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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) International Journal Of Science, Technology & Management (IJSTM) Journal of Community Service and Engagement Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Inkubis: Jurnal Ekonomi dan Bisnis The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Investasi Islam Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science Proceedings International Conference on Economic Business and Social Science Journal of Digital Economy and Management Practices
Riski Taufik Hidayah
Telkom University
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Journal : unej e-proceeding

 1 
PENGARUH BRAND TRUST TERHADAP NIAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN PRODUK ELEKTRONIK PADA SITUS JUAL BELI LAZADA Riski Taufik Hidayah
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

This study aimed to determine the responses of consumers on brand trust and purchase intentions and to determine how much influence brand trust on the intention to buy electronic goods online at trading site Lazada. The method used is descriptive and verification method with data collection via questionnaires. Sample was obtained by the technique of problem-solving research. Spearman Rank Correlation Coefficient analysis, determination coefficient and hypothesis testing via t test used in this study. Based on Spearman Rank correlation values obtained correlation of 0.539. This means that the Brand Trust relationships were with Intent to Buy. While the influence of brand trust on purchase intentions by 29.05% and the remainder is equal to 70.95% influenced by several variables or other. This study makes several recommendations: (1) the Company shall pay attention to the speed in responding to complaints - complaints from consumers through the addition of customer service in order to respond to consumer complaints quickly. (2) The company must provide continuous information about the latest electronic goods, so that consumers do not seek information to other e-commerce through advertising in media such as magazines or other online media and even television.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Affiya Yunishafira Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Azmi Rasyid Bidari Saputri HS Bobby Fadillah, Muhammad Dede Kurniawan Deden Saepudin Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Eristy Minda Utami Eti Jumiati Faronsyah, Airul Septian Fatnan Setyo Hariwibowo Febriana, Danny Gusni Gusni Hermita Putri Johan Tanaya Josefanny Dike Mewengkang Kevin Nathanael Krisna, Septian Abi Lita Liani Kintradinata M. Rifki Mulyana Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Mulyana, M. Rifki Nurvita Trianasari Perdana, Jajang Adi Permana, Frianka Bagja Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Risman Syafarullah Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Simerjeet Singh Bawa Siti Julaeha, Siti Sofia, Karlina Suhada, Wiwin Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Vania Amelia Veronita, Rika Vionita Qatrunnada Wardianti, Shiffa Intania Winingsih, Nyimas Bayu