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All Journal FORUM JURNAL ILMU SOSIAL Interaksi Online Jurnal ASPIKOM Jurnal Ilmu Komunikasi Biokultur
Joyo Nur Suyanto Gono
Departemen Ilmu Komunikasi, FISIP, Universitas Diponegoro, Semarang
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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HUBUNGAN TERPAAN SOCIAL MEDIA MARKETING DAN BRAND IMAGE DENGAN LOYALITAS KONSUMEN MARINA HAND AND BODY LOTION Susi Santiaji; Joyo Nur Suryanto Gono; Djoko Setyabudi
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Nowadays people are increasingly paying attention to body care. Based on consumer needs, the development of the body care business is growing rapidly, including hand and body lotion products. Marina carried out various strategies, namely social media marketing and instilling a positive image to compete with other brands as proven by Marina always being included in the Top Brand Award since 2015. In 2021, Marina experienced a decrease in consumer loyalty for hand and body lotion, while Marina's competitors experienced an increase in loyalty. This study aims to determine the relationship between exposure to social media marketing and brand image with consumer loyalty Marina hand and body lotion. This research is quantitative research with the type of explanatory research and using a non-probability sampling technique with a total of 100 respondents. The statistical test used is Kendall's Tau B. The theory used is Social Customer Relationship Management. The results of hypothesis testing using Kendall's Tau B test analysis show that exposure to social media marketing and consumer loyalty Marina hand and body lotion has a very significant relationship with a significance value of 0.003 <0.01 and a correlation coefficient of 0.273. Brand image variable has a very significant relationship with consumer loyalty Marina hand and body lotion with a significance value of 0.000 <0.01 and a correlation coefficient of 0.473.
INTERPRETASI PENONTON TERHADAP KONTEN PRANK DENGAN TARGET ORANG TUA DI KANAL YOUTUBE NINO KUYA Rimadhani Putri Budiana; Joyo Nur Suryanto Gono; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Prank content is currently still a trend using controversial ideas marked by pranks targeting parents on Nino Kuya's YouTube channel which is watched and liked by many viewers. This study aims to describe the audience's interpretation of prank content targeting parents on Nino Kuya's YouTube channel. This study uses a constructivist paradigm with reception theory and active audience theory. John Fiske's semiotic analysis method is used to analyze preferred reading and Stuart Hall's reception analysis method is used to determine the interpretive position of the audience of teenagers and parents. The dominant meaning in this content is (1) children may prank their parents, (2) educational and entertaining prank messages, (3) reasonable parental reactions to get angry and forgive children's pranks, (4) parents are allowed to control dominant child, and (5) healthy and normal parent-child relationship. The results of the study show the similarity in meaning that pranks target parents tend to be negotiated. Meanwhile, the diversity of meanings arises when the informant interprets the elements of parental reactions and parental communication patterns where the child informants tend to reject parental dominant control. Meanwhile, parent informants accept the dominant meaning offered. Furthermore, half of the informants tended to be dominant, a few negotiated, and the others rejected the healthy and normal relationship between parents and children in the prank content. Overall, it was found that meaning tended to be in a negotiating position regarding the dominant meaning offered because of the variant informants in the form of children and parents as well as differences in the culture of the informant's family and Nino Kuya's family.
Pengaruh Terpaan Pesan Promosi di Whatsapp Dan Kredibilitas Perusahaan Terhadap Minat Melakukan Service Ulang di AHASS Prima Jaya Hayu Pratiwi; Sunarto Sunarto; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

During the pandemic, the number of visitors to the workshop recorded a decline. The number of customer visits was influenced by their purchasing interest, which was affected by promotional messages and the company's credibility. The objective of this research was to determine the influence of promotional messages on WhatsApp and company credibility on the intention to re-service at Shop X. By using the Cognitive Response Theory, this study examined the effect of variable X1 on variable Y, and the Source Credibility Theory to test the influence of variable X2 on Y. The population of this study consisted of residents of Semarang, aged 21 to 50 years, with a non-probability sampling involving 100 individuals, both males and females, who had used Shop X services at least twice. The research findings indicated that the exposure to promotional messages on WhatsApp (X1) had a positive effect on the intention to re-service at Shop X. Additionally, company credibility (X2) had a positive effect on the intention to re-service at Shop X. Based on these findings, it can be concluded that a higher exposure to promotional messages on WhatsApp leads to a greater intention to re-service at Shop X. Furthermore, a higher company credibility also corresponds to a higher intention to re-service at Shop X.
PENGARUH TERPAAN PEMASARAN SOSIAL PENCEGAHAN STUNTING DAN TINGKAT PENDIDIKAN MASYARAKAT DAN TINGKAT PENDIDIKAN MASYARAKAT TERHADAP PERILAKU MASYARAKAT DALAM UPAYA PENCEGAHAN STUNTING Nadia Hutaminingtyas; Joyo Nur Suryanto Gono; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Children’s growth has been a concern for every parent. As of 2021, there are various kinds of health problems in children one of which is stunting. The national stunting prevalence rate as of 2021 is at 24 percent. This is above the threshold set by WHO, namely 20 percent. This problem is of concern to both the governments, the private sector, and all parents who have children. This research is a quantitative research with explanatory methods. By distributing questionnaires to 100 respondents with the characteristics of parents who have children under 6 years of age, have received information about stunting, and have had their children checked at Posyandu in Tegal City, the results showed that social marketing exposure to stunting prevention had a positive influence on stunting prevention behavior. This is reinforced by a significance value of 0.00 and a coefficient of determination value of 0.860. These findings are in line with the Integrated Theory of Health Behavior Change used. Apart from that, the level of education also has a positive influence on stunting prevention behavior. This is proven by a significance value of 0.00 and a coefficient of determination value of 0.863. The results of the research that has been carried out are in line with the Social Categorization Theory used.
PERSONAL BRANDING GANJAR PRANOWO DI MEDIA SOSIAL Anggita Muti Arani Zulaikho; Joyo Nur Suryanto Gono; Agus Naryoso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Current competitive conditions and developments force every political candidate to think about the right way and method to win the competition. Personal branding is one of the methods that can be used and it is something that cannot be avoided by every candidate who enters politics. The presence of the Internet has given rise to a type of social media that has become an opportunity to build personal branding. Ganjar Pranowo is a political figure who uses social media to build trust and image, as well as build personal branding. Through his Instagram account @ganjar_pranowo, Ganjar Pranowo has succeeded in displaying a positive personal branding impression, thus influencing his image in the public eye. The method in this research is a qualitative method with a descriptive approach. This study uses semiotic analysis developed by Ferdinand De Saussure as its basis. The data collection techniques used are observation and documentation. Data analysis used data reduction, data presentation, and drawing conclusions by analyzing existing data based on the theory used in this research. From the research that has been conducted on the @ganjar_pranowo Instagram account, it shows that the personal branding displayed by Ganjar Pranowo fulfills the eight concepts of forming personal branding from Peter Montoya, namely the law of specialization, the law of leadership, the law of personality, the law of distinctiveness, the law of visibility, the law of unity, the law of persistence, and the law of goodwill. Then, the personal branding displayed by Ganjar Pranowo through his Instagram account can also be analyzed using Erving Goffman's Dramaturgy Theory which consists of front stage and back stage. Ganjar Pranowo in uploading posts on Instagram as an effort to build personal branding uses features from Instagram in the form of feeds, captions, reels, and highlights.
ANALISIS STRATEGI MEDIA RELATIONS PT PARAGON TECHNOLOGY & INNOVATION DALAM MEMBANGUN CORPORATE NARRATIVE Feyza Syifa Ashila; Agus Naryoso; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The background of this research is based on the fact that although PT Paragon Technology & Innovation has successful cosmetic brands, such as Wardah, Emina, and Make Over, this company is little known in the public and has a lack of online media coverage, which reflects an unequal comparison between brand popularity and understanding of the company itself. This research analyzes PT Paragon Technology & Innovation's media relations strategy in building its corporate image. This research adopts a post-positivism paradigm with a case study approach and pattern-matching analysis techniques based on Stakeholder Theory, Impression Management Theory, the corporate narrative concept and the publicity concept. The main focus is the Corporate Communication division of PT Paragon Technology & Innovation, which plays a role in media relations. Primary data was obtained through interviews, observation, and document analysis, while secondary data was used as support. The validity of the data is ensured through the criteria of credibility, transferability, dependability, and certainty. The research results show that PT Paragon Technology & Innovation implements a comprehensive media relations strategy in building a corporate narrative. They build strong relationships with the media through pitching relevant to the audience and company narrative. Implementing the media relations program continuously includes media amplification, press conferences, media visits, media tours, media collaboration, media gatherings, and the Media Journalism Fellowship. The research suggestion is for PT Paragon Technology & Innovation to increase the effectiveness of media relations by conducting briefings related to the intensity of mention of the name PT Paragon Technology & Innovation in reporting to the media, providing news material with factual data accompanied by history or milestones regarding PT Paragon Technology & Innovation. In this way, PT Paragon Technology & Innovation can better overcome the imbalance between brand popularity and understanding of the company itself.
POLA KONSUMSI INFORMASI MELALUI MEDIA DI KALANGAN GENERASI Z (Studi terhadap SMAN 4, SMAN 9, SMA Mardisiswa, dan SMA Al-Azhar 14 di Kota Semarang) Krisan Putri, Florentina; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Differing from its predecessors that tend to have conventional media, Generation Z tends to choose digital media especially social media to obtain information. This study aims to get explanations behind the shifting pattern of such media access. Specifically this study aims to reveal the kinds of information accessed, the using patterns of digital and conventional medias, and the reasons behind Generation Z's choices of media. This research uses the theory of information consumption patterns and the Uses and Gratifications theory by Katz, Blumer, and Gurevitch. This study employs a mixed-methods of quantitative and qualitative in a sequential explanatory strategy. A survey takes 400 students of four high school of Semarang city is followed by a series of Focus Group Discussion (FGD) involving 20 students chosen purposively out of the respondents. The results show that Generation Z tends to access information through digital media, particularly through social media platforms like Instagram, TikTok, and YouTube. The main topics of information sought by Generation Z, in order, are entertainment, health, and education. Generation Z tends to use search and exploration features on digital media to obtain information efficiently and effectively. These findings align with the Uses and Gratifications theory, which emphasizes media selection based on users' specific needs.
PEMAKNAAN PEREMPUAN ANTARGENERASI TERHADAP PERKAWINAN Miratus Sholekhah, Ana; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The phenomenon of generational transition has given rise to a shift in perception and marriage patterns among women as a group that is culturally attached to this issue. This study aims to examine the meaning of marriage experienced by women across generations. Meaning emerges along with human efforts to develop themselves and their minds in social life as the Symbolic Interaction Theory used in this study. Through interviews with six respondents from two different generations, namely the Old Generation with a birth range of 1947-1980 and the Young Generation born around 1981 to the present and have reached the legal age for marriage, this study reveals that the shift in meaning occurs as a product of their experiences in socializing and consuming different information. The interpretative paradigm applied in the interpretative phenomenological analysis (IPA) method helps researchers interpret the differences in the meaning of marriage from two groups of women related to several aspects to produce conclusions; 1) both generations position marriage as a sacred institution, although the Younger Generation emphasizes optional and contextual values, 2) there is a view from the Older Generation that marriage completes happiness, although in the majority non-material welfare is seen as being under the control of the individual, 3) both generations agree that marriage has the potential to present an economic burden, although the Older Generation considers marriage to be still relevant in creating financial stability, 4) a happy marriage can only be achieved if there is no domination by one party, either husband or wife, 5) the presence of children is not seen as something natural by the majority of informants, although there is an opinion from the Older Generation that children must be present in marriage, 6) the perception of the Younger Generation is formed from the accumulation of information about their offline and online activities, while the previous generation only relied on physical interaction.
PEMAKNAAN KHALAYAK TERHADAP KEMARAHAN PEREMPUAN DALAM DRAMA KOREA THE GLORY Ardani, Fransisca; Nur Suryanto Gono, Joyo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Women's anger expressions are often debated and tend to be rejected as irrational. On the other hand, the expression of anger of women who are victims of bullying is highlighted as an interesting aspect of the Korean drama The Glory, which is expressed through acts of revenge against the perpetrators who bullied them.The Glory was liked and watched by many viewers and also received various comments regarding the expression of anger of women who were victims of bullying and acts of bullying on social media. This research aims to describe the audience's interpretation of women's anger in the Korean drama The Glory. This research uses active audience theory, audience reception theory, and the semiotic analysis method by John Fiske to see the dominant meaning or preferred reading as well as the reception analysis method by Stuart Hall to determine the informant's position of meaning. The results of this research show that the five male and female informants, with different backgrounds and experiences, show a tendency for informants to be in a negotiated position regarding the dominant meaning displayed in the text. Two informants who had been victims of bullying were in a dominant position in interpreting expressions of anger in the Korean drama The Glory. On the other hand, three informants, namely one informant who had contact with the victim of bullying, were in a negotiating position and two informants who were not or had never been victims of bullying were in a negotiating position. Thus, the findings of this study found that there was a disclosure of women's power regarding women's expressions of anger. This research also shows that there is a film strategy by showing women's expressions of anger as victims of bullying that can be accepted by the audience, namely by taking revenge in a strategic and tactical way based on the crimes committed by the perpetrators of the bullying.
PROSES KOMUNIKASI ORANG TUA DAN ANAK DALAM KEPUTUSAN PROGRAM STUDI DI PERGURUAN TINGGI Zakira, Tuhfah; Nur Suryanto Gono, Joyo; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to understand the communication process between parents and children in making decisions regarding the choice of a study program in higher education. In the family context, educational decisions often involve complex discussions between parents and children, where topics like the child's interests, career aspirations, and future become key points of discussion. This study uses an Interpretative Phenomenological Analysis (IPA) approach to explore the subjective experiences of children and parents during this communication process. Data were collected through in-depth interviews with four parent-child pairs who are currently or have already gone through the process of selecting a study program in higher education. The research findings indicate that the communication style of parents, such as authoritative or democratic styles, has a significant impact on the final decision. Moreover, factors such as parental expectations, the child's interests, as well as social and cultural pressures also influence the dynamics of communication. Children involved in open communication with their parents are more likely to choose study programs that align with their own interests, while in cases of authoritarian communication, the decision is more often determined by the parents. These findings emphasize the importance of openness and support in the educational decision-making process within the family environment. This research also offers practical implications for families and educational institutions in improving more effective and supportive communication between parents and children.
Co-Authors Abigail Betsy Eliasta Roos Abilangga . Adi Anggoro, Indra Adi Nugroho Adi Nugroho Adi Nugroho Adydhatya Della Pahlevi Agus Naryoso Ahmad Firdaus Faza Aisyah Nur Iswahyudi, Farah Akbar, Bintang Alya Anwar, Rizqika Amanda Meipuspa Nusa Ambar Rakhmawati Anastasia Betsy Palupi Andhika Putra Nugraha Anggita Muti Arani Zulaikho Anike Puspita Yunita Aqila Nur Iswahyudi, Shima Ardani, Fransisca Arif Andhika, Wisnu Arifa Rachma Febriyani Arinda Putri Oktaviani Arma Ngabeti Asri Bryllianissa, Fadhilla Asty Setiandini Ayu Nabilla, Ayu Azalea Puspa Sessarina Bagas Satria Pamungkas Bayu Widagdo, Muhammad Beta Himawan Putra, Beta Himawan Burhanudin Ilham Wibawa, Muhammmad Cokky _ Desy Kurniasari Dinda Dwimanda Wahyuningtias Djoko Setyabudi Dody Pradana Eryanto Elisabeth Putri Widasari Faradila, Sabna Fauzi, Aldi Fetiyana Luthfi Prihandini Feyza Syifa Ashila Fitriani Sholekha, Hillda Fitriyani, Putri Frieda Isyana Putri Gibran, Alvien Gofita Dharana Zenaislamey Novadhiyavast Hapsari Dwiningtyas Hapsari Dwiningtyas S Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hayu Pratiwi Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Himawan, Hilmi Ika Adelia Iswari Ilman Mursid Andaru Irfan Zuldi Jan Khairuzzaman, Alief Khansa Faadilah Krisan Putri, Florentina Kurnia Primareta Langgeng Irma Salugiasih Lintang Ratri Rahmiaji Lovegi David Sanjaya, Lovegi David M Bayu Widagdo M Yulianto Madani, Ndaru Maharani Harris, Marsya Mateus Sianturi, Primus Miratus Sholekhah, Ana Much Yulianto Much Yulianto M.Si Much Yulianto M.Si, Much Yulianto Much. Yulianto Muhammad Aldien Priambodo Muhammad Raditya Dwi Adhyatma Muhammad Wahyu Rizki Waskita Nadia Hutaminingtyas Naufal Farid Jayendar Nicolas Handoko Raharjo, Nicolas Handoko Nisa Bela Dina, Nisa Bela Nur Shafira, Hana Nurhanatiyas Mahardika Nurist Surayya Ulfa Nurul Hasfi Octaviani, Averina Oithona Gracelia R. Hutabarat, Oithona Gracelia R. Otto Fauzie Haloho Pinondang Caroline, Andrea Primada Qurrota Ayun R. Milwanda Nadika S. Rachma Fitriani, Areta Radinda N Harahap Razan Fathantra, Ryan Renata Alma Ratu Nabila Reza Andriana Dewanti Ribka Minatisari Sekeon Rimadhani Putri Budiana Rindhianti Novita Sari Rizky Kusnianto Rumi Aulia Rahmanisa S Rouli Manalu Septiana Wulandari Suparyo Siti Hawa . Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Susi Santiaji Swasti Kirana Putri, Swasti Kirana Syafiq Muhammad Qualitoaji Tandiyo Pradekso Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Triono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Umi Nafiatul Udkhiyah Wahyu Aji Hernawan, Dhimas Widya K. Siahaan Wimala Wimardana Wiwid Noor Rakhmad Wiwied Noor Rakhmad Yanuar Luqman Yoga Yuniadi Yolanda Christin, Urimiana Yosua, Christian Yuanisa Meistha Yunisa Wirastanti, Tiara Zakira, Tuhfah