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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Analisis Bisnis Ekonomi JURNAL INFORMATIKA JURNAL PENDIDIKAN TAMBUSAI Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajerial Jurnal Ilmu Manajemen ASSET: Jurnal Manajemen dan Bisnis AKTUAL Jurnal Administrasi Bisnis FISIPOL UNMUL Golden Ratio of Marketing and Applied Psychology of Business Bussman Journal : Indonesian Journal of Business and Management The Academy Of Management and Business (TAMB) Journal of Artificial Intelligence and Digital Business Jurnal Terapan Ekonomi dan Bisnis (JTEB) Jurnal Pengabdian Manajemen Proceeding International Annual Conference Economics, Management, Business, and Accounting IJEMA
Fery Setiawan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Electronic Worth of Mouth in Mediating TikTok Social Media Toward the Organizational Image of Universitas Muhammadiyah Ponorogo Eka Destriyanto Pristi A.; Fery Setiawan; Titis Purwaningrum
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17 No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v17i1.2022.pp14-22

Abstract

The use of social media as a new medium in marketing has been considered quite effective. The users obtain plenty of marketing benefits through social media. TikTok social media has been recently famous amidst the society. This social media with a short video has the advantages to draw the attention of the viewers. The use of social media in marketing creates comments in the form of E-WOM which enables it to impact the image of an organization or company. This research uses a quantitative research method, taking 100 members of the campus tour of Universitas Muhammadiyah Ponorogo in 2021 as the sample. The marketing strategy using social media is executed by the technical implementation unit  of the new student admissions of Universitas Muhammadiyah Ponorogo by creating a short video uploaded in its Instagram account. The organizational image becomes a dependent variable of this research which will be tested by the use of TikTok as an independent variable and E-WOM as a mediator variable. The result of this research shows that E-WOM has a positive influence in mediating the impact of TikTok use toward the organizational image of Universitas Muhammadiyah Ponorogo. 
Manajemen Organisasi Melalui Penguatan Team Building PKK Ngabar Ponorogo Wahna Widhianingrum; Ranti Kurniasih; Fery Setiawan
Jurnal Terapan Ekonomi dan Bisnis Vol 1 No 1 (2021): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v1i1.4118

Abstract

AbstrakPenguatan team building untuk memaksimalkan manajemen organisasi serta potensi yang dimiliki organisasi untuk bias mencapai tujuan organisasi. Tidak mudah dalam organisasi mengelola segala potensi disertai dengan sumber daya manusia yang cukup beragam seperti halnya dalam PKK, yang notabene ibu-ibu yang mempunyai kesibukan dan pekerjaan yang beragam, mulai dari ibu rumah tangga sampai ibu yang bekerja di luar rumah. Kesemuanya harus bias mengesampingkan waktu, pikiran dan tenaga untuk menggerakkan serta memajukan organisasi (PKK). Pengabdian ini diselenggarakan dengan tujuan  membantu ibu-ibu memperoleh daya untuk mengambil keputusan dan menentukan tindakan yang akan dilakukan terkait dengan diri ibu-ibu , termasuk megurangi efek hambatan pribadi dan  sosial dalam melakukan tindakan maupun komunikasi organisasi. Hal ini dilakukan melalui gaya kepemimpinan dalam organisasi dan peningkatan kemampuan serta rasa percaya diri untuk menggunakan daya yang dimiliki.
Co-Authors Adi Santoso Ahmad Mutakhin Alfira Sholma Risqi Almassifa Indraswari Ananda Prabandari Anfal Husna Tuada Arif Yulianto Dea Eka Febrianti Deilla Rahma Eka Wardani Edi Santoso Eka Destriyanto P.A Eka Destriyanto Pristi A. Eka Destriyanto Pristi Ayuningtyas Evaldo Aryastya Faadhilah Heri Wijayanto Kurniasih, Ranti Maysyanda Dwiyantika Iriyani Mei Mesra Bleszyni Naning Kristiyana Niken Hilvanda Putri Pinky Wulandari Pristi, Eka Destriyanto Qhori Amara Putri Reny Krisdiyanti Restiana ana Ririn Dwi Puspitasari Riska Diah Pratami Ryza Wahyu Anofa Sekar Widari Selly Damayanti Sofia Kharimatul Mubarokah Titi Rapini Titis Purwaningrum Umi Farida Vellia Ekaprasti Wahna Widhianingrum Wijianto Wijianto Yasmin Shafa Nadiyah