal of English Language Teaching Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Inovasi Pengabdian Masyarakat Pendidikan Journal Of Human And Education (JAHE) Jurnal Karya Abdi Masyarakat Journal of Governance Risk Management Compliance and Sustainability JELT (Jambi-English Language Teaching) International Journal of English Language and Pedagogy Multidisciplinary Indonesian Center Journal
Melati Melati
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF THE APPLICATION OF MARKET SEGMENTATION BASED ON GEOGRAPHICS, DEMOGRAPHICS, PSYCHOGRAPHICS, AND BEHAVIOR TOWARDS CUSTOMER INTEREST IN MADURA'S TYPICAL RICE AND FRIED CHICKEN RESTAURANTS IN KONAWE Melati, Melati; Susanti, Anita
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2444

Abstract

This study aims to analyze consumer segmentation in the traditional culinary business of a Madurese duck rice and fried chicken restaurant in Konawe Regency. This study used a descriptive qualitative method with data collection techniques including interviews, observation, and documentation. Informants consisted of the owner, employees, and customers who had visited the restaurant two or more times. The analysis was conducted based on four types of market segmentation: geographic, demographic, psychographic, and behavioral. The results of this study indicate that this restaurant has a fairly broad market segment, encompassing both local and out-of-town customers, with consumers predominantly students, office workers, and families. Authentic taste, affordable prices, and fast service are the main factors attracting customers. Geographic segmentation indicates potential for expansion due to the increase in out-of-town visitors on weekends. Demographic and psychographic segmentation indicate that customers have a high interest in traditional, spicy dishes. Behavioral segmentation indicates the presence of loyal customers and repeat purchasing patterns. These findings provide important recommendations for businesses to develop more effective marketing strategies tailored to the characteristics of their target market.
Bank Profitability Level Based on Good Corporate Governance, Macroeconomics, and Specific Banks in Foreign Exchange Banks in Indonesia Hasddin, Hasddin; Mido, Muhammad Sardy Sujadi; Melati, Melati; Misnawati, Misnawati; Rama, Muhammad Irfan; Fadli, Andi Muh Dzul; Nartin, Nartin; Mirad, Mirad; Marjani, Marjani; Dahlifah, Dahlifah; Mais, Rimi Gusliana
Journal of Governance Risk Management Compliance and Sustainability Vol. 6 No. 1 (2026): April Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jgrcs.v6i1.3502

Abstract

This study examines how Good Corporate Governance (GCG), macroeconomic conditions, and bank-specific characteristics influence the profitability of foreign exchange banks in Indonesia. Using a quantitative approach, the research analyzes secondary data from the annual financial statements of foreign exchange banks listed on the Indonesia Stock Exchange over the period 2014–2022. The study investigates the direct effects of GCG on profitability, the influence of macroeconomic factors on bank-specific characteristics and profitability, and the role of bank-specific characteristics in determining profitability. Data were analyzed using partial least squares with a resampling technique to test the significance of relationships. The results show that GCG contributes positively to overall bank financial performance; however, its direct effect on profitability is positive but not statistically significant. Macroeconomic conditions are found to positively affect bank-specific characteristics, while exerting a negative influence on profitability. In contrast, bank-specific characteristics—particularly bank size, total assets, and deposit growth—have a significant and positive impact on profitability. These findings suggest that strengthening governance practices alone is not sufficient to directly increase profitability. Banks also need to improve asset management and expand deposit bases to enhance financial performance. In addition, effective management of macroeconomic risks is essential to reduce their adverse effects on bank profitability. This study provides empirical insights into the interaction between governance, economic conditions, and internal bank factors in Indonesia’s banking sector.
Co-Authors Anita Susanti Ansharullah Ansharullah Armiwati, Armiwati Dahlifah, Dahlifah Dedi Kurniawan Elin Wahyuni Fadli, Andi Muh Dzul Fuad Sabri, Munif Hasddin, Hasddin Hustarna . Indri Anastasia Mardiah, Radiatan MARJANI MARJANI, MARJANI Mayasari Mayasari, Mayasari Mido, Muhammad Sardy Sujadi Mirad, Mirad Misnawati Misnawati Nartin, Nartin Nely Arif Nyimas Triyana Safitri Rachmawati Rachmawati Rachmawati Rachmawati Rama, Muhammad Irfan Reny Heryanti Reny Heryanti, Reny Rimi Gusliana Mais Sri Wulan Suci Susanah Susanah Syamsul Arifin Tersta, Friscilla Wulan Thabran, Yulhenli Triyana Safitri, Nyimas Ulfiati, Lilik Yulhenli Thabran