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All Journal FORUM JURNAL ILMU SOSIAL Interaksi Online Jurnal ASPIKOM Jurnal Ilmu Komunikasi Biokultur
Joyo Nur Suyanto Gono
Departemen Ilmu Komunikasi, FISIP, Universitas Diponegoro, Semarang
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Daya Tarik Brand Ambassador Dan Tingkat Pengetahuan Pesan Iklan Head & Shoulders Terhadap Minat Beli Produk Head & Shoulders Fitriyani, Putri; Nur Suryanto Gono, Joyo; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Head & Shoulders, as one of the well-known shampoo brands in Indonesia, become trending topics & viral among netizens but do not show an increase in product sales. Despite various communication strategies, including creating attractive advertisements and collaborating with two brand ambassadors, Joe Taslim and Fadil Jaidi. This research aims to determine the influence of brand ambassador attractiveness and the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products. The theories used in this study are the Source Attractiveness Theory and Advertising Exposure Theory. The sample size in this study was 100 people aged 20-29 who had seen the Head & Shoulders ad titled “Joe Taslim X Fadil Jaidi – Who Is the Next Head & Shoulders BA?” and were domiciled in Semarang. The sampling technique used in this study was non-probability sampling with a purposive sampling method approach. The results showed that the influence of the brand ambassador attractiveness variable on the Head & Shoulders product purchase interest variable obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of brand ambassador attractiveness on the purchase interest in Head & Shoulders products. Likewise, the variable of the advertising message knowledge level of Head & Shoulders on the variable of the purchase interest in Head & Shoulders products obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products.
KOMUNIKASI INTERNAL PT GEO DIPA ENERGI (PERSERO) DALAM IMPLEMENTASI VISI MISI MENGENAI PELESTARIAN LINGKUNGAN Fitriani Sholekha, Hillda; Luqman, Yanuar; NS Gono, Joyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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PT Geo Dipa Energi (Persero) yang dikenal sebagai renewable energy company bertujuan untuk menjadi perusahaan solusi dari habisnya energi tak terbarukan dan menjaga kelestarian bumi dari efek eksplorasi energi tak terbarukan. Dari pra-penelitian yang dilakukan, ditemukan persebaran informasi yang kurang merata dan minimnya pengetahuan mengenai visi misi pelestarian lingkungan. Tujuan dari penelitian ini adalah untuk dapat mengetahui pola komunikasi dalam pertukaran informasi yang berkaitan dengan persoalan pelestarian lingkungan hidup dalam PT Geo Dipa Energi (Persero).Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis, paradigma interpretatif melalui teknik pengumpulan data in depth interview terhadap 4 informan dengan latar belakang pribadi dan pengalaman yang berbeda sebagai karyawan PT Geo Dipa Energi (Persero). Hasil penelitian ini adalah perusahaan lebih dominan menggunakan pola komunikasi satu arah dengan metode lisan dan tulisan, dan komunikasi yang terjadi di PT Geo Dipa Energi (Persero) mengacu pada model komunikasi Lasswell. Persebaran informasi yang kurang merata disebabkan akibat karyawan tidak berpartisipasi aktif dalam pencarian informasi secara pribadi dan pergantian kebijakan pemimpin.
HUBUNGAN GAYA KEPEMIMPINAN, POLA KOMUNIKASI, DAN KEPUASAN KERJA DENGAN PRODUKTIVITAS KARYAWAN Alya Anwar, Rizqika; Pradekso, Tandiyo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is motivated by data from the Ministry of Manpower in 2022, showing that employee productivity in Central Java is low compared to other provinces in Indonesia, where Central Java ranks 27 out of 34 provinces. The district in Central Java that has a lower level of employee productivity compared to other districts is Jepara Regency. The research method used is explanatory quantitative research with a total sample of 100 respondents who are employees in Jepara Regency, aged 17-56 years, and have more than 1 year of work experience. The data collected were analyzed using two techniques, namely the Chi Square and Kendall's Tau B tests. The results showed that there was no relationship between leadership style and employee productivity (significance value 0.091). However, there is a relationship between communication patterns and employee productivity (significance value 0.04). In addition, there is a relationship between job satisfaction and employee productivity (significance value 0.00).
Pengaruh Terpaan Berita Mengenai Isu Rangka Smart Architecture Frame (eSAF) milik PT Astra Honda Motor Yang Mudah Patah dan Brand Image di Twitter Terhadap Tingkat Kepercayaan Konsumen Mengenai Kualitas Motor PT Astra Honda Motor Gibran, Alvien; Lukmantoro, Triyono; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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In this era, technology has become one of the most advanced innovations in making daily activities easier. With a world that is always moving, there is always room for technology to develop in all aspects, one of which is transportation. Because motorbikes offer a variety of flexible and affordable price options compared to other transportation methods, motorbikes have become one of the most popular methods of transportation and are the people's choice. The number of people who own motorbikes is increasing every month due to the fact that motorbikes are a practical way of transportation. In this process, a problem arose that the PT Astra Honda Motor eSAF frame became rusty and broke easily. This is very disappointing for customers because PT Astra Honda Motor is committed to providing the best products and quality. However, this fact shows that the promised product and quality failed to meet expectations, which of course harmed PT Astra Honda Motor's customers. The theories used in this research are New Media Theory and also e-WOM (Word of Mouth) Theory, with a sampling technique in the form of non-probability sampling, with a total sample of 100 people with characteristics of men and women, aged 16-64 years, and who had been exposed to news about the issue of PT Astra Honda Motor's eSAF frame being rusty and breaks easily. The results of hypothesis testing using a simple linear regression technique show that there is an influence between exposure to news about PT Astra Honda Motor's eSAF frame which rusts and breaks easily and brand image on Twitter on the level of consumer confidence regarding the quality of PT Astra Honda Motor's motorbikes with significance values in both hypotheses. of 0.000.
engaruh Terpaan Pemberitaan Dompet Digital DANA dan Persepsi Komentar pada Akun Instagram @dana.id terhadap Minat Menggunakan Dompet Digital DANA Yunisa Wirastanti, Tiara; Nur Suryanto Gono, Joyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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DANA, a digital wallet, is currently in the spotlight due to numerous negative reports and comments from its users. In 2023, DANA experienced a decline in the percentage of digital wallet usage in Indonesia. Several online news portals have also reported on the issues faced by DANA. Besides the online news portals, DANA users have expressed their concerns and posted negative reviews on every post made by the Instagram account @dana.id. Instagram and online news portals serve as platforms that can quickly disseminate information and provide spaces for discussion. The aim of this research is to determine the impact of negative news exposure on the digital wallet DANA and the perception of negative comments on the Instagram account @dana.id on the interest in using the digital wallet DANA. The theory used in this research is the Theory of Planned Behavior. This study employs a non-probability sampling technique with a population of 100 respondents, both male and female, who are social media users aged 18-34 years and have been exposed to negative news and have seen or read negative comments on the Instagram account @dana.id. The results of the research show that there is an negative influence between exposure to DANA news on interest in using the DANA digital wallet with a significance value of 0.000. Furthermore, the influence of the perception of comments on the @dana.id Instagram account on interest in using the DANA digital wallet has a significance value of 0.000. Therefore, it shows that there is an negative influence between the perception variable of comments on the @Dana.Id Instagram account on interest in using the DANA digital wallet
REPRESENTASI NILAI BUDAYA BATAK DALAM FILM NGERI-NGERI SEDAP Mateus Sianturi, Primus; NS Gono, Joyo; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Film kebudayaan menjadi salah satu film yang cukup menaruk untuk diteliti. Batak sebagai salah satu suku dengan jumlah penduduk yang besar di Indonesia, namun keterwakilannya di dalam film sangat sedikit. Film Ngeri-Ngeri Sedap merupakan salah satu film yang mengangkat tema kebudayaan Batak. Film ini merupakan salah satu karya dari Bene Dion Rajagukguk. Secara sederhana, film in menceritakan tentang dinamika di dalam keluarga Batak di antara generasi muda dan generasi tua, serta mengangkat fenomena konflik yang terjadi di dalam keluarga. Penelitian ini bertujuan untuk mendeskripsikan bagaimana nilai budaya Batak direpresentasikan di dalam film Ngeri-Ngeri Sedap. Penelitian ini menggunakan teori representasi Stuart Hall teori relativisme budaya Ruth Benedict. Penelitian ini menerapkan penelitian deskriptif kualitatif dengan teknik pengumpulan data simak catat danb observasi. Metode yang digunakan dalam menganalisis hasil temuan menggunakan analisis denotasi dan konotasi Roland Barthes Hasil dari penelitian menunjukkan bahwa film Ngeri-Ngeri Sedap merepresentasikan nilainilai budaya Batak lewat 21 adegan yang telah dipilih dan sesuai dengan 9 nilai budaya Batak. Adapun bentuk representasi nilai budaya Batak ditunukkan lewat 3 cara, yakni lewat direpresentasikan lewat adat istiadat, direpresentasikan lewat figur, dan direpresentasikan lewat konflik. Film ini juga bukan hanya sekedar film komedi keluarga biasa, namun di dalamnya terkandung pesan-pesan untuk dapat hidup rukun di dalam keluarga serta tetap melestarikan nilai-nilai budaya Batak. Lewat hasil temuan, film Ngeri-Ngeri Sedap berusaha mengungkap dinamika konflik antara orang tua dan anak, serta bagaimana peran nilai dalam mengatur dinamika tersesbut
PENGEMBANGANKARAKTERTOKOHUTAMAPELAKUBULLYING TERHADAPTOKOHINDIVIDUTULIDALAMANIMEKOENO KATACHI(聲の形) Fauzi, Aldi; Rahardjo, Turnomo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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he anime Koe no Katachi is a character development movie themed, where the protagonist, Ishida Shouya, changes into a better personality after he bullies the deaf individual character, Nishimiya Shouko. This research aims to see how Ishida Shouya's character development process is depicted in the Koe no Katachi anime and find out the movie strategy/logic used in developing the protagonist's character. This type of research is descriptive qualitative with a narrative analysis method using the concept of The Positive Change Arc from K.M. Weiland to see the stages of Ishida Shouya's character development. Petrie & Boggs Character Identification Theory is used to analyze the character through the viewpoint of conflict and characterization. The results show that the movie uses three main strategies in developing its protagonist's character: (1) Bringing down the protagonist from a stable position, (2) Bringing up the character's redemption efforts after experiencing the fall, and (3) Bringing up the character's acceptance of reality. Researchers found some shortcomings: (1) Simplification of Karma in the Narrative, (2) Ignoring the Potential for Collective Recovery, and (3) Risk of Glorifying the Redemption of the Main Character. Nevertheless, overall, the Koe no Katachi anime successfully depicts an individual's journey of redemption through a complex and in-depth narrative.
MEMAHAMI DINAMIKA HUBUNGAN BERPACARAN JARAK JAUH PADA MAHASISWA UNIVERSITAS DIPONEGORO Aisyah Nur Iswahyudi, Farah; Nur Suryanto Gono, Joyo; Rahardjo, Turnomo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The differences in distance and limitations in physical interaction experienced by couples in long-distance relationships (LDR) encourage individuals to adjust their communication patterns, emotions, and relationship maintenance strategies to achieve the desired level of closeness. Changes in the dynamics of long-distance relationships can affect the intensity of interaction and emotional closeness, which may lead to miscommunication and conflict. This research aims to understand the relationship maintenance strategies implemented by individuals in long-distance relationships, including the maintenance of the relationship, changes in communication patterns, conflicts or tensions that arise, and the resolution strategies applied. The theories used in this study are the Triangular Theory of Love, Relationship Maintenance Theory, and Relational Dialectics Theory. This research employs an interpretive paradigm with a phenomenological approach, using in-depth interviews as the data collection technique conducted with five individuals. The results of this research show that communication adjustments in relationship maintenance are carried out by individuals from the moment they begin a long-distance relationship with their partner. Each individual accommodates their partner's communication needs by utilizing various communication technologies, such as text messages, phone calls, and video calls in their daily interactions. Despite facing challenges related to physical distance and limited face-to-face interaction, individuals strive to maintain their relationship through intensive communication and efforts to sustain emotional intimacy. Each couple in an LDR applies relationship maintenance behaviors to achieve the desired ideal state, prevent conflicts, and maintain commitment within the relationship. Physical distance is not the main cause of conflict but often leads to minor miscommunications and tensions that need to be managed. Conflict resolution in LDRs is carried out through various strategies, such as compromise, increasing communication frequency, and maintaining emotional intimacy through virtual interactions.
PENGALAMAN REMAJA PEREMPUAN KORBAN PERUNDUNGAN ONLINE (CYBERBULLYING) DI MEDIA SOSIAL Asri Bryllianissa, Fadhilla; Hasfi, Nurul; Gono, Joyo
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The background in this research is women who are victims of online bullying or cyberbullying on social media. Understand the informant's experience of cyberbullying incidents through the communication process, then what impacts they receive after experiencing cyberbullying behavior. There are two theories used in this research, New Media Theory and Standpoint Theory. The method used in the research is descriptive qualitative, using a phenomenological approach and interpretive paradigm, where this research is to see how victims of cyberbullying act as research subjects. The research subjects were six informants who experienced cyberbullying on social media. The results of this research found that Instagram was a forum for cyberbullying carried out by the perpetrator, where the perpetrator who carried out the cyberbullying was someone closest to the victim. From here the communication experience that occurred between the subject and the perpetrator had three phases in the communication process. New Media Theory proves that the cyberbullying experiences received by victims are mostly found on social media Instagram. Where in New Media Theory media has the nature of being easily manipulated. Cyberbullying perpetrators do this by spreading information on Instagram that is related to the victim, and it is spread widely and is believed by many people even though the truth has not been proven. Standpoint Theory reveals that women who are victims of cyberbullying do not have space to clarify the cyberbullying incidents they experienced.
ANALISIS KETIDAKSETARAAN GENDER PADA PEREMPUAN DALAM SERIES GADIS KRETEK (2023) Maharani Harris, Marsya; Nur Suryanto Gono, Joyo; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Gender inequality between men and women still occurs frequently across various aspects such as social, political, economic, cultural, and industrial spheres, particularly in terms of accessibility. Discrimination against women remains widespread and pervasive in many areas of their lives. The Gadis Kretek series, which premiered on Netflix in November 2023, highlights the importance of understanding gender inequality. Gadis Kretek delivers a social critique on the patriarchal culture and discrimination against women in Indonesia. This study employs a qualitative approach with descriptive methods to analyze and deeply identify the interpretation of gender inequality as experienced by women in the series Gadis Kretek, using hermeneutic analysis. The study draws upon organizational communication theory, standpoint theory, and liberal feminism. Data collection techniques include document observation. The findings reveal discrimination in various aspects of women's lives in the 1960s, particularly in the kretek industry. The main character, Dasiyah, faces obstacles when attempting to continue her family’s business but is not given the same opportunities as men. This inequality is evident in entrenched gender stereotypes and limited access to opportunities and resources for women. A grammatical hermeneutic approach uncovers the historical and narrative context, highlighting workplace gender discrimination, where women like Dasiyah must fight against patriarchal culture to pursue their rights and aspirations. Organizational communication theory and standpoint feminism explain how power structures and gender hierarchies influence social and professional interactions in the series' narrative. Ultimately, Gadis Kretek reflects women's ongoing struggle against gender inequality, a theme that persists into the modern era
Co-Authors Abigail Betsy Eliasta Roos Abilangga . Adi Anggoro, Indra Adi Nugroho Adi Nugroho Adi Nugroho Adydhatya Della Pahlevi Agus Naryoso Ahmad Firdaus Faza Aisyah Nur Iswahyudi, Farah Akbar, Bintang Alya Anwar, Rizqika Amanda Meipuspa Nusa Ambar Rakhmawati Anastasia Betsy Palupi Andhika Putra Nugraha Anggita Muti Arani Zulaikho Anike Puspita Yunita Aqila Nur Iswahyudi, Shima Ardani, Fransisca Arif Andhika, Wisnu Arifa Rachma Febriyani Arinda Putri Oktaviani Arma Ngabeti Asri Bryllianissa, Fadhilla Asty Setiandini Ayu Nabilla, Ayu Azalea Puspa Sessarina Bagas Satria Pamungkas Bayu Widagdo, Muhammad Beta Himawan Putra, Beta Himawan Burhanudin Ilham Wibawa, Muhammmad Cokky _ Desy Kurniasari Dinda Dwimanda Wahyuningtias Djoko Setyabudi Dody Pradana Eryanto Elisabeth Putri Widasari Faradila, Sabna Fauzi, Aldi Fetiyana Luthfi Prihandini Feyza Syifa Ashila Fitriani Sholekha, Hillda Fitriyani, Putri Frieda Isyana Putri Gibran, Alvien Gofita Dharana Zenaislamey Novadhiyavast Hapsari Dwiningtyas Hapsari Dwiningtyas S Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hayu Pratiwi Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Himawan, Hilmi Ika Adelia Iswari Ilman Mursid Andaru Irfan Zuldi Jan Khairuzzaman, Alief Khansa Faadilah Krisan Putri, Florentina Kurnia Primareta Langgeng Irma Salugiasih Lintang Ratri Rahmiaji Lovegi David Sanjaya, Lovegi David M Bayu Widagdo M Yulianto Madani, Ndaru Maharani Harris, Marsya Mateus Sianturi, Primus Miratus Sholekhah, Ana Much Yulianto Much Yulianto M.Si Much Yulianto M.Si, Much Yulianto Much. Yulianto Muhammad Aldien Priambodo Muhammad Raditya Dwi Adhyatma Muhammad Wahyu Rizki Waskita Nadia Hutaminingtyas Naufal Farid Jayendar Nicolas Handoko Raharjo, Nicolas Handoko Nisa Bela Dina, Nisa Bela Nur Shafira, Hana Nurhanatiyas Mahardika Nurist Surayya Ulfa Nurul Hasfi Octaviani, Averina Oithona Gracelia R. Hutabarat, Oithona Gracelia R. Otto Fauzie Haloho Pinondang Caroline, Andrea Primada Qurrota Ayun R. Milwanda Nadika S. Rachma Fitriani, Areta Radinda N Harahap Razan Fathantra, Ryan Renata Alma Ratu Nabila Reza Andriana Dewanti Ribka Minatisari Sekeon Rimadhani Putri Budiana Rindhianti Novita Sari Rizky Kusnianto Rumi Aulia Rahmanisa S Rouli Manalu Septiana Wulandari Suparyo Siti Hawa . Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Susi Santiaji Swasti Kirana Putri, Swasti Kirana Syafiq Muhammad Qualitoaji Tandiyo Pradekso Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Triono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Umi Nafiatul Udkhiyah Wahyu Aji Hernawan, Dhimas Widya K. Siahaan Wimala Wimardana Wiwid Noor Rakhmad Wiwied Noor Rakhmad Yanuar Luqman Yoga Yuniadi Yolanda Christin, Urimiana Yosua, Christian Yuanisa Meistha Yunisa Wirastanti, Tiara Zakira, Tuhfah