Article Per Year (5 Year)
p-Index From 2021 - 2026
2.024
P-Index
This Author published in this journals
All Journal JURNAL KONFIKS RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Pendekar : Jurnal Pendidikan Berkarakter Indonesian Language Education and Literature
Erwin Erwin
Universitas Muhammadiyah Mataram
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Influence of Visual Campaign Discourse: A Sociopragmastylistic Study Sri Maryani; I Nyoman Sudiana; Erwin Erwin
RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 19, No 1 (2026)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/retorika.v19i1.84806

Abstract

This study examines the influence of social, cultural, and political factors on linguistic and visual strategies in political campaigns in West Nusa Tenggara through a sociopragmastylistic approach. Although studies on political discourse and visual communication continue to develop, limited research has explored how linguistic and visual elements in local political campaigns construct emotional connections with voters. This study employs a qualitative method by analyzing campaign slogans, visual designs, and political symbols used in regional political campaigns. The findings reveal that socio-cultural values, local identity, and political affiliations strongly influence the selection of language styles, colors, symbols, and visual representations in campaign materials. These elements function not only as communication tools but also as strategies for strengthening emotional engagement and public trust. The study concludes that political visual discourse in NTB reflects the integration of local cultural identity and community values in shaping persuasive political communication.
Co-Authors -, Ibrahim - -, Mintasrihardi - Abdul Hafiz Adi Gunawan Fatman Nurjan Fitriatun, Yuyun Haifaturrahmah, Haifaturrahmah Halus Mandala Harry Irawan Johari Hidayati Hidayati Hijril Ismail, Hijril M Aris Akbar M.Pd Prof. Dr. I Nyoman Sudiana . Muhammad Nizaar Mulyani Thursina Nurmiwati, Nurmiwati Nurul isnaeni Rahmat Palahuddin Sri Maryani Sukuryadi, Sukuryadi Supratman Supratman, Supratman Yusron Saudi Zaenudin Zaenudin